The Oregon Lottery document discusses expanding the Lottery's digital presence and exploring new opportunities like mobile apps and sports betting. It summarizes that the Lottery aims to fulfill its mission by keeping pace with technology trends while maintaining a commitment to responsible gaming. New ideas discussed include launching a mobile app for checking tickets, budgeting tools, and game reminders. It also explores the potential opportunity for Oregon to allow sports betting now permitted by federal law.
Esports Entertainment Group (GMBL) is a licensed online gambling company with
a specific focus on esports wagering and 18+ gaming. The Company holds a license
to conduct online gambling and 18+ gaming on a global basis in Malta and Curacao,
Kingdom of the Netherlands and can accept wagers from over 149 jurisdictions
including Canada, Japan, Germany, and South Africa. Esports Entertainment offers
fantasy, pools, fixed odds, and exchange style wagering on esports events in a
licensed, regulated, and secure platform to the global esports audience at vie.gg. In
addition, Esports Entertainment intends to offer users from around the world the
ability to participate in multi-player mobile and PC video game tournaments for cash
prizes. Esports Entertainment is led by a team of industry professionals and
technical experts from the online gambling and the video game industries, and
esports.
Indian payment company Paytm, backed by Softbank, launched barcode-based smartphone payment service PayPay in Japan back in 2018. In early March 2021, Softbank and LINE Corporation (Part of South Korean NAVER Corporation) agreed to merge PayPay and LINE Pay, the payment art of LINE Corp.
LINE is primarily a messaging service along with various other offerings such as Games, News, and Healthcare, etc. LINE has around 167 million monthly active users across Japan, Taiwan, Thailand, and Indonesia.
LINE Pay is an eWallet service with around 39 million registered users as of February 2021. Apart from eWallet, LINE Pay offers prepaid cards and credit cards.
IS IT TIME TO TAP INTO THE REAL-MONEY MOBILE GAMING BOOM ? Probability_Feb 1...Market Engel SAS
Exploring the opportunities for media owners, app developers, marketing agencies and mobile network operators to generate extra revenue, attract new customers by tapping into the mobile real money gaming boom. Gambling on mobile devices will generate €19bn of revenue worldwide in 2018 (H2 Gambling Capital). Mobile is an unstoppable force in the gambling industry. Almost half of on-line betting in the UK has already switched to mobile, and no major gambling operator can afford not to have a mobile site. Mobile is disrupting gambling in less obvious ways by bringing in a whole new type of customer, and opening up the opportunity to brands and marketeers from outside the traditional industry to promote casual, entertainment focussed, gambling games direct to mobile. Recently we’ve noticed a growing number of non-gambling companies approach us with an interest in entering the sector. They are attracted by the potential to increase revenues, to attract, retain and engage customers. But they’re not gambling businesses, and they don’t want
to be gambling businesses. Our White Label partnership programme is designed to meet that need. These partners often share the same questions and concerns about
gambling - how it works, who plays, why they play, where they play. To help answer these questions we invited a sample of our UK customers to participate in a mobile survey. Nearly 4000 participated. In this White Paper you will get many of the answers and insights you need to map out your path into mobile entertainment gambling.
Our survey reveals which social and other media channels they use, the gender split
of players, the average game play session time, peak times of play, and the top 5 regions in the UK for cash game players. We think you’ll agree with us that, with the right partner and strategy, real money mobile games present a fantastic opportunity
for brands, media owners, marketing agencies and mobile network.
Klarna - Swedish born 'Buy Now, Pay Later' GiantSam Ghosh
Update March 1st 2021: Klarna's valuation soared to US$31 billion after a huge USD1 billion fundraising. https://www.finextra.com/newsarticle/37576/klarna-confirms-mammoth-1-billion-fund-raise
Klarna is a Sweden based fintech unicorn that offers Consumer Credit, Merchant Solutions, and Banking services. Founded in 2005 by three students of Stockholm School of Economics, Klarna went from a rejected idea to a US$31 billion giant with a presence in 17 countries.
Klarna has been a pleasant outlier as a profitable fintech company from the beginning. In 2019 Klarna recorded a GMV of US$35 billion with net operating revenue of US$ 753 million.
Recently, Klarna is experiencing some growing pains especially in its quest to expand out of Europe. In 2019, Klarna reported a loss for the first time. In 2020 although their revenue is growing rapidly, losses also seem to expand.
Klarna spearheaded the 'Buy Now, Pay Later' industry and offer many innovative products. They have also created a unique playful brand.
Let us learn more about Klarna.
Esports Entertainment Group (GMBL) is a licensed online gambling company with
a specific focus on esports wagering and 18+ gaming. The Company holds a license
to conduct online gambling and 18+ gaming on a global basis in Malta and Curacao,
Kingdom of the Netherlands and can accept wagers from over 149 jurisdictions
including Canada, Japan, Germany, and South Africa. Esports Entertainment offers
fantasy, pools, fixed odds, and exchange style wagering on esports events in a
licensed, regulated, and secure platform to the global esports audience at vie.gg. In
addition, Esports Entertainment intends to offer users from around the world the
ability to participate in multi-player mobile and PC video game tournaments for cash
prizes. Esports Entertainment is led by a team of industry professionals and
technical experts from the online gambling and the video game industries, and
esports.
Indian payment company Paytm, backed by Softbank, launched barcode-based smartphone payment service PayPay in Japan back in 2018. In early March 2021, Softbank and LINE Corporation (Part of South Korean NAVER Corporation) agreed to merge PayPay and LINE Pay, the payment art of LINE Corp.
