The document provides guidance on managing a Facebook brand page, including uploading a cover image and profile photo, updating the about section, utilizing pinned and starred posts, monitoring friend activity, and using the admin panel and activity log. It also discusses using Facebook to post jobs, engage audiences with sponsored stories, and build a talent community with campaigns.
As social media recruitment grows in popularity, more and more tools are becoming available for you to use. What are they, and how do you use them?
During this 30 minute webinar, we will dicuss the various ways in which to recruit on Facebook and provide best practices to get the most out them. We'll review:
Facebook Demographics and what they mean for recruiters
Recent Facebook Updates and how recruiters can use them
How to use your Facebook profile, Company Pages, Facebook Advertising and Facebook Groups to recruit talent
Facebook for business and personal branding presentation.
Covering:
* Statistics, demographics of users
* When to post
* Facebook Strategy Worksheet
* Effective Facebook Profiles
* Facebook Tabs and Apps
* Finding Content
* Creating Effective posts
* Facebook Insights
* How to use Facebook Groups for business
* Facebook Events
* Facebook tips and tricks
As social media recruitment grows in popularity, more and more tools are becoming available for you to use. What are they, and how do you use them?
During this 30 minute webinar, we will dicuss the various ways in which to recruit on Facebook and provide best practices to get the most out them. We'll review:
Facebook Demographics and what they mean for recruiters
Recent Facebook Updates and how recruiters can use them
How to use your Facebook profile, Company Pages, Facebook Advertising and Facebook Groups to recruit talent
Facebook for business and personal branding presentation.
Covering:
* Statistics, demographics of users
* When to post
* Facebook Strategy Worksheet
* Effective Facebook Profiles
* Facebook Tabs and Apps
* Finding Content
* Creating Effective posts
* Facebook Insights
* How to use Facebook Groups for business
* Facebook Events
* Facebook tips and tricks
Social Media. Using Facebook, Twitter, YouTube, and Aweber, for your business. You will see facts, links, tips, resources and more in this slide show presentation. Link to Social Media Byte Size Series: www.vogelsocialmedia.com/workshops/videoseries
This was a quick background talk given to the Women's Executive Exchange by Social Business Trainer and Digital Marketing Speaker Dawn Raquel Jensen at the Citrus Club in Orlando, FL . #SocialMedia #Events #Marketing #VirtualOptions #DawnJensen
4 Steps to Enhance Your Facebook Page Engagements
Following up our last meeting, here i share the 4 Steps to Enhance Your Facebook Page Engagements
After setting up a business Facebook Page, next step is how are we as the business owner going to engage with our target audiences.
This presentation illustrate to you what are the 4 simple steps you could begin implementing with.
tweet @leikhong if you have any query.
Whether you are a seasoned professional or a newbie, focusing on what your personal brand story is important especially when you are looking to breakout from the crowd.
Your LinkedIn profile should paint a picture beyond your resume of who you are and what you bring to the table. When I look at your LinkedIn profile, what three things do you want me to take away? Who are you professionally? Are you a B2B rockstar? Content Marketing Mastermind?
Whether you are a 20-year professional or just starting out, you should consider how to promote yourself through LinkedIn. With more than 380 million users, it is becoming harder on LinkedIn to stand out from the crowd. With storytelling in mind, here are my seven steps to tell your personal brand story.
Presentation from Gilbane Boston Conference. Content marketing seems ubiquitous, but does it actual deliver results? My thoughts on how to make content marketing work within your organization and what to look out for.
The CUNY Center for Student Entrepreneurship is launching a CUNY-wide Ambassador program. We're looking for CUNY students interested in networking, going to startup events and writing about their experiences. To apply visit http://cse.cuny.edu
Plenty of B2B marketers have successfully incorporated Facebook into their marketing programs. The first challenge for B2B marketers is getting customers and prospects to like your business page, but it is a bigger challenge to get them to engage with your page content. You'll discover best practices of top B2B Facebook pages, including creating engaging content, getting that content seen, and encouraging customers and prospects to take further action. With the help of experienced Facebook page managers, our speakers will review how to handle ongoing Facebook platform changes and negative attacks on a B2B page.
