This document summarizes a presentation about using social media for human resources purposes. It discusses how social media can be used for recruiting, public relations, marketing and research. It provides statistics on employer use of social media for recruiting. The presentation covers creating an HR branding strategy, choosing appropriate social media platforms, and tips for using platforms like Facebook, Twitter, Pinterest and LinkedIn to achieve HR goals. It emphasizes using social media to build an employer brand and highlight career opportunities.
20210120 haal het maximum uit linkedin fopasI Like Media
Waarom LinkedIn?
Waarom “expert level” LinkedIn profiel
Jezelf profileren? Personal Branding?
Ga voor een zeer deskundig profiel
Hoe scoren met je profiel?
De kracht van je netwerk
5 acties om maximum uit je netwerk te halen
Je SSI score toont hoe efficiënt je netwerkt
RIP groepen -> leve hashtags?
Goede update schrijven
Content strategie
Zelf een post maken & artikels schrijven voor LinkedIn
Waarom bedrijfspagina?
Rekruteren via LinkedIn : tips & tricks
Optimalisatie van jouw LinkedIn bedrijfspagina
Hoe bedrijfsverhaal inzetten op je pagina
Welkomst bericht vastpinnen
Waar je zoekwoorden inzetten?
Het algoritme samengevat: do’s & don’ts
Learn fundamentals of digital marketing geared towards business to business companies. This deck covers ways to leverage the number one professional networking website, LinkedIn. Topics include an overview of LinkedIn, how employees in your company can leverage it, ways to increase your company's presence, and how to enhance your personal profile. Slides taken from a class taught by Bobbie Carlton of Mass Innovation Nights.
LinkedIn - one of the world most searchable social media website that helps professional search for opportunity. Whether you are seeking for a new career and you are hiring for a new talent. This social media website does the job perfectly.
In this presentation Social Media Business Coach LeikHong is going to share the tips and tricks how do you get rank and found when people run a search that match your talents.
First of all you goto have a All Star LinkedIn Profile. So how to built one? Check out this presentation.
Have fun!
20210120 haal het maximum uit linkedin fopasI Like Media
Waarom LinkedIn?
Waarom “expert level” LinkedIn profiel
Jezelf profileren? Personal Branding?
Ga voor een zeer deskundig profiel
Hoe scoren met je profiel?
De kracht van je netwerk
5 acties om maximum uit je netwerk te halen
Je SSI score toont hoe efficiënt je netwerkt
RIP groepen -> leve hashtags?
Goede update schrijven
Content strategie
Zelf een post maken & artikels schrijven voor LinkedIn
Waarom bedrijfspagina?
Rekruteren via LinkedIn : tips & tricks
Optimalisatie van jouw LinkedIn bedrijfspagina
Hoe bedrijfsverhaal inzetten op je pagina
Welkomst bericht vastpinnen
Waar je zoekwoorden inzetten?
Het algoritme samengevat: do’s & don’ts
Learn fundamentals of digital marketing geared towards business to business companies. This deck covers ways to leverage the number one professional networking website, LinkedIn. Topics include an overview of LinkedIn, how employees in your company can leverage it, ways to increase your company's presence, and how to enhance your personal profile. Slides taken from a class taught by Bobbie Carlton of Mass Innovation Nights.
LinkedIn - one of the world most searchable social media website that helps professional search for opportunity. Whether you are seeking for a new career and you are hiring for a new talent. This social media website does the job perfectly.
In this presentation Social Media Business Coach LeikHong is going to share the tips and tricks how do you get rank and found when people run a search that match your talents.
First of all you goto have a All Star LinkedIn Profile. So how to built one? Check out this presentation.
Have fun!
The Value of Personal Branding, Networking, Social Media & E-PortfoliosRad Integrated Media
Do you want to advance your career but are not sure how to communicate with upper management or network between departments? Networking is the key to exposure and opportunities! This training will introduce you to various professional networking sites such as LinkedIn, Twitter, Facebook and discuss the best practices for launching an exceptional electronic portfolio!
Understanding how to effectively use social media is a crucial skill in today’s workplace. When done well, social media activities can lead to new connections, professional opportunities, and more. This presentation will identify best practices for using LinkedIn, Twitter, Facebook, and Instagram to help you take your professional and personal brands to the next level.
20210302 haal het maximum uit linkedin op-til -beginnersI Like Media
Waarom LinkedIn?
Waarom “expert level” LinkedIn profiel
Jezelf profileren? Personal Branding?