LINE is primarily a messaging service along with various other offerings such as Games, News, and Healthcare, etc. LINE has around 167 million monthly active users across Japan, Taiwan, Thailand, and Indonesia.
LINE Pay is an eWallet service with around 39 million registered users as of February 2021. Apart from eWallet, LINE Pay offers prepaid cards and credit cards.
IS IT TIME TO TAP INTO THE REAL-MONEY MOBILE GAMING BOOM ? Probability_Feb 1...Market Engel SAS
Exploring the opportunities for media owners, app developers, marketing agencies and mobile network operators to generate extra revenue, attract new customers by tapping into the mobile real money gaming boom. Gambling on mobile devices will generate €19bn of revenue worldwide in 2018 (H2 Gambling Capital). Mobile is an unstoppable force in the gambling industry. Almost half of on-line betting in the UK has already switched to mobile, and no major gambling operator can afford not to have a mobile site. Mobile is disrupting gambling in less obvious ways by bringing in a whole new type of customer, and opening up the opportunity to brands and marketeers from outside the traditional industry to promote casual, entertainment focussed, gambling games direct to mobile. Recently we’ve noticed a growing number of non-gambling companies approach us with an interest in entering the sector. They are attracted by the potential to increase revenues, to attract, retain and engage customers. But they’re not gambling businesses, and they don’t want
to be gambling businesses. Our White Label partnership programme is designed to meet that need. These partners often share the same questions and concerns about
gambling - how it works, who plays, why they play, where they play. To help answer these questions we invited a sample of our UK customers to participate in a mobile survey. Nearly 4000 participated. In this White Paper you will get many of the answers and insights you need to map out your path into mobile entertainment gambling.
Our survey reveals which social and other media channels they use, the gender split
of players, the average game play session time, peak times of play, and the top 5 regions in the UK for cash game players. We think you’ll agree with us that, with the right partner and strategy, real money mobile games present a fantastic opportunity
for brands, media owners, marketing agencies and mobile network.
Klarna - Swedish born 'Buy Now, Pay Later' GiantSam Ghosh
Update March 1st 2021: Klarna's valuation soared to US$31 billion after a huge USD1 billion fundraising. https://www.finextra.com/newsarticle/37576/klarna-confirms-mammoth-1-billion-fund-raise
Klarna is a Sweden based fintech unicorn that offers Consumer Credit, Merchant Solutions, and Banking services. Founded in 2005 by three students of Stockholm School of Economics, Klarna went from a rejected idea to a US$31 billion giant with a presence in 17 countries.
Klarna has been a pleasant outlier as a profitable fintech company from the beginning. In 2019 Klarna recorded a GMV of US$35 billion with net operating revenue of US$ 753 million.
Recently, Klarna is experiencing some growing pains especially in its quest to expand out of Europe. In 2019, Klarna reported a loss for the first time. In 2020 although their revenue is growing rapidly, losses also seem to expand.
Klarna spearheaded the 'Buy Now, Pay Later' industry and offer many innovative products. They have also created a unique playful brand.
Let us learn more about Klarna.
Traditionally, lotteries and betting products have been sold via stores and partners, such as bars or tobacco shops depending of the regulation. But the industry pace have radically changed with the IoT and the arrival of the Millennial Generation -or Gen. Z- requesting for a 24 hours, 7 days a week engagement with the brand. The idea of transversal digital channels it´s a trending topic discussion for the companies and stakeholders. In the current era of digital age and products, the threat of substitutes in this sector is very strong, as any leisure activity can act this way with minimal switching costs for the players.
Esports Entertainment Group (GMBL) is a licensed online gambling company with
a specific focus on esports wagering and 18+ gaming. The Company holds a license
to conduct online gambling and 18+ gaming on a global basis in Malta and Curacao,
Kingdom of the Netherlands and can accept wagers from over 149 jurisdictions
including Canada, Japan, Germany, and South Africa. Esports Entertainment offers
fantasy, pools, fixed odds, and exchange style wagering on esports events in a
licensed, regulated, and secure platform to the global esports audience at vie.gg. In
addition, Esports Entertainment intends to offer users from around the world the
ability to participate in multi-player mobile and PC video game tournaments for cash
prizes. Esports Entertainment is led by a team of industry professionals and
technical experts from the online gambling and the video game industries, and
esports.
1 Save Our Doughmocracy A Moophoric Voter Registratio.docxrobert345678
1
Save Our Doughmocracy: A
Moophoric Voter Registration
& Ice Cream Social Event
Rebecca Rippon
2
Table of Contents
I. Executive Summary………………………………………………………..3
II. Introduction………………………………………………………………...5
III. Goals……………………………………………………………………….6
IV. Strategy…………………………………………………………………….7
V. SWOT Analysis…………………………………………………………....8
VI. Five Ws…………………………………………………………………...11
VII. Six Ps……………………………………………………………………..13
VIII. Stakeholders………………………………………………………............16
IX. Digital Strategy…………………………………………………………...17
X. Earned Media……………………………………………………………..19
XI. Timeline…………………………………………………………………..21
XII. Budget………………………………………………………………….....21
XIII. References………………………………………………………………...23
XIV. Appendices………………………………………………………………..25
3
Executive Summary
The proposed event, titled “Save Our Doughmocracy: A Moophoric Voter Registration
and Ice Cream Social Event” is intended to support the voter registration movement for the 2020
election. Since this event has already happened, the proposal is written theoretically as though
the event date has not yet passed, or in the future tense of what “will” occur. The event will be
hosted by the ice cream brand Ben & Jerry’s on behalf of the Democratic National Committee. It
will serve as an opportunity for attendees to register to vote, connect with Democratic candidates
for the upcoming election, and exclusively sample a new flavor of Ben & Jerry’s ice cream that
is being created specifically for the event. Ben & Jerry’s is an extremely popular brand, loved for
its specialty ice cream and involvement in important social causes. The brand uses its platform to
advocate for numerous movements that its founders and employees support. The goal of this
event is to reestablish election integrity and uphold the values that comprise democracy. Many
people are discriminated against by outdated and unlawful voter registration laws, making it
extremely difficult for certain groups to vote or discouraging them from doing so altogether. The
proposed event aims to aid these groups in their voter registration process in a relaxed, helpful,
and fun way.