Plug in Muse is a social media guide who teaches local small businesses tools for Social Media Management and Search Engine Optimization.
www.PluginMuse.com
Increasing Productivity With Google Apps & Gmail Tools4Good.org
Google Apps is popular communication and collaboration platform for nonprofits. Gmail is the most-used part of Google Apps. This webinar introduces a number of third-party tools and techniques that make Gmail and Google Apps even better.
Boston University began tinkering with WordPress in 2007. Today our highly customized web-publishing platform serves 1,000+ websites, ranging from blogs to behemoths, and 60+ themes, ranging from bespoke to basic.
BU’s culture of free thought extends to the creative team and has lead to increasingly diverse site designs. But how do we sustain the creation of inventive visitor experiences without overcomplicating content management?
Learn about the smart choices and stupid mistakes – both creative and technical — we’ve made along the way to building the most ambitious WordPress installation in HigherEd.
WordPress includes a well-defined workflow for running a blog with multiple contributors in various roles. It works great; But what if you are using WordPress to run a 1,000 page hierarchical site? Well… the workflows available are a bit limited without getting under the hood. For example, WordPress does not define fine-grained capabilities for controlling who can edit published content. As a result, users have to be granted full editing permissions, which increases the chance that a less-experienced user will make an ill-advised change. Drawing from our experience running large Multisite installations, Boston University has developed a couple of plugins to address some of the limitations. And for the first time, we are planning to release our plugins to the broader WordPress community under the GPL.
This talk will include an overview of the role/capability system presented from both a user and developer perspective as well as overviews of the BU Versions and BU Section Editing plugins. Along the way, various insights will be shared that provide a window into how BU has built an effective content management system on top of WordPress.
Social Media. Using Facebook, Twitter, YouTube, and Aweber, for your business. You will see facts, links, tips, resources and more in this slide show presentation. Link to Social Media Byte Size Series: www.vogelsocialmedia.com/workshops/videoseries
This was a quick background talk given to the Women's Executive Exchange by Social Business Trainer and Digital Marketing Speaker Dawn Raquel Jensen at the Citrus Club in Orlando, FL . #SocialMedia #Events #Marketing #VirtualOptions #DawnJensen
4 Steps to Enhance Your Facebook Page Engagements
Following up our last meeting, here i share the 4 Steps to Enhance Your Facebook Page Engagements
After setting up a business Facebook Page, next step is how are we as the business owner going to engage with our target audiences.
This presentation illustrate to you what are the 4 simple steps you could begin implementing with.
tweet @leikhong if you have any query.
Whether you are a seasoned professional or a newbie, focusing on what your personal brand story is important especially when you are looking to breakout from the crowd.
Your LinkedIn profile should paint a picture beyond your resume of who you are and what you bring to the table. When I look at your LinkedIn profile, what three things do you want me to take away? Who are you professionally? Are you a B2B rockstar? Content Marketing Mastermind?
Whether you are a 20-year professional or just starting out, you should consider how to promote yourself through LinkedIn. With more than 380 million users, it is becoming harder on LinkedIn to stand out from the crowd. With storytelling in mind, here are my seven steps to tell your personal brand story.
Presentation from Gilbane Boston Conference. Content marketing seems ubiquitous, but does it actual deliver results? My thoughts on how to make content marketing work within your organization and what to look out for.
The CUNY Center for Student Entrepreneurship is launching a CUNY-wide Ambassador program. We're looking for CUNY students interested in networking, going to startup events and writing about their experiences. To apply visit http://cse.cuny.edu
Plenty of B2B marketers have successfully incorporated Facebook into their marketing programs. The first challenge for B2B marketers is getting customers and prospects to like your business page, but it is a bigger challenge to get them to engage with your page content. You'll discover best practices of top B2B Facebook pages, including creating engaging content, getting that content seen, and encouraging customers and prospects to take further action. With the help of experienced Facebook page managers, our speakers will review how to handle ongoing Facebook platform changes and negative attacks on a B2B page.
