Social media allows users to connect, share information, and find jobs online. Sites like Twitter, Facebook, and LinkedIn allow users to network with connections and former colleagues, join groups in their industry, and view job postings with relevant hashtags or pages. To maximize their online presence when job searching, users should establish a positive personal brand through accomplishments, expertise, recommendations, and engaging profile content across multiple social media sites.

1. Social Media
A fresh approach to finding jobs.
Tom Warren

2. What is Social Media?
• An emerging online/mobile trend that
allows people to connect, share, and send
information via web based device.
• The media is formed by user generated
content through a collection of websites
and various applications that enables
people to interact and share their
information with others online.

4. How will this help me find a job?
• Each site has a different array of ways to
locate people and content that is posted.
In the realm of twitter the hashtag is your
tool of choice. e.g. #jobs
• Michigan Works! New jobs posted daily!
www.michworks.org #jobs #careersearch
• By creating the #jobs tag. Anyone who
accesses the twitter site will be able to
view your post by keying in JOBS in the
search field.

6. What about other popular Social
Media sites?
• Sites like and heavily rely
on the following.
– Connections
• Friends, former colleagues and acquaintances.
– Networking
• Befriending individuals from groups and your existing
connections. General interactions.
– Groups Memberships
• Following user generated content from others and
inquiring about information that may lead to possible
employment avenues.

8. Establishing your Online Brand!
Question: Who’s looking at your profile?
Answer: EVERYONE!
• Online media is a 24/7 365 venue.
• Content changes when the user changes it.
• Create positive exposure to yourself.

9. • Gain positive exposure to yourself by having…
– Value based content.
– Awards, Achievements, Accomplishments
– Personal goals.
– Areas of expertise.
– Recommendation notes from previous
co-workers/supervisors.
– Create a different approach from other users, i.e.
video resumes, links to personal blogs.
– Clearly stated information.
Your Brand continued.

10. More is better!!!!
• Be an active member. Remember
it’s called SOCIAL media.
• Create profiles on a variety of sites.
• Learn how to utilize your content by
incorporating information from other
profiles.
• The more information you display, the
greater the chance you are found in a
search.