I created this presentation in 2009 to help PSA Healthcare recruiters learn how to participate in social media conversations in order to recruit new talent.

1. How To Participate
June 7th
2010

2. Employees = Brand Ambassadors
“We have found that current employees are the
most widely used and are by far the most trusted
source of information about organizations for
candidates.”

3. • Establish relationships with candidates
• Highlight specific jobs
Why is using social media important for
recruiting?

4. Blogging Statistics
• 77% of active Internet Users read blogs
• Average age 37
• 69% of members make less than $60k
• 63% College or Grad School educated
• 45% Male / 55% Female

5. Keys to Maximizing Blogging Efforts
Blogging can boost Search Engine rankings for job postings
How to Maximize
• Address concerns or common questions from potential candidates
• Build relationships with Candidates
• Post jobs
• Share industry news
• Link to media coverage (topics that interest
Nurses)
• Link to PSA’s other social media platforms

6. Twitter
• 40 million+ users
• Average age 31
• 51% of members make more than $60k
• 55% College or Grad School educated
• 47% Male / 53% Female

7. Concerns with using Twitter
• My daily schedule is full. How do I have
enough time to use twitter?
• Who will follow me on The Twitter?

8. Keys to Maximizing Twitter
• Be a “real person” reflecting a real voice and
authenticity
• Share valuable information for candidates &
potential candidates
• Last and least - link to your job postings

9. Our Company Twitter

10. How can I Find
Potential candidates
on Twitter?

12. TheCoffeeKlatch

13. LinkedIn
• 50 million+ users
• Average age 40+
• 68% of members make more than $60k
• 80% College or Grad School educated
• 54% Male / 46% Female

14. Keys to Maximizing Linkedin
• Use LinkedIn Applications for branding & sharing
• Search for nurses on site, send emails, & add contacts
• Post job openings thru instant update portal on your
profile page
• Link back to PSA’s Website/Careers Page

15. Linked In Page

16. Facebook
• 300 million+ users
• Average age 27
• 58% of members make more than $60k
• 43% College or Grad School educated
• 46% Male / 54% Female

17. Keys to Maximizing Facebook
Fan Pages:
• Create a professional profile page with a photo (ex:PSA recruiter
for Florida)
• Engage with Fans, ask questions, and remember to be
professional
• Post “updates” on Fans Page about open positions in your area
• Link back to PSA’s Corporate Website/Careers Page from your
personal professional profile page

18. Facebook Fan Page

20. Choose Your Method

21. Most Important: Be Human
In Social Media, people want to interact with Humans
Not Buildings or a Logos…..so use your picture as
Your personal profile picture