Plug in Muse is a social media guide who teaches local small businesses tools for Social Media Management and Search Engine Optimization.
www.PluginMuse.com
Increasing Productivity With Google Apps & Gmail Tools4Good.org
Google Apps is popular communication and collaboration platform for nonprofits. Gmail is the most-used part of Google Apps. This webinar introduces a number of third-party tools and techniques that make Gmail and Google Apps even better.
Boston University began tinkering with WordPress in 2007. Today our highly customized web-publishing platform serves 1,000+ websites, ranging from blogs to behemoths, and 60+ themes, ranging from bespoke to basic.
BU’s culture of free thought extends to the creative team and has lead to increasingly diverse site designs. But how do we sustain the creation of inventive visitor experiences without overcomplicating content management?
Learn about the smart choices and stupid mistakes – both creative and technical — we’ve made along the way to building the most ambitious WordPress installation in HigherEd.
WordPress includes a well-defined workflow for running a blog with multiple contributors in various roles. It works great; But what if you are using WordPress to run a 1,000 page hierarchical site? Well… the workflows available are a bit limited without getting under the hood. For example, WordPress does not define fine-grained capabilities for controlling who can edit published content. As a result, users have to be granted full editing permissions, which increases the chance that a less-experienced user will make an ill-advised change. Drawing from our experience running large Multisite installations, Boston University has developed a couple of plugins to address some of the limitations. And for the first time, we are planning to release our plugins to the broader WordPress community under the GPL.
This talk will include an overview of the role/capability system presented from both a user and developer perspective as well as overviews of the BU Versions and BU Section Editing plugins. Along the way, various insights will be shared that provide a window into how BU has built an effective content management system on top of WordPress.
During this webinar, we will discuss the following:
• General Facebook demographics (Age, Location, Education)
• The Facebook Connect Platform
• 1st and 2nd degree networks
• Recruiting on Facebook
• Sourcing from Facebook
For basic content publishing needs, the ease-of-use of WordPress shines. Unfortunately, once a project exceeds 500 pages, using WordPress is much less straightforward. How has Boston University made it work? From a technical standpoint, building relationships between content objects and creating simple to use UIs for managing the relationships is key. Once established, the semantic relationships can be coupled with bits of meta data to construct menus, indexes, facets, filters, and so much more. Using code examples, this talk will highlight essential parts of the WordPress API and demonstrate various techniques used in BU plugins and themes that help us build better large websites.
Presentation on the changes with Facebook Pages to Timeline Format. I talk about the new dimensions, the different types of posts and most importantly about your cover image. Use this to help ROCK your Facebook Marketing :)
Got questions, Join me at http://facebook.com/socialmediagal
Social Media for Inventors Society of South Florida (ISSF)Digital Compass
I was invited to speak at one of the Inventors Society of South Florida, ISSF, monthly meetings about Social Media. We also discussed why it is important to have optimized profiles in the mainstream social platforms, and looked at some of the specifics for getting set up. This presentation also touches on the importance of listening to what users have to say about you, your products and services, your competitors, etc. and how you can leverage those findings to help guide strategy for your social efforts.
Marketing through social media simplified.Social networking websites allow companies to interact with clients and build relationships.consumers can interact with them and they can communicate with consumers directly. That interaction feels more personal to users than traditional methods of strictly outbound marketing & advertising.Social networks, like Facebook, Twitter, LinkedIn, and Pinterest are the places where social interactions happen.75% of people are somewhat or highly likely to share content they like online with friends, co-workers or family.If implemented correctly, marketing with social media can bring remarkable success to your business.
Presentation by Mouneeb Shahid of 2 Web Design about using Social Media for Business. Learn the common social media platforms being used in business, where social media is today, how to set up effective business profiles, leveraging social media for business and advertising campaigns.
Social Media Summer School: Facebook 101 for LawyersGretchen Edwards
From the Wake Forest University School of Law: Facebook Pages can bring you referrals and clients. Don't miss out on the opportunity to improve your individual professional networking, as well as your business or firm's marketing, recruiting, and branding.
