How to use LinkedIn for business - covering 6 steps to get more out of LinkedIn and to go beyond collecting connections. Plus some other extra features to consider.
By Chris Wood at Q Social Media
How to Fully Take Advantage of LinkedInNikki Little
Getting started with LinkedIn, the 10 most important profile elements, how to network on LinkedIn, how to visualize your connections, the most important elements of a company page and what not to do on LinkedIn.
*What is Linkedin?
* How to make a Great profile in Linkedin?
* How to rank yourself #1 in Linkedin in your filed.
* best practice for linkedin
* how to be effective in linkedin
* Set your Privacy Setting in linkedin
* common Mistakes in Linkedin
*What is Linkedin?
* How to make a Great profile in Linkedin?
* How to rank yourself #1 in Linkedin in your filed.
* Best practice for linkedin
* What you need to know about Linkedin Groups
* What you need to know about Linkedin Jobs
* How to communicate effectively on linkedin
* How to be effective in linkedin
* Set your Privacy Setting in linkedin
* common Mistakes in Linkedin
How to Fully Take Advantage of LinkedInNikki Little
Getting started with LinkedIn, the 10 most important profile elements, how to network on LinkedIn, how to visualize your connections, the most important elements of a company page and what not to do on LinkedIn.
*What is Linkedin?
* How to make a Great profile in Linkedin?
* How to rank yourself #1 in Linkedin in your filed.
* best practice for linkedin
* how to be effective in linkedin
* Set your Privacy Setting in linkedin
* common Mistakes in Linkedin
*What is Linkedin?
* How to make a Great profile in Linkedin?
* How to rank yourself #1 in Linkedin in your filed.
* Best practice for linkedin
* What you need to know about Linkedin Groups
* What you need to know about Linkedin Jobs
* How to communicate effectively on linkedin
* How to be effective in linkedin
* Set your Privacy Setting in linkedin
* common Mistakes in Linkedin
LinkedIn's targeting abilities, publishing platform and advertising options make it a must-have tool for marketing and sales professionals and their companies. Get up to speed quickly with B2B lead generation with this slideshare.
Contents:
1. Individual Setup
2. Individual Publishing (Long-form posts)
3. Who’s Viewed Your Profile
4. Advanced Search
5. Groups
6. Premium Members
7. Company Page Setup
8. Company Publishing (updates)
9. Self-serve Ads
10. Marketing Solutions
Learn fundamentals of digital marketing geared towards business to business companies. This deck covers ways to leverage the number one professional networking website, LinkedIn. Topics include an overview of LinkedIn, how employees in your company can leverage it, ways to increase your company's presence, and how to enhance your personal profile. Slides taken from a class taught by Bobbie Carlton of Mass Innovation Nights.
Connecting With Volunteers Through LinkedInLaura Hanley
Presented at the 2015 DOVIA Annual Conference on Friday, November 6.
Learn how to use LinkedIn as a tool to recruit and connect with current and prospective volunteers. This presentation reviews what a Company Page is, how to create a Page and what to share in your Page's Company Updates.
Learn about social networking for continuing education from Brad Kleinman and David Toth of WorkSmart Integrated Marketing. Learn more at http://www.WorkSmartIM.com
Social Networking is one of the hottest tactics that marketers across the nation are talking about. It can be an incredibly powerful way to attract and retain clients, as long as your intention is genuine and authentic. This is because social networking is based upon building relationships, not just making sales. Come to this session to learn how to take advantage of two of the fastest-growing social networking sites: Facebook and LinkedIn.
How to get referrals from people on linked in ?NabishaAK
This slide contains about to get referrals from people on linked In, this slide share is simple and ease to do get ideas to increase the referral count.
LinkedIn's targeting abilities, publishing platform and advertising options make it a must-have tool for marketing and sales professionals and their companies. Get up to speed quickly with B2B lead generation with this slideshare.