Ga voor een zeer deskundig profiel
Hoe scoren met je profiel?
De kracht van je netwerk
Hoe vind je partners & ondernemers vinden voor je projecten
RIP groepen -> leve hashtags?
5 acties om maximum uit je netwerk te halen
Goede update schrijven
Types van posts, hoe & wanneer schrijf je wat,hoe gebruik je hashtags en hoe creëer je interactie?
Wanneer je post op de pagina en wanneer via je profiel.
Zelf een post maken & artikels schrijven voor LinkedIn
Het algoritme samengevat: do’s & don’ts
Q&A
LinkedIn's targeting abilities, publishing platform and advertising options make it a must-have tool for marketing and sales professionals and their companies. Get up to speed quickly with B2B lead generation with this slideshare.
Contents:
1. Individual Setup
2. Individual Publishing (Long-form posts)
3. Who’s Viewed Your Profile
4. Advanced Search
5. Groups
6. Premium Members
7. Company Page Setup
8. Company Publishing (updates)
9. Self-serve Ads
10. Marketing Solutions
Presented by Lorena Funk to WorkSource "Launch Your Career" workshop attendees in Jacksonville, FL, on Sept. 15, 2011. Gives an overview of LinkedIn for beginners.
This is a presentation I put together for a project working with jobseekers who were NOT high-end professionals. A large company laid off bunches of people, and most were retail workers and manufacturers who didn't know too much about online media. I was asked to put together a 4-day training that made it easy, and this is the result. Day 4 was reserved for any advanced material for which the group showed interest over the first 3 days.
All professionals must plan their social media strategy. If you are not an active participant or knowledgeable about the world of social media, how will you respond to needs, stay current, and brand yourself offline? Is this approach possible or effective? Are you aware of how or if your organization uses social media analytics? Innovative businesses are always looking for new ways to encourage loyalty, build relationships, and respond to customer needs. Social media analytics gives organizations a snapshot of these needs with insights gained from online conversations. New technology has the capacity to capture customer information with remarkable power to impact and drive revenue. Social Media Analytics uses social listening and predictive analytic techniques that help corporations manage the brand and reputation of products and services. This workshop will increase your knowledge and awareness of social media analytics and explore new and innovative social media strategies that impact professional and business productivity.
Learning Outcomes: This workshop will explore effective tools, for building, interpreting and using social media to increase professional and corporate effectiveness
At the end of this workshop, participants will be able to:
a) Explore how social media helps corporation predict trends
b) Examine how information and data is analyzed
c) Identify which types of industries can benefit from social media analytics
d) Explore trends and innovation around social media for business outcomes and professional development
This presentation was for 3Rd Tech Tuesday at the Castle Rock Chamber of Commerce, Tuesday, June 18, 2013. It covers how to create a Powerful Profile; the Power of Groups, LI for Lead Generation, and how to create a Company Page.
Create and maintain a high quality Profile for attracting jobs, clients and opportunity in just minutes a day.
In this workshop we will examine the basic features of a successful LinkedIn Profile that can attract opportunities to boost your professional profile to enhance your business or career.
Broward College Institute of Economic DevelopmentJeff Zelaya
http://bestpublicspeaker.com On February 2nd, Jeff Zelaya spoke to the Economic Development Institute of Broward College about LinkedIn. We covered how IED can use LinkedIn and Social Media to reach decision makers and corporate heads.
Broward College Social Media PresentationJeff Zelaya
http://bestpublicspeaker.com - This presentation was given to Broward College students on how they can leverage social media and personal branding to achieve their career goals.
The Value of Personal Branding, Networking, Social Media & E-PortfoliosRad Integrated Media
Do you want to advance your career but are not sure how to communicate with upper management or network between departments? Networking is the key to exposure and opportunities! This training will introduce you to various professional networking sites such as LinkedIn, Twitter, Facebook and discuss the best practices for launching an exceptional electronic portfolio!
Understanding how to effectively use social media is a crucial skill in today’s workplace. When done well, social media activities can lead to new connections, professional opportunities, and more. This presentation will identify best practices for using LinkedIn, Twitter, Facebook, and Instagram to help you take your professional and personal brands to the next level.
20210302 haal het maximum uit linkedin op-til -beginnersI Like Media
Waarom LinkedIn?
Waarom “expert level” LinkedIn profiel
Jezelf profileren? Personal Branding?
Ga voor een zeer deskundig profiel
Hoe scoren met je profiel?