Copy and paste this link into your browser to view the recording: https://wfu.webex.com/wfu/lsr.php?AT=pb&SP=EC&rID=7646132&rKey=8aaf1d1480b78da0
Using social media tools like Facebook, Twitter, YouTube, Pinterest, etc. to leverage your content. How new social media resources, and enhancements to well-established sites, are increasing the power of social for business.
Similar to Understanding Timeline for Facebook Brand Pages (WEBINAR) (20)
Learn how to build and optimize your social recruitment strategy through social media tools such as Facebook, Twitter, FourSquare, and more. By the end of this webinar, you should be able to start using social media to find, engage and hire top talent.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
10. Checklist
Upload Cover Image
Upload Profile Photo
Update “About” Section
Customize Views and Apps
Go back in time to update your History
Pin your Top Post (Weekly)
Star Important Posts (Occasionally)
Utilize Admin Panel (Daily)
Utilize Activity Log (Daily)
11.
12.
13. Post Jobs on your Facebook page
Candidates apply directly on Facebook or
through your ATS.
Jobs reposted through partners:
14. Draw an audience to your jobs through targeted
Facebook advertising
Engage your audience with
Facebook Sponsored Stories
Build your Talent Community with a
Facebook Cost/Like campaign
15. Thank You!
• Questions?
• Connect with us on Social Media to learn
more about social recruitment
http://www.facebook.com/IDforEmployers
http://www.twitter.com/#!/IDforEmployers
http://www.linkedin.com/company/identified
https://plus.google.com/113207732250645259561/post
s
Editor's Notes
Hi everyone, and thanks for joining. We’ll get started in just a few minutes as we wait for a couple more people to join. While I have you all here, though, I’d like to do a quick audio-visual check. If you can both hear and see me, please let me know in the chat box to the right of your screen.(Lizzie should also be typing this message into the chat box, in case people can’t hear me. She should also go check with the sales team to make sure they can hear me.)Reminder to record!!!!Hi everyone and thanks for joining us today for another installment of our social recruiting webinars. Today, we’ll be covering the new Timeline layout for Facebook Business Pages. All other webinars in this series are recorded and posted on our website at employers.identified.com/events
I’m Jennifer Picard, the Product Marketing Director here at Identified, and I’m joined by Erik Kostelnik, our VP of Sales. Identified Employer Solutions are Facebook Recruiting Solutions for the social employer. Our solutions include a job posting app for your Facebook Company or Career page, a Facebook sourcing tool that helps you professionalize personal Facebook connections and search through existing networks, and Facebook advertising to drive targeted talent to your job postings and build your talent community. Today’s webinar should last approximately 30 minutes, with 15 minutes at the end for a Q&A session, so please ask your questions throughout the webinar by typing them into the Q&A box to your right.As I’m sure many of you have heard, Facebook announced the Timeline layout late last month, and is planning to make them live for all brand pages in just 10 days, on March 30th. Today, we’re going to discuss the changes and what you can do to make the most out of your Timeline layout for recruiting.
The key takeaway today is to get everyone up to speed on the Timeline changes. We’ll discuss uploading a new cover image and profile photo, updating your about section, customizing your views and apps, utilizing pinned and starred posts to make your messages stand out, how to see your friend activity, how to insert your history, and how to utilize the admin panel and activity log.
The first thing you should do when you preview your new Timeline is update your Cover Image and Profile Picture.A Cover Image is the larger image at the top of your page, above your profile picture. It should be 851x315 pixels. If you upload an image that’s smaller than this, it will get stretched to this larger size, but it must be at least 399 pixels wide. Your cover photo is public, which means that anyone visiting your page will be able to see it. You should choose a unique image that represents your company – perhaps a picture of your employees or your office. If you have a dedicated Career Page, try showcasing your employment brand by uploading a picture of your employees at a company gathering. Just try to be creative and don’t be afraid to experiment with images to see what your audience responds well to. Facebook has developed some guidelines (which is really just a big list of what NOT to do): covers must not be false, deceptive or misleading, and must not infringe on third parties’ intellectual property, yadayadayada.. You may not encourage or incentivize people to upload your cover image to their personal timelines. It may not contain price or purchase information; contact information, such as your web address, email, mailing address or other information intended for your Page's ‘About’ section; references to user interface elements, such as ‘like’ or ‘share’, or any other Facebook site features; or calls to action, such as ”Apply now" or "Tell your friends” are prohibited.Your profile picture stands next to your name around the site, so it should represent your page. A logo is usually best. The photo you upload should be a square, and must be at least 180x180 pixels. Rectangular images will be cropped to fit a square. Depending on the size of someone’s screen, it will display at 125x125 or 150x150 pixels. On your page’s cover, the profile picture displays 23 pixels from the left side and 239 pixels from the top of your cover photo.Now let’s check out a slightly expanded screenshot, so you can see the ‘About’ Section, and apps.
