by W.Smith. Academy for Educational Development
SOCIAL MARKETING is a process for influencing human behavior on a large scale, using marketing principles for the purpose of societal benefit rather than commercial profit…
Social marketing is the use of buisness marketing principles and ability to improve the health of people and the physical, social and economic environment in which they live. It is a carefully planned, long-term near to changing human behavior
How to promote positive attitudes and behaviors for peace? slides explore theory and practice in the application of strategic communications to peace and social change
Social marketing is the use of buisness marketing principles and ability to improve the health of people and the physical, social and economic environment in which they live. It is a carefully planned, long-term near to changing human behavior
How to promote positive attitudes and behaviors for peace? slides explore theory and practice in the application of strategic communications to peace and social change
(Social) Market Segmentation: Finding the Grooves in Knowing what MovesMark Raygan Garcia
Presented during the seminar on "The '5Rs' of Information, Education and Communication" for faculty and researchers from three schools in Cebu, Davao and Masbate. Part of the project "Integrated Coastal Resource Management" of the Department of Environment and Natural Resources which runs on a loan from the Asian Development Bank and a grant from the Global Environment Facility.
The first presentation of the lifestyle sponsorship breach as market opportunity concept. The audience was not impressed that we wanted to treat football players as humans.
Reference: Dann, S & Dann, S (2005) "Lifestyle Sponsorship and Player Lifestyle Breach: Opportunity, Not Loss?" Second Australasian Nonprofit and Social Marketing Conference, Melbourne, 25 September 2005.
Available at http://stephendann.net/articles/thematic/sportsmarketing.htm
Social marketing:Improving Policy ImplementationStephen Dann
Social marketing:Improving Policy Implementation
This is the powerpoint presentation to accompany the launch of the coauthored Dann and Dann monograph on social marketing. The powerpoint covers basics of social marketing, introduces a couple of models, and explains how social marketing can be used to improve government performance in delivering changes promised by policy, and delivered by changing individual behaviours
Monograph: Dann and Dann (2005) Social Marketing and Behavioural Change Strategies. Queensland Department of Premier and Cabinet,
Available at: http://stephendann.net/articles/thematic/socialmarketing.htm
• What is PR and what differentiates it from advertising?
• Understanding the time and resources required to run a successful campaign
• Is my story newsworthy? The importance of story mining
• Preparing content and communicating with the media
• Why blogs and social media are a crucial element of PR
• Collating and measuring coverage
• How PR can help SEO and social media
the strategic role of PR in product launches by Julie OtienoSolomon Muigai
Strategic role of PR in setting the stage for new product/program/service launch.
Topics covered include:
-Evolution of PR
-PR: a strategic process, a leadership function
-What PR can do/What PR will not do
-Leveraging PR @ Launch
-Invest in your brand
Applying TQM in Social Projects -Children rights and youth participation as t...InterMedia Consulting
Is it possible to deliver a “Toyota-type” social service?
That is the question that led us to start a research on TQM, lean production methods and children participation. This article is the first article draft, intended to be a “provocative” piece of information that gathers without any kind of scientific design, data from different sources.
Los Premios Tambuli son pioneros en el mundo de la publicidad porque, no sólo premian la efectividad comunicativa, sino el valor social transmitido.
Publicidad con Valores.
ESEP (EUROPEAN SOCIAL ENTREPRENEUR PROGRAM)
The ESEP aims to discover, guide and train community leaders. This program is organized
by ICnet with Cooperación Internacional (NGO) in collaboration with InterMedia Consulting. Social
entrepreneurs are (quoting Ashoka) individuals with innovative solutions to society’s most
pressing social problems. They are ambitious and persistent, tackling major social issues and
offering new ideas for wide-scale changes.
Rather than leaving societal needs to the government or business sectors, social
entrepreneurs find what is not working and solve the problem by changing the system, spreading
the solution, and persuading entire societies to take new leaps.
Social entrepreneurs often seem to be possessed by their ideas, committing their lives to
changing the direction of their field. They are both visionaries and ultimate realists, concerned
with the practical implementation of their vision above all else. But, what kind of ideas? The
project aims to discover the excellent ideas behind social entrepreneurs through a research.
Each social entrepreneur presents ideas that are user-friendly, understandable, ethical, and
engage widespread support in order to maximize the number of local people that will stand up,
seize their idea, and implement it. In other words, every leading social entrepreneur is a mass
recruiter of local change makers.