De kracht van je netwerk
Hoe vind je partners & ondernemers vinden voor je projecten
RIP groepen -> leve hashtags?
5 acties om maximum uit je netwerk te halen
Goede update schrijven
Types van posts, hoe & wanneer schrijf je wat,hoe gebruik je hashtags en hoe creëer je interactie?
Wanneer je post op de pagina en wanneer via je profiel.
Zelf een post maken & artikels schrijven voor LinkedIn
Het algoritme samengevat: do’s & don’ts
Q&A
LinkedIn's targeting abilities, publishing platform and advertising options make it a must-have tool for marketing and sales professionals and their companies. Get up to speed quickly with B2B lead generation with this slideshare.
Contents:
1. Individual Setup
2. Individual Publishing (Long-form posts)
3. Who’s Viewed Your Profile
4. Advanced Search
5. Groups
6. Premium Members
7. Company Page Setup
8. Company Publishing (updates)
9. Self-serve Ads
10. Marketing Solutions
Presented by Lorena Funk to WorkSource "Launch Your Career" workshop attendees in Jacksonville, FL, on Sept. 15, 2011. Gives an overview of LinkedIn for beginners.
This is a presentation I put together for a project working with jobseekers who were NOT high-end professionals. A large company laid off bunches of people, and most were retail workers and manufacturers who didn't know too much about online media. I was asked to put together a 4-day training that made it easy, and this is the result. Day 4 was reserved for any advanced material for which the group showed interest over the first 3 days.
All professionals must plan their social media strategy. If you are not an active participant or knowledgeable about the world of social media, how will you respond to needs, stay current, and brand yourself offline? Is this approach possible or effective? Are you aware of how or if your organization uses social media analytics? Innovative businesses are always looking for new ways to encourage loyalty, build relationships, and respond to customer needs. Social media analytics gives organizations a snapshot of these needs with insights gained from online conversations. New technology has the capacity to capture customer information with remarkable power to impact and drive revenue. Social Media Analytics uses social listening and predictive analytic techniques that help corporations manage the brand and reputation of products and services. This workshop will increase your knowledge and awareness of social media analytics and explore new and innovative social media strategies that impact professional and business productivity.
Learning Outcomes: This workshop will explore effective tools, for building, interpreting and using social media to increase professional and corporate effectiveness
At the end of this workshop, participants will be able to:
a) Explore how social media helps corporation predict trends
b) Examine how information and data is analyzed
c) Identify which types of industries can benefit from social media analytics
d) Explore trends and innovation around social media for business outcomes and professional development
This presentation was for 3Rd Tech Tuesday at the Castle Rock Chamber of Commerce, Tuesday, June 18, 2013. It covers how to create a Powerful Profile; the Power of Groups, LI for Lead Generation, and how to create a Company Page.
Create and maintain a high quality Profile for attracting jobs, clients and opportunity in just minutes a day.
In this workshop we will examine the basic features of a successful LinkedIn Profile that can attract opportunities to boost your professional profile to enhance your business or career.
Broward College Institute of Economic DevelopmentJeff Zelaya
http://bestpublicspeaker.com On February 2nd, Jeff Zelaya spoke to the Economic Development Institute of Broward College about LinkedIn. We covered how IED can use LinkedIn and Social Media to reach decision makers and corporate heads.
Broward College Social Media PresentationJeff Zelaya
http://bestpublicspeaker.com - This presentation was given to Broward College students on how they can leverage social media and personal branding to achieve their career goals.
Here at the MMI Agency, we focus on branding yourself and being connected and informed on all things social media. This presentation of creating MMI thought leaders using social media was presented by Caitlin Jeansonne and Maggie Malek.
We want to leverage content -- in combination with our employees expertise and MMI Agency's existing resources -- to brand MMIers as thought leaders. This includes being easily recognized and discovered as a business in all social networks, which can be achieved through publication, following and tagging MMI in social media, and staying up to date on industry news. It also requires capability in social media sites such as Twitter and LinkedIn.
90% of C-suite executives (a.k.a the decision-makers) say they never respond to cold calls or email blasts. If they aren’t responding, how can you possibly make a sale? Over time, social media has proven to be a powerful tool – 78% of sales people using social media outsold their peers. Great, but where do you start? Check out our Sell with Social Media whitepaper and learn how you can use social media to shatter your sales goals.
How to Build your Personal Brand on Social MediaSinéad D'Arcy
Social Media provides the perfect platform on which to demonstrate skills even if you haven’t used them in a commercial environment. This presentation aims to give hints and tips on how to use Social Media to your advantage when it comes to seeking employment.
