Another face of social media.

1. THE
SWITCHThe Social Media Switch
An introduction to social media use in
church
October 2, 2015
1
@emekaiduma
Facebook.com/emekaiduma
emekaiduma@gmail.com

2. Contents
 What is Social Media
 Who is on Social Media
 Why you should be on Social Media now
 How you can use Social Media
2

3. 3
Social media is the collection of online communications channels dedicated to
community-based input, interaction, content-sharing and collaboration.
Google+
(pronounced Google
plus) is Google's
social networking
project, designed to
replicate the way
people interact
offline more closely
than is the case in
other social
networking services.
The project’s slogan
is “Real-life sharing
rethought for the
web.”
Twitter is a free
microblogging
service that allows
registered members
to broadcast short
posts called tweets.
Twitter members
can broadcast
tweets and follow
other users' tweets
by using multiple
platforms and
devices.
Facebook Is a
popular free social
networking website
that allows
registered users to
create profiles,
upload photos and
video, send
messages and keep
in touch with friends,
family and
colleagues.
YouTube is a free
video-hosting
website that allows
members to store
and serve video
content. YouTube
members and
website visitors can
share YouTube
videos on a variety
of web platforms by
using a link or by
embedding HTML
code.
Each social media platform has its own unique flavour and
contribution to the online community
SOURCE: http://whatis.techtarget.com, youtube.com

4. 4
Approximately 1 out of every 5 persons in the world today has at least
one social media account
SOURCE: Internetlivestats.com
We have a potential of
reaching 1 out of 5 persons in
the world through social
media alone for Jesus!
Internet Users
3.2 Billion people
45% of world population1
Youtube Users
1 Billion people
14% of world population
Twitter Users
328 Million people
5% of world population
Facebook Users
1.4 Billion people
19% of world population
Google+ Users
1.4 Billion people
19% of world population
World Population = 7.3 Billion

5. Contents
 What is Social Media
 Who is on Social Media
 Why you should be on Social Media now
 How you can use Social Media
5

6. 6
Jesus and Paul are on Twitter!
SOURCE: King James Version
We are the only ones who
can put Jesus on Facebook
and twitter. When people
follow us they follow Jesus!
The day following Jesus would
go forth into Galilee, and
findeth Philip, and saith unto
him, Follow me
John 1: 43
Be ye follow-ers of me, even
as I also am of Christ.
1 Cor. 11: 1

7. 7
Brother Hagin has 51,000 followers on twitter…He posts daily!
SOURCE: twitter.com
We can follow these Brother
Hagin, retweet His posts to
our own network and increase
the Word’s influence

8. 8
Kenneth and Gloria Copeland have over 212,000 followers on twitter
SOURCE: Socialbakers.com
We can follow the Copelands,
retweet what they post to our
own network and increase the
Word’s influence

9. 9
Joel Osteen has almost 4 million followers on twitter!
SOURCE: Socialbakers.com
This means he has an
audience of 4 million people
every day! Now that’s impact!

10. 10
Joyce Meyer has over 3.7 million people following her!
SOURCE: Socialbakers.com
The gospel of Christ
preached via her twitter
platform reaches millions of
people daily!

11. 11
Bishop T. D Jakes has almost 2 million followers on twitter!
SOURCE: Socialbakers.com
He is reaching a very large
amount of people on a daily
basis from his twitter platform
alone!

12. 12
Rev. Sam Adeyemi discusses societal issues like leadership, money
and character with principles from God’s Word
SOURCE: Socialbakers.com
Twitter goes beyond the
sermons you preach in
church, you can also discuss
specific topics

13. 13
Leke Alder, is a leading voice on social media, he reaches millions of
people via his weekly tweet series – Jack&Jill
SOURCE: Socialbakers.com
We can use our twitter
platform to teach the word of
God in a particular line and
bless people!

