"How To Find a Job Through Social Media" - A presentation about finding a job through LinkedIn and other forms of social media by Freeman+Leonard for the Texas A&M University American Marketing Association Student Chapter on 2/21/2012.

1. How to Find a Job
Through
Social Media

3. reinventing marketing services
• Customized and flexible solutions
• Over 3,500 talented professionals
• Consultative approach
• People you need, when you need
them and not when you don’t

4. what I wish someone would’ve told me
• Finding your first job out of school can take
longer than you expect
6 to 1 - Ratio of unemployed people to
every job opening in America
via careerenlightenment.com
• Start your job search as early as possible,
and do not get discouraged
7 months – Average time it takes to
find a job for a college graduate
via launchpadforgrads.com
• More than half of college graduates’ first
position after graduation is not aligned with
their degree, and that’s OK

5. what I wish someone would’ve told me
• Be prepared to accept a lower salary or
take an unpaid internship for experience
• Working your way up the corporate ladder
and to the corner office will take some time
• Find the work/life balance that works for you
because you’ll most likely spend more time
at your job with co-workers than with family
and friends

6. it’s all about connections
• Not only be involved in student
organizations, but be a part of
the leadership team
• Start networking and
CONTINUE to network
throughout your career

7. why social media?

8. 14.4 million people used
social media to find their
last job in 2011
source: careerenlightenment.com

9. 89% of companies plan to use
social media this year for recruiting
source: careerenlightenment.com

10. 65% of companies have
successfully hired using
social media
source: careerenlightenment.com

11. 1 of 3 employers rejected
candidates based on something
they found about them online
source: careerenlightenment.com

12. Percent of Hiring Managers that
recruit via social networks:
86% use LinkedIn
60% use Facebook
50% use Twitter
source: careerenlightenment.com

13. • Considered a micro-blogging site
• Tweets are composed of 140
characters
• 200+ million users worldwide
• Used by 50% of Hiring Managers
via careerenlightenment.com
• 77% of Fortune 100 companies
have a Twitter page
via Burson-Marsteller

14. • Update profile description
• Think before you “tweet”
• Tweet that you are seeking either an internship or entry-level
position – and don’t be afraid to ask questions

15. • Follow companies of interest

16. • Search for popular #hashtags using [search.twitter.com]
Definition: The # symbol, called a hashtag, is used to mark
keywords or topics in a Tweet. It was created organically by
Twitter users as a way to categorize messages.
#internship #intern #entrylevel #job #jobalert

17. • 812+ million users worldwide, 155+ million in the U.S.
• Used by 60% of Hiring Managers
via careerenlightenment.com
• 61% of Fortune 100 companies have
a Facebook page
via Burson-Marsteller

18. • Follow companies of interests
• Larger companies will have a separate page for career listings
• “Like” or become a fan of professional organizations or industry
news pages
• Make your profile private OR clean it up
• Post a status update to notify friends and family about your job
search & sometimes it’s who you know
• Do NOT accept friend requests from potential employers

20. • World’s largest professional network
via press.linkedin.com
• 200+ million users worldwide
via press.linkedin.com
• Used by 86% of Hiring Managers
via careerenlightenment.com
• More than 2+ million companies have
LinkedIn company pages
via marketing.linkedin.com
• Average household income is $100k+
via marketing.linkedin.com
• All Fortune 500 company executives
have a LinkedIn profile
via marketing.linkedin.com

21. Optimizing
• Sign Up for a LinkedIn account TODAY!
• You do not have to have a job to have a LinkedIn profile
• How to Build a professional LinkedIn profile
1. Start with an informative headline
2. Add an appropriate photo (no cropped party pics)
3. Add your education & list your activities and involvement
4. List current and past work experience
5. Write a professional summary statement
6. Fill in your “specialties” or skills
7. Create a unique URL
8. Ask past employers for recommendations
Once complete, start building a network…

22. Building Connections on
• Join groups
• Continuously add new connections
– 1st degree - person you are directly
connected to
– 2nd degree - a 1st degree connection
of a 1st degree connection (friend of
a friend in other words)
– 3rd degree - a 1st degree connection
of a 2nd degree connection (friend of
a friend of a friend in other words)

23. Building Connections on
• Be clear about what you are looking for
– When asking someone to join your
network, always state why in your message
• Don’t just accept invites from anyone
• Be inviting
– Link with people you meet in person at
networking events, career fairs, interviews,
etc.
• CardMunch iPhone application
• Keep it professional

24. personal & professional branding
• Claim your name
• 79% of hiring managers review
applicant’s online info
via careerenlightenment.com
• Email address
• janedoe@email.com is always better
than aggiechic12@email.com
• Update your status weekly
• Share your work

25. questions?

26. follow us
www.freemanleonard.com
blog.freemanleonard.com
www.twitter.com/freemanleonard
www.facebook.com/marketing.creative.talent
www.linkedin.com/company/freeman-leonard