Jennifer Messenger Heilbronner, Metropolitan Group.
Presented at the 2011 Oregon Problem Gambling Services Spring Training. Please contact presenter directly for use of materials in this presentation. (jmessenger@metgroup.com)
A presentation that walks a participant through the principles of marketing, the implementation of a social marketing campaign while gaining a better understanding.
Reignite The Fire Controversies In Social MarketingStephen Dann
Part of a debate panel at the ANZMAC 2006 special session on the future directions of social, political and non profit marketing. I spoke to the challenges and research agenda opportunities of social marketing.
A presentation that walks a participant through the principles of marketing, the implementation of a social marketing campaign while gaining a better understanding.
Reignite The Fire Controversies In Social MarketingStephen Dann
Part of a debate panel at the ANZMAC 2006 special session on the future directions of social, political and non profit marketing. I spoke to the challenges and research agenda opportunities of social marketing.
Jayne Boote and I teach this introduction to marketing for community groups at Trafford Hall http://www.traffordhall.com/community-learning/training/diy-community-action/
The Role of Marketing in the Charitable SectorKatie Sanders
A workshop held at the Involve 2010 Annual Conference, to encourage delegates to consider the various marketing tools, and marketing promotional tools available for their use.
This is the deck for a PRSA webinar on November 5th. You can access the actual webinar here: http://www.prsa.org/Learning/Archive/FreeWebinars/#.VkJzMWSrTUY
Conservative organizations frequently are hesitant to adopt social and digital media strategies. Positioning the new media tools as dynamic sales tools in a B2B cycle is one way to quickly drive adoption and improving control over the positioning narrative.
Hempz brand: theory and research mock presentation Lauren Sittig
1. HEMPZ: This is a mock Market Research (Theory and Statistics) group project & presentation for my Market Research course. The brand this project focuses on is Hempz skin care products. We conducted three (3) focus groups to better understand public perception of Hemp in cosmetic/body care products.
Exclusive Ad-ology Research data: 2011 Marketing Forecast, including 'What the CMO Says,' 'What the Small-to-Mid-sized Business Owner Says,' and 'What the Consumer Says.'
It is one of the presentations I have done during my Masters Degree( MBA) about different aspects of Advertising which discusses advertising message,types of appeals and department of advertising
Jayne Boote and I teach this introduction to marketing for community groups at Trafford Hall http://www.traffordhall.com/community-learning/training/diy-community-action/
The Role of Marketing in the Charitable SectorKatie Sanders
A workshop held at the Involve 2010 Annual Conference, to encourage delegates to consider the various marketing tools, and marketing promotional tools available for their use.
This is the deck for a PRSA webinar on November 5th. You can access the actual webinar here: http://www.prsa.org/Learning/Archive/FreeWebinars/#.VkJzMWSrTUY
Conservative organizations frequently are hesitant to adopt social and digital media strategies. Positioning the new media tools as dynamic sales tools in a B2B cycle is one way to quickly drive adoption and improving control over the positioning narrative.
Hempz brand: theory and research mock presentation Lauren Sittig
1. HEMPZ: This is a mock Market Research (Theory and Statistics) group project & presentation for my Market Research course. The brand this project focuses on is Hempz skin care products. We conducted three (3) focus groups to better understand public perception of Hemp in cosmetic/body care products.
Exclusive Ad-ology Research data: 2011 Marketing Forecast, including 'What the CMO Says,' 'What the Small-to-Mid-sized Business Owner Says,' and 'What the Consumer Says.'
It is one of the presentations I have done during my Masters Degree( MBA) about different aspects of Advertising which discusses advertising message,types of appeals and department of advertising
An introduction to social marketing, including an overview of the marketing mix in social marketing, and a case study on one of Australia's most influential social marketing campaigns - Freedom from Fear
Commercial Marketing Thinking for Government MarketingStephen Dann
Presented to the IQPC Government Marketing Conference in Canberra, on 22 Feb 2007. This is the modified version of the slides which incorporated references to other presentations at the conference. The slide's primary thematic structure is the use of commercial marketing theory and practice in non commercial applications in government and charity work.