Contents:
1. Individual Setup
2. Individual Publishing (Long-form posts)
3. Who’s Viewed Your Profile
4. Advanced Search
5. Groups
6. Premium Members
7. Company Page Setup
8. Company Publishing (updates)
9. Self-serve Ads
10. Marketing Solutions
Learn fundamentals of digital marketing geared towards business to business companies. This deck covers ways to leverage the number one professional networking website, LinkedIn. Topics include an overview of LinkedIn, how employees in your company can leverage it, ways to increase your company's presence, and how to enhance your personal profile. Slides taken from a class taught by Bobbie Carlton of Mass Innovation Nights.
Connecting With Volunteers Through LinkedInLaura Hanley
Presented at the 2015 DOVIA Annual Conference on Friday, November 6.
Learn how to use LinkedIn as a tool to recruit and connect with current and prospective volunteers. This presentation reviews what a Company Page is, how to create a Page and what to share in your Page's Company Updates.
Learn about social networking for continuing education from Brad Kleinman and David Toth of WorkSmart Integrated Marketing. Learn more at http://www.WorkSmartIM.com
Social Networking is one of the hottest tactics that marketers across the nation are talking about. It can be an incredibly powerful way to attract and retain clients, as long as your intention is genuine and authentic. This is because social networking is based upon building relationships, not just making sales. Come to this session to learn how to take advantage of two of the fastest-growing social networking sites: Facebook and LinkedIn.
How to get referrals from people on linked in ?NabishaAK
This slide contains about to get referrals from people on linked In, this slide share is simple and ease to do get ideas to increase the referral count.
Digital marketing top tips & techniques on Google Analytics, Adwords, SEO, social media, twitter and facebook advertising, content marketing, inbound marketing and email marketing
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Do you want to maximise your LinkedIn profile and attract opportunities?
The truth is, if you don’t have a LinkedIn presence, and your competitor does, you stand to lose out on significant opportunities to get noticed and to build your brand and credibility as a company.
This was a presentation held on Tuesday, 25 November for AIM (Australian Institute of Management) Members Only Talk. In this presentation, you will find the what, why and how of:
1. Creating a profile that stands out and gets you all the right attention
2. The reasons you need to optimize and use your profile to raise your personal and company brand
3. Filling your network with valuable new connections
4. Marketing in the Online Space and take advantage of limitless business opportunities
5. How to protect you, your company and its brand
Interested in learning more about how to optimise your LinkedIn profile and build your network? Click on the following link: http://skilljunction.com.au/linkedin-for-business to find out more about how to register for the webinar on 9th December 2014
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Presentation to Chicago Law Librarians webinar in Jan 2015 by Nathan RosenNathan Rosen
Have you ever felt that you could be getting more out of LinkedIn, but wasn’t sure how to do so? Are you intimidated by LinkedIn and wish you could consult someone for advice? Well, wish no more! The CALL Continuing Education Committee cordially invites you to a dynamic program on harnessing the power of LinkedIn for your professional benefit. Come learn about developing positive, persuasive LinkedIn profiles that will allow you to raise your visibility and connect with others. Even seasoned LinkedIn users will come away with news ideas for refreshing their profiles. At the end of this program you will leave with a detailed, practical to-do list of steps to raise your online footprint and maximize your visibility and profitability.
You're on LinkedIn so now what? This presentation provides insight into how your business can benefit from utilizing LinkedIn is ways that you might not of realized were even possible. Learn to leverage LinkedIn's robust business features to leverage the true power of LinkedIn for your business.
Everything you need to know about LinkedIn to create powerfully persuasive pr...Nathan Rosen
Everything you need to know about LinkedIn to create powerfully persuasive profiles & utilize it as an effective research tool by Nathan Rosen for Law Library Association of Greater New York webinar March 11 2015
Today's business leaders are struggling to understand how to harness the power of digital marketing such as LinkedIn to improve their business results.