Similar events include political candidate rallies, voter registration events, and ice cream
or dessert experiential events. Although these types of events have some overlap with “Save Our
Doughmocracy,” none of them are exactly the same in the way that we combine all of these
events into one, which gives us a competitive advantage. Marketing strategies and promotions
will emphasize this key differentiator to attract people to our event over others. The event’s
strengths include customer loyalty to Ben & Jerry’s, a centralized event location, appeal through
its exclusivity, and a well-established platform for promotion, while weaknesses include
potential controversy due to the Democratic National Committee’s involvement and competing
Ben & Jerry’s locations. The key opportu.
Established in 2005, Kings Entertainment is the parent company of global lottery brands LottoKings and WinTrillions. As international online service providers for lottery, casino, and sportsbook gambling, these brands leverage their ability to acquire pre-qualified players through renowned lottery offerings, then engage players in a range of casino and sportsbook offerings. LottoKings and WinTrillions have attracted and retained millions of player sign-ups since their inceptions.
The Income Access Group recently attended GiGse 2014 in San Francisco.
We took part in a number of insightful sessions, and have compiled a short presentation highlighting our perspective and key takeaways in hopes of bringing the experience to you
Elys Game Technology Corp is a fastest growing and technologically advanced Sports Betting and i-Gaming full-service providers in the regulated business to business and business to consumer markets. It focuses on driving results for casino and leisure gaming operators with retail and digital solutions for Europe, North America and around the globe. The group operates into two segments namely Betting establishments and Betting platform software and services.
Wonderful Investment Opportunity Pitch Deck for a company providing solutions to two needs in two huge industries. The two industries are gaming and advertising.
Acquire a License as a Nigerian Lottery OperatorMultinet Group
Overview of Nigeria's Lottery Industry as at June 2015 including a step by step guide on how to acquire a license as an Sports Lottery Operator (SLO) and future earnings potential of the industry. Your feedback is welcome
Traditionally, lotteries and betting products have been sold via stores and partners, such as bars or tobacco shops depending of the regulation. But the industry pace have radically changed with the IoT and the arrival of the Millennial Generation -or Gen. Z- requesting for a 24 hours, 7 days a week engagement with the brand. The idea of transversal digital channels it´s a trending topic discussion for the companies and stakeholders. In the current era of digital age and products, the threat of substitutes in this sector is very strong, as any leisure activity can act this way with minimal switching costs for the players.
Esports Entertainment Group (GMBL) is a licensed online gambling company with
a specific focus on esports wagering and 18+ gaming. The Company holds a license
to conduct online gambling and 18+ gaming on a global basis in Malta and Curacao,
Kingdom of the Netherlands and can accept wagers from over 149 jurisdictions
including Canada, Japan, Germany, and South Africa. Esports Entertainment offers
fantasy, pools, fixed odds, and exchange style wagering on esports events in a
licensed, regulated, and secure platform to the global esports audience at vie.gg. In
addition, Esports Entertainment intends to offer users from around the world the
ability to participate in multi-player mobile and PC video game tournaments for cash
prizes. Esports Entertainment is led by a team of industry professionals and
technical experts from the online gambling and the video game industries, and
esports.
1 Save Our Doughmocracy A Moophoric Voter Registratio.docxrobert345678
1
Save Our Doughmocracy: A
Moophoric Voter Registration
& Ice Cream Social Event
Rebecca Rippon
2
Table of Contents
I. Executive Summary………………………………………………………..3
II. Introduction………………………………………………………………...5
III. Goals……………………………………………………………………….6
IV. Strategy…………………………………………………………………….7
V. SWOT Analysis…………………………………………………………....8
VI. Five Ws…………………………………………………………………...11
VII. Six Ps……………………………………………………………………..13
VIII. Stakeholders………………………………………………………............16
IX. Digital Strategy…………………………………………………………...17
X. Earned Media……………………………………………………………..19
XI. Timeline…………………………………………………………………..21
XII. Budget………………………………………………………………….....21
XIII. References………………………………………………………………...23
XIV. Appendices………………………………………………………………..25
3
Executive Summary
The proposed event, titled “Save Our Doughmocracy: A Moophoric Voter Registration
and Ice Cream Social Event” is intended to support the voter registration movement for the 2020
election. Since this event has already happened, the proposal is written theoretically as though
the event date has not yet passed, or in the future tense of what “will” occur. The event will be
hosted by the ice cream brand Ben & Jerry’s on behalf of the Democratic National Committee. It
will serve as an opportunity for attendees to register to vote, connect with Democratic candidates
for the upcoming election, and exclusively sample a new flavor of Ben & Jerry’s ice cream that
is being created specifically for the event. Ben & Jerry’s is an extremely popular brand, loved for
its specialty ice cream and involvement in important social causes. The brand uses its platform to
advocate for numerous movements that its founders and employees support. The goal of this
event is to reestablish election integrity and uphold the values that comprise democracy. Many
people are discriminated against by outdated and unlawful voter registration laws, making it
extremely difficult for certain groups to vote or discouraging them from doing so altogether. The
proposed event aims to aid these groups in their voter registration process in a relaxed, helpful,
and fun way.
