Strategic social media portfolio for Fitness athletes

1. Fitness Industry: Branding
GOAL:
To create a personal brand through an influential,
prominent online presence using social media.
Objectives:
-Gain at least 10k likes and followers via Instagram
and Facebook in 6 months.
-Obtain at least 3 prominent industry names as
followers on Twitter; i.e. Flex Magazine, Oxygen
Magazine, NPC News Online, etc.,
Strategies:
-Share your own personal fitness journey
-Promote yourself as a marketable spokes model
for the industry
-Interact with followers
Tactics:
-Post before and after pictures
- Post videos of workouts
- Update statuses with inspirational, positive words
- Choose a follower or personal fitness role
model to share as weekly inspiration

2. DO’s
DON’Ts
Sleazy or
Make sure your
overly
page is fitness
provocative
centered
pictures; keep
Some kind of
in mind this is
fitness related
fitness
profile picture
modeling not
Inspirational
playboy
quotes/statuse
Excessive
s
“selfies”
Like other
Profanity
fitness
Negative
pages/models
opinions of
Shoutouts to
other fitness
companies,
models,
products and
companies or
role models
products
Post pictures of
workouts
Keep In Mind:
Competition
Supplement companies, magazines and modeling
pictures if you
agencies want someone that is easily marketable. It is
have them
not always based on how many followers, fans or
likesSharehave on their page. 9 times of 10 they want
they fitness
someone that has an image that is marketable and
related articles
likable to all ages, genders and fitness goals. For

3. Come up with an easily accessible and searchable
username
About me that is short, simple and easy to read
Follow inspirational fitness pages
Follow your favorite supplement companies
Follow other successful fitness models
Promote yourself as part of the fitness industry
through #hashtags
Always tag your favorite supplement companies or
magazines if they are part of the picture
Take advantage of the video option by posting
workouts, recipes or video insights into your
personality
Air on the side of caution when it comes to
provocative or sexy photos
Promote a well rounded image not just the
gym„family, pets, etc.,
Know exactly who your target company or dream
sponsorship would be and know their audience.
Keep up with what’s going on in the industry;
photographers, shows, athletes, etc.,
Rules of Engagement:
#Share
Share your story, personality, interests,
aspirations, inspirations and life

4. #Promote
Yourself, favorite companies, favorite role models,
favorite supplements, magazines & photographers.
Promotion is a two way street. People want to see you
support people and organizations.
#Interact
With followers, other pages, other athletes, other
fitness enthusiasts.

5. Tweeting 101:
The purpose of twitter is to connect quickly with
followers, fans, companies, news sources, magazines
and other prominent fitness promoters. With twitter you
are able to share fitness articles, fitness knowledge,
encouraging quotes, pictures and it allows you to
reach people quickly and efficiently. It lets your
followers get a better insight of who you are through
what you are writing (tweeting), retweeting, quoting and
responding to.
Twitter Constitution
I. I will not tweet negatively about any person,
product, organization or news source.
II.I will relay only positive, encouraging words
towards my followers.
III. I will promote fitness and health in a way that is
appropriate for all ages.
IV. I will not use provocative language or profanity in
my tweets
V. I will use twitter as a professional tool to educate
and give insightful advice.
Creating a Following:

6. -Hashtags
are key to creating a consistent
following. Even creating your own personal hashtag
can enable people to find you quickly.
-Retweeting, interacting, hashtagging and
mentioning supplement companies will get your name
and face out there. With that being said, Twitter is an
easy way for them to scroll through and get a feel for
your personality.
-Interacting with followers especially if they ask
you questions. Always remember that your twitter may
only reach 10,000 but the person who retweets or
quotes your tweet might have 1,000,000.

7. A)
C)
B)
D)

8. E)
G)
F)
H)

9. I)
J)
K)

11. Examples:
A)
Steve Cook is one of the most well known
physique competitors and fitness models in the
business. He is the spokesmodel for
bodybuilding.com and it sponsored by Optimum
Nutrition. As you can see by his instagram, he keeps
it very clean, modest and lets people not only see
his life in the gym, but also his personal life.
B)
Steve’s twitter as 50.3K followers and he
incorporates inspirational quotes, humor and gym
advice for his followers
C)
Continuing with his twitter„you see the
interaction with his followers and feedback that he
has gotten from some of his Youtube videos.
D)
Tyler McPeak is another well known fitness
model and cover model. He has had features in
several magazines including the cover of FitnessRX
and Natural Muscle Magazine. His main means of
communication is through Facebook. He has built his
following from the ground up using daily photos
of his physique with inspirational captions and
helpful fitness advice and videos while sharing bits
and pieces of his personal life.
E)
Continued from Tyler’s Facebook page.
F)
Shannon Dey is an IFBB Fitness Pro and founder
of the renowned international fitness team, Team
Bombshell. Every day she does a “Thought of the
Dey” which helps encourage her clients and staff as
well as other followers. Occasionally she will do
larger articles that are linked to her website on
nutrition, training and supplementation.
G)
Chaddy Dunmore is a cover model and
sponsored fitness athlete. She has grown her
following tremendously using Instagram. She
posts behind the scenes pictures at photo shoots,
workout videos, family photos and is well known
for being a role model for fit moms around the
nation. As you can see, she keeps her about me

12. short and simple with a reference to her sponsors
and website.
H)
Amanda Latona is known for her bodacious
curves and positive energy. She is one of the few
females in the industry that has obtained covers on
Oxygen Magazine, Muscle and Hers, FitnessRX and
Ironman Magazine as an IFBB Bikini Pro. She has
mastered the art of catering to both competitors
and non-competitors. Her posts are fun,
educational and appealing. She also shares her
love for the Lord through tweeting and Instagram.
I) Latona’sInstagram is easy to read, gives basic but
credible information about her and her profile
picture shows that she has been a cover model.
J)
Amanda’s goofy but dedicated personality has
earned her the top spot in most influential and
followed fitness models in the industry. She
possesses a figure and lifestyle that appeals to
the average man and woman.
K)
Back to Steve Cook, his Instagram like many of
the other examples is bulleted, short, simple and
credible. Posting his accomplishments, sponsors
and personal brand: #swoldiernation #BMOC
#swoldier