GROW Nebraska is a marketing cooperative started in 1998 to promote Nebraska products and services. It offers various services to help small businesses, including website listings and critiques. The document discusses using social media like Facebook, Twitter, blogs and video to help businesses connect with customers and increase their online presence. It provides tips on using these tools and emphasizes creating engaging content to draw customers.
The document discusses using social media for business marketing purposes. It provides an overview of popular social media platforms like Facebook, Flickr, YouTube, blogs, Twitter and podcasting. It also discusses how businesses can create profiles and engage audiences on these channels. Specific tactics mentioned include uploading photos and videos, creating blogs, using hashtags and engaging customers.
This document provides an overview of using WordPress for real estate strategies. It discusses what WordPress is, the benefits of using it for real estate like affordability and flexibility. It then gives examples of four real estate strategies that can use WordPress: geographic marketing, sphere marketing, niche marketing, and recruiting. Finally, it covers getting started with WordPress by choosing a domain, installing WordPress, and customizing it with themes.
This document proposes a three-tiered web communication strategy for Motionworks to improve search engine optimization and online presence. Tier I focuses on backlinks and social media integration. Tier II adds ongoing SEO, pay-per-click advertising, and affiliations. Tier III expands social media presence through Facebook, Flickr, and increased link building and social sharing of blog posts. Regular blogging, press releases, and an active social media strategy across multiple channels are recommended to increase traffic to the website and reflect the company's personality.
Improve Your Website by Removing These 30 ThingsDNN
Some things on your website only serve to get in the way. They’re hurting, not helping your website’s potential in achieving your business goals.
In this presentation, Andy Crestodina of Orbit Media Studios and Dennis Shiao of DNN highlight the 30 things you need to remove from your site.
For each item, they explain why it hurts your website, and what to do instead. This presentation will help you identify 5+ things you can remove, to improve your website right away.
Socail Media Presentation for Banks Chamber of CommerceMicrobrew Media
Stacie gave a talk on Social Media for the Banks, Oregon Chamber of Commerce on 2/4/2010. The presentation focuses on what sites are the main players in Social Media and how small business can use them to their advantage.
The document provides 11 tips for success on Google+. The tips include customizing your profile and hovercard, formatting posts, sharing content publicly versus to circles, using images, blogging on Google+, sharing other people's content, using Google+ Hangouts, adding value by commenting, and controlling Google+ notifications. The overall document is aimed at helping users get the most out of Google+ through best practices.
Social Media. Using Facebook, Twitter, YouTube, and Aweber, for your business. You will see facts, links, tips, resources and more in this slide show presentation. Link to Social Media Byte Size Series: www.vogelsocialmedia.com/workshops/videoseries
The document discusses using social media for business marketing purposes. It provides an overview of popular social media platforms like Facebook, Flickr, YouTube, blogs, Twitter and podcasting. It also discusses how businesses can create profiles and engage audiences on these channels. Specific tactics mentioned include uploading photos and videos, creating blogs, using hashtags and engaging customers.
This document provides an overview of using WordPress for real estate strategies. It discusses what WordPress is, the benefits of using it for real estate like affordability and flexibility. It then gives examples of four real estate strategies that can use WordPress: geographic marketing, sphere marketing, niche marketing, and recruiting. Finally, it covers getting started with WordPress by choosing a domain, installing WordPress, and customizing it with themes.
This document proposes a three-tiered web communication strategy for Motionworks to improve search engine optimization and online presence. Tier I focuses on backlinks and social media integration. Tier II adds ongoing SEO, pay-per-click advertising, and affiliations. Tier III expands social media presence through Facebook, Flickr, and increased link building and social sharing of blog posts. Regular blogging, press releases, and an active social media strategy across multiple channels are recommended to increase traffic to the website and reflect the company's personality.
Improve Your Website by Removing These 30 ThingsDNN
Some things on your website only serve to get in the way. They’re hurting, not helping your website’s potential in achieving your business goals.
In this presentation, Andy Crestodina of Orbit Media Studios and Dennis Shiao of DNN highlight the 30 things you need to remove from your site.
For each item, they explain why it hurts your website, and what to do instead. This presentation will help you identify 5+ things you can remove, to improve your website right away.
