Uploaded byMujeeb Riaz
Social media platforms & its Use
The document provides information about various social media platforms and how they can be used for business purposes. It discusses popular social media sites such as Facebook, Twitter, LinkedIn, YouTube, WhatsApp, Pinterest, and Instagram. It outlines key features of each platform, how businesses can create pages and leverage features to engage customers, and tips on an effective social media strategy. The document also provides statistics on active users for each site worldwide and in Pakistan. Overall, the document serves as a guide for businesses on understanding and utilizing major social media networks.
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Social media platforms & its Use
- 2. Social Media • Formof Online Media(such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos)
- 3. • Websites andother online means of communication that are used by large groups of people to share information and to develop social and professional contacts
- 4. World wide socialmedia active users Instagram 600 WhatsApp 1000 Linkedin 106 million Twitter 317 million Facebook 1871 million active user all over the world
- 5. Social Media activeusers in Pakistan • 10 Million • 3.9 Million • 3.1 Million • 30 Million Facebook Twitter WhatsAppInstagram
- 7. Social Media Manager •Social Media Manager. Manage social media marketing campaigns and day-to-day activities including: Develop relevant content topics to reach the company's target customers. Create, curate, and manage all published content (images, video and written).
- 8. Three Core Characteristicsof Good Social Media Managers • Passionate • Communication • Flexibility (Working Conditions) • Decision Power
- 9. Social Media ManagerJob Description • Deliberate planning and goal setting • Development of brand awareness and online reputation • Content management • SEO (search engine optimization) and generation of inbound traffic • Cultivation of leads and sales
- 10. Social Media Strategy& Planning • Create the social media strategy • Create budgets for social media activities • Plan social media campaigns • Work with internal stakeholders • Hire and manage the social media marketing team for your organization • Work with other marketing branches to integrate different activities
- 11. Tools of SocialMedia • FACEBOOK • TWITTER • LINKEDIN • YOUTUBE • WHATS APP • PINTERSET
- 13. FACEBOOK • Facebook isan American for-profit corporation and an online social media and social networking service based in Menlo Park, California. • Facebook website was launched on February 4, 2004, by Mark Zuckerberg , along with fellow Harvard College students
- 14.
- 15. What can FacebookDo For You? • Help you to connect or reconnect with friends • Stay in touch with long distance relationships • Share photos, videos, information • Join groups with like minded people • Invite people to events • Community building • Get up-to-the-minute information on people or events • Make you have a sense of belonging and provide social interaction
- 16. How Can FacebookImpact You Negatively? • Friends –knowing too much about you and you about them • Posting inappropriate photos and not having control on photos posted of you • Joining groups that may reflect poorly on your choices • Postings on walls that may use foul language or reflect poorly on you
- 17. How to useFacebook • Sign Up • Update basic information • Post a profile picture • Add friends
- 18. Facebook Features • TheWall • Messages INBOX • Pokes • Groups • Events • Photos & Videos (with tagging) • Posted items (text and URLs) • Shared items • Applications
- 19. Marketing Your BusinessOn Facebook • Optimizing your Facebook page for SEO and likes • Using Facebook groups to engage with your target market • Encouraging social sharing through the use of Facebook buttons and plugins • Getting your posts seen by more of your fans • When and how often to post • Using paid options to increase likes and reach • Best practices for Facebook ads
- 20. Types of Marketing/Advertising on Facebook • Organic Post/Advertising • Paid Advertising
- 21. Benefits of Facebookfor Business • Low-cost marketing strategy • Share basic information about your business • Share pictures and videos from your business • Talk to existing and potential customers • Provide customer support • Raise brand awareness and promote positive word-of- mouth
- 22. How to ImproveYour Facebook Organic Reach • Publish Evergreen Content • Post Quality Content • Post at Off-peak Hours • Choose Content Types That Resonate With Your Audience
- 23. How to EarnMoney from Facebook • How To Earn From Facebook ad breaks: • How to Earn Money From Facebook Ad breaks in Pakistan. • 1. You Have One Facebook Page. • 2.10000 likes on this facebook page for facebook ad breaks monetization • 3. You Have a Facebook video page. Only Videos on this page • 4. Videos are eligible for monetization. • 5. No bad content in these videos • 6.must read the facebook video monetization or facebook ad breaks • 7. Upload Video At least 5 mints.
- 24. Facebook Monetization • Createa Facebook Page • 10,000 followers. • You must generate at least 30,000 1-minute views on videos that are at least 3 minutes long in the last 60 days. • Check eligibility in Creator Studio • Log in to your Creator Studio. • In the Monetization box, click Check Eligibility. • Review your status under Monetization Eligibility Standards. • Check eligibility from Page Insights • Go the Page you want to check. • Click the Insights tab at the top of the Page. • Click Videos in the left hand menu. • Under Ad breaks access, click View.