Similar events include political candidate rallies, voter registration events, and ice cream
or dessert experiential events. Although these types of events have some overlap with “Save Our
Doughmocracy,” none of them are exactly the same in the way that we combine all of these
events into one, which gives us a competitive advantage. Marketing strategies and promotions
will emphasize this key differentiator to attract people to our event over others. The event’s
strengths include customer loyalty to Ben & Jerry’s, a centralized event location, appeal through
its exclusivity, and a well-established platform for promotion, while weaknesses include
potential controversy due to the Democratic National Committee’s involvement and competing
Ben & Jerry’s locations. The key opportu.
Established in 2005, Kings Entertainment is the parent company of global lottery brands LottoKings and WinTrillions. As international online service providers for lottery, casino, and sportsbook gambling, these brands leverage their ability to acquire pre-qualified players through renowned lottery offerings, then engage players in a range of casino and sportsbook offerings. LottoKings and WinTrillions have attracted and retained millions of player sign-ups since their inceptions.
The Income Access Group recently attended GiGse 2014 in San Francisco.
We took part in a number of insightful sessions, and have compiled a short presentation highlighting our perspective and key takeaways in hopes of bringing the experience to you
Elys Game Technology Corp is a fastest growing and technologically advanced Sports Betting and i-Gaming full-service providers in the regulated business to business and business to consumer markets. It focuses on driving results for casino and leisure gaming operators with retail and digital solutions for Europe, North America and around the globe. The group operates into two segments namely Betting establishments and Betting platform software and services.
Wonderful Investment Opportunity Pitch Deck for a company providing solutions to two needs in two huge industries. The two industries are gaming and advertising.
Acquire a License as a Nigerian Lottery OperatorMultinet Group
Overview of Nigeria's Lottery Industry as at June 2015 including a step by step guide on how to acquire a license as an Sports Lottery Operator (SLO) and future earnings potential of the industry. Your feedback is welcome
Similar to Oregon State Lottery Presentation: Regional Training Fall 208 2018 (20)
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
Monitoring Health for the SDGs - Global Health Statistics 2024 - WHOChristina Parmionova
The 2024 World Health Statistics edition reviews more than 50 health-related indicators from the Sustainable Development Goals and WHO’s Thirteenth General Programme of Work. It also highlights the findings from the Global health estimates 2021, notably the impact of the COVID-19 pandemic on life expectancy and healthy life expectancy.
This session provides a comprehensive overview of the latest updates to the Uniform Administrative Requirements, Cost Principles, and Audit Requirements for Federal Awards (commonly known as the Uniform Guidance) outlined in the 2 CFR 200.
With a focus on the 2024 revisions issued by the Office of Management and Budget (OMB), participants will gain insight into the key changes affecting federal grant recipients. The session will delve into critical regulatory updates, providing attendees with the knowledge and tools necessary to navigate and comply with the evolving landscape of federal grant management.
Learning Objectives:
- Understand the rationale behind the 2024 updates to the Uniform Guidance outlined in 2 CFR 200, and their implications for federal grant recipients.
- Identify the key changes and revisions introduced by the Office of Management and Budget (OMB) in the 2024 edition of 2 CFR 200.
- Gain proficiency in applying the updated regulations to ensure compliance with federal grant requirements and avoid potential audit findings.
- Develop strategies for effectively implementing the new guidelines within the grant management processes of their respective organizations, fostering efficiency and accountability in federal grant administration.
Presentation by Jared Jageler, David Adler, Noelia Duchovny, and Evan Herrnstadt, analysts in CBO’s Microeconomic Studies and Health Analysis Divisions, at the Association of Environmental and Resource Economists Summer Conference.
ZGB - The Role of Generative AI in Government transformation.pdfSaeed Al Dhaheri
This keynote was presented during the the 7th edition of the UAE Hackathon 2024. It highlights the role of AI and Generative AI in addressing government transformation to achieve zero government bureaucracy
Donate to charity during this holiday seasonSERUDS INDIA
For people who have money and are philanthropic, there are infinite opportunities to gift a needy person or child a Merry Christmas. Even if you are living on a shoestring budget, you will be surprised at how much you can do.
Donate Us
https://serudsindia.org/how-to-donate-to-charity-during-this-holiday-season/
#charityforchildren, #donateforchildren, #donateclothesforchildren, #donatebooksforchildren, #donatetoysforchildren, #sponsorforchildren, #sponsorclothesforchildren, #sponsorbooksforchildren, #sponsortoysforchildren, #seruds, #kurnool
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
Preliminary findings _OECD field visits to ten regions in the TSI EU mining r...OECDregions
Preliminary findings from OECD field visits for the project: Enhancing EU Mining Regional Ecosystems to Support the Green Transition and Secure Mineral Raw Materials Supply.