Directly below the Cover Image and Profile Picture is the ‘About’ Section and space for your Views and Apps. First, we’ll briefly discuss the ‘About’ section. The type of information that shows will vary, depending upon your page’s category (which can be changed at any time). The page you’re seeing here is listed under Brands and Products, so our ‘About’ section includes a brief message to tell our page’s viewers that we’re hiring, and it includes a link to our job posting app - which is a good way to get around not being allowed to put a call to action in your cover image. Just be sure to keep this message brief, there’s not a lot of space for it. Staffing companies may want to alternatively list themselves as local businesses, which will show your address, phone number and hours of operation in this section.Let’s move on to apps. Facebook has changed the location of the apps from the left side of the screen, to directly underneath the cover image. They’ve removed the ability to set an app as the default landing page, but you can link people directly to a particular view or app on your page. That’s what we’ve done with our ‘About’ section – the link sends visitors directly to our job posting app. As you can see in the screenshot, there is only room for 4 apps to be visible at all times, and the first is permanently occupied by photos. The rest can be moved around to include Likes, Videos, Events, Map and a Page’s custom apps. To maximize this space for recruitment, we’d recommend placing your Job Posting App in the second place spot. If you don’t have a job posting app, we have a couple of promotional offers to try our app, TalentLink, for free. If you’re interested, please type us a message in the chat box and we’ll follow up with you after the webinar. Although only 4 apps and views normally show, this section can be expanded by the viewer to show your top 12. You can rearrange the order of the apps by clicking on the inverted delta to the right of your page’s views and apps. Hover over the position where you’d like to put a view or app and click the pencil icon that appears. Choose the view or app you’d like to swap into that spot from the menu. You can’t move the photos view, which will always appear first. Facebook also allows you to customize the icon for most apps and the text that shows beneath them, although some apps do not allow customization. Ours does. To change the icon, you will want to go to the admin panel (which we will discuss later), click on manage, and edit page. Select apps from the sidebar, click edit settings under the name of the app whose icon you want to change and upload a 111 x 74 pixel image. This allows you to turn your featured apps into calls to action – and to bring attention to your job postings.Your ‘likes’ view, shown in the 4th position here, shows the trends of people interacting with your page over time. It includes your total number of likes, count of people talking about this, the week when the most people were talking about your page, the city where the most people talking about your page are from, the most popular age group of people talking about your page, a trend graph showing new likes and people talking about this. Local business pages also have: the number of photos the page is tagged in, the week when the most people checked into the page’s physical location, and the largest number of people who checked in together. For the staffing companies out there, this is a great way to show potential clients that your business is a trusted company for both employers and candidates.Another great way to draw attention to your apps is by pinning a post about one of them to the top of your Page.
Admins are now able to pin a post to the tops of their pages for 7 days at a time, and will appear right below the status update compose box. To pin an update, hover over a story, click on the pencil icon in the top right corner, and choose 'Pin to Top.’As you can see on the image to the left, it will have a yellow flag to show that it’s pinned. You can pin posts that were created by the page, but not from people who like your page. You should use pinned posts to drive traffic to your job posting app, to showcase one of your more crucial job postings, or to announce relevant and timely news, such as being named one of the best companies to work for. After 7 days, the post will return to the date it was posted on the Page’s timeline and you should choose a new one. You can only have one pinned post at a time.Starring a post is another great way to make it stand out- as you can see on the right. You just hover over a story on your timeline and click the star, which will make it expand to widescreen. If you’re following the 80-20 rule: posting jobs 20% of the time, and relevant content the other 80%, starred posts are a great way to make your job postings stand out. Unlike pinned posts, you can have as many starred posts as you’d like. Either way, we’d definitely recommend being consistent with your use of starred posts, and it’s going to look best if you use an image or video along with the text. Consider doing a video interview with someone in the hiring department – either the person currently in the job, or the hiring manager, and posting the interview with the job title and description. This will really help your candidates get a feel for the company, as well as help the job posting stand out on your Timeline.