Socail Media Presentation for Banks Chamber of CommerceMicrobrew Media
Stacie gave a talk on Social Media for the Banks, Oregon Chamber of Commerce on 2/4/2010. The presentation focuses on what sites are the main players in Social Media and how small business can use them to their advantage.
The document provides 11 tips for success on Google+. The tips include customizing your profile and hovercard, formatting posts, sharing content publicly versus to circles, using images, blogging on Google+, sharing other people's content, using Google+ Hangouts, adding value by commenting, and controlling Google+ notifications. The overall document is aimed at helping users get the most out of Google+ through best practices.
Social Media. Using Facebook, Twitter, YouTube, and Aweber, for your business. You will see facts, links, tips, resources and more in this slide show presentation. Link to Social Media Byte Size Series: www.vogelsocialmedia.com/workshops/videoseries
This document discusses using blogs and video blogs for business purposes. It provides reasons why blogging is important for businesses, including helping with search engine rankings, giving a human voice to the company, and establishing authority in an industry. It also discusses keys to success like choosing a blogging platform, creating good post titles, and commenting on other blogs. The document then shifts to discussing using video blogging and setting up profiles on social media platforms like Facebook, LinkedIn, and Twitter for business purposes.
The document provides guidance on using Google+ for local businesses. It recommends setting up a Google+ page to improve search engine optimization and rankings by having more social credibility. It also suggests using Google+ to increase relevant traffic and customer interactions. The document then outlines the steps to set up a Google+ page for business including making posts, creating circles to organize contacts, adding photos/videos, and using features like hangouts and measurements tools. Finally, it lists some Google+ shortcuts and tips for using the platform.
The document discusses strategies for using online video for marketing purposes. It outlines opportunities that video provides, such as increasing website traffic and social media engagement. However, it also notes the myth of easily creating "viral videos". The document discusses different types of video content like corporate videos and user-generated content. It provides tips for producing, promoting, and measuring the success of online marketing videos, including using social media, email newsletters, and search engine optimization. The key is to have a video strategy with defined goals and metrics for measuring success.
An updated version of Katie Moffat's presentations on how to use Facebook for your business in an effective manner.
Covers most of what you need to know from how to get started to the type of content to posts, how to manage your community and an insight into Facebook Insights!
With thanks to Katie for letting us share her slides and her invaluable tips and advice.
This document provides guidance on developing an effective social media marketing strategy. It recommends starting with 3 SMART goals and choosing relevant social networks like Facebook, Instagram, and Twitter. It also covers completing social profiles, finding your voice, determining a posting strategy, creating engaging content like photos, videos and blogs, and analyzing results to improve performance over time. The overall message is that social media is a conversation that requires consistency, listening to your audience and continually optimizing your approach.
How to Use Facebook to Improve Your Real Estate BusinessWebTech Dezine
This webinar discusses how to use Facebook to improve a real estate business. It begins with introductions and explains house cleaning tips for the webinar. Next, it discusses what Facebook is and the difference between a profile page and fan page. A fan page is recommended for business use over a profile page. The webinar then walks through setting up a Facebook fan page in 8 steps and provides tips for managing and marketing the fan page, such as optimizing with keywords, customizing posts, and engaging fans. Questions are requested at the end.
Facebook Basics Boot Camp Part 1 in Denver, Colorado. Even though this is considered a basics workshop, it is not a beginner workshop. This is targeted to business owners that are familiar with Facebook. Facebook Pages are covered. Part 2 is about marketing your Facebook Page. I
The document promotes an enhanced Facebook like button called givven that provides incentives to users for liking webpages. It claims this button performs 750% better than the standard like button because incentives boost sharing and virality. The givven service allows users to create viral pages hosting incentives like videos, downloads and coupons to initiate chain reactions of users sharing the content. It costs $497 annually for unlimited page creation and support.
The document provides guidance on setting up and using a Facebook business page. It includes instructions on creating a Facebook account and separate business page, completing the business profile, adding photos, videos, events and other content to the page. It also discusses connecting the business page to other social media profiles, using Facebook insights to view page statistics, and creating Facebook ads.
Facebook Marketing for Small BusinessesRachel Melia
Facebook Marketing For Small Businesses presentation. Topics include:
*Why Facebook
*Possible objectives
*Setting up a Facebook page
*Publishing content
*Promoting the page
*Applications
*Custom tabs
This document summarizes Session 4 of a 10-week social media coaching series on building social network campaigns. It provides an overview of the session's instructor and game plan. Participants are asked to create a Facebook page, add content to engage fans, and invite friends to like the page. Feedback on participants' Facebook page progress is due to the instructor by the next session on Twitter.
