The document provides 10 tips for writing effective captions on social media. The tips include using correct spelling, relevant hashtags, emojis, keeping captions short, inviting conversation, including a clear call to action, providing valuable information, tagging people, adding links, and knowing your target audience. The overall message is that captions are important to engage audiences and should be short, focused, conversational and give direction.

1. THE ART OF THE
CAPTION
10 Tips to better captioning on social media

2. INTRODUCTION
• A good social media
post is a mix of a
good or interesting
visual content and a
relevant caption. It
should always leave
an impression.

3. Tip 1
• Correct Spelling:
Avoiding error in spelling is very
key to the impression that your
post gives. Most of your
audience wont take you seriously
if your post is full of errors.
Always check for errors before
you hit the “post“ button.

4. Tip 2
• Hashtags:
Hashtaging is one of
the most important
function in social media,
it help people locate your
post easily. Hashtags
should be used
generously. Always find
relevant hashtag.

5. Tip 3
• Use Emoji :
Take advantage of
emoji and include
them in your captions
as they now work well
as hashtag especially
on Instagram. When
relevant emoji are used
your audience can
follow your post

6. Tip 4
Your audience is scrolling
through what could be
hundreds of photos and
posts in a very short period
of time. Your window of
opportunity for getting their
attention is very limited.
Make the most of the time
with a caption that can be
read in just a few seconds.
Keep it Short and Focused

7. Tip 5
Captions are always better
when they are conversational,
social media wasn’t intended
to be a one way talk traffic,
audiences want to jump on
conversations so you have to
got to give them something
to talk about
Invite Conversations:

8. Tip 6
• Call to Action:
Its very important to have a
sense of direction in every post,
so give your audience a clear
sense of direction. If there is an
action you want them to take
you must say, don’t expect they
know what to do, tell them
what to do. They are your
followers!

9. Tip 7
• Provide valuable
information:
Always give relevant
valuable information, your
followers must benefit from
your captions and that makes
them hit the like button or
even reshare as the case
maybe.

10. Tip 8
• Tags:
Tagging is one of the coolest
feature on social media it help
you relate your captions and
post to people who are
relevant to your post and they
can also reshare or repost it.

11. Tip 9
If there is a website you want
your audience to visit never
forget to include the link to
the post. Except for platforms
like Instagram that links are
not highlighted for clicks on
the post, links can be however
be included in the bio.
Add links:

12. Tip 10
If your aim is to
communicate the photo to a
select group of people, like
your friends and family, your
social media caption should
be dictated by what would be
of interest to them.
Know Your Audience

13. SPOT THE DIFFERENCE

14. Asante sana!
Deji Garuba
deji.garuba@widflowerpr.com
Deji Garuba dejigaruba dejigaruba