It includes practical tips on how to review your current footprint on Social Media, how to think like a recruiter does and ultimately how to use Social Media to your advantage to build brand YOU.
Personal branding (for lawyers) in 2020Sascha Funk
Slides for my talk on personal branding for lawyers in 2020 at the Tilleke & Gibbins forum in Bangkok, Thailand. Thanks for having me! More on www.kiteconsult.com
Empower Your Jobsearch with a Social Resume - updated 2016 Steen.digital
The whole presentation:
How to build and brand your own search and selectable social media cv (social media resume) and social reputation:
Empower your job search and next career move with your personal go to market plan.
For jobseekers, freelancers and small business entrepreneurs.
For e newer version: Go to Your Social CV (4 parts) Intro, step1, step 2 and 3 and step 4 and 5
Social Media Crash Course in Personal BrandingSet2Close
Julio Viskovich discusses how social media applies to your personal brand and also which tools and networks are best to leverage in order to build your personal brand.
Similar to Vocus Social Media Presentation for SHRM (20)
5 Steps to an All-Star LinkedIn Profile WebinarJeff Zelaya
Learn how to create an All-Star LinkedIn profile. The video replay and webinar cliff notes are available here: http://jeffzelaya.com/linkedin-webinar-replay-all-star-profile/
Jeff's Presentation to the Hispanic Association of Colleges and UniversityJeff Zelaya
Learn more at http://jeffzelaya.com/jeff-zelaya-speaks-to-the-hacu-interns-in-washington-d-c/ On February 28th, 2013 - A motivational Speaker Jeff Zelaya an former Hispanic Association of Colleges and Universities (HACU) intern delivered a powerful presentation to the 2013 class of HACU interns. He shared his personal story of how the HACU internship impacted and changed his life for the better. Jeff shares 3 things that HACU did for him, 3 things that current HACU interns should be doing during their internship and 3 things that HACU interns should be doing after they complete their internship. The end of this powerpoint includes a video snippet of the actual presentation.
Diversity in Advertising - Presentation for Advertising Federation of Fort La...Jeff Zelaya
See related blog post: http://jeffzelaya.com/3-ways-to-diversity-success-advertising/ Marketing Consultant Jeff Zelaya presents on the topic of diversity in advertising. Some of the failures and successes of diversity in action plus 3 tips on how your organization can accomplish Diversity Success.
Senior Project and Engineering Leader Jim Smith.pdfJim Smith
I am a Project and Engineering Leader with extensive experience as a Business Operations Leader, Technical Project Manager, Engineering Manager and Operations Experience for Domestic and International companies such as Electrolux, Carrier, and Deutz. I have developed new products using Stage Gate development/MS Project/JIRA, for the pro-duction of Medical Equipment, Large Commercial Refrigeration Systems, Appliances, HVAC, and Diesel engines.
My experience includes:
Managed customized engineered refrigeration system projects with high voltage power panels from quote to ship, coordinating actions between electrical engineering, mechanical design and application engineering, purchasing, production, test, quality assurance and field installation. Managed projects $25k to $1M per project; 4-8 per month. (Hussmann refrigeration)
Successfully developed the $15-20M yearly corporate capital strategy for manufacturing, with the Executive Team and key stakeholders. Created project scope and specifications, business case, ROI, managed project plans with key personnel for nine consumer product manufacturing and distribution sites; to support the company’s strategic sales plan.
Over 15 years of experience managing and developing cost improvement projects with key Stakeholders, site Manufacturing Engineers, Mechanical Engineers, Maintenance, and facility support personnel to optimize pro-duction operations, safety, EHS, and new product development. (BioLab, Deutz, Caire)
Experience working as a Technical Manager developing new products with chemical engineers and packaging engineers to enhance and reduce the cost of retail products. I have led the activities of multiple engineering groups with diverse backgrounds.
Great experience managing the product development of products which utilize complex electrical controls, high voltage power panels, product testing, and commissioning.
Created project scope, business case, ROI for multiple capital projects to support electrotechnical assembly and CPG goods. Identified project cost, risk, success criteria, and performed equipment qualifications. (Carrier, Electrolux, Biolab, Price, Hussmann)
Created detailed projects plans using MS Project, Gant charts in excel, and updated new product development in Jira for stakeholders and project team members including critical path.
Great knowledge of ISO9001, NFPA, OSHA regulations.
