This document discusses traditional and new communication tools available to nonprofits. It outlines tried and true methods like mail, print publications, television and radio as well as new media options such as emails, social networks, websites and videos. The document provides insights that both traditional and new media are effective when used together and new media allows for quicker and more targeted outreach. It emphasizes the importance of having a communications strategy that incorporates different tools and ways to engage communities online.

1. Communication Tools:
Tried and True + New Media
AuSAE Leadership Presentation by Shai Coggins
Manager, Communications & Web Content
Symposium Connecting Up - http://connectingup.org/

2. Programs and
services for
nonprofits
DonorTec,
MatchIT,
National
Directory,
Conference
Twitter:

3. Communications Insights

4. Tried and True
Snail mail
Word of mouth
Print publications
Telephone
Television
Radio

5. New Media
E-newsletters and emails
Social networks
Websites and blogs
SMS / Mobile
Videos and slideshows
Podcasts

6. Traditional media is just like new media, digitised.

7. Insight 1:
It's all Good!
Tried and True New Media
Reaching more people, quicker +
Great for reaching non-techies
targeted
Inexpensive, but needs clearer
More expensive and time lag
guidelines
Tracking challenges May be tracked and measured
Directive Community orientated

8. Mixing It Up!
Tried and True: Print
collateral (bookmark)
New Media: QR code -
linking to mobile page with
invitation to connect with
social platforms

9. Insight 2:
What's The Strategy?
Map out a Communications
Plan/Strategy
How do we know we got
there?
Take the team on the
journey

10. Insight 3:
Take it to the community!
TweetChats
Connecting Up
Groups
MatchIT

11. #npau TweetChat
Wednesdays fortnightly, 3:30 pm AEST
Next one: 21 September 2011

12. Connect with me!
Twitter: @shaicoggins
Email: SC@connectingup.org