Another new feature you’ll see on your Facebook page is the friend activity box.Thisbox will highlight how many friends have liked your Page and how they have interacted with your content. If someone tags you in their post or checks in at your location, the people they originally shared with will see these stories highlighted for them on your page’s Timeline. This will provide a more relevant and personal experience when people who may not be as familiar with your company visit your page. Seeing their friends’ activity will likely result in additional fans and increased engagement within your posts and other content because people will see how their friends have interacted with your page and will want to contribute to the conversation as well. The friend icon in the upper right corner distinguishes these posts from posts by the page.
Now that we’re halfway through the webinar, has anyone wondered why the layout is called Timeline? Timeline is intended to allow you to tell your story to your fans – when you were founded, how you’ve grown, when you’ve been mentioned in the media, etc. So, they are encouraging you to go back in time and add updates, links, media and milestones to give your audience a feel for your company’s history. One of our major milestones, and something we want to share with clients and candidates alike, is when we reached 2 million users this month. Milestones are key moments you’ve decided to highlight on your page. They are automatically expanded to widescreen and visible to everyone. You add a milestone just like any other post, but then you can include a date, location, details, and a photo, in addition to your headline. Milestone photos display at 843 pixels wide and 403 pixels tall. The great thing about milestones is that you can go back as far as January 1, of the year 1000. You should go back and add in your founding date, key hires, awards (like a Top 100 companies to work for list), and anything else you’re proud of as a company. Don’t forget to keep your candidates in mind – what would they be most interested in seeing? What makes you stand out as an employer? Just some food for thought.
You will noticea new Administration panel at the top of your page when you log-in as an administrator – this is what it looks like.It’s a nice drop down window with a dashboard-style layout so you don’t have move to another page to see important updates about your timeline. The Admin Panel contains your Notifications and new likes.Another new feature, which can be found on the admin panel, is the ability to receive and respond to private messages from users. Please note that you cannot send outgoing messages – only respond to incoming. Still, this a great feature because it allows candidates to reach out to you privately about job opportunities. You can also respond to your community’s posts by asking them to message you privately, especially if it’s personal information or a complaint you’d rather handle offline. You’ll need to consistently monitor and respond to messages though, or you’ll risk being perceived as ignoring your fans. This can be a great thing for small companies, but perhaps will cause a lot more work for larger firms – we’ll see. If you’re interested in messaging Facebook candidates without receiving an inbound message from them first, please ask us about ProSearch, Facebook’s Professional Search Engine, which allows you to search and message candidates, as well as download resumes and see how candidates are connected to your company. We have a special offer for today’s webinar attendees, so please write us a quick message in the chat box if you’re interested in learning more.Ok, back to the presentation…The activity log (which is not shown here, but is accessed through the “manage” button you see on the top right) lets you review the history of your page and change the settings of individual posts. You can see all your page’s stories (organized by date), pin them to the top of your page, star posts to make them bigger, hide and delete posts, change the date of posts, report and remove spam posted on your page.Also under the manage button is where you can edit your page and manage permissions. For example, you can choose not to show posts by others on your timeline until you review them, to now allows others to post on your page at all, and/or to turn off the ‘recent posts by others’ box on your page’s timeline. However, people will still see posts about how their friends have interacted with your page. You can access all these features by going to manage, edit page, manage permissions, post visibility,and check or uncheck each box, depending upon what you want your fans to be able to do. If you choose to review all posts before they are posted, you should visit your activity log every day. On a side note, I want to mention that, although you can turn off the ability for people to post on your timeline, this isn’t recommended. Facebook is supposed to be social, and turning off your fans’ ability to interact with you makes it a broadcasting tool, rather than a social tool. Plus, you’d be missing out on the opportunity to increase your reach. Each time a fan posts on your wall, their post shows up in their friends’ newsfeeds, thus expanding your reach. Your best bet is to keep the posting feature on, and just hide or delete posts that are inappropriate for your page. You can do that from the Timeline, by hovering over the post, and clicking the pencil icon in the right corner, or from the Activity log. Keep in mind that photos you hide from your Timeline will still be visible in your photos view.