With over 500 million registered users, Facebook has quickly grown into an amazingly vibrant community with millions of conversations happening simultaneously, and a high percentage of them about products, brands, and companies.
Social media is THE way that people will be communicating in the future. Many colleges have gotten rid of e-mail and switching to a social media-only format of communications. Understand it or be left listening to your Eight Track...
Harness the Power of Facebook! Learn how to turn your Fans into Clients. Customize your business fan page on your own, no technical skills required! Generate a list automatically.
Not sure where to begin when it comes to marketing your small business on Facebook? Our social media expert Lauren Ridgway and product marketer Sarah Ewing give you the kickstart you need.
This presentation includes:
- The top 5 must-have to build a successful Facebook Page
- 10 ways to build a Facebook fan base
- Introduction to Facebook Ads
- How to use Facebook to drive business
- Measuring Facebook results and success
This document discusses using Facebook, Twitter, and Amazon for business purposes. Facebook can be used to sell products directly, create a business page to establish credibility and communicate with customers, and build a fan base. Twitter can also be used to build followers, backlinks, credibility, and brand through social branding. Amazon pioneered e-commerce, sells a wide range of products, and provides affiliate tools and programs to help market products.
This document discusses using blogs and video blogs for business purposes. It provides reasons why blogging is important for businesses, including helping with search engine rankings, giving a human voice to the company, and establishing authority in an industry. It also discusses keys to success like choosing a blogging platform, creating good post titles, and commenting on other blogs. The document then shifts to discussing using video blogging and setting up profiles on social media platforms like Facebook, LinkedIn, and Twitter for business purposes.
The document provides guidance on using Google+ for local businesses. It recommends setting up a Google+ page to improve search engine optimization and rankings by having more social credibility. It also suggests using Google+ to increase relevant traffic and customer interactions. The document then outlines the steps to set up a Google+ page for business including making posts, creating circles to organize contacts, adding photos/videos, and using features like hangouts and measurements tools. Finally, it lists some Google+ shortcuts and tips for using the platform.
The document discusses strategies for using online video for marketing purposes. It outlines opportunities that video provides, such as increasing website traffic and social media engagement. However, it also notes the myth of easily creating "viral videos". The document discusses different types of video content like corporate videos and user-generated content. It provides tips for producing, promoting, and measuring the success of online marketing videos, including using social media, email newsletters, and search engine optimization. The key is to have a video strategy with defined goals and metrics for measuring success.
An updated version of Katie Moffat's presentations on how to use Facebook for your business in an effective manner.
Covers most of what you need to know from how to get started to the type of content to posts, how to manage your community and an insight into Facebook Insights!
With thanks to Katie for letting us share her slides and her invaluable tips and advice.
This document provides guidance on developing an effective social media marketing strategy. It recommends starting with 3 SMART goals and choosing relevant social networks like Facebook, Instagram, and Twitter. It also covers completing social profiles, finding your voice, determining a posting strategy, creating engaging content like photos, videos and blogs, and analyzing results to improve performance over time. The overall message is that social media is a conversation that requires consistency, listening to your audience and continually optimizing your approach.
How to Use Facebook to Improve Your Real Estate BusinessWebTech Dezine
This webinar discusses how to use Facebook to improve a real estate business. It begins with introductions and explains house cleaning tips for the webinar. Next, it discusses what Facebook is and the difference between a profile page and fan page. A fan page is recommended for business use over a profile page. The webinar then walks through setting up a Facebook fan page in 8 steps and provides tips for managing and marketing the fan page, such as optimizing with keywords, customizing posts, and engaging fans. Questions are requested at the end.
Facebook Basics Boot Camp Part 1 in Denver, Colorado. Even though this is considered a basics workshop, it is not a beginner workshop. This is targeted to business owners that are familiar with Facebook. Facebook Pages are covered. Part 2 is about marketing your Facebook Page. I
The document promotes an enhanced Facebook like button called givven that provides incentives to users for liking webpages. It claims this button performs 750% better than the standard like button because incentives boost sharing and virality. The givven service allows users to create viral pages hosting incentives like videos, downloads and coupons to initiate chain reactions of users sharing the content. It costs $497 annually for unlimited page creation and support.