(Social) Market Segmentation: Finding the Grooves in Knowing what MovesMark Raygan Garcia
Presented during the seminar on "The '5Rs' of Information, Education and Communication" for faculty and researchers from three schools in Cebu, Davao and Masbate. Part of the project "Integrated Coastal Resource Management" of the Department of Environment and Natural Resources which runs on a loan from the Asian Development Bank and a grant from the Global Environment Facility.
The first presentation of the lifestyle sponsorship breach as market opportunity concept. The audience was not impressed that we wanted to treat football players as humans.
Reference: Dann, S & Dann, S (2005) "Lifestyle Sponsorship and Player Lifestyle Breach: Opportunity, Not Loss?" Second Australasian Nonprofit and Social Marketing Conference, Melbourne, 25 September 2005.
Available at http://stephendann.net/articles/thematic/sportsmarketing.htm
Social marketing:Improving Policy ImplementationStephen Dann
Social marketing:Improving Policy Implementation
This is the powerpoint presentation to accompany the launch of the coauthored Dann and Dann monograph on social marketing. The powerpoint covers basics of social marketing, introduces a couple of models, and explains how social marketing can be used to improve government performance in delivering changes promised by policy, and delivered by changing individual behaviours
Monograph: Dann and Dann (2005) Social Marketing and Behavioural Change Strategies. Queensland Department of Premier and Cabinet,
Available at: http://stephendann.net/articles/thematic/socialmarketing.htm
• What is PR and what differentiates it from advertising?
• Understanding the time and resources required to run a successful campaign
• Is my story newsworthy? The importance of story mining
• Preparing content and communicating with the media
• Why blogs and social media are a crucial element of PR
• Collating and measuring coverage
• How PR can help SEO and social media
the strategic role of PR in product launches by Julie OtienoSolomon Muigai
Strategic role of PR in setting the stage for new product/program/service launch.
Topics covered include:
-Evolution of PR
-PR: a strategic process, a leadership function
-What PR can do/What PR will not do
-Leveraging PR @ Launch
-Invest in your brand
Applying TQM in Social Projects -Children rights and youth participation as t...InterMedia Consulting
Is it possible to deliver a “Toyota-type” social service?
That is the question that led us to start a research on TQM, lean production methods and children participation. This article is the first article draft, intended to be a “provocative” piece of information that gathers without any kind of scientific design, data from different sources.
Los Premios Tambuli son pioneros en el mundo de la publicidad porque, no sólo premian la efectividad comunicativa, sino el valor social transmitido.
Publicidad con Valores.
ESEP (EUROPEAN SOCIAL ENTREPRENEUR PROGRAM)
The ESEP aims to discover, guide and train community leaders. This program is organized
by ICnet with Cooperación Internacional (NGO) in collaboration with InterMedia Consulting. Social
entrepreneurs are (quoting Ashoka) individuals with innovative solutions to society’s most
pressing social problems. They are ambitious and persistent, tackling major social issues and
offering new ideas for wide-scale changes.
Rather than leaving societal needs to the government or business sectors, social
entrepreneurs find what is not working and solve the problem by changing the system, spreading
the solution, and persuading entire societies to take new leaps.
Social entrepreneurs often seem to be possessed by their ideas, committing their lives to
changing the direction of their field. They are both visionaries and ultimate realists, concerned
with the practical implementation of their vision above all else. But, what kind of ideas? The
project aims to discover the excellent ideas behind social entrepreneurs through a research.
Each social entrepreneur presents ideas that are user-friendly, understandable, ethical, and
engage widespread support in order to maximize the number of local people that will stand up,
seize their idea, and implement it. In other words, every leading social entrepreneur is a mass
recruiter of local change makers.
International Family Responsible Employer Index (IFREI)
Dallo studio dell'IFREI, promosso dallo IESE Business School di Barcellona e dall'International Center for Work and Family (ICWF), è stato evidenziato il rapporto tra la percezione che uomini e donne hanno della presenza/assenza di stress nel proprio contesto lavorativo e sul riflesso che questo può avere sulla loro vita familiare. In Italia hanno risposto al questionario 569 persone, delle 5449 intervistate nel mondo, di cui il 76% uomini ed il 24% donne, con un'età media di 43 anni. Dall'indagine è emerso che solo il 3% percepisce l'ambiente aziendale favorevole alla conciliazione lavoro-famiglia, mentre per il 60% rappresenta "occasionalmente" un ostacolo. Inoltre solo il 32% degli intervistati italiani ritiene che il proprio "capo" sia un eccellente modello di conciliazione, contro l'80% del resto del mondo.
Promoting a Responsible European Citizenship among university students.
