Download to read offline
Facebook Success Stories
- 1. Facebook Success StoriesRebecca Duffy CommunicationsTechnology 27 March 2018
- 2. Facebook • Founded in2004 • 1 billion+ users • Connect friends and family • Build Communities https://newsroom.fb.com/company-info/
- 3. Facebook’s Products • Newsfeed • Group Pages • Photo and video options • Customizable Ads
- 4. FabFitFun • Seasonal subscription box •Health, beauty, fitness, fashion • Customize or surprise Source: https://fabfitfun.com/get-the-box/?step=getbox&#plan=fffviphttps://fabfitfun.com/welcome/
- 5. Canvas Advertisements • Fast-Loading •Full-screen • Catches attention quickly • Website Link https://www.facebook.com/business/learn/facebook-create-ad-canvas-ads
- 6. Collection Advertisements • Fast-loading •Many photos/videos • Browse multiple products • Turn into Canvas ads https://www.facebook.com/business/learn/facebook-create-ad-collection
- 7. FabFitFun +80% Click- Through -14% Cost per Acq. +19%Ad Spend Return https://www.facebook.com/business/success/fabfitfun Results
- 8. Birchbox • Monthly subscription box •Makeup or grooming • Based on interests https://www.birchbox.com/
- 9. Video Advertisements • Immersive •Showcase products • Website link https://www.facebook.com/business/m/facebook-video-ads
- 10. Facebook Live • Real-timeinteraction • Engage in Conversations • Audience Reactions • Notifications https://live.fb.com/
- 11. Lookalike Audiences • 6-24hours • Creates new audience • Traits of visitors and followers • Target ages and locations https://www.facebook.com/business/a/lookalike-audiences
- 12.
Editor's Notes
- #3 Used to keep families and friends connected Build communities of people
- #4 Contains news feed Group and company pages Photo and video options (including facebook live) Different advertisement options
- #5 Choose items in the box or to be a surprise
- #6 Fast-loading, full-screen which catch viewer’s attention quickly Includes link to the company’s website
- #7 Photos and videos next to and on top of each other View multiple products at a time Turn into canvas ads when clicked on
- #8 The results of Facebook advertising were Click-Through Rate increased by 80% Received 19% bonus on ad return And 14% decrease in cost per acquittal
- #9 Customers take a personality and interest quiz so the products are tailored for them.
- #10 Short and immersive to capture attention Show product details Include website link
- #11 Real-time interactions and conversations with viewers Show immediate audience reactions with emoticons Followers can turn on post notifications
- #12 Generated in 6-24 hours Takes information from traits of page visitors and followers Targets specific ages and locations Creates a new audience of people to advertise to
- #13 For Birchbox, the results of advertising were that They gained 35% of mobile conversions And most importantly gained a 70% increase in website traffic