The document provides guidance on setting up and using a Facebook business page. It includes instructions on creating a Facebook account and separate business page, completing the business profile, adding photos, videos, events and other content to the page. It also discusses connecting the business page to other social media profiles, using Facebook insights to view page statistics, and creating Facebook ads.
Facebook Marketing for Small BusinessesRachel Melia
Facebook Marketing For Small Businesses presentation. Topics include:
*Why Facebook
*Possible objectives
*Setting up a Facebook page
*Publishing content
*Promoting the page
*Applications
*Custom tabs
This document summarizes Session 4 of a 10-week social media coaching series on building social network campaigns. It provides an overview of the session's instructor and game plan. Participants are asked to create a Facebook page, add content to engage fans, and invite friends to like the page. Feedback on participants' Facebook page progress is due to the instructor by the next session on Twitter.
With over 500 million registered users, Facebook has quickly grown into an amazingly vibrant community with millions of conversations happening simultaneously, and a high percentage of them about products, brands, and companies.
Social media is THE way that people will be communicating in the future. Many colleges have gotten rid of e-mail and switching to a social media-only format of communications. Understand it or be left listening to your Eight Track...
Harness the Power of Facebook! Learn how to turn your Fans into Clients. Customize your business fan page on your own, no technical skills required! Generate a list automatically.
Not sure where to begin when it comes to marketing your small business on Facebook? Our social media expert Lauren Ridgway and product marketer Sarah Ewing give you the kickstart you need.
This presentation includes:
- The top 5 must-have to build a successful Facebook Page
- 10 ways to build a Facebook fan base
- Introduction to Facebook Ads
- How to use Facebook to drive business
- Measuring Facebook results and success
This document discusses using Facebook, Twitter, and Amazon for business purposes. Facebook can be used to sell products directly, create a business page to establish credibility and communicate with customers, and build a fan base. Twitter can also be used to build followers, backlinks, credibility, and brand through social branding. Amazon pioneered e-commerce, sells a wide range of products, and provides affiliate tools and programs to help market products.
Using Linkedin As A B2B Lead Generation ToolBruce Jones
The document discusses using LinkedIn as a B2B lead generation tool. It provides tips for optimizing personal and company LinkedIn profiles, such as adding a professional photo, keywords, skills, and links. It also recommends connecting with prospects, joining groups, and interacting to provide value. The document then discusses ways to use LinkedIn to generate leads, such as sending thank you messages after meetings and getting recommendations.
How to Coach Your Clients to Blogging SuccessHubSpot
This document outlines steps for blogging success, including conducting keyword research, writing different types of blog content on a publishing schedule, optimizing posts, promoting posts on social media, and analyzing post performance. It encourages mixing up post types from basic to in-depth. Guidance is provided on tracking metrics like pageviews, comments, and inbound links. The document promotes HubSpot software and training resources to help agencies provide blogging and inbound marketing services to clients.
Social Media & Your Business - Gold Coast Builders AssociationGeorgianne Brown
The document discusses the importance of social media for businesses and provides guidance on getting started with social media. It recommends establishing a presence on key social media platforms like Facebook, Twitter, LinkedIn and YouTube. The document also emphasizes the need to integrate social media channels, track analytics, and engage in conversations to promote the business and its products.
Getting Started With Social Media For BusinessLinnea Blair
This document summarizes how businesses can benefit from using social media platforms like LinkedIn, Facebook, and Twitter. It provides tips on setting up professional profiles and pages on each network and effectively networking to promote a business. Key advice includes regularly updating status updates and posts, growing your network of connections, and leveraging social media to drive traffic to a company website.
This document provides an overview of digital marketing strategies for businesses, including creating content using Canva, setting up a Facebook business page, and using Facebook advertising. It discusses objectives for Facebook ads such as awareness, consideration, and conversion. Key points covered include how to optimize ad placement, factors that influence ad auction wins, and metrics for evaluating ad performance like cost per mille, cost per click, and cost per action.
The document discusses strategies for monetizing social media through video marketing and engagement. It recommends listening to customers on social media to understand their wants and needs, and positioning yourself as a trusted advisor. It provides tips for optimizing profiles on Facebook, Twitter, LinkedIn and other platforms to engage customers and build communities around brands. Consistency in content, credibility, community and caring are emphasized as important for successful social media strategies.
