The document discusses the growth of social media and strategies for businesses to utilize various social media platforms. It provides statistics on the growth of Facebook and changing consumer behaviors. It then outlines key social media sites for businesses and strategies for using each one, including Facebook, Twitter, LinkedIn and YouTube. The document provides tips on branding a business using social media, what types of content to share, and examples of social media engagement. It discusses measuring results and driving traffic from social media to a website. Finally, it advertises a video series for a more in-depth training on using major social media platforms for business.