- 26. History • Founded inFebruary 2005 and officially launched in December 2005 • The first YouTube video, titled Me at the zoo, was uploaded on April 23, 2005 • Yakov Lapitsky he created a first YouTube account • Consumer media company for the sharing, commenting, and viewing of original videos worldwide • Purchased by Google October 9, 2006 – YouTube still operates independently – Google bought YouTube for $1.76 billion
- 27. What is YouTube? •YouTube is a video sharing web-site where users can upload, view and share video clips. Unregistered users can watch most videos on the site by visiting http://youtube.com, while registered users are permitted to upload an unlimited number of videos.
- 28. How to makemoney on YouTube? 1. Set up your channel. 2. Upload content. 3. Gain an audience. 4. Enable monetization in the Video Manager. 5. Increase 4000 hours of watch time and 1000 subscribers. (According to YouTube's new policy, no ads will be displayed on your content unless you hold a total of 10,000 views , 1k subscribers and 4k hours watch time on your channel. ) 6. Set up Google AdSense. 7. Market your videos elsewhere. 8. Become a YouTube partner.
- 29. Google Adwords/Adsense/Analytics • Googleadwords (Ads on Google) • Google adsense (How Publisher Earn Money) • Google analytics (Tracks and reports website traffic)
- 31. Twitter March 2006_330million users • Twitter is an American online news and social networking service on which users post and interact with messages known as "tweets". Tweets were originally restricted to 140 characters, but on November 7, 2017, this limit was doubled for all languages except Japanese, Korean, and Chinese. Registered users can post tweets, but those who are unregistered can only read them.
- 32. • What isTwitter? – A free social networking and microblogging service that enables its users to send and read messages known as tweets. • Messages are limited to 140 characters or less but on November 7, 2017, this limit was doubled for all languages except Japanese, Korean, and Chinese
- 33. Uses of twitter •Communications tool • Content management / organizational tool • Data collection • Information sharing • Newsgathering • Feedback system
- 34. Advantage and Disadvantages •You Can create free account • You can use Twitter to help the followers know about your new business , product , service , website , blog , eBook • Twitter is very easy to use • It is possible to combine your Twitter account with your Facebook account so that what you post on Twitter is also done on the other social network. This is a great advantage to not waste so much time publishing on both social networks.
- 35. Disadvantages of Twitter •You can’t upload the videos on Twitter , You can only add the links of different sites • It is not more effective for the visual content , Twitter is more link based , if you want share more photos , videos on Twitter , So , it’s not more effective like other photo and video sharing sites • It has limited 140 characters tweet. • False profiles on Twitter are very common and this can generate distrust in the network.
- 37. Linkedin December 28,2002_300 million members from 200 countries • LinkedIn is a social networking site designed specifically for the business community. The goal of the site is to allow registered members to establish and document networks of people they know and trust professionally. ... Basic membership for LinkedIn is free. Network members are called “connections.”
- 38. • It ismainly used for professional networking, including employers posting jobs and job seekers posting their CVs.
- 39. • Establish yourprofessional profile and control one of the top search results for your name • Build and maintain your professional network • Find and reconnect with colleagues and classmates • Learn about other companies, and get industry insights. • Find other professionals in the same industry using groups. • Tap into the knowledge of your network. • Discover new career opportunities by searching for jobs.
- 40. • More than433 million members in 200 countries and territories • An average of two new members join LinkedIn every second • 40% of LinkedIn users check LinkedIn every day • The average CEO has 930 connections • Over 39 million students and recent graduates on LinkedIn • People who list skills on their profile get 13 times more views • LinkedIn is available in 20 different languages
- 41. User Can .. •Find jobs, people and business opportunities recommended by someone in one's contact network. • Employers can list jobs and search for potential candidates. • Job seekers can review the profile of hiring managers and discover which of their existing contacts can introduce them. • Post their own photos. • Follow different companies.
- 42. • Save (i.e.bookmark) jobs that they would like to apply for. • "like" and "congratulate" each other's updates and new employments. • Wish each other a happy birthday. • See who has visited their profile page. • Share video with text and filters with the introduction of LinkedIn Video. • Users can write posts and articles.
- 44. WhatsAap 2009_acquired byFacebook in February 2014_half billion • WhatsApp is free to download messenger app for smart phones. WhatsApp uses the internet to send messages, images, audio or video.