This Book content "The Charter of the Responsible European Citizenship".
http://www.arces.it/public/progetti_internet/anno_2009/Citizenship/citizenship_home.html
Safe Social Media project 2011 (PPT presentation, april 14th, Vienna)InterMedia Consulting
The Overall Goal of Safe Social Media is:
Reduce exposure to violence for children and adolescents through Social Media
In order to solve the risk related with the Social Media we have created Safe Social Media an educational project “to navigate without drowning”.
Our efforts will be oriented to create an online network of youth organizations, educational institutions, parents associations, media companies and other stakeholders, in order to establish a multidirectional and intergenerational dialogue on these issues.
The specific objectives of the project are:
a) Improved awareness of children, parents and teachers towards the use of Internet and the social media (social networks, online videogames, etc.). This objective will be reached through the implementation of the education campaign in schools, as described in workstream 3. Indicators of results: 5.000 teenagers; 120 teachers; about 2.000 parents
b) Reduced impact of the violence on teenagers when they access social media, thanks to a more responsible and creative usage of social media positive opportunities;
c) Empowering parents and teachers as major resources for the education of the adolescents to the use of Social media;
d) Identification of common indicators for the assessment of European educational programmes and awareness raising campaigns against media violence to be implemented in schools and families;
e) Reinforced cooperation between the schools of the two countries in the fight against violence on Social media, by adopting a common educational programme and a system of exchange of best practices. The main ambition is the appointment, in each region, of one school as "regional awareness node" with the scope of coordinating the cooperation of the other regional schools within the educational strategy on the sector.
f) Improved scientific and technical knowledge on the education on violence on Social media
Promoting a responsible citizenship among university students. (Europe)
The project, financed by the European Union, initiated discussions last year with university students who shared ideas and approaches on two main issues: 1) how to build and promote active and responsible citizenship in Europe and 2) what should be their common elements. The project includes a survey, in order to deepen the level of awareness among the youth about key features of European citizenship.
The project were developed in five European cities with an interactive and participatory approach (London, Rome, San Sebastian, Warsaw and final event in Brussels). The students have analyzed and discussed on four topics in each international meeting: 1 - Cultural diversity, immigration and Solidarity, 2 - Basic values (with particular Attention to Those Transmitted and created by the media), 3 - Democracy and civic participation, Including overview on the European Parliamentary elections, 4 - Volunteering and intergenerational relations.
The results of the project was "The Charter of Responsible Citizenship" which was presented in the final event, Brussels (june 2010).
A presentation that walks a participant through the principles of marketing, the implementation of a social marketing campaign while gaining a better understanding.
Purpose: To advance public relations measurement by recommending metrics and approaches for evaluating public relations’ influence on four main business outcomes:
o Financial
o Reputation / Brand Equity
o Employees and other Internal Publics
o Public Policy
The slide is all about Healthcare Marketing. How you can develop marketing strategies in healthcare market.
Healthcare is booming industry & in accordance with marketing concepts it is very necessary to do marketing of services.
Reader can get basic concept of Social marketing. This topic may be helpful for future references. Now-a-days, understanding of commercial marketing concept for social good for improving health of the community as whole is very much necessary.
How the public sector can better communicate change and technology disruption...Mike Kujawski
This is a talk I delivered at the 2018 FWD50 conference.
I wanted to introduce government attendees to the role social marketing (not to be confused with social media marketing) can play in communicating tech disruption. The official description was as follows:
"Your role as communications and policy professionals in the public sector is growing with the need to improve transparency and accessibility, promote new and expanded digital services, safeguard reputation, and maintain public confidence. This session will explore the current state of global trust in technology and provide participants with possible approaches towards better communicating the value and importance of change and technology disruption, especially if it can lead to improved service delivery. Participants will be introduced to a social marketing / behaviour change framework, which aims to move beyond “awareness building” and into attitude and behaviour change".
An overview of 10 distinguishing ideas of social marketing for social change. These ideas are drawn from the book, "Social marketing and social change: Strategies and tools for improving health, well-being and the environment." It includes excerpts from the book as well as references for further reading. It begins with re-conceptualizing social problems from being those that require top-down prescriptions to being wicked puzzles that require searches for solutions with the people they are intended to serve. The international consensus definition of social marketing is presented, followed by 10 principles:
1. A marketing orientation
2. Theory and evidence-based
3. Segmentation
4. Research to inform program development
5. Designing products, services and behaviors that fit people's reality
6. Positioning behavior change
7. Realigning incentives and costs for products, services and behavior change
8. Creating equitable opportunities and access
9. Communicating change in linguistically, culturally relevant and ubiquitous ways
10. Program monitoring
NOTE: Downloads of this presentation include talking points for each slide.