This interactive webinar discussion with Marie Wiese, Founder of Marketing CoPilot will cover:
- Why LinkedIn is a useful business tool
- 10 Steps to an All-Star personal LinkedIn profile
- How to build and leverage a LinkedIn company page
- How LinkedIn fits into your overall content marketing plan
For more information on how to use content marketing to engage with your buyers at the top of the sales funnel, visit marketingcopilot.com
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
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How to use LinkedIn for Business
1. How To Use
For Business
Go Beyond Collecting Connections
2. Intro to Chris Wood
• Online Marketing Specialist
• Provides training to businesses on how to use
social media and Google marketing apps
• Showing how to engage & promote online to
customer base
• How it helps directly and indirectly to help
drive business growth
3. Who Uses LinkedIn?
Who adds network connections after they’ve
met a new contact at a networking event?
Who are not sure what next to do within
LinkedIn ?
Or how to use it?
4. Intro - Seminar Goals
1. To give yourselves an overview on how
to use
LinkedIn for business
2. To Answer Your Queries
5. Topics
1. What and Why Use
2. Why Complete Personal / Company Profiles
3. Why Post Status Updates
4. Why Build Connections
5. Why Join Discussions Groups
6. What Other Features to Consider
Q&A
6. What is LinkedIn?
Business Social Networking Site
Build Network Keep In Touch With Industry
Connections
7. LinkedIn Stats
– Over 130 million users – doubled over 2010/11
• Over 5m in UK
– Nearly 2bn people searches on LinkedIn during
2010.
– 60% Male, 40% Female
– 70% aged between 25 and 54 years
– Average user on LinkedIn for 7.3 minutes per day
(compare to Facebook’s 30 minutes per day)
8. Why Use LinkedIn?
1. LinkedIn Promotes You To Your Connections
– The more active you are
2. Complements Networking
– Stay in touch online in between offline networking
3. Reach out to wider targeted audiences online
4. Resource Tool for Business (not just marketing)
– Gain help, new suppliers, business partners, keep up to date, research
industry etc
5. Search Engine Optimisation
– Google likes LinkedIn as it highly values social media activity
9. Where to Start?
LinkedIn is all about the Person within the
business
Leading back to Personal Profile - Online CV
Hence why important to complete it
10. 1. Complete Personal Profile
To complete to 100%:
• Photo
• Career
• Education
• Summary
mention keywords
• Specialities / Skills
• Websites
• Twitter Profile
12. 3. Post Status Updates
• All connections receive updates on Home Page
Plus shows on your personal profile
& at times on weekly status emails
13. 4. Build / Message Connections
Acts as 2nd Address Book – Send Messages
(just like emails)
14. 4b. Sending Messages
• Select contacts by names, locations, industries,
new connections etc
Up to 50
in one go
15. 5. Gain Recommendations
• Easy to request via LinkedIn – Personal & Services
• Copy to website & marketing material
16. 6. Discussions Groups
• Connect with others in your target audience –
location, industry, networking etc
• A great way to drive traffic to your blogs / articles
17. Other Features
• News - LinkedIn Today
• Customise it to your industry – keep up to date
• Advanced People Searches by keywords,
locations, job titles, industries etc
• Be introduced via shared connections (2nd degree)
• Promote Jobs / Events
• Sync Wordpress Blogs / Slideshare Accounts
18. Search Engine Optimisation
1. Google shows Personal / Company profiles
in search results (keywords)
2. Drive traffic from LinkedIn to your website
– At least 6 ways – status update is one way
to do it every week
3. Google likes traffic from social media
– Known as social referrals
19. Recommendations
1. Complete Personal / Company Profiles
2. Post Status Updates every week
3. Build / Message Connections once a month
4. Gain Recommendations as you can
5. Participate in Discussion Groups weekly basis
6. Do check out the other features
21. LinkedIn Training
Save Time - 1 to 1 Training Session
• Showing you how to use these features within LinkedIn
• Customised to your Business, Industry and Audience
• 2 hr Training Session
• Save 20% - £100 instead of £125 (plus VAT)
(Training in Exeter, otherwise travel expense may be on top)
Contact Details:
• Chris@qsocialmedia.co.uk
• @qchriswood
• www.linkedin/in/qchriswood