- 45. • WhatsApp Text •WhatsApp Calling • WhatsApp Web • WhatsApp Group • Pictures and Video sharing • Document Sharing • Broadcast List • Status Upload
- 46. Advantages • WhatsApp iscompletely free for use. • Instantly send a message to anywhere in the world. • Easy to use, even a novice mobile user can use it. • Voice call support. • Video calling available. • Send to anyone Document files upto 100Mb such as PDF, Slideshows, etc. • It does not have any advertisements on display screen. • WhatsApp calling made it more reliable. • It has also the features to delete the message that you have sent (So He/She won’t be able to read what you have sent to them) in period of 1 hour. • It imports the contacts from your phone and tells you that how many of your friends are using WhatsApp. • You can share your location, photos, status, images, documents, videos with your friends. • You can also share Live Location for 15 minutes, 1 hour and 8 hours. • It do work without sim card, Only if your (Mobile No) account already registered. • You need not spend any money for chatting and sharing with your friends (except the internet charges) •
- 47. • It showsthat your message sent or not and the receiver has received or read the message. (single tick for sent and double tick for delivered, grey is for delivered and blue is to show that the message is read by the person). • It also shows that the receiver received your voice message and listened to it. (Tips: Know The WhatsApp Voice Message Played or Not. • Free calls to other WhatsApp users are supported. • One of the best feature is that it provides an easy way to change your number to another number without losing your existing WhatsApp account. • App interface of WhatsApp is very simple and user-friendly, that’s why it is very easy to use. • WhatsApp started providing end-to-end encryption feature, which makes your WhatsApp communication highly secure. • It has also extended it’s services for using direct in web browser and in Desktop System (Windows, MacOS) • It’s saves your money by reducing normal Text and Multimedia messages cost.
- 48. Disadvantages • There isthe risk, your spouse/girlfriend/boyfriend may read the messages. • It can be annoying sometimes due to constant messages. • You must have access to internet to send and receive messages for free • In a group only the Group-Admin can add the persons / give admin title to other persons in the group. • Your profile picture is visible to every person having your contact number. • WhatsApp is addictive. Once you get addicted to it, it’s very difficult to get over WhatsApp addiction. • You need to share your number in case you want to add someone and communicate.
- 51. What is Pinterest •Discover photos you love or are inspired by • Organize them into thematic pinboards • Share them easily with your friends
- 52. Pinterest • Pinterest isa social media web and mobile application company. It operates a software system designed to enable saving and discovery of information on the World Wide Web using images and, on a smaller scale, GIFs and videos. The site was founded by Ben Silbermann, Paul Sciarra, and Evan Sharp. • Employees: 1600 employees • Date launched: January 2010 • Users: 291 million active users
- 53. • Pinterest isa free website that requires registration to use. Users can upload, save, sort, and manage images— known as pins—and other media content (e.g., videos) through collections known as pinboards
- 54. • Pinterest isa Pin Board style Social Photo and Video Sharing site launched in 2009 by Cold Brew Labs Inc.Pinterest is the “Fastest growing Social Networking Service in the World.” • Pinterest is a visually focused images sharing site,centered on interest, lifestyles, and planning. • It is a social network that allows users to visually share, curate, and discover new interests by posting, also known as ‘pinning,’ images or videos to their own or others’ pinboards (i.e. a collection of ‘pins,’ usually with a common theme). • Pinterest allows users to create and manage image collections according to related theme.
- 55. Things can bedone on Pinterest • Pin: An image posted to Pinterest • Pinning: The act of visually sharing content • Pin Board: A set of theme-based pins. • Repin: Reposting somebody else’s pin • Pin It Button: Button that can be place on websites • Pinner: The person who does the sharing
- 56. Business pages • Pinterestalso allows businesses to create pages aimed at promoting their companies online.Such pages can serve as a "virtual storefront/" In one case study of a fashion website, users visiting from Pinterest spent $180 compared to $85 spent from users coming from Facebook. • These users spent less time on the company's website, choosing instead to browse from the company's pinboard.
- 57. Is Pinterest Importantfor your Business? • Pinterest is growing very fast, daily unique visitors of Pinterest is nearly 1.5 million and spending an around 15 minutes a day on the website. • In January 2015, Pinterest drive greater traffic to websites than combined Google Plus, Youtube, LinkedIn and Reddit traffic. So, Pinterest offers opportunity to Businesses and Internet Marketers to grow their business. • You can tag other Pinterest user in your pins it will help to grow your network, you can use @username to tag. • You can pin interesting and informative videos on Pinterest. You can share videos from youtube and other videos sharing websites easily. You can create your own videos to share on Pinterest
- 58. Branding your businesson Pinterest • Set-up A New Business Account (http://business.pinterest.com )
- 60. Instagram • Instagram isa photo and video-sharing social networking service owned by Facebook, Inc. It was created by Kevin Systrom and Mike Krieger, and launched in October 2010
- 61. Features and tools •Users can upload photographs • Short videos • Follow other users' feeds • Users can set their account as "private", thereby requiring that they approve any new follower requests. • Users can connect their Instagram account to other social networking sites. • January 2011, Instagram introduced hashtags to help users discover both photos and each other
- 62. • February 2017,Instagram announced that users would be able to upload up to ten pictures or videos to one post, with the content appearing as a swipeable carousel.
- 63. IGTV • IGTV isa standalone video application by Instagram for Android and iOS smartphones. It allows for longer videos compared to Instagram. While IGTV is available as a standalone app, basic functionality is also available within the Instagram app and website.
- 64.