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
CBO’s Outlook for U.S. Fertility Rates: 2024 to 2054
Oregon State Lottery Presentation: Regional Training Fall 208 2018
1. Oregon State Lottery:
Stacy Shaw, Director, Corporate Social Responsibility
Krystal Smith, Associate Program Manager,
Responsible & Problem Gambling
Problem Gambling Services [PGS]
Regional Trainings - 2018
2.
3. 3
Oregon Lottery Mission:
To operate a lottery with the highest standards of security and
integrity to earn maximum profits for the people of Oregon
commensurate with the public good.
It Starts With Our Mission
We conduct our
business with the
higheststandards
of integrity and
security
Wework to ensure
maximumprofits
We are committed to
balancing revenue
creation
commensurate with
the public good
3 important Fundamentals:
4. 4
Why we do what we
do!
Today’s information sharing agenda will cover the following area:
How we do it!
Looking to the future
-New Ideas-
Our Beneficiaries
5. 5
Why we do
what we do!
Oregonians count on us. The Lottery provides funding for education, economic development, state parks and environmental
restoration, veterans programs, outdoor school and problem gambling prevention and treatment services (aka our
beneficiaries). Lottery bonds fund a host of state projects designed to promote job creation and market development. And
thousands of Oregonians enjoy our games and win prizes.
6. 6
The Lottery is the state’s second largest source of discretionary
fundingafterpersonalincometax,contributing over $12billion
to state funding since1985.
Creating Revenue For Oregon
7. 7
Lottery Dollars Do Good Things for Oregon
Lottery bonds fund a host of state projects designed to promote job creation and market development
and thousands of Oregonians enjoy and play our games safely.
To see how funds may be allocated in you county, visit Oregonlottery.org
8. 8
How we do it
We collaborate. We listen. We work with business partners and retailers who sell our products, We work with our
beneficiaries to promote their programs and the good things they do for Oregon. And we partner with the public health
community to promote responsible gaming and help and care for problem gamblers.
9. 9
Offering A Variety Of Products
We offer a variety of games for everyone,
including eight different draw games and video
lottery, so there’s something for everyone
(18 and over of course!!).
10. 10
Creating Revenue Responsibly
Our Goals
•Provide information
and toolstohelp
playersmake informed
choices and enjoy
Lottery games in a
responsibleway.
•Create awareness of the
help and resources for
those affected by
problem gambling.We
aimtoensure that
Oregonians know how
toaccess helpand that
treatment is FREE,
confidential and it
works.
Our prevention efforts
are paying off: the
prevalence of problem
gambling has remained
at about 2.6 percent of
adult Oregonians for
the past 20 years, even
though gaming types
and venues have
multiplied during that
time.
12. 12
Retailers are ourprimary business
partners.Last year,Oregon retailers
sold over$1 billionin Lottery
products.
Working With Our Business Partners
13. 12
Meeting Market Demands
And to deliver on our mission to earn maximum profits, the Lottery must remain relevant and competitive by innovating and evolving our
strategies to meet the needs of Oregonians. Evolving technology presents the Lottery with new ways to reach current players, and new
opportunities to expand gaming options.
We do this by:
• Leveraging our current portfolio and
• Exploring new ways to engage with Players
14. 12
Leverage Current Portfolio
Video Lottery
Ongoing refresh of Video Lottery games
o We introduce 12 new VL games a year
Test and deploy new VLT models and vendors
New video gaming system upgrades will include:
o Player management to enable an RG module
o Allows the functionality to collect player information
o Progressives – early stages of exploration
Traditional Lottery
Ongoing refresh of Scratch-it’s themes
Test possible Keno enhancements
Traditional gaming system upgrade to include new digital
vending equipment
o Replacing outdated technology
o Will allow for stronger RG messaging and monitoring of
underage activity
16. 16
Looking to the
future
-New Ideas-
Fulfilling our promise to Oregonians means keeping pace with market and technology trends all while maintaining
our commitment to responsible gaming and sustainable growth
17. 17
Engaging Players Online
Our players engage online and are increasingly mobile. The Lottery needs to expand and improve its
digital presence to meet current and future customer demands.
E-commerce is the new normand the expectation for self-service via the web are increasing.
18. 18
Mobile Application Objective
Provide digital utility that engages Lottery
consumers in a means and manner they
expect and desire. We embrace digital, it is
the future - Launch, learn and grow digital
capabilities
Strategy
Using a customer-first analytics-driven
approach, we created a mobile application
that meets Oregonian needs/wants and allows
the Lottery to expand digital engagement
Launch with Value
Provide mobile app tools and experiences for
consumers that are so valuable that a player
uses the app every time they play.
Going Mobile – It Starts With The APP
19. 19
Going Mobile – APP Experience
DID I WIN? A CHECK-A-TICKET
EXPERIENCE
The current “Did I Win” experience is outdated
and underwhelming. Our app-based check a
ticket provides the player with several benefits:
Mobile verification of winning (or not) for
Scratch-its, Draw Games, and Keno.
Built-in “excitement” when someone scans
a winning ticket. Think getting your 10,000th
step on your fitness tracker.
Mitigation of buyer’s remorse in the form of
the good things lottery dollars do for their
area of the state displayed via geo-targeting
for a non-winning ticket.
20. 20
Going Mobile – APP Experience
RESPONSIBLE GAMING TOOLS
It is of the utmost importance that any mobile offering
follow the Lottery’s mission to grow our player base in a
responsible, sustainable manner.