Reviews of the book:
“This is it -- the comprehensive, brainy road map for tackling wicked social problems. It’s all right here: how to create and innovate, build and implement, manage and measure, scale up and sustain programs that go well beyond influencing individual behaviors, all the way to broad social change in a world that needs the help.”—Bill Novelli, Professor, McDonough School of Business, Georgetown University, former CEO, AARP and founder, Porter Novelli and the Campaign for Tobacco-Free Kids
“I’m unaware of a more substantive treatise on social marketing and social change. Theoretically based; pedagogically focused; transdisciplinary; innovative; and action oriented: this book is right for our time, our purpose, and our future thinking and action.”—Robert Gold, MS, PhD, Professor of Public Health and Former Dean of the School of Public Health at the University of Maryland, College Park
“This book -- like its author -- is innovative and forward-looking, yet also well-grounded in the full range of important social marketing fundamentals.”—Edward Maibach, MPH, PhD, University Professor and Director, Center for Climate Change Communication, George Mason University
For every pound you spend, you have to make more than one pound in return. To do this you have to target customers who are most likely to respond, with a product or service they are likely to buy, through a media they are likely to buy from. In our guide, 6 steps to effective segmentation you’ll learn how segmentation can be used as a key tool to help you achieve your business goals.
Integrating Behavioural Science in Government CommunicationMike Kujawski
This is a deck I created for my presentation at the International Government Communicators Forum (Sharjah, UAE) with a goal of helping government communicators move beyond “awareness building” and into actual behaviour change using a social marketing framework.
House of Kitch Communications is a strategic communications consultancy with a specialty in health and wellbeing.
We find novel and innovative ways to bring health and wellbeing issues to life - igniting conversations and inspiring people to be healthier.
This is how we work.
In this Position Paper, Rivera and Santos analyze some socio-economic and psychological indicators on Children's well-being in Europe.
They consider that well-being is at the foremost position of national and international political agendas due to increased concerns of how to implement effective and sustainable policies,
which implies evidence-based design and, in consequence, to properly measure societies’
progress and welfare.
The OECD’s Better Life Initiative, presented in OECD (2011), identifies three pillars for understanding and measuring people’s well-being: 1) Material living conditions (or economic wellbeing), 2) Quality of life, and 3) the Sustainability of the socio-economic and
natural systems.
The authors highlight the relevance of including indicators such as social connections and civic engagement. Both are relevant for children, particularly from a human rights perspective that considers their participation and strong socio-cultural relations as relevant for a stable and consistent development.
Rivera and Santos consider well-being a central topic for constructing children’s social policies, mainly for these reasons:
1) World leaders of 192 states have made commitments to children through the UN Convention on the Rights of the Child (UNCRC), and the Millennium Declaration. Investing in child-sensitive development is key to empowering children’s rights and reaching the Millennium Development Goals (MDGs).
2) Investing in children’s well-being also has significant potential payoffs for economic growth which, in turn, translates to greater productivity, sustainable growth and lower child and infant mortality. Thus, it is crucial in breaking the cycle of intergenerational poverty.
3) Finally, investing in children means that countries are at a better position to receive the crop that they have seed in the form of qualified and better adults who contribute to society and economy, and help build social cohesion.
Semana Presencial en Ginebra
Desde el lunes 23 de septiembre de 2013 hasta el viernes 27 tiene lugar la semana presencial en Ginebra de la diplomatura en promoción y protección de los derechos humanos.
Todas las sesiones tendrán lugar en edificios de las Naciones Unidas en las aulas habilitadas para las ONG.
Las sesiones serán dirigidas por los profesores Alfred Fernández (Director, Colegio Universitario Henry Dunant), Reynaldo Rivera (Secretario General, InterMedia) e Ignacio de Casas (Vicepresidente, CLADH).
Además, entre otros, están invitados a hablar durante la semana presencial R. Espinosa (Jefe de la oficina de relaciones con las ONG), M. Vivar (OHCDH), S. Oviedo (Vicepresidenta, Comité de Derechos del Niño), C. Guillermet (Embajador adjunto, Misión Permanente de Costa Rica ante la UN en Ginebra), M. Campbel (OHCHR). Nos acompañará también a lo largo de todos estos días Luis Vázquez (Secretario General, Asociación de Prensa Extranjera en Suiza).
