More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (17)
Similar to Social media
Similar to Social media (20)
Recently uploaded
Recently uploaded (20)
Social media
- 1. (Image by: cyberdesignz.com) Social Media By Anthony Altamura
- 2. Introducing Myself My name is Anthony Altamura Senior at The University of Nevada-Reno I Major in Business management and Marketing Picture from:unr.edu
- 3. Interest I have been a huge sports fan for all of my life This is where my distinctive competencies come from: Team Work Solving Problems Communication Working hard
- 4. Employment I currently work at the Peppermill as a valet
- 5. My Brand Mantra and Values My brand mantra and name of my blog is the same “Social Media Works” My core values are independence, integrity, and loyalty
- 6. My Experience with Social Media In the 2011 Fall Semester I took a personal branding class with Dr. Bret Simmons He told us how social media was a big part of business today and that if companies didn’t join soon they would be left behind He taught us that having on online presence today was very important and will lead to:
- 7. More Job Opportunities (Image by :onlinepersonalswatch.com)
- 8. I really doubted what he was saying in the beginning I thought this was just another required class for my major but I was:
- 10. Before that class all I had was a facebook He required us to create social media platforms on: Twitter LinkedIn Wordpress Google+ Youtube
- 11. Through these platforms we were suppose to build our personal brands Being the big sports fan that I am, I choose to do my personal brand on fantasy football
- 12. Bret wanted us to create a lot of content to help increase our Google juice We were required to tweet or retweet similar content 3 times a day six days of the week He also required us to blog 2-3 times a week
- 13. Since I choose a topic that interesting to me and since we were in the NFL season this was relatively easy for me But I was only doing it for the class and I didn’t think anything was going to come from it I didn’t have a lot of followers and my blog wasn’t viewed that much
- 14. But one day I got this tweet
- 15. So right then and there I saw that this social media thing was for real And that tweeting and blogging really worked
- 16. So I took the job with Blogdudes.com I wrote fantasy football content for them for the next six weeks till the fantasy football season was over
- 17. That was my personal social media success story Since I succeeded personally I created another brand: I wanted to help people learn how use social media
- 18. To do this I created Social Media Works at anthonymaltamura.wordpress.com
- 19. My Social Media Blog On my social media blog I created five blogs: Social Media Works! Evaluating Two Competitors: Coca-Cola and Pepsi Creating a Blog Using Twitter Effectively People and Companies Shifting Towards Social Media Through these blogs I learned a lot
- 20. Social Media Works Is a blog basically explaining what I have already told you about how I got into social media and how I actually saw some success
- 21. Evaluating Two Competitors: Coca-Cola and Pepsi This was a blog I wrote about Coca-Cola and Pepsi and how they use social media I came to the conclusion that even though Pepsi has more followers on Twitter Coca-Cola has a better online presence because: The have an accessible blog The blog more often Over 15,00 Sites link to their site They Tweet every 23 minutes They have over 60,000 subscribers on YouTube They have over 40 million likes on Facebook (Image by neatorama.com)
- 22. Creating A Blog In this blog I wrote about how important a blog is to your social media profile I learned that their are five steps to keep in mind when you start blogging: (Image by: business2community.com)
- 23. Step One Write about something you are truly interested in For me it was fantasy football and social media When you are interested in the topic readers can tell
- 24. Step Two Go over your original posts and make sure to limit the mistakes When creating an online presence it is important to appear to be professional and using good grammar is essential
- 25. Step Three Release your content on social media platforms By posting your content on Twitter, Facebook, etc. you are releasing your content to the hundred of millions of social media users out there
- 26. Step Four Be persistent Just keep on pushing content
- 27. Step Five Never give up If blogging is something you truly want to do and you are not being noticed just blog more and eventually you will be noticed.
- 28. Using Twitter Effectively (Image from technorati.com) On this blog I talked about how I believe that Twitter is the most effective social media platform you need to get you content out there I learned thath there 6 steps on how to use Twitter effectively for your personal brand or your company
- 29. Step One In order to gain followers you must first follow other people that share the similar brand
- 30. Step Two In order for them to really notice you, you have to retweet their content
- 31. Step Three Tweet out your own content
- 32. Step Four Be Responsive Just like the automated systems on the phone, there are automated systems for Twitter
- 33. Step Five Thank people for retweeting your content and retweet theirs if you believe you followers will enjoy it
- 34. Step Six Follow everyone that follows you (except spammers) In the beginning you need to get and keep as many followers as possible so that you can signal to the people on Twitter that your content is relevant
- 35. People and Companies Shifting Towards Social Media (Image from: spinsucks.com) In this blog I explain how business are shifting towards social media I explain how Companies can use this to their advantage Ex. Redbox