The document outlines key strategies for leveraging social media in marketing, emphasizing its importance for businesses to connect with customers, generate leads, and enhance brand engagement. It details the unique features and user expectations of various platforms, including Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Google+. Best practices for content sharing, audience engagement, and monitoring tools are also provided to maximize the effectiveness of social media campaigns.

1. Marketing Agency Secrets:
Creating Powerful Social Media Marketing
Campaigns

2. Our Sponsors

3. • Established in 2005
• 2013 & 2014 Book of Lists: Top
PR Agency in Tampa Bay
• 2012 TBTF Finalist: Best Website
Generating Leads
• Certified Inbound Marketing
Agency
• Constant Contact Local Expert

4. Our Agenda
• Why Social Media is Important to Business
• Which Social Media Platform is Best
• How to use Social Media to Elevate Your Brand
• How to Expand your Reach
• How to Generate Leads with Social Media

5. Why Social Media?
What you do is powerful! You can successfully market
your business or association because you have…
• Loyal, happy customers
• An excellent customer experience
• Interesting and important things to say!

6. Goals for Social Media
• Get found by people who are looking for ways to
support your cause
• Connect and engage with current and potential
customers & supporters
• Create an online community around your organization
• Promote content (blogs, press releases, videos &
photos)
• Generate opportunities from referral partners,
prospects and promoters for your company

7. Really?
"Our prospects don't use social
media.“
71% of consumers are more likely to
purchase a product based on social
media referrals.
"Social media is for kids.“
71% of adults use Facebook, 22%
use LinkedIn, and 18% use Twitter
"We won't get any leads from social
media.“
Social media can produce almost
double the marketing leads of trade
shows, telemarketing, direct mail, or
PPC.
Source: Hubspot

8. Let’s Dig In!

9. Email Marketing
EventSpot
Social Campaigns
SaveLocal
SinglePlatform
Online Survey
Send personalized
email newsletters and
expand your audience
with our list-building
tools.
Manage your events
online: send invites,
create an event
homepage, and
promote registration.
Turn fans into customers
with coupons, downloads,
and contest on Facebook
and get new likes and
email sign-ups.
Reward loyal customers
with shareable local deals
and capture contact
info every time
you sell.
Get found by millions
online and manage
your business info
across the web, all
from one place.
Transform your
communications into
conversations with
online surveys and
polls.

10. Our Toolbox
Facebook
LinkedIn
Twitter
Pinterest
Instagram
Google+

11. A Channel of Opportunity
When Email & Social Media are combined they become
much more powerful!
your contacts want to keep in touch, but on their terms

13. Which Is Right for Me?
Facebook
LinkedIn
Twitter
Pinterest
Instagram
Google+

14. Should You Use Facebook?
• Over 1 billion active users
• 71% Of Adults use Facebook

15. What Do Facebook Users Want?
• Post relevant content:
comments, photos, videos
• Use your page to help answer
fan questions
• Relate to your customers in an
approachable way, invite
engagement
• Be spontaneous and fun

16. Got Photos?
100% more engagement
post + picture = 120% more engagement
post + photo album = 180% more engagement
post + video =

17. How Facebook Benefits You
•
•
•
•
Drives traffic to your website
Enhances customer service
Increases Brand Engagement
Builds Reputation (reviews)

18. Facebook Marketing Secrets

Make settings public so customers
and prospects can find you

Share, like & engage with others

Add an email signup form right on
your Facebook page

Create special content offers for
Facebook fans only

19. Should You Use Twitter?

288,000,000 Active Users

90 Million Tweets Per Day

18% of Adults use Twitter

88% of users follow at least one Brand on Twitter
More than half of all users follow 6 or more brands

20. What Do Twitter Users Want?

Keep it short and simple (140 characters)

Share links to interesting content/images & ask for
feedback

Tweet a survey or poll

Retweet content from people you are following

21. How Twitter Benefits You

Promote your
products/services/events

Share news
coverage/content

Enhance customer service

Build relationships through
retweeting and promoting
others content

Send direct messages (DMs)