14. Contents
 What is Social Media
 Who is on Social Media
 Why you should be on Social Media now
 How you can use Social Media
14

15. 15
5 reasons why you should be on social media now
SOURCE: Socialbakers.com
The social media can
increase your level of
interaction with your church
and the outside world!
Jesus said, “go into
all the world and
preach the gospel to
every creature”!
1
Over 45% of the
world population has
access to the internet
– 20% are on social
media!
2
Its cheaper and faster
to reach more people
using the social media
than any other medium
3
Your church services
can be broadcast to a
lot more people than
are physically present
in the building
5 Your can keep in
touch with your
members and online
community on a daily
basis – and update
them new information
4

16. Contents
 What is Social Media
 Who is on Social Media
 Why you should be on Social Media now
 How you can use Social Media
16

17. 17
How you can use the social media
To increase reach on twitter
• use hashtags (eg #Jesus)
• mention some people in your tweets (eg @pastor)
ADVERTISE: Let the world
know about your church!
You can advertise your
church on Facebook or for
as low as 200naira per
day!
PREACH: Evangelism is not
restricted to the streets.
People have moved from
the streets to their phones
and tablets! Preach the
gospel there too.
INFORM: You don’t have
to worry if they will
remember an event or a
meeting you organize-
just inform them on
Facebook!
INTERACT: Now your
church members can
interact with one
another without having to
be there physically!
4 1
2
3

18. 18
1. Evangelize – Jesus said; “go into all the world and preach
the gospel to every creature”
SOURCE:
TIPS: Don’t post very long
text! Attention span has
reduced drastically; short
sentences always win
Before you start preaching, please note these few things
Social media is not a place to show how much
revelation you have; remember you are
speaking to the world. Simplify your message!
Keep it simple!
1
Being judgemental will not get you anywhere
with people, let the love of God guide your
interaction with them
Thou shalt not
judge!
2
Don’t preach opinions; it is the Word of God
that has power unto salvation and not your
ideas or opinions
Use the Word
3
Don’t just post anything; pray and get direction
on what to talk about! That way you will have
more impact
Be led!
4
Always give people the freedom to express
their views; correct them in love when they are
wrong and always be polite!
Allow for
interaction
5

19. 19
2. Advertize – The whole world is waiting needs to hear about
your church!
SOURCE:
TIPS: You can define your
target audience by age
group, location or similar
interests.
Running ads on Facebook/Twitter needs to be purposeful
You can advertise your events on social media
and reach more people with less cost than your
handbills will do!
Events/regular
meetings
1
You can share audio messages, video clips,
pictures and documents with the world on your
social media platform
Share materials
2
Ads can be geared towards getting more likes
or followership online. The greater your
audience the more your reach
Reach more
people
3
You can use your social media platform to direct
more people to your website.Drive traffic to
your webpage
4
People don’t have to be physically present in
your church to give to you! The internet has
made it easy for anyone anywhere to give
online!
Online giving
5

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3. Interact – Your online community should give room for
interaction between members
TIPS: Don’t delete negative
comments except its
obscene, vulgar or
offensive
Interaction is key to relevance on any social media platform
Don’t just put up a text; make it more personal
by putting up pictures and videos of your
services
Post pictures and
links
1
Open up forums for your members to discuss
delicate issues online. Tell them, this week we
will be discussing ‘money’ on Facebook!
Create an forum
for discussion
2
Use your social media to also teach God’s
Word on different aspects. However, make
them short, punchy and interactive sentences.
Teach the Word
3
People will have different opinions about the
things you post. Respond to them in love and
don’t delete them…others are watching!
Allow for
responses
4
Let people know that they are interacting with a
person on the other end. Don’t send automated
messages, they put people off!
Respond
5

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4. Inform – Social Media gives room for you to keep your
members constantly informed on church activities
TIPS: Posts with pictures,
links and short videos get
more interaction than just
text
Keep it in front of them always
Create an event page and invite all you
members to attend the event on Facebook;
encourage them to invite their friends too
Events
1
Keep the information on church activities in
front of your members; you can tag them on an
invitation ad
Other important
notices
2
Celebrate church members birthdays as a
family on social media; use their pictures and
say nice things about them!
Birthdays/anniver
saries
3

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Join the Social Media evangelism train today