User level knowledge of MRP/SAP, MS Project, Powerpoint, Visio, Mastercontrol, JIRA, Power BI and Tableau.
I appreciate your consideration, and look forward to discussing this role with you, and how I can lead your company’s growth and profitability. I can be contacted via LinkedIn via phone or E Mail.
Jim Smith
678-993-7195
jimsmith30024@gmail.com
Oprah Winfrey: A Leader in Media, Philanthropy, and Empowerment | CIO Women M...CIOWomenMagazine
This person is none other than Oprah Winfrey, a highly influential figure whose impact extends beyond television. This article will delve into the remarkable life and lasting legacy of Oprah. Her story serves as a reminder of the importance of perseverance, compassion, and firm determination.
Artificial intelligence (AI) offers new opportunities to radically reinvent the way we do business. This study explores how CEOs and top decision makers around the world are responding to the transformative potential of AI.
The case study discusses the potential of drone delivery and the challenges that need to be addressed before it becomes widespread.
Key takeaways:
Drone delivery is in its early stages: Amazon's trial in the UK demonstrates the potential for faster deliveries, but it's still limited by regulations and technology.
Regulations are a major hurdle: Safety concerns around drone collisions with airplanes and people have led to restrictions on flight height and location.
Other challenges exist: Who will use drone delivery the most? Is it cost-effective compared to traditional delivery trucks?
Discussion questions:
Managerial challenges: Integrating drones requires planning for new infrastructure, training staff, and navigating regulations. There are also marketing and recruitment considerations specific to this technology.
External forces vary by country: Regulations, consumer acceptance, and infrastructure all differ between countries.
Demographics matter: Younger generations might be more receptive to drone delivery, while older populations might have concerns.
Stakeholders for Amazon: Customers, regulators, aviation authorities, and competitors are all stakeholders. Regulators likely hold the greatest influence as they determine the feasibility of drone delivery.
The Team Member and Guest Experience - Lead and Take Care of your restaurant team. They are the people closest to and delivering Hospitality to your paying Guests!
Make the call, and we can assist you.
408-784-7371
Foodservice Consulting + Design
5. Social Media is Great For…
o Human Resources
o Recruiting
o Public Relations
o Marketing
o Research
o Intelligence
o Business Development
6. Social Media on the Rise
o 92% of Employers Are Using (or plan to) social media to Recruit.*
o 73% successfully hired a candidate introduced through social media.
o LinkedIn dominates platform use, but Facebook and Twitter is increasing.
*According to 2012 Jobvite Social Recruiting Survey.
7. What’s Your Goal?
o What would like to accomplish?
o What’s your role?
o What are your available resources?
8. In Today’s Session
o Your HR Brand
o Creating an HR Branding Strategy
o Using Social Media for HR
19. Building an Employer Brand
Source: LinkedIn July 2012 survey of over 4,700 talent acquisition decision-makers across 15 countries
20. Reach vs. Engagement
Reach: Those who are familiar with
you as an employer.
• Viewing employee profiles
• Connecting with your employees
Engagement: Those who interested
in a position with your company.
• Researching company and career pages
• Following your company
• Viewing jobs and applying
21. Choosing Networks
o Do an audit. Look for online conversation about your
company as an employer. Search on sites like
Glassdoor where employees post anonymous
reviews.
o Build a presence on the platforms that make the
most sense for you as an employer.
o Who is your target audience? Who are you looking
to hire?
o Who do you compete with for talent?
o Research networks so your posts are relevant to
users.
22. Tips for Building Employer Brand
Establish clear employer Employees are the best
values advocates for your brand
Proactively communicate this to Your people are networking with
drive engagement with talent like minded people; engage them
Build a strong talent Create a careers presence
community in Social Media
Build strong, ongoing relationships Highlight career opportunities and
with interested talent socialize with followers
22
24. Questions to Ask Before Beginning
1) What do I want to accomplish through social media?
2) How much I want to spend?
3) Who will execute my social media strategy?
4) What platforms are best for my business?
5) How do I know If my efforts are working?
25. Organize Content
o Content Calendars
o Schedule Posts
o Tools like Facebook,
Tweetdeck, Buffer
allow you to
schedule posts.
o Drive traffic to and
from each platform
to grow
engagement.
26. Vocus Marketing Suite
Vocus has created a
new tool that helps you
manage your HR social
media strategy.
