The document provides information about various social media platforms and how they can be used for business purposes. It discusses popular social media sites such as Facebook, Twitter, LinkedIn, YouTube, WhatsApp, Pinterest, and Instagram. It outlines key features of each platform, how businesses can create pages and leverage features to engage customers, and tips on an effective social media strategy. The document also provides statistics on active users for each site worldwide and in Pakistan. Overall, the document serves as a guide for businesses on understanding and utilizing major social media networks.

2. Social Media
• Form of Online Media(such as
websites for social
networking and microblogging)
through which users create
online communities to share
information, ideas, personal
messages, and other content
(such as videos)

3. • Websites and other online means of communication that
are used by large groups of people to share information and
to develop social and professional contacts

4. World wide social media
active users Instagram 600
WhatsApp 1000
Linkedin 106 million
Twitter 317 million
Facebook
1871 million
active user all
over the world

5. Social Media active users in Pakistan
• 10
Million
• 3.9
Million
• 3.1
Million
• 30
Million
Facebook Twitter
WhatsAppInstagram

7. Social Media Manager
• Social Media Manager.
Manage social media marketing
campaigns and day-to-day activities
including: Develop relevant content
topics to reach the company's target
customers. Create, curate, and
manage all published content
(images, video and written).

8. Three Core Characteristics of Good Social
Media Managers
• Passionate
• Communication
• Flexibility (Working Conditions)
• Decision Power

9. Social Media Manager Job Description
• Deliberate planning and goal setting
• Development of brand awareness and online reputation
• Content management
• SEO (search engine optimization) and generation of inbound
traffic
• Cultivation of leads and sales

10. Social Media Strategy & Planning
• Create the social media strategy
• Create budgets for social media activities
• Plan social media campaigns
• Work with internal stakeholders
• Hire and manage the social media marketing team for your
organization
• Work with other marketing branches to integrate different
activities

11. Tools of Social Media
• FACEBOOK
• TWITTER
• LINKEDIN
• YOUTUBE
• WHATS APP
• PINTERSET

13. FACEBOOK
• Facebook is an American for-profit corporation and an online
social media and social networking service based in Menlo
Park, California.
• Facebook website was launched on February 4, 2004, by
Mark Zuckerberg , along with fellow Harvard
College students

14. Who uses Facebook?

15. What can Facebook Do For You?
• Help you to connect or reconnect with friends
• Stay in touch with long distance relationships
• Share photos, videos, information
• Join groups with like minded people
• Invite people to events
• Community building
• Get up-to-the-minute information on people or events
• Make you have a sense of belonging and provide social
interaction

16. How Can Facebook Impact You Negatively?
• Friends –knowing too much about
you and you about them
• Posting inappropriate photos and
not having control on photos posted
of you
• Joining groups that may reflect
poorly on your choices
• Postings on walls that may use foul
language or reflect poorly on you

17. How to use Facebook
• Sign Up
• Update basic information
• Post a profile picture
• Add friends

18. Facebook Features
• The Wall
• Messages INBOX
• Pokes
• Groups
• Events
• Photos & Videos (with tagging)
• Posted items (text and URLs)
• Shared items
• Applications

19. Marketing Your Business On Facebook
• Optimizing your Facebook page for SEO and likes
• Using Facebook groups to engage with your target market
• Encouraging social sharing through the use of Facebook
buttons and plugins
• Getting your posts seen by more of your fans
• When and how often to post
• Using paid options to increase likes and reach
• Best practices for Facebook ads

20. Types of Marketing /Advertising
on Facebook
• Organic Post/Advertising
• Paid Advertising

21. Benefits of Facebook for Business
• Low-cost marketing strategy
• Share basic information about your business
• Share pictures and videos from your business
• Talk to existing and potential customers
• Provide customer support
• Raise brand awareness and promote positive word-of-
mouth

22. How to Improve Your Facebook
Organic Reach
• Publish Evergreen Content
• Post Quality Content
• Post at Off-peak Hours
• Choose Content Types That Resonate With Your Audience

23. How to Earn Money from Facebook
• How To Earn From Facebook ad breaks:
• How to Earn Money From Facebook Ad breaks in Pakistan.
• 1. You Have One Facebook Page.
• 2.10000 likes on this facebook page for facebook ad breaks monetization
• 3. You Have a Facebook video page. Only Videos on this page
• 4. Videos are eligible for monetization.
• 5. No bad content in these videos
• 6.must read the facebook video monetization or facebook ad breaks
• 7. Upload Video At least 5 mints.

24. Facebook Monetization
• Create a Facebook Page
• 10,000 followers.
• You must generate at least 30,000 1-minute views on videos that are at least 3 minutes
long in the last 60 days.
• Check eligibility in Creator Studio
• Log in to your Creator Studio.
• In the Monetization box, click Check Eligibility.
• Review your status under Monetization Eligibility Standards.
• Check eligibility from Page Insights
• Go the Page you want to check.
• Click the Insights tab at the top of the Page.
• Click Videos in the left hand menu.
• Under Ad breaks access, click View.

