Social media is the best understood asa group of new kinds of inline media,which share most or all the followingcharacteristics.
SOCIAL MEDIA has the followingcharacteristics•Participation•Openness•Community•Connectedness Social media encourages contribution andfeedback from everyone who is interested.Its blurs the line b/w media and audience. Most social media are open to feedbackand participating. They encourage votingcomments and sharing of information. Social media allows communities to formquickly and communicate effectively.Communities share common interests suchas love of photography etc. Most kind of social media thrive of theirconnectedness making use of links to othersites, resources and people.
1.SOCIALNETWORKS:These sites allow people tobuild personal Web Pagesand then connect withfriends to share contentsand communication.
BLOGSperhaps the best knownform of social media,Blogs is online journals.
WIKISThese sites allow people toadd content or editinformation acting as acommunal database. Thebest known wiki isWikipedia, Wiki answersetc. it has more than 2million online articles.
FORUMareas for onlinediscussion often aroundspecific topics andinterest.
VIDEO SHARINGSome websites allows youto share your videos e.g.dailymotion, youtube etcOn youtube 65,000 videosuploaded daily.
PHOTO SHARINGsome websites allows youto share your pictures, youcan also edit them onlinee.g Flickr, Fotki, shutterflyetc
Bringing peopletogetherEveryone can find newpeople, meet their friendsand communicate to theirlove ones all over theworld. it allows peoplefrom the differentgeographical location toexpress and share theirviews and meet in a singlepoint as well as promotingglobal products.
BREADTH OF KNOWLEDGEPEOPLE CAN EXPERIENCE THEBROADNESS OF KNOWLEDGEAND CONNECTEDNESSTHROUGH SOCIAL MEDIA USE. ITIS EASIER FOR THEM TO KNOWOR FIND OUT DIFFERENTINFORMATION OR SOMETHINGABOUT ALMOST ANYTHING INTHE WORLD THROUGH ACONNECTED MEDIA.
Opportunity to widenbusinessIt could always be a funand creative method ofdoing your businessbecause it not just allowsemployees to discuss andshare ideas, ask questions,post news and share linksbut it minimize the use ofadvertising to businessesand also improves businessreputation.
Marketing throughsocial mediayou can also make yourbrand famous throughmarketing. and of courseyou can do this through thesocial media websites.
Political awarenessthrough social mediapeople did not use to awareof news or political affairs.But through social mediapeople are aware of it.When asked how theyprefer to get their news, thestudents overwhelminglysaid online, includingFacebook and Twitter. Ofthe respondents, 97% of thepeople have a Facebookand 91% have Twitter.