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SOCIAL MEDIA
introduction, uses, and “do’s and don’t’s” for churches
SOCIAL MEDIA REVOLUTION
2011
SOCIAL
MEDIA
EXPLAINED
Twitter, Facebook,
Foursquare, Instagram,
YouTube, Linked In,
Pinterest
Last FM, Google Plus,
Flickr, Tumblr, Vimeo, etc.
etc. etc.
BASIC SOCIAL MEDIA FOR
CONGREGATIONS
• website
• email
• facebook
• blog
• twitter
• youtube
USES FOR SOCIAL MEDIA
• “in-
reach”
• meeting
spiritual
needs
• outreach
TEN COMMANDMENTS
OF SOCIAL MEDIA
I. Remember: what thou post-eth endureth
forever
II.Thou shalt post only what is congruent with
your congregation’s values, views and beliefs.
III.Remember: you may be seen as speaking on
behalf of the church.
IV.Thou shalt not post anonymously/wsb
V. Thou shalt not disparage or embarrass
another church or person.
*
TEN COMMANDMENTS OF SOCIAL MEDIA
(CONTINUED)
VI.Thou shalt not respond to conflict in social
media
VII.Thou shalt respect confidentiality.
VIII.Thou shalt wait to post if you doubt the
appropriateness of a comment or response.
IX.Thou shalt abide by “separation ethics” when
a pastor leaves a congregation
X.Thou shalt consider a “Social Media Policy” for
your church
* adapted from YouTube videos by Bill and Kris Tenny-Brittian and The Church Law Group
RESOURCES
• my blog:
changingchurchchangingworld.com
• this presentation can be found at
www.slideshare.net/baileyws
• Social Media Revolution 2011 is
available on YouTube
SOCIAL MEDIA
introduction, uses, and “do’s and don’t’s” for churches

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Social media for churches

  • 1. SOCIAL MEDIA introduction, uses, and “do’s and don’t’s” for churches
  • 3. SOCIAL MEDIA EXPLAINED Twitter, Facebook, Foursquare, Instagram, YouTube, Linked In, Pinterest Last FM, Google Plus, Flickr, Tumblr, Vimeo, etc. etc. etc.
  • 4. BASIC SOCIAL MEDIA FOR CONGREGATIONS • website • email • facebook • blog • twitter • youtube
  • 5. USES FOR SOCIAL MEDIA • “in- reach” • meeting spiritual needs • outreach
  • 6. TEN COMMANDMENTS OF SOCIAL MEDIA I. Remember: what thou post-eth endureth forever II.Thou shalt post only what is congruent with your congregation’s values, views and beliefs. III.Remember: you may be seen as speaking on behalf of the church. IV.Thou shalt not post anonymously/wsb V. Thou shalt not disparage or embarrass another church or person. *
  • 7. TEN COMMANDMENTS OF SOCIAL MEDIA (CONTINUED) VI.Thou shalt not respond to conflict in social media VII.Thou shalt respect confidentiality. VIII.Thou shalt wait to post if you doubt the appropriateness of a comment or response. IX.Thou shalt abide by “separation ethics” when a pastor leaves a congregation X.Thou shalt consider a “Social Media Policy” for your church * adapted from YouTube videos by Bill and Kris Tenny-Brittian and The Church Law Group
  • 8. RESOURCES • my blog: changingchurchchangingworld.com • this presentation can be found at www.slideshare.net/baileyws • Social Media Revolution 2011 is available on YouTube
  • 9. SOCIAL MEDIA introduction, uses, and “do’s and don’t’s” for churches

Editor's Notes

  1. Twitter .... “I’m eating a #donut” Facebook ... “I like Donuts” Foursquare ... “This is where I eat donuts” Instagram ... “Here’s a vintage photo of my donut” YouTube ... “Here’s a video of me eating a donut” LinkedIn ... “My skills include donut eating” Pinterest ... “Here’s a donut recipe” Last FM ... “Now listening to “Donuts”” Google+ ... “I’m a google employee who eats donuts”
  2. every church needs a website ... make sure it’s up to date ... keep it simple email ... gather email addresses, constant contact facebook ... how to build a facebook page ... blog ... begin discussion on issues, share your thoughts, podcasts of sermons, etc. twitter ... for teams, for outreach, for building community youtube ... videos
  3. IN-REACH get information to members, what time is the Bible Study, don’t forget to change your clocks this week, this Sunday’s sermon, building relationships ... talk back to sermons, teams working, groups on Facebook MEETING SPIRITUAL NEEDS devotions prayer groups/requests inspirational talks/writings/photos study groups building community OUTREACH new members looking for a church invite a friend to “follow” or “like” meeting people, involving people
  4. 1. all posts are public and CANNOT really be deleted ... cached, etc. etc. 2. a word to pastors and elders ... even your personal page should reflect your faith and your church ... people know ... disclaimer on personal blogs 3. see above 4. on facebook when posting as “First Presbyterian Church” say who you are ... it’s considered bad form not to 5. also, do not “flame” ... this is just bad netiquette in general
  5. 6. never respond to conflict in email or facebook or twitter ... always handle conflict face to face ... electronic forms usually escalate conflict 7. confidentiality ... particularly in prayer requests 8. when in doubt, wait ... true for emails, true for posts ... oh, and always re-read before hitting send 9. a word on separation ... “unfriend” not my style ... but be more than careful about the level of engagement in social media after you or your pastor leaves a church .... child at camp 10. Social media policies to address these issues ... and others ... let’s share what we have, and google, and like all policies balance risk and security.