The document provides tips for effective business networking on social media. It advises having a clear purpose for posts, such as informing or promoting, and ensuring content will resonate with the target audience. Posts should avoid venting or saying things that may be offensive or regretted later. It's important to consider the appropriate platform based on the target audience and choose one where they will engage with the intended content format.

1. Before you hit ‘post’
If you are new to social media or have only used it for personal
networking you might want to stop and consider the points below
before you start business networking
1. Have a purpose. Why are you posting? For example do you want to inform,
initiate a response, gain followers, and promote yourself /your brand?
2. Don’t just vent. Just because you are angry about something don’t just vent for
several reason, mostly 1) others might not care about these things 2)You may
say things that are offensive or that you later regret 3) You are unlikely to be
objective
3. Who cares? One of the comments I hear from people who do not use social
media because ‘I don’t care about what celebrities are doing or what other
people have had for breakfast’. So, before you post that update ask yourself
who cares.
4. Be relevant. If you post things which resonate, again ask yourself why people
will read it and why
5. Is it the right platform? There are many different social media platforms and it
is important that you select the one which will reach the audience which you
wish to reach in the format which they will engage with. E.g. if you want to
engage businesses LinkedIn might be the best platform
6. Is this the right audience? In order to ensure you are on the correct platform you
need to think about whom your audience is and which platform they are using.
7. Spell check, don’t use profanities, and don’t offend.
8. Would you be embarrassed? Remember that once you post something you
can’t ‘take it back’ and even if you post it on a ‘closed’ forum don’t post anything
which you would not want anyone else to read.
9. Don’t use abbreviations/jargon
10. It is clear? – will people understand the point you are trying to make?