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Blogging for Social Good: YouLeaD Summit 2011
This document summarizes a presentation about blogging for social good. The presentation discusses how blogging can influence others and drive positive change through raising awareness, fundraising, recruiting volunteers, and engaging communities. It also outlines three hallmarks of good blogging: being authentic, creative, and engaging. The presenter shares their experience starting a blog in 1997 that grew into a network of over 200 blogs, and now uses blogging to communicate for a nonprofit. The document encourages questions and feedback via Twitter or email.
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Blogging for Social Good: YouLeaD Summit 2011
- 1. Blogging for SocialGood YouLeaD Summit Philippines September 2011 Presented by: Shai Coggins Manager, Communications & Web Content Connecting Up - http://connectingup.org/ Tweet Me During the Presentation: @shaicoggins
- 2. One blogger's story... Startedlate in 1997/early 1998... Using free website tools Became 1st Guide to Blogging at about.com (NY Times Company) Started own blogging network, AboutWeblogs - over a dozen female bloggers, with 20-odd blogs... Became b5media - a Toronto-based blog network with over 200 blogs Now, manages Comms for a nonprofit in Australia
- 3. Why Blog? Note: Thisis not a trick question! :-)
- 4. Reasons to Blogwill determine... Style and Content Engagement and Expectations
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- 9. Care Influence Take Action
- 10. Blogging Influence For Good
- 11. Raise Awareness Cause Yours Others
- 12. Fundraising... Telling your Petitions... Recruiting... story Engaging...
- 13. Blog Action Day (blogactionday.change.org) Blog marathons Community Projects
- 14. Teaching Others Ideas and Brainstorming Lessons and failures Sharing resources
- 15. 3 Hallmarks ofGood Blogging
- 16. 3 Hallmarks ofGood Blogging Authentic
- 17. 3 Hallmarks ofGood Blogging Authentic Creative
- 18. 3 Hallmarks ofGood Blogging Authentic Creative Engaging
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- 21. Questions and Feedback? Twitter: @shaicoggins Email: SC@connectingup.org
Editor's Notes
- #2 Hello and kamusta na mga kabayan?\n\nIt's really great to participate here in the YouLeaD Summit, even though I am delivering this presentation all the way from Australia. I wish I could've been there in the Philippines for this instead, as i think it would've been great to meet young Filipino change makers and social do-gooders from around the globe. \n\nIn any case, I want to say thanks to Cheryll, Eileen, Lance, and everyone else who invited me to be a part of this and made this happen.\n\nToday, I've been asked to share with you a topic that I feel really passionate about: blogging. And, in particular, how we can use this medium for social good.\n\nBut, just like any decent blogger would tell you, it's always about the story first. So, I hope you don't mind if I begin this by telling you mine...\n
- #3 My first entry in to blogging came long before the word web log was an official term. I was actually still living in the Philippines back then, when I decided to go online and start my own website late in 1997, early in 1998. I didn't know HTML and had no idea what I was doing. The only thing that helped me along was my interest in communicating with an audience and my passion for connecting with others. \n\nI moved to Singapore late in 1999 when I got married, and shortly after that, I started getting more and more work online, whilst I studied and later on, worked for nonprofits in the field of disability. \n\nThrough my various experiences and experimentation online, I ended up as the first web logs Guide at about.com, which later became a company of the NY Times. \n\nThrough my work there, I got to meet a number of early adopters in the social web, and I learned a lot of valuable lessons in web building and online community. I later co-founded my own blogging network, which later became part of b5media, a global media network that gained a lot of attention. My work here received a lot of media coverage, which helped me to do more things.\n\nThrough all these, I continued to do some work in the community via nonprofits in the disability sector. \n\nMy love for online media, community, and social good had eventually landed me my job now as the Communications Manager of Connecting Up, a nonprofit organisation helping other nonprofits in Australia, New Zealand, and other parts of the Asia Pacific region. And yes, in this job, I get to do blogging and other social media as an official part of my role. \n\nSo, now that you know the beginnings of my blogging life, let's talk about the beginnings of every blogger's journey... \n\n \n
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