26. History
• Founded in February 2005 and officially launched in December
2005
• The first YouTube video, titled Me at the zoo, was uploaded on
April 23, 2005
• Yakov Lapitsky he created a first YouTube account
• Consumer media company for the sharing, commenting, and
viewing of original videos worldwide
• Purchased by Google October 9, 2006
– YouTube still operates independently
– Google bought YouTube for $1.76 billion

27. What is YouTube?
• YouTube is a video sharing web-site where users can upload,
view and share video clips. Unregistered users can watch
most videos on the site by visiting http://youtube.com, while
registered users are permitted to upload an unlimited
number of videos.

28. How to make money on YouTube?
1. Set up your channel.
2. Upload content.
3. Gain an audience.
4. Enable monetization in the Video Manager.
5. Increase 4000 hours of watch time and 1000 subscribers.
(According to YouTube's new policy, no ads will be displayed on your content unless you hold a total of
10,000 views , 1k subscribers and 4k hours watch time on your channel. )
6. Set up Google AdSense.
7. Market your videos elsewhere.
8. Become a YouTube partner.

29. Google Adwords/Adsense/Analytics
• Google adwords (Ads on Google)
• Google adsense (How Publisher Earn Money)
• Google analytics (Tracks and reports website traffic)

31. Twitter March 2006_330 million users
• Twitter is an American online news and social
networking service on which users post and interact with
messages known as "tweets". Tweets were originally
restricted to 140 characters, but on November 7, 2017, this
limit was doubled for all languages except Japanese, Korean,
and Chinese. Registered users can post tweets, but those
who are unregistered can only read them.

32. • What is Twitter? – A free social networking and
microblogging service that enables its users to send and read
messages known as tweets.
• Messages are limited to 140 characters or less but on
November 7, 2017, this limit was doubled for all languages
except Japanese, Korean, and Chinese

33. Uses of twitter
• Communications tool
• Content management / organizational tool
• Data collection
• Information sharing
• Newsgathering
• Feedback system

34. Advantage and Disadvantages
• You Can create free account
• You can use Twitter to help the followers know about your
new business , product , service , website , blog , eBook
• Twitter is very easy to use
• It is possible to combine your Twitter account with your
Facebook account so that what you post on Twitter is also
done on the other social network. This is a great advantage
to not waste so much time publishing on both social
networks.

35. Disadvantages of Twitter
• You can’t upload the videos on Twitter , You can only add the
links of different sites
• It is not more effective for the visual content , Twitter is
more link based , if you want share more photos , videos
on Twitter , So , it’s not more effective like other photo and
video sharing sites
• It has limited 140 characters tweet.
• False profiles on Twitter are very common and this can
generate distrust in the network.

37. Linkedin December 28, 2002_300 million members from 200 countries
• LinkedIn is a social networking site
designed specifically for the business
community. The goal of the site is to
allow registered members to establish
and document networks of people
they know and trust professionally. ...
Basic membership for LinkedIn is free.
Network members are called
“connections.”

38. • It is mainly used for professional networking, including
employers posting jobs and job seekers posting their CVs.

39. • Establish your professional profile and control one of the top
search results for your name
• Build and maintain your professional network
• Find and reconnect with colleagues and classmates
• Learn about other companies, and get industry insights.
• Find other professionals in the same industry using groups.
• Tap into the knowledge of your network.
• Discover new career opportunities by searching for jobs.

40. • More than 433 million members in 200 countries and
territories
• An average of two new members join LinkedIn every second
• 40% of LinkedIn users check LinkedIn every day
• The average CEO has 930 connections
• Over 39 million students and recent graduates on LinkedIn
• People who list skills on their profile get 13 times more
views
• LinkedIn is available in 20 different languages

41. User Can ..
• Find jobs, people and business opportunities recommended
by someone in one's contact network.
• Employers can list jobs and search for potential candidates.
• Job seekers can review the profile of hiring managers and
discover which of their existing contacts can introduce them.
• Post their own photos.
• Follow different companies.

42. • Save (i.e. bookmark) jobs that they would like to apply for.
• "like" and "congratulate" each other's updates and new
employments.
• Wish each other a happy birthday.
• See who has visited their profile page.
• Share video with text and filters with the introduction of
LinkedIn Video.
• Users can write posts and articles.

44. WhatsAap 2009_acquired by Facebook in February 2014_half billion
• WhatsApp is free to
download messenger
app for smart
phones. WhatsApp uses
the internet to send
messages, images, audio
or video.