RG content and tools are, and will always be, a staple of
the mobile app.
Lottery app users must be 18+. There are several
points where the customer is asked to verify age
An interactive set of RG “tips” is available and allows
you to earn fun badges
A budgeting & timer tool integrated for Video Lottery
players
The Cost of Play calculator explains what regular play
equates to financially over a period of time for players
Check out a Cost to Play calculator on oregonlottery.org
until the app comes out soon!
21. 21
Going Mobile – APP Experience
GAME INFORMATION
The APP informs players about new
games or new features
Keno players will have the ability to
display a “live” game play experience on
their mobile device
Players have the opportunity to opt-in
for reminders when the 8-Spot bonus
reaches levels they care about.
22. 22
Going Mobile – APP Experience
Launch in APP stores soon –
September 2018 – Release to the Apple
Store.
Early November 2018 – Release to the
Google Play Store.
Customer first Communications
Jackpot reminders, sales messages,
Lottery events and promotions, and key
beneficiary information
Retailer information – available games,
busy times of the week, exterior building
images to find retailer, links to websites,
and more.
On-going RG messaging and tools via
APP
Convenient Point of Purchase
Launching player account management,
e-commerce, and selling traditional
products digitally will be considered.
23. 23
New Opportunity – Sports Products
What happened:
Professional and Amateur Sports Protection Act of 1992
(PASPA)
Federal legislation was passed relating to the expansion of sports gambling.
Effectively outlawed sports betting nationwide, excluding a few states.
Oregon was one of four states grandfathered in by PASPA sports
betting laws on the books.
Oregon voluntarily ended Sports Action in 2007.
Murphy v. National Collegiate Athletic Association (May 2018)
U.S. Supreme Court ruled that states should have the right to regulate and
tax sports betting, and that it was unconstitutional for the federal
government to ban them from doing so.
Opens the door to all states to offer different approaches to sports betting.
24. 24
New Opportunity – Sports Products
Why would we Look at Sports Betting?
It would provide incremental revenue growth
Help grow our portfolio and player base in a responsible, sustainable manner
Research indicates - An estimated 28 million Americans would be more likely to
wager on sports if sports betting was legal (American Gaming Association - AGA)
Nearly one in five Americans have bet on sports in the past year (AGA)
Americans bet more than $15 billion on the Super Bowl and March Madness – 97
percent of that was bet illegally (AGA)
In the 2017 football season, an estimated $58 billion in illegal bets were placed
on NFL and college games (AGA)
Estimates of illegal U.S. sports betting vary from $107 billion annually (Ernst &
Young) to $150 billion annually (AGA)
25. 25
New Opportunity – Sports Products
What could Sports betting look like in Oregon?
The Oregon State Lottery Commission can offer any game of chance,
including sports betting right now.
There are a number of ways to explore these opportunity:
Sports Betting: Have a catalog featuring fixed-odds sports betting games as seen similar
to Nevada
o Retail Sportsbook - Fixed Odds
• Bets placed printed on paper slips in Lottery retailers.
o Online Sportsbook – Fixed Odds
• Bets placed on electronic play slips through the lottery app.
o Sports Action - Parlay betting that involve the outcome of more than one game at a
time. [what we offered in the past]
• Paper-based wagering on professional sporting events (NFL – expanding to
NBA, MLB, NHL).
26. 26
What we need to
do it!
Fulfilling our promise to Oregonians means keeping pace with market and technology trends all while maintaining our
commitment to responsible gaming and sustainable growth
27. 27
The next few slides include language in the new legislative bill:
There has not been a comprehensive review and update of the Oregon Lottery statutes since coming into
existence in 1985. Current statutes do not reflect modern business strategies, organizational, and
administrative needs or best practice.
For Lottery to pursue strategic revenue growth within the current lottery portfolio and to expand our
portfolio into new game platforms, our statutes need to be updated.
Lottery’s legislative concept will:
1. Define and designate our current game portfolio, while enabling Lottery to consider new platforms for
offering games to players utilizing modern gaming technologies
2. Address moving from anonymous play to non-anonymous play
3. Enhance our responsible gambling/problem gaming duties
4. Make technical fixes to align statute with current practice, administrative references, and definitions.
Lottery Modernization Bill – Barriers to our growth
28. 28
Define Video Lottery Game terminals and Video Lottery Games
To pursue strategic revenue growth in responsible manner, Lottery wants to move into the digital world
and engage players on mobile platforms. But to do this a clear, statutory designation needs to be made
between mobile devices and Video Lottery terminals.
Currently, there is no definition of what a Video Lottery Game terminal is, only how they are regulated,
which means that mobile devices could be considered Video Lottery Game terminals. To clear the space
for expansion onto mobile devices and prevent personal and business mobile devices from acting like;
regulated like; or taxed like Video Lottery terminal definition is necessary.
Lottery proposes to:
• Define in statute, what a Video Lottery Game terminal (VLT) is (and subsequently is not), using
definition adopted in our OARs.
• Define in statute, what a Video Lottery Game is (and subsequently is not), using definition adopted in
our OARs.
.
Lottery Modernization Bill – Defining the Digital World
29. 29
Provide players confidence that Lottery will protect and maintain
confidentially of their Personally Identifiable Player Data.
Currently, people purchase and play Lottery games anonymously. Going mobile
means Lottery play and players activity is no longer anonymous. Players will be
asked to voluntarily share personal information with Lottery that will be connected
to their play and play habits, generating Personally Identifiable Player Data.