The document provides guidance for digital marketing strategies for non-profits. It recommends optimizing a website for search engine optimization and the user experience. It also recommends leveraging free tools from Google like AdWords, Google Grants, YouTube, and Google Sites. Additionally, it suggests claiming listings on directories like Google Places and utilizing social media platforms like LinkedIn, Facebook, Twitter, and blogs to engage constituents and spread awareness of the non-profit's mission and activities. Proper integration of digital strategies across online and mobile channels is emphasized.
Facebook fanpages can help businesses generate more profits by driving traffic to websites, building email lists, selling products/services, and announcing special offers. Setting up a fanpage is free and allows customization like a website. Fanpages get indexed by search engines like Google, helping businesses get found online. Advertising on Facebook is also an effective way to promote fanpages and reach targeted audiences.
SpotUsOnline - Our Solutions and ServicesSaboohi Khan
Spot-Us Online provides social media marketing and online optimization solutions. It was founded in 2010 by Saboohi Khan to help businesses improve their online visibility and attract customers through social media and internet marketing. The company develops customized social media strategies and packages that include optimization of Facebook, Twitter, LinkedIn, YouTube and Pinterest as well as other services like website development, video marketing, and reputation management. Spot-Us has helped over 150 clients grow their online presence through Facebook fan pages and other channels.
The document provides tips and techniques for building a social business online. It discusses using platforms like Facebook, LinkedIn, and Instagram to integrate social media into business. It recommends claiming business listings, optimizing profiles, and engaging customers on their preferred platforms through content, live video, and messaging. The goal is to inform, educate, and inspire customers while building online influence and authority for the business.
Social media allows people and businesses to connect and form relationships online. It includes tools like blogs, social networks, photo and video sharing sites, which people use to communicate, learn and interact. Executives can use social media to demonstrate expertise, increase brand awareness, generate website traffic and sales, and foster better relationships with customers, media and employees. Setting clear goals, allocating resources, creating valuable content and listening to online conversations are important for businesses starting a social media presence.
The document provides an overview of social media and its benefits for businesses. It defines social media and social networks, describes popular social media platforms like Facebook, Twitter, LinkedIn, and YouTube. It outlines how businesses can use each platform for marketing, sales, and other goals. The document also offers tips on getting started with social media, including setting objectives, guidelines, and measuring results.
The document discusses Digital Sherpa's Campaign Sherpa tool, which helps businesses create social media marketing campaigns to grow their fan and follower base. Specifically, it allows creating campaigns like sweepstakes and contests on platforms like Facebook. It provides case studies of businesses that saw significant increases in likes and engagement after running Campaign Sherpa promotions. The pricing for Campaign Sherpa campaigns is listed as $950 originally, but $795 for existing Digital Sherpa clients.
Kirsty Lawrence helps businesses leverage social media through her company Mann Social. In this document, she provides tips on securing social media accounts, defining objectives, creating engaging content, using Facebook ads, and measuring results. She emphasizes the importance of engagement, consistency, understanding your audience, and testing strategies. The document includes links, statistics, and questions to help businesses optimize their social media presence.
It’s no longer enough to just “post a few times a day.”
Recent changes in social media sites like Facebook, LinkedIn and Twitter provide you with new ways to help your business stay competitive.
Take your social media to the next level and review these slides, which cover advanced topics like:
- How to pinpoint and retarget the right people with custom audiences
- How to structure social ads and track the effectiveness of your campaigns
- How to use audience demographics to bring new visitors to your website
…and everything you need to know to make your social media program a success.
This document outlines the benefits of using social media for businesses. It discusses key social networks like Facebook, Twitter, YouTube and LinkedIn and how to build connections and leverage user contributions on each platform. The document also covers blogging, online reputation management, and integrating social media features into a company website.
This document discusses the benefits of using social media for businesses. It outlines key social networks like Facebook, Twitter, YouTube and LinkedIn and how to use them effectively. The document also covers topics like blogging, online reputation management, and integrating social media into a company's website. The overall message is that social media can help businesses connect with customers, drive traffic, increase awareness and leads when used as part of a comprehensive online strategy.