22. Twitter Marketing Secrets

Listen before you tweet

Use images

Use Twitter as a search engine

Use lists to organize conversations

Filter conversations with #Hashtags

People know when you’re pushing content

23. Should You Use LinkedIn?
83% of B-2-B marketers are using LinkedIn
People join LinkedIn to showcase their career, work
expertise, and find content and information to make their
professional lives better.
Consultants, B2B Marketers, Sales People, Entrepreneurs,
Businesses

24. What LinkedIn Users Want

To connect with like minded business professionals

They do not want to be sold to

Create a professional relationship

25. How LinkedIn Can Benefit You

Position yourself as an expert

Share your expertise

Be helpful, use endorsements

Build relationships

26. LinkedIn Marketing Secrets

Create a company page

Complete your profile

Manage your professional contacts and relationships

Consistently connect and grow your network

Participate in discussions; recruit attendees to your
events

Start a LinkedIn Group around your target market

27. Should You Use Pinterest?
10,400,000 active users
21%
of users purchased something they saw on
Pinterest is the fastest-growing social media site ever
has become a huge traffic referral for all businesses.

28. What Pinterest Users Want

Share interesting images and information

Video content

Infographics

How-to information

29. How it Benefits You

Drive leads through contests (Pin it to win it)

Customer research

Drive users to your website

Can have SEO benefits

Brand engagement

30. Pinterest Marketing Secrets

Use a business Pinterest Account

Use links back to your website/landing page

Add #hashtags (if appropriate)

Promote pinterest on your website/blog

Optimize pins to get clicks, repins, and likes

31. Should You Use Instagram?
100 million
monthly active users
40 million
images are uploaded every day

32. What Do Instagram Users Want?

Tell your story visually

Photo types: beautiful
imagery or humor

Quick videos
• See a human side of your
brand

33. How Instagram Benefits You
 Reach a wider audience
 Increase engagement
 Promotion
 Make events more
interesting

34. Instagram Marketing Secrets

Watch your frequency

Use the same as your Twitter handle

Use #hashtags

Leverage images on other channels

Use promo codes for followers

35. Should You Use Google+ ?
343 million
monthly active users
5 billion times
is how often the Google +1 button is used per day
Most benefit from SEO
35

36. What Google+ Users Want


More technical/professional platform

36
Don’t use it like Facebook
Post images and content

37. How Google+ Benefits You


Visual showcase

Multimedia

37
SEO value
Talk directly with customers

38. Google+ Marketing Secrets


Visual showcase

Multimedia

38
SEO value
Talk directly with customers

39. Social Media Summarized
39

40. Use Social Media with Email
Kickstart growth: use your email list
 Announce your new presence in
your newsletter
 Include social media sign up
icons in every email
40

41. Make Content it Shareable
use the Share Bar in your
emails – make it easy for
readers to share
on social media
41
41

42. Repurpose Content for Social
content reuse: Manchester Animal Shelter
42
42

43. Social media “DO”: Be the Expert

Focus on the content:
share knowledge so people
care

Trade useful information for
attention

44. Social media “DO’S”
• Positive comments are an
opportunity – spread the
message
• Respond…say “thank you”!
• Answer questions
• Share comments through other
marketing channels
• Consider rewarding “positive
posters”

45. Social media “DO’S”
• Always reach out to the
customer.
• Let your network know
that you are addressing
the issue.
• Always seek to satisfy
and delight, not defend.

46. Social media “DON’TS”
What NOT to include in your
Facebook, Twitter, and LinkedIn
Updates.
 Don’t pitch.
 Don’t overtly self-promote.
 Don’t offer incentives to get reviews
or sharing.
 Don’t stray from your areas of
business into: personal information,
politics, sports, religion, etc.

47. What Should You monitor?
your
brand
categories,
topics,
keywords
47
similar
companies
experts +
influencers

48. Tools to manage + monitor
Hootsuite
48

49. Tools to manage + monitor
NutshellMail
track your
insights
reply from
your inbox
read fan
comments
49

50. Tools to manage + monitor
50

51. Thank You!
Questions?
51