This document discusses using social media for job seeking and workforce development. It outlines goals for both job seekers and workforce boards in using social media. Key benefits include broadening networks, learning about job opportunities, and increasing awareness of services. The document provides guidance on setting up social media profiles, monitoring discussions, and maintaining a regular posting schedule to engage effectively. Top social media platforms for these purposes are identified as Facebook, LinkedIn, Twitter, and company blogs.

1. JOB
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CANDACE MOODY, WORKSOURCE
JACKSONVILLE

2. GOALS
• What’s in it for job seekers
• What’s in it for your workforce board
• Where do you start?
• How to do social media well and keep it up
• Top social media resources for job seekers

3. WHAT’S IN IT FOR JOB SEEKERS?
• Social media resources are new communication
tools and are now mainstream.
• Jobseekers who aren’t active on social networks
are missing out on valuable resources and
connections.
• Allows job seekers to broaden their pool of
contacts with people they may or may not know.
• Status updates offer a forum to update contacts
about a job search and skill set.

4. WHAT’S IN IT FOR JOB SEEKERS?
• Company searches allow job seekers to seek out
and connect with organizations that interest them.
• Job postings are listed frequently by employers
and employees.
• Network and connect with those who share
interests and work in a field.
• Allows job seekers to brand themselves as
experts.

5. WHAT’S IN IT FOR YOU?
• 25 percent of search results for the world’s top 20
brands are links to user-generated content (Marketing Vox and
Nielson BuzzMetrics SES Magazine, June 8)
• You must have a presence where your customers are
• Social media is not just about publishing content. It’s
about listening to your customers and creating
relationships

6. WHAT’S IN IT FOR YOUR WORKFORCE BOARD?
Workforce boards can:
• Excerpt their web pages and bring out content that’s
important or new
• Increase awareness of services:
• Announce events, speakers and preview content
• Link to resources and articles of interest
• Monitor what’s being said about the organization
• Get feedback, testimonials and highlight issues that
customers are asking about
• Increase website hits by linking back to site
• Identify influencers in the workforce industry for research on
hot workforce topics
• Increase customer loyalty

7. WHERE DO YOU START?
• Determine your goals and create a plan
• Create a social media policy that outlines guidelines for staff
to help protect and strengthen the organization’s brand
• Guidelines designed to represent your organization in a
positive manner
• Includes reminder that all staff members are representing
their organization online, even in personal accounts
• Explain that all staff members are personally responsible for
the content they publish online
• Ask employees to respect confidential information and to
follow laws such as copyright and plagiarism

8. WHERE DO YOU START?
Jump in and start exploring social media sites:
 Facebook
 Linked In
 Company Blog
 Twitter
 YouTube
Set up monitoring of what’s being said online
about your organization

9. MONITORING
Google Alerts: E-mail updates on a topic of your choice
 www.google.com/alerts
 Twitter
 twitteralerts.net
 tweetlarm.com
 TweetBeep.com
 Twilert.com

10. HOW TO DO SOCIAL MEDIA WELL AND KEEP IT UP
• Make it a part of one staff member’s daily routine
• Once all social media outlets are set up, allow about 30
minutes a day
• As easy as checking e-mails and voicemails
• Responding quickly is important

11. TOP SOCIAL MEDIA RESOURCES FOR JOB SEEKERS
 Facebook
 www.Facebook.com
 LinkedIn
 www.LinkedIn.com
 Twitter
 www.Twitter.com

12. WHAT IS FACEBOOK?
• The largest social networking site in the world
with more than 800 million members
• If Facebook was a country, it would be the
world’s 4th largest - between the U.S. and
Indonesia
• Widely regarded as a personal social
networking site

13. WHY USE FACEBOOK?
• The most popular social media site
• Vast networking opportunities in a more casual
online atmosphere
• Members connect with family, friends and
business associates
• Association and career groups
• Company profiles, i.e. Wyndham Careers

16. WORKSOURCE

17. WCF HOT JOBS

18. WCF HR NETWORK

20. WHAT IS LINKEDIN?
• LinkedIn connects the world’s professionals to make
them more productive and successful
• More than 187 million members in more than 200
countries
• Executives from all Fortune 500 companies are LinkedIn
members
• Employers gravitate toward it when recruiting

21. WHY USE LINKEDIN?
• Stay informed about your contacts and
industry
• Control your professional identity online
• Post your resume
• Research companies within your industry
• Recruiters are using LinkedIn
• Find the people and knowledge to achieve your
goals

22. WHY USE LINKEDIN?
• Obtain recommendations from past colleagues
• Participate in Answers
• Search for people, companies, etc.
• Search for jobs
• Join groups
• LinkedIn now gives you the ability to link to a blog post
on your profile. Every time you post to your blog it
updates your profile.
• Update status – start discussions

23. WORKSOURCE PROFESSIONAL NETWORK

24. WHY USE TWITTER?
• Unlike LinkedIn and Facebook, where requesting
connections with someone you don’t know is
discouraged, on Twitter it is acceptable.
• Networking
• Job Postings
• Company information
• Personal branding

25. WHY USE TWITTER?
• Industry knowledge
• New ideas
• The “retweet” allows your message to spread
organically
• Access to thousands of job resources and
experts for research

26. @WCFHOTJOBS

27. @WORKSOURCE_JAX

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