Players using the APP will have personalized player accounts that will generate
Personally Identifiable Player Data. The Lottery needs to be able to provide players
confidence in how this information is protected and secured by the Lottery.
Lottery proposes to:
• Define Personally Identifiable Player Data, establish the policy for how this
information will be protected and treated as strictly confidential by Lottery.
• Provide authority to the Oregon State Lottery Commission to adapt our
information systems, standards, and procedures to protect and maintain the
confidentiality of Personally Identifiable Player Data.
Lottery Modernization Bill – No longer anonymous
30. 30
Investing in Responsible Gambling through Research
As the Lottery strategically expands its lottery game portfolio and explores new
revenue and business strategies, research will be valuable to assist in identifying
and mitigating risks that the Lottery will confront as it engages new players and on
new platforms.
In the Oregon State Lottery Responsible Gaming Code of Practices Act, the
Commission is directed to research and to inform all areas of responsible and
problem gambling resource awareness efforts. The Lottery is required to provide
adequate funding for research so as to allow for the application of evidence-based
considerations to implementing lottery games and game features to allow for
informed decision-making by lottery players and discourage problem gambling.
Currently, there is a lack of research data available to arm stakeholders with is
necessary to obtain, allocate, and maximize problem gambling resources.
Lottery proposes to:
• Establish funding mechanism that will enable the Lottery to partner with a
research university to support specific Oregon-focused problem gambling
research.
Lottery Modernization Bill – Responsibility to our Players
31. 31
Getting our House in Order
Current statutes do not reflect modern references, technology,
information delivery methods, organizational, and administrative
needs. The Lottery has identified, and may identify additional
changes, that modernize statute while maintaining the original
intent of the law.
A few Lottery proposals:
• Allow for postmarks to be counted for purposes of one-
year deadline for claiming prize.
• Remove outdated reference to telecommunication
infrastructure;
• Change “security, integrity, honesty and fairness” to
“Fairness, Integrity, Security, and Honesty” (FISH);
• Printing tables of odds is not the best way to make this
information available, amend to allow discretion to use
modern means, not just printing; and
• Streamlining references.
Lottery Modernization – Housekeeping
32. 32
In lieu of Q & A
Please submit your questions to Greta Coe so that
the Lottery can review after attending all regional
training sessions to see if there are common
themes/questions asked.
Replies will be sent out to all attendees so that
everyone receives the same language.
Editor's Notes
Thank-you so much Greta and Roxann for having me here today. Again, my name is Krystal Smith, Program manager for Responsible and problem gambling for the Oregon Lottery. It is a great honor to be here today because I understand from Greta and Roxann that you guys are some of the top professionals from the treatment and prevention communities. Hopefully, I can share some information about the lottery that you did not know before as well as the future direction on some of our key initiatives and programs.
Oh, this presentation will be provided as a downloadable link after the presentation, so no need to take copious notes.
I am going to start out this morning by sharing a short video about the Oregon Lottery and then we will take a deep dive into all the content.
But first, our brand – you may be seeing our logo changing on outdoor signs, TV ads, printed materials. That is the first step, but the Lottery brand is more than our logo, a tagline or our products, more than our mission statement. It is why we exist, what we will provide and how we will provide it. Everything we do communicates what our brand is about. Lets take a look at the lottery…
Hopefully, the video has given you a better high level understanding of our retailers and the beneficiaries lottery dollars fund.
Like the video showcases – for the Oregon Lottery it all starts with our mission statement.
The mission has 3 important fundamentals:
Basically everything we do goes back to supporting our beneficiary programs
Oregonians count on us. The Lottery provides funding for education, economic development, state parks and environmental restoration, veterans programs, outdoor school and problem gambling prevention and treatment services (aka our beneficiaries). Lottery bonds fund a host of state projects designed to promote job creation and market development. And thousands of Oregonians enjoy our games and win prizes.
We collaborate. We listen. We work with business partners and retailers who sell our products, We work with our beneficiaries to promote their programs and the good things they do for Oregon. And we partner with the public health community to promote responsible gaming and help and care for problem gamblers.
Fulfilling our promise to Oregonians means keeping pace with market and technology trends all while maintaining our commitment to responsible gaming and sustainable growth.
Oregonians count on us. The Lottery provides funding for education, economic development, state parks and environmental restoration, veterans programs, outdoor school and problem gambling prevention and treatment services (aka our beneficiaries). Lottery bonds fund a host of state projects designed to promote job creation and market development. And thousands of Oregonians enjoy our games and win prizes.
Oregonians count on us. The Lottery provides funding for education, economic development, state parks and environmental restoration, veterans programs, outdoor school and problem gambling prevention and treatment services (aka our beneficiaries). Lottery bonds fund a host of state projects designed to promote job creation and market development. And thousands of Oregonians enjoy our games and win prizes.
Oregonians count on us. The Lottery provides funding for education, economic development, state parks and environmental restoration, veterans programs, outdoor school and problem gambling prevention and treatment services (aka our beneficiaries).
Lottery bonds fund a host of state projects designed to promote job creation and market development. And thousands of Oregonians enjoy our games and win prizes.
Every time people play Lottery games, their dollars pay prizes and help support various state projects and programs. With Lottery dollars, jobs are created, schools are supported, parks are maintained and watersheds are enhanced! Together, We Do Good Things is more than just a slogan; Lottery dollars—more than $1.2 billion every two years—make a difference in every corner of Oregon.
