Social media for umass boston
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The document discusses social media and its characteristics. It notes that social media enables anyone to publish or access information cheaply. It is characterized as a network of people who share user-generated content as part of their online activities and conversations through highly accessible and scalable technologies. The document also discusses how consumer attitudes have changed with new technologies, as consumers now feel empowered and in control online. However, good communication is still important when using social media. Companies must focus on their customers, the content stream, and building their online reputation when trying to engage communities on social media.
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The document defines blogs and wikis, explores their educational uses, and provides examples of blog and wiki applications. Blogs allow individuals to post entries like a diary and include comments, media, and links. Wikis enable collaborative online authorship, allowing anyone to easily add and edit web pages. Both have benefits for student writing, collaboration, and meeting students in online spaces they frequent. Examples show blogs used for classroom communication and wikis for collaborative storytelling and supplemental lessons.
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1. The document discusses various topics relating to news and social media platforms, including an upcoming student presentation that must cover a digital platform, its strengths/weaknesses, and examples of its use for news.
2. It provides statistics on news consumption across different social media platforms like Facebook, Twitter, YouTube, and LinkedIn. Platforms vary in their total user bases and the portion that access news on each site.
3. Challenges facing Twitter are discussed, like slower user growth compared to Facebook. Reasons proposed for Twitter's troubles include its chronological newsfeed format and 140-character limit.
Media and information literacy
The document summarizes key concepts related to literacy, media literacy, information literacy, and knowledge societies. It discusses definitions of literacy from being able to read and write to a more expanded concept. Media literacy is defined as the ability to access, analyze and respond to various media. Information literacy involves being able to locate, evaluate and use information effectively. A knowledge society focuses on using information to build and apply knowledge for development. Various sources and formats of information are also outlined.
Trends Final Assignment Glossies
This research proposal examines how the transition from print to digital formats may impact magazines. It will analyze the potential effects on content quality and reader consumption behavior. The proposal discusses key concepts around the rise of new media like the internet and how it has changed from static to dynamic user-generated content. This has implications for traditional industries like print media, which must adapt to shifting consumer behaviors and preferences. The research aims to understand how moving magazines to an e-zine format may influence content, such as through peer production models on the internet. It also seeks to determine the proposal's effects on metrics like readership and sales. The study methodology and costs are outlined to address the central research question of how this transition may impact both content and readers
Communication Technology
Communication technology will continue to evolve in 2021. Smartphones may incorporate new features like breathalyzers to prevent drunk driving. Robots and automation may replace some jobs in fast food and retail. New technologies will also create new forms of social connection and media consumption, following theories like critical mass and long tail, where niche content finds audiences. How people use and learn from media will remain key to understanding technology's role in society.
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Living in a Social Media World
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The document discusses integrating social media into business. It recommends developing a strategy for social media use, as trying to do it all can become overwhelming. The strategy should include documenting business life and insights, becoming a hunter and gatherer of industry knowledge to share, and training oneself to thoughtfully engage with others socially. Content creation, social monitoring, and engagement are important, but shouldn't try to be done on top of regular work duties without a plan.
Meaningful relationships in a digital age
Werner Kunz gave a presentation at the 4th Social Media Day at UMass Boston about meaningful relationships in a digital age. He discussed how social media provides endless options for businesses and consumers but can be difficult to use efficiently and effectively. Kunz presented preliminary research findings that communication, attention, mutual attraction, and managing conflicts are important for relationships. However, social media may be damaging relationships because attention is fragmented on the platforms and true engagement is low. Kunz suggested businesses need to revolutionize by focusing more on quality relationships than customer orientation alone.
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The document discusses social media marketing and strategies for companies. It provides examples of how companies like Sephora and Hubspot successfully use social media to engage customers and increase likes. The presentation emphasizes that maintaining a social media presence requires a full commitment, as nothing in life is truly free. Companies must invest 100% of themselves and have the right attitude in order to bring life to their social media marketing.