Similar to 2010 Grow Nebraska Social Media Updated Version N (20)
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Introducing Milvus Lite: Easy-to-Install, Easy-to-Use vector database for you...Zilliz
Join us to introduce Milvus Lite, a vector database that can run on notebooks and laptops, share the same API with Milvus, and integrate with every popular GenAI framework. This webinar is perfect for developers seeking easy-to-use, well-integrated vector databases for their GenAI apps.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
Don't forget there is a video here. If you want me to try to put this on slide share again I can and get you a new link for the link below. I don't think it automatically updates. Though I don't think many people have been viewing it afterwards. This presentation is available for you to download at http://slideshare.net which is another example of the use of social media. Search for 'GROW Nebraska Social Media http://www.slideshare.net/dkahl00/grow-nebraska-social-media-ppt2 From slideshare.net I am able to add this presentation to facebook and twitter and other media very easily. It is also possible to make your presentation into a video with sound from here. - identifying UNL Extension as a partner in helping GROW Nebraska continue the learning curve necessary for successful entrepreneurs in the future. Play YouTube Video, 'Did You Know'
Pretty self-explanatory. This is just where I emphasize that they cannot do without a web site. All of these things are to increase their web presence, but FB, Twitter etc are changing all the time. That's the places where the new content is feeding into your web site. But your web site is the foundation and everything should link back to it. It is more structured and doesn't change as quickly. Most people have some presence online even if they themselves have not posted it. Do you want others online to be in control of your main web presence or you? Even though technology does take time, it will help you save time and money in the long run. As long as you stay focused (no mafia wars or farmville) and get a social networking plan.
All of the features of web 2.0 allow you to now communicate with a group in a two-way communication form. They can give feedback, unlike tv, magazine or even newspaper ads or articles. Allows you to create a community.
Might also mention CoTweet here, but it is really just a different way to Twitter. There are others like it, HootSuite. Just a matter of preference. They can check them out if they want, but we've found CoTweet to work best for us.
Dewey 79%American adults used tnternet in 2009, up from 67% Feb. 2005 46% of online American adults use a social networking site like MySpace, Facebook or LinkedIn, up from 8% in February 2005 65% of teens 12-17 use online social networks as of Feb 2008, up from 58% in 2007 As of August 2009, Facebook was the most popular online social network for American adults
Before you jump into social media ask yourself if your target market is really going to be on this site. FB is going to middle aged and older females - other people are on, but just keep these things in mind. Younger target market is facebook. Artists may want to check out myspace. I usually just go in here to show them what an ad looks like and then quickly run them through how to make one a bit later. (Dennis) Facebook allows users to set up a poll for $25 based on a fee of 25 cents per respondent up to 100 respondents Entrepreneurs can find expertise and connections to build business This network can become a resource they can tap for ideas, for help solving business challenging and to market products and services Social media is like the wild west – people are trying to figure out what works for them.
This is actually a group, but this can also be beneficial for them. They probably want to find other groups and pages of things similar to them. ie. if your product is chocolate, join some of the "i love chocolate" groups and become an active member of it. Once people recognize you as a chocolate expert and their online friend, they will be more apt to buy from you. Narrow market by researching demographics Learn to use tools and applications to market business Include detailed information in your profile A place to educate Find people you already know – quick way to build network and develop clients Facebook tools and applications - such as video and business cards NOTE: Stop here and demonstrate how to create a business site on Facebook. (Dennis) Help those who don't have a facebook acct get one and ask them to all join the GROW Marketing Group on Facebook.
This is where I step them through how to make a page. It is easiest to do so by having everyone log out. They don't have to have a personal profile yet this way. If everyone is logged out, then from underneath the green sign up box it says create a page. That will allow those who are already on to type in their account information later or those who aren't signed up to sign up along the way. Make sure they do not mark the box that says "Do not publish"...it is too easy for them to lose their page. Then the next step is for them to make sure they become a fan of their own page. Only do "local" business for a bricks and mortar store.
I always tell them the Neal Ely story. I did an ad for him and we used key words of pickles, asparagus and peppers and the add showed up on my page b/c of the random information I voluntarily put in their for my friends....that I like pickles and cottage cheese. They will want to do a pay per click ad and not a pay per view ad if they are interested in advertising on fb.
Or if using CoTweet it has a place right there for you to shorted a url. This gives you a nice transition into CoTweet.