45. • WhatsApp Text
• WhatsApp Calling
• WhatsApp Web
• WhatsApp Group
• Pictures and Video sharing
• Document Sharing
• Broadcast List
• Status Upload

46. Advantages
• WhatsApp is completely free for use.
• Instantly send a message to anywhere in the
world.
• Easy to use, even a novice mobile user can
use it.
• Voice call support.
• Video calling available.
• Send to anyone Document files
upto 100Mb such as PDF, Slideshows, etc.
• It does not have any advertisements on
display screen.
• WhatsApp calling made it more reliable.
• It has also the features to delete the
message that you have sent (So He/She
won’t be able to read what you have sent to
them) in period of 1 hour.
• It imports the contacts from your phone
and tells you that how many of your
friends are using WhatsApp.
• You can share your location, photos,
status, images, documents, videos with
your friends.
• You can also share Live Location for 15
minutes, 1 hour and 8 hours.
• It do work without sim card, Only if your
(Mobile No) account already registered.
• You need not spend any money for
chatting and sharing with your friends
(except the internet charges)
•

47. • It shows that your message sent or not and the receiver has received or read the message. (single
tick for sent and double tick for delivered, grey is for delivered and blue is to show that the
message is read by the person).
• It also shows that the receiver received your voice message and listened to it. (Tips: Know The
WhatsApp Voice Message Played or Not.
• Free calls to other WhatsApp users are supported.
• One of the best feature is that it provides an easy way to change your number to another number
without losing your existing WhatsApp account.
• App interface of WhatsApp is very simple and user-friendly, that’s why it is very easy to use.
• WhatsApp started providing end-to-end encryption feature, which makes your WhatsApp
communication highly secure.
• It has also extended it’s services for using direct in web browser and in Desktop System (Windows,
MacOS)
• It’s saves your money by reducing normal Text and Multimedia messages cost.

48. Disadvantages
• There is the risk, your spouse/girlfriend/boyfriend may read the messages.
• It can be annoying sometimes due to constant messages.
• You must have access to internet to send and receive messages for free
• In a group only the Group-Admin can add the persons / give admin title to
other persons in the group.
• Your profile picture is visible to every person having your contact number.
• WhatsApp is addictive. Once you get addicted to it, it’s very difficult to get over
WhatsApp addiction.
• You need to share your number in case you want to add someone and
communicate.

51. What is Pinterest
• Discover photos you love or
are inspired by
• Organize them into thematic
pinboards
• Share them easily with your
friends

52. Pinterest
• Pinterest is a social media web and mobile application
company. It operates a software system designed to enable
saving and discovery of information on the World Wide Web
using images and, on a smaller scale, GIFs and videos. The
site was founded by Ben Silbermann, Paul Sciarra, and Evan
Sharp.
• Employees: 1600 employees
• Date launched: January 2010
• Users: 291 million active users

53. • Pinterest is a free website
that requires registration to
use. Users can upload, save,
sort, and manage images—
known as pins—and other
media content (e.g., videos)
through collections known
as pinboards

54. • Pinterest is a Pin Board style Social Photo and Video Sharing site
launched in 2009 by Cold Brew Labs Inc.Pinterest is the “Fastest
growing Social Networking Service in the World.”
• Pinterest is a visually focused images sharing site,centered on
interest, lifestyles, and planning.
• It is a social network that allows users to visually share, curate,
and discover new interests by posting, also known as ‘pinning,’
images or videos to their own or others’ pinboards (i.e. a
collection of ‘pins,’ usually with a common theme).
• Pinterest allows users to create and manage image collections
according to related theme.

55. Things can be done on Pinterest
• Pin: An image posted to Pinterest
• Pinning: The act of visually sharing content
• Pin Board: A set of theme-based pins.
• Repin: Reposting somebody else’s pin
• Pin It Button: Button that can be place on websites
• Pinner: The person who does the sharing

56. Business pages
• Pinterest also allows businesses to create pages aimed at
promoting their companies online.Such pages can serve as a
"virtual storefront/" In one case study of a fashion website,
users visiting from Pinterest spent $180 compared to $85
spent from users coming from Facebook.
• These users spent less time on the company's website,
choosing instead to browse from the company's pinboard.

57. Is Pinterest Important for your
Business?
• Pinterest is growing very fast, daily unique visitors of Pinterest is nearly
1.5 million and spending an around 15 minutes a day on the website.
• In January 2015, Pinterest drive greater traffic to websites than
combined Google Plus, Youtube, LinkedIn and Reddit traffic. So, Pinterest
offers opportunity to Businesses and Internet Marketers to grow their
business.
• You can tag other Pinterest user in your pins it will help to grow your
network, you can use @username to tag.
• You can pin interesting and informative videos on Pinterest. You can
share videos from youtube and other videos sharing websites easily. You
can create your own videos to share on Pinterest

58. Branding your business on Pinterest
• Set-up A New Business Account (http://business.pinterest.com )

60. Instagram
• Instagram is a photo and video-sharing social networking
service owned by Facebook, Inc. It was created by Kevin
Systrom and Mike Krieger, and launched in October 2010

61. Features and tools
• Users can upload photographs
• Short videos
• Follow other users' feeds
• Users can set their account as "private", thereby requiring that
they approve any new follower requests.
• Users can connect their Instagram account to other social
networking sites.
• January 2011, Instagram introduced hashtags to help users
discover both photos and each other

62. • February 2017, Instagram
announced that users would
be able to upload up to ten
pictures or videos to one post,
with the content appearing as
a swipeable carousel.

63. IGTV
• IGTV is a standalone video
application by Instagram for
Android and iOS
smartphones. It allows for
longer videos compared to
Instagram. While IGTV is
available as a standalone
app, basic functionality is
also available within the
Instagram app and website.

64. Thankyou !