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The document summarizes a presentation given by Werner Kunz at the 2nd Social Media Event at UMass Boston's College of Management. The presentation discussed trends in social media and what's next for social media. Kunz argued that the gold rush of social media is over but there is still value if done properly. He suggested social media users focus on getting social, getting serious, and getting real - developing real conversations and relationships online and using social media to enhance real-world experiences.
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This document discusses building an online brand through social media. It recommends defining who you are through answering questions about your personality, passions, and goals. It also stresses that a profile is just the start of branding - one must stay consistent, use keywords, and fully utilize their profile and social media. The document outlines the five C's of social media participation and provides examples of channels to build a brand, such as having your own blog or participating in forums. It emphasizes developing a brand systematically over time by being clear on your message and chosen channels. An example is given of a thought leader in photography who built his brand through free tutorials, daily posts, and speaking engagements.
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The document discusses leadership challenges in a social media world. It defines social media as internet applications that allow users to publish and access content as part of a network with common interests. Social media is characterized by user-generated content, sharing and interaction, accessible and scalable technologies, and earned rather than paid media. The document provides examples of social media platforms and advises that leadership in this context requires understanding your target community, where they interact online, how to engage and benefit them through valuable content.
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Social media for umass boston
- 1. Social Media for UMass Boston Werner Kunz Assistent Professor of Marketing University of Massachusetts, Boston Boston, April 2nd, 2009
- 4. Social media are relatively cheap tools that enable anyone to publish or access information
- 5. .. Is a Network of People with a common interest
- 6. .. consist of User Generated Content
- 7. ... Sharing Content is central
- 8. .. Is Lifestream of content & updates
- 9. … Build on Highly accessible and scalable technologies
- 10. Social media are relatively cheap tools that enable anyone to publish or access information Characterized by: • Network of people • User Generated Content • Sharing of Content • Lifestream of Content • Highly accessible and scalable technologies Social Media? – first conclusion
- 11. Consumer Addiction to Consumer Communities Raymond Liu / Werner Kunz [11]
- 12. Consumer Addiction to Consumer Communities Raymond Liu / Werner Kunz [12]
- 13. Consumer Addiction to Consumer Communities Raymond Liu / Werner Kunz [13]
- 14. Consumer Addiction to Consumer Communities Raymond Liu / Werner Kunz [14]
- 15. Consumer Addiction to Consumer Communities Raymond Liu / Werner Kunz [15]
- 16. Consumer Addiction to Consumer Communities Raymond Liu / Werner Kunz [16]
- 17. Consumer Addiction to Consumer Communities Raymond Liu / Werner Kunz [17]
- 18. Consumer Addiction to Consumer Communities Raymond Liu / Werner Kunz [18]
- 19. Skittles – Do we really need a homepage anymore? Consumer Addiction to Consumer Communities Raymond Liu / Werner Kunz [19]
- 20. Is there something new?
- 21. You still need to • Come across with you message • Talk to the right customer • Think about the needs of your audience • Use the right language • Offer good & relevant content ! Good Communication is still a lot of work … there is nothing new under the sun
- 22. Technology changed • Technology makes a lot of things possible (esp. cheaper) • The platform standardize the process • Expectations regarding time changed Attitude of the consumer changed • Consumers are empowered and completely in control • Consumers develop there own rules • Reputation plays an important role …, but the sun shines so differently these days.
- 23. First!!!! join the conversation " you need to be present, start listen, and learn. Then… • Think about the customer • Think about the stream • Think about your reputation Important learnings for building communities
- 24. Think about the customer: " What is the common interest/object of your community? " Think about customer needs not marketer issues " The customer is good, can contribute excellent and has all the rights you have Important learnings for building communities
- 25. Think about the stream: " Come to the point with your message " Use the technology smart " Organize the stream of content for the consumer Important learnings for building communities
- 26. Think about your reputation: " No page is better than a bad page " Grow at the beginning as fast as possible " What could be a limited basis Important learning for building communities
- 27. “Communities already exist. Instead building communities, think about how you can help that community do what it wants to do” Marc Zuckerberg, Facebook