The Australian Social Marketing SituationStephen Dann
A presentation of the state of play for Australian Social Marketing featuring the new definition, the Preventative Health Task Force, and some key issues for debate in the social change social marketing sector, as part of the Social Marketing Benchmark Project
The project made possible by funding from the ANU College of Business and Economics
The social marketing is being done to aware the customers about the products and services. Some of corporate or government policies, new tech in market.
by W.Smith. Academy for Educational Development
SOCIAL MARKETING is a process for influencing human behavior on a large scale, using marketing principles for the purpose of societal benefit rather than commercial profit…
Mixing Alcopops and Politics: Social Marketing and Social Change in AustraliaStephen Dann
Mixing Alcopops and Politics: Social Marketing and Social Change in Australia. Presented to the ANU MMIB School Staff Seminar on October 15, 2009 as part of the Social Marketing Benchmark Project
The project made possible by funding from the ANU College of Business and Economics
Improving Policy Implementation (Short Mix)Stephen Dann
Social Marketing: Improving Policy Implementation
Shorter version of the social marketing presentation to launch the Social Marketing Monograph
Reference: Dann and Dann (2005) Social Marketing and Behavioural Change Strategies. Queensland Department of Premier and Cabinet,
Available: http://stephendann.net/articles/thematic/socialmarketing.htm
Similar to Social Marketing for Problem Gambling Prevention (20)
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The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Ethnobotany and Ethnopharmacology:
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Role of Ethnopharmacology in drug evaluation,
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The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
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Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
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Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
1:15-25 for this and next 3 slides Gambling can be an addiction Oregon = top in the nation for gambling availability 1 in 50 Oregonians has a gambling problem Can be inked to bankruptcy, lost productivity, poverty, mental health issues, family disruption, violence, crime, suicide. Socioeconomic cost of $449 million Gambling devastates lives and families http://www.ncpgambling.org/files/public/FSYouth2007.pdf http://www.socialsciencespace.com/2011/04/increase-in-internet-gambling-among-male-youth/ http://www.addictionrecov.org/proctorinfo.aspx?SubCategoryID=55
Gambling is becoming the norm among youth, increasing their risk of developing a gambling problem. Teens live in the moment, have poor impulse control, are tech-savvy and are risk-takers. Poker games, sports bets, casino nights = stamp of approval. National Annenberg Survey of Youth: monthly online gambling went from 4% (2008) to 16% (2010) among college-age males. http://www.ncpgambling.org/files/public/FSYouth2007.pdf http://www.socialsciencespace.com/2011/04/increase-in-internet-gambling-among-male-youth/ http://www.addictionrecov.org/proctorinfo.aspx?SubCategoryID=55
1:25-30 for this and the next
1:30-35 We can select segments based on: responsiveness/ease of change; size and impact; need; media channels they use; their influence on our primary audience. The most appropriate intervention varies. For example, could base it on: audience’s readiness to change; the costs they associate with the behavior; their level of awareness; where we can reach them; etc. Example: CRC, another health issue that isn’t on the radar and we need it to be. Opportunity: screened people are powerful motivators. Audience: screened, 50+, skewing female.
1:35-45, including discussion
1:45-1:55 for this and next 3 Competition: Target audience can go somewhere else or do something else or maintain current behavior Modify program, delivery, service provider or the product to make the competing behavior less attractive, less available, or more costly
What do we give? What do we get? What’s the competition?
What do we give? Time, embarrassment What do we get? Help others achieve peace of mind, no cancer. Be a leader, create change. What’s the competition? Blissful ignorance/silence/status quo
What do we give? What do we get? What’s the competition?
1:55-2:05 including discussion
2:05-10
2:10-20 including discussion
2:20-2:35 for this and each definition slide
The product is what we are offering and its benefits. It can be tangible, like a service or a behavior or a condom or low-fat food. It can be intangible, like a youthful feeling, peace of mind, or the hope to do something you want to do (like being able to wear your prom dress if you don’t become pregnant). Focus on benefits that are important to our audience. CRC: talk about being screened, save a life
Price: This is the downside of what we are asking our audience to do….things that they have to give up. The perceived costs have to be less than the perceived benefits for people to act. Marketing looks at ways to increase the benefits and lower the costs of behavior. CRC: embarrassment, cost of procedure (trepidation for citizens or docs to recommend to others)
Place: Where/When might people think about our issue/problem? Example: for nutrition--at a restaurant; at a snack machine at work; in the grocery store Where might they be in right frame of mind? Example: for family planning--post-partum in the hospital; at a pregnancy test; at a bar before a date Where/When can we put information or service? Where does our audience already gather? Example: for Senior Vaccinations--at a senior citizen center; at a church; at an elderly nutrition program ; “Golden Agers” night at a restaurant CRC: doctor’s office, social media, in friend’s hands (palm cards), gatherings (lunch and learn, workplace)
CRC: billboards, radio, print, earned media, social media, grassroots
Policy that motivates voluntary change, for example funding for a mobile mammography clinic. Policies that punishes “bad” behaviors would be like raising the insurance premiums for women for not getting a mammogram. We can use social marketing to affect policy and legislation. Changes in these arenas can support behavior change. Policy by itself is not social marketing. Much of what we do is work with policymakers (boards of health, county commissioners, legislators). Turning Point is about collaboration--we can use the “4 Ps” to help us collaborate more effectively. CRC: ensure coverage (public policy AND hospital/provider policy).