Allows us to schedule our Twitter updates weeks and months in advance. Gives you the freedom to be anywhere even like on Presidents day when we posted a new question every hour or so. I wasn't by my computer the whole time and the ones late that night, I was already in bed. All of our staff can tweet through GROW Nebraska without having to all have the login information or even log in to grow's page. I can update my personal account, GROW's account, and any other account up to 4 or 5 accounts. Great for people like Michele Johnson who have multiple clients she's helping with these.
Upload it to wordpress once and it automatically goes everywhere else.
The UNL reps always talk about Flickr. I figure Erin knows more about it than I do. go to Flickr and demonstrate how to use ... with examples how to set up an account upload photos
Dewey show how to do this
Erin may even want to show them that we are on iTunes now and how podcasts are actually supposed to work as an actual pod cast, not just a video. Yeah Erin for getting us on there!!! How many have uploaded a video to youtube? User/viewer created video Huge market reach Demonstrate products, services, destinations Doesn’t have to be ‘professional Easy to create and upload Ability to embed to web site Dennis will do the podcasting part
Dennis will do podcasting Examples: Tourism CNN News podcasts iTunes
(Dewey) It's easiest to think of it as a stairway, and the diagram is laid out as such. If you learn anything from this column, it's that you need to take that first step. It's also the most important one. As showcased in the diagram, the four steps are: Listen to your customer and conversations around your brand. Interact -- join the conversation. React -- Adjust your product or service based on feedback. Sell. Companies often enter the social media fray and jump straight to step four, selling. This is the worst thing you can do, and it won't be effective. You need to start with step one, which is listening . Without listening, the other three steps won't achieve any degree of success. As many have said before me (including Li Evans ), there's a reason we have two ears and one mouth. Notice in the diagram that the steps for the customer than happen in the reverse order of the company. This is huge . It's these steps that the customer takes within social media that give an exponential return (good or bad). If it makes it easier to grasp, you can consider these steps 5, 6, 7, 8. This is where the magic can really happen. Listen: The customer buys the product service from the selling company. The customer's first step is to listen for what to expect from the product or service (important expectation setting here). What is the value that will be delivered? This also may involve reading instructions or a manual. Interact : The customer will then interact with their new product or service. React: During or after this interaction, the customer will react according to their experience (good/neutral/bad). Sell: The consumer's reaction to the product or service will determine if they sell for or against (the company/product). Keep in mind if it's a negative reaction you still have a chance to correct the situation by interacting and reacting . That's the beauty of social media. As a company, if you appropriately engage in the four steps, then the stairs in the diagram act more like an escalator (pun intended) rather than a traditional stairway. It will create a positively circular motion, which, with the appropriate greasing (effort), will continue to take your product or service to the top. And that is the true beauty of Socialnomics . Some of the best strategies in social media are often the simplest.
(Dennis) Reaching a variety of audiences in the way they prefer or actually do receive their information. I usually don't go into the stuff that's actually on this slide. It just allows them to write one thing. ie...our press release for product eval. It will be in traditional media (newspaper), in new media (FB and Twitter and blog and web site) and all 3 of those will have the same information, but the little caption itself will appeal to that audience. Therefore, you can hit at lease 5 different groups of people with the same information - hence where the time shortcuts come in. 5 birds with one press release...not to bad.
! I usually just give a brief thing about the google algorithm here and how it's like pac man. You know all about that though.
Find out what works best for you AND your target demographics. DON'T BE AFRAID TO THINK OUTSIDE OF THE BOX. Since content on SNS change all the time and there are so many people who put what they are having for dinner or all these other weird things, making a mistake 99% of the time won't be that costly on FB or Twitter. If you have something on your page that you want to get rid of, try not to delete it. If you posted it and no one has seen it or commented on it yet, you probably can, but don't delete a problem. Address it and show good public relations or customer service. If it has obscene language I would delete the message and write them a personal note that says we do not allow that kind of language and they can post a complaint or whatever they want as long as it is classroom appropriate. Then deal with it how you would deal face-to-face. Apologize or offer discount or whatever. This show everyone else that you are personable and that you care about your customers.
You will obviously want to put in your contact info too depending on who all is there at that time. Liz, you erin etc. Or, you can just skip over this slide and be done at 30.