If you would like a free
demo – email
jzelaya@vocus.com
28. Objective
o Published at least twice a week.
o The Vocus Careers Blog will be an
informational resource of posts
related to the employee experience
at Vocus for current and prospective
employees of the company to help
them through the job search process
and to make the most of their
experience as a hire.
o The blog will reinforce the Vocus
employee brand image as unique,
accessible and credible and will also
establish the Vocus recruiting
department's expertise in the areas
of corporate recruitment.
29. Word of Mouth
•Drive traffic back to our site and our social platforms through Word-Of-Mouth Messaging.
•Post comments on relevant blog posts about job searching or career advice on
Huffington Post, Recruiter.com, Blogging 4 Jobs, Inc., Harvard Business Review, Monster,
CareerBuilder. Google search Blogs for relevant posts.
Other ways to promote our Blog:
•Email Signature
•Facebook posts
•Tweets or RTs
•LinkedIn Profile
30. Recruitment Team Ideas
o Monthly Brainstorm Sessions
• Discuss Recruiting Trends
• Relevant Ideas
• Guest posts
• Referrals for Featured Employees
31. Socialize Your Career Website
o Blog! Don’t just
blog about your
product. Every once
in a while, blog about
what it’s like to work
at your company.
o Adding Social Plug-
Ins to your website
makes it easier for
talent to engage with
your brand.
34. Video Sharing
Organize video content into playlists. The videos can add value to a job seeker who is
interested in learning more about your company.
37. Facebook Posts
Think before you post.
Be positive.
Make sure you check who can see what you
are posting before you post.
Do NOT publicly post anything negative about
candidates.
39. Facebook Posts
Facebook Lists
• Organizing your friends into lists allows you to control who sees certain posts and
what types of posts you see from people in each category or list.
40. Facebook Posts
Organizing Your Smart Lists
• You can select which friends correspond to which group so that you can organize
your future posts.
43. What You See on Candidate Profiles
o LIKE FB pages, follow Twitter handles of companies you are interested in working for. This
way you can follow updates about the company and possibly hear about job openings.
o Almost half of recruiters surveyed say they “Always Use” review candidates’ social profiles.
o Clean up your profile or master your privacy settings so that your personal brand is
represented well.
44. Facebook Lists
Organizing your friends into lists allows you to control who sees certain posts and what
types of posts you see from people in each category or list.
45. Organizing Your Smart Lists
You can select which friends correspond to which group so that you can organize your future
posts.
46. Sharing Updates With Lists
You can select which lists can (or can’t) view your posts.
47. Displaying Lists On Your Home Page
Managing the lists allows you to customize what updates show in the list’s feed.
51. Twitter Overview
Tweet: The result of posting to Twitter
RT/MT: The result of reposting someone else’s tweet;
helps build and exchange social capital (MT is for
“modified tweet”
@ Message: A response or a message to a specific
handle; helps build credibility and following. You can
also use this to credit someone with information you’re
sharing
DM: Direct Message, can send only to those following
you
Hashtag: The # sign is used to denote a major topic (like
tagging / categorizing on a blog); helpful in promoting
and searching
Twitterverse: Akin to the Blogosphere, but for Twitter
Twitter Lists: Helpful for organizing and categorizing
related groups of Twitter users.
53. #Hashtags
o Why do we use these?
o Do you use #hashtags when posting tweets directed at potential candidates?
o If so, which ones?
54. Tweet Chats
@VocusCareers attempts to participate in close to 25
career-related tweet chats a month.
Tweet chats can help increase followers, reach and
engagement.
Followers: Tweet chats can help you get your handle seen
by people who normally aren’t looking for you.
Reach: Your chances of being retweeted are increased
when you offer great insight to the topic. People retweet
and share you original message with their own followers.
Engagement: We use “engagement” in social media to
refer to activity and interaction with followers. When you
put out a question and get responses, you are engaging
your audience.
Hashtags to remember: #Hiring, #HireMonday,
#HireFriday, #HFChat, #millennialchat
55. Type of Tweets
Informational: Informing your community on
relevant company, industry or personal topics.
Conversational: Asking questions, seeking feedback, Conversational
asking for help.
Editorial: Offering an opinion on business-related
issues.
Promotional: Syndicating your content, including blog
posts; important website pages and press releases;
announcing and updating sales promotions;
announcing, updating and managing contests and Editorial/Promotional
polls.
Inspirational: Putting out famous quotes or original
motivational tweets to fire up your community.
Event updates: Publishing real-time tweets when
attending seminars, presentations, conventions, etc.
Off topic tweets: Tweeting about something with low Event Updates
or no relevance to your business.