I know that was a lot of really detailed information, so we’ve provided this checklist to help you make sure you take the right steps to get started. The first thing you should do is upload a cover image and profile photo. Then, update your about section, customize your views and apps, and go back to update your history with milestones. Once a week, pick your top post and pin it to the top of your page so it’s the first thing people see when they visit your Timeline, and then star other important posts as they come up. On a daily basis, make sure you are utilizing your admin panel to respond to messages and monitor posts, and utilize your activity log to determine if you need to make any changes to your posts.Perhaps one of the more important things to remember from today’s webinar is the emphasis on visual content. The first thing users see when they visit your page is your cover image and profile photo. Your views and apps can all be visually updated to make them stand out more. Milestones and starred posts take up the entire width of your page, and are better seen with an image attached to them. It’s no coincidence that Facebook has made Timeline so much more picture-heavy - posts including a photo album or picture can generate 2x more engagement than other post types, so you should post those more often than not. Think photos, charts, infographics and other content visualizations. As an added bonus, many of these things can be repurposed as content on Pinterest and Google Plus.This pretty much sums up the changes to the Facebook Timeline. I will be sending out the presentation and recording as soon as it’s available from our webinar provider, and I hope you’ll use this checklist to help you get started. Don’t forget, the changes go live on March 30 – so get started now! If you have any questions, please type them into the chat box to your right and we’ll try to get to all of them. While we’re waiting for you to think of them, we’ll do a quick review of Identified Employer Solutions.
Identified has created Facebook recruiting solutions for the social employer to compliment your existing recruiting strategies. Our solutions include a sourcing tool that helps you search through the Facebook network, a job posting app for your Facebook page, and Facebook advertising to drive targeted talent to your job postings and build your talent community. Let’s take a look.
ProSearch is our Facebook sourcing tool which allows you to search Facebook profiles with advanced filtering, ranking and relevance.You can search by location, years of experience, company, industry, and much more.You can also download resumes, message candidates, and see how you are connected to the candidates through your company’s employees. If you’d be interested in a demo, please let us know. We’ve just launched a beta program, where we’re offering ProSearch and TalentLink for an introductory rate. If you’re interested in learning more, please write us a note in the chat box and one of our Account Executives will follow up with you.
Talent Link allows you to post jobs on your Facebook page.It will integrate with your ATS, or you can manage your jobs and candidates straight from the app. All jobs posted are pulled by Indeed, JuJu,Simply Hired and Joobleto increase views and drive candidates to your Facebook page. We do offer a 7 day trial of TalentLink, so you can see for yourself how easy it is to get started with Facebook recruiting. Or, as I mentioned, you can sign up for the 4 month ProSearch/TalentLink beta program.
Our third tool, JobReach, helps you build your talent community and drive applicants to your job postings with targeted advertising. This is because anything posted to your wall will only reach about 20% of your fans organically – advertising can help you reach a much larger group. You can promote a specific job, career event, Facebook page, or your own website with a custom message and call-to-action. Relevant actions from the viewer's friends will automatically be shown to build word-of-mouth awareness.
Thanks for joining us today, our next webinar will be 5 Tips for Improving your Facebook Career Page, in two weeks, on April 3. We’ll discuss Employment Branding, Job Postings, Advertising, Sponsored Stories, and Insights. If you’d like to learn about some of these things sooner, please feel free to reach out to us for a complementary Facebook recruiting consultation. Just type us a message in the chat box and we’ll follow up with you as soon as possible.Once again, if you have any questions, please type them into the Q&A box to your right, and I’ll try to get to all of them.