92.8M has been allocated to date
We collaborate. We listen. We work with business partners and retailers who sell our products, We work with our beneficiaries to promote their programs and the good things they do for Oregon. And we partner with the public health community to promote responsible gaming and help and care for problem gamblers.
The Oregon Lottery’s Responsible Gambling Code of Practice guides how we choose games, market and advertise our products, interact with our players and promote responsible gambling.
We’ve embedded the seven practices of the code into every aspect of our business to help minimize the harm that gambling can cause to individuals and communities. We work closely with our partners in the public health community and the Oregon Council on Problem Gambling on proactive measures to prevent problem gambling and promote responsible gambling.
We train our staff, our retailers and their employees.
This is all information that is published annually as part of our Data Impacts Report
Based on our annual social responsibility survey, 73% & 81%
We go above and beyond the 1% designated by the legislation. We provide 3.1 million dollars more to help fund prevention and treatment outreach and resources for the state.
Retailers receive a commission for providing Lottery products, and the Lottery provides the games, lottery terminals, service and marketing support. This creates economic development opportunities for businesses and local and familiar outlets for Lottery products.
This is kind of a busy slide, but it is important at showing the evolution of lottery products and that we need to be innovative to meet market demands based on technology changes in the world and to deliver on our mission….
Technology is always changing and to continue providing the players with lottery as their entertainment choice, we need to expand how we engage with them.
Anyone remember these huge cell phones. Or better yet, the car phone? Wow have we come a long way.
Like in Washington, we will also be upgrading the existing Lottery To Go vending terminals which are dated technology. These new terminals will have better ways of showcasing a stronger age requirement message and monitoring any underage activity.
We are in process of introducing new VLT vendors into the marketplace and testing new VLT models. These don’t do anything different, they are the same technology as we have now . Just new competition using new vendors. If anything, they have better RG features that allow for more messaging to appear on the on the screens.
Progressives – not sure if regional or statewide opportunity to do them in a variety of ways
Video gaming systems – what drive and controls the machines
Different type of Keno – similar to a virtual sport type game plays like keno on a monitor but sports themed and works like a keno numbers game
Here we are going to leverage our current portfolio and look at new ways to engage
Augmented reality – buy ticket at brick and mortar store and go back and scan on phone to play it.
E-scratch are tickets you can scratch on the phone screen with your finger.
Subscriptions sales would be things like draw games such as PB
Play for fun – extending the game play experience on the mobile app.
Fulfilling our promise to Oregonians means keeping pace with market and technology trends all while maintaining our commitment to responsible gaming and sustainable growth
E-commerce is the new norm and the expectation for self-service via the web is increasing.
Oregonians experience personalized interactions online when they shop, play and communicate via social media.
The Lottery must expand and improve its digital presence to meet current and future customer demands.
Show of hands, how many of yu today have a cell phone with you…..a computer or tablet…..
So, what is this new app all about?
Provide the digital engagement using the app we can reach so many more people with lottery information, but most important reach them quicker with tools and resources if there play isn’t as entertaining as it should be.
Took out…..Players learn what the 2 top prizes remain for a ticket, what Video Lottery games offer a bigger top award than others, and that 24,000 Powerball winning tickets were sold in Oregon at the last drawing.
Keno to go on ,org
Over time the intent is to purchase on the app but to do this we would have to have a player account management and e-commerce. No plans ever to sell VL products on the app.
We have no any set timeline for this. Definitely not in the next year. Need to see how the app works first.
There is a great deal of interest from the legislature on introducing sports product sales again, similar to sports action that we had previously. It would all be regulated and money would be going to the state funded programs.
No plans to do this soon
We don’t need to introduce legislature
Parlay – a single bet that links to two or more individual wagers. If they all lose boo, if 1 or two you win something.
The entire legal sports betting market is never expected to transfer to the state regulated system. There will always be things happening beyond our control. I
It is really high volume low margin form of wagering, so not a lot of money or expected to provide huge revenue to the state.
Fulfilling our promise to Oregonians means keeping pace with market and technology trends all while maintaining our commitment to responsible gaming and sustainable growth
Still protecting our players identity
Streamlining our old and dated statutes
Again modernization and updating to new platforms and technologies
Oregon Administrative Rules chap. 461 Introduced so a mobile device does not become a VL game terminal or they would have to pay a entertainment tax on it.
Video Lottery: Games conducted through Video Lottery game terminals that are monitored by a central computer system: Games include: video poker games, video line games and any other lottery game designated by the Oregon Lottery Commission as a Video Lottery game.
VLT: Type of video device for the playing of Video Lottery games which is in a console that contains a game platform with a video display and a random number generator, is connected to and monitored by a central system, and accepts cash payments to permit a person to play the Video Lottery games offered on the terminal for the opportunity to win a prize. Video Lottery Game Terminal does not include any device determined by the Oregon State Lottery Commission not to be a Video Lottery game terminal.
Similar to the agreements we all enter in when accepting an app download. The Lottery will do everything in their power to protect player data at all times.
Important when signing up for the app and RG tools a they feel comfortable knowing that everyone doesn’t know that
In this bill, we are looking at creating a fund for responsible gambling research. Currently, the cost is still being discussed.
As I mentioned the code of practice earlier, The Oregon lottery has a commitment to ongoing research
Need to have more modern technology added and to add more sustainable business practices for being a more socially responsible organization.