The document presents a presentation by Shai Coggins on social media strategies for nonprofits, highlighting the growth stages from awareness to community engagement. It outlines key steps and goals for each stage, providing a framework for nonprofits to effectively plan, execute, measure, and analyze their social media efforts. The presentation emphasizes the importance of community involvement and the strategic use of tools to enhance engagement and content creation.

1. MS NGO Day Malaysia Kuala Lumpur 10 March 2011 #msngoKL Growing Social Media Strategies for Nonprofits Presentation by Shai Coggins (@shaicoggins) Manager, Communications Connecting Up Australia (@ConnectingUp) http://connectingup.org /

2. Growing Social Media Strategies for Nonprofits MS NGO Connection Day - Kuala Lumpur - 10 March 2011 by Shai Coggins (@shaicoggins)

3. Social Media Growth Stages Partly based on Beth Kanter’s Social Media Strategy Blocks ( http://bethkanter.org / | Twitter: @kanter) Sit Crawl Walk Run Fly Where’s your nonprofit at right now?

4. Growth Stage: SIT Awareness Taking Notice Acknowledge the Need Tentative Attempts

5. Growth Stage: CRAWL Start 1 - 2 accounts Ad hoc updates No ownership 1-2 people organisation awareness Broadcasting mode

6. Growth Stage: WALK Support from top level Staffing allocation (part-time/full-time) Updates more often, no schedule Start @replies, etc Creation of original content

7. Growth Stage: RUN Managed by full-time staff Scheduled and planned updates Organisation-wide awareness Engagement with RTs, hashtags, etc Regular original content Multimedia use Basic analytics

8. Growth Stage: FLY Organisation-wide use Facilitation Strong community engagement Co-creation of content with community members Community ownership Effective use of additional tools (analytics, etc)

9. Social Media Strategy in a Nutshell Plan Execute Measure & Analyse RINSE & REPEAT

10. From SIT to CRAWL Identify simple goals Focus on one tool or platform at a time Post relevant updates whenever possible General observations Plan Execute Measure & Analyse

11. From CRAWL to WALK Create goals Include plans for engagement Identify staff for accountability Improve use of tools through engagement Create original content Streamline work by utilising useful apps or tools like Twinbox (Twitter in Outlook) Basic statistics (number of views, comments, etc) Plan Execute Measure & Analyse

12. From WALK to RUN Allocate full time staff Include measurement in planning Content calendar creation Enhance online profile through the use of more tools 555+ Guideline (5 about you/original posts, 5 replies, 5 retweets, + welcomes, DMs, thanks, #FFs, etc Identify both quantifiable and qualifiable measurement Plan Execute Measure & Analyse

13. From RUN to FLY Include community and stakeholders Social media policy for organisation Encourage community-generated content Community-driven initiatives Organisation-wide use Use statistical tools (eg, Social Sprout, HootSuite, Twittalyzer, etc) Report writing Plan Execute Measure & Analyse

14. FLY higher Community sharing inclusion Teaching others, encouraging others to use Sharing of resources Helping others to measure success Plan Execute Measure & Analyse

15. Terima Kasih! Shai Coggins (@shaicoggins) [email_address]