Dotando de agua y saneamiento a personas de bajos recursos y mejorando notablemente su calidad de vida en distritos en vías de desarrollo en el Perú rural.
Caso teórico de higiene y salud sostenible, escrito por los profesores Remy Balarezo y Paul Corcuera de la Universidad de Piura (PERU). El caso se desarrolló únicamente para su discusión en clase -basado en hechos reales-. Sin embargo, lo que comenzó como caso teórico, debido a la profesionalidad de estos profesores, fue aceptado para ser presentado en ALAC (Asociación Latinoamericana de Casos: http://alac2012.postgradouchile.cl/), CLADEA (Consejo Latinoamericano de Escuela de Administración: http://www.cladea.org/home/index.php?lang=es ) y NACRA (North American Case Research Association: https://www.nacra.net/nacra/) En este último recibió una reconocimiento especial.
Empowering teenagers for a safer usage of Social Media in the family and in the schools. (PPT by Manuel Villalobos)
An educational program:
• to Promote the rights of teenagers through a training program in the use of the media.
• to Empower their character for a safer usage of Social Media in the family and in the schools.
• to make Sustainable their relation with ICT
El Dividendo Demográfico Sostenible ¿Qué relación tiene el matrimonio y la fe...InterMedia Consulting
El Dividendo Demográfico Sostenible sostiene que las fortunas a largo plazo de la economía moderna ascienden
y caen con la familia. El informe se centra en el papel clave que el matrimonio y la natalidad juegan en el
mantenimiento del crecimiento económico a largo plazo, la viabilidad del estado de bienestar, la cantidad y la calidad de la mano de obra y la productividad de grandes sectores de la economía moderna.
¿POR QUÉ IMPORTAN EL MATRIMONIO Y LA NATALIDAD?
Los niños criados en familias tradicionales, basadas en el matrimonio, son más propensos a adquirir el capital humano y social necesario para convertirse en trabajadores productivos y equilibrados.
Los hombres que contraen matrimonio y permanecen en él trabajan más, mejor, y ganan más dinero que los solteros.
Las naciones que deseen dis!utar de un robusto crecimiento económico a largo plazo y de la viabilidad
del estado de bienestar deben mantener tasas de natalidad sostenibles, al menos de dos niños por mujer.
Sectores clave de la economía moderna—desde los productos del hogar a los seguros o la alimentación—
tienden a obtener más beneficios cuando los hombres y las mujeres se casan y tienen hijos.
¿QUÉ SE PUEDE HACER?
Las empresas deberían usar su influencia cultural para respaldar los anuncios a favor de las familias
y las campañas de educación pública.
Los países deberían facilitar el acceso a una sanidad y educación asequibles para fortalecer los fundamentos económicos de la vida familiar.
La política pública debería apoyar el matrimonio y la paternidad responsable mediante, por ejemplo,
créditos a los matrimonios con hijos en el hogar.
La política pública y corporativa debería honrar los ideales de las familias trabajadores dando a las
familias la flexibilidad para perseguir sus propias preferencias para combinar vida familiar y laboral.
El mensaje de fondo de El Dividendo Demográfico Sostenible es que las empresas, los gobiernos, la sociedad civil y los ciudadanos corrientes harían bien en fortalecer la institución familiar—en parte porque la riqueza de las naciones y el comportamiento de grandes sectores de la economía moderna están atados al destino de la familia.
CONCLUSIONES
Muchos países han sido testigos de los dramáticos cambios demográficos a lo largo de la última mitad de este siglo. Desde la perspectiva de los niños, se dan dos tendencias especialmente notables.
En gran parte del mundo, los niños están creciendo en familias que son, desde los estándares históricos, bastante reducidas; de hecho, los demógrafos describen esta corriente, actualmente en el este de Asia y en Europa, como el nivel de fertilidad más bajo. Del mismo modo, cada vez más niños se crían en familias monoparentales, especialmente en el Á!ica subsahariana, las Américas, Europa y Oceanía. Queda por ver como los recientes cambios en fertilidad y en la estructura familiar afectan al bienestar emocional, social y económico del mundo infantil contemporáneo.
Today’s young Filipino people who grew up with an array of media platforms available to them do not just stop at watching their favorite shows on television. They also listen to music, surf the internet, or text their friends while tuned to the TV, according to a study conducted by the School of Communication (SCM) and a research agency.
According to the research: 54% of teens considered as “wholesome" and for us also confident and social leaders” live healthy lives, brought up by both parents and are 13 to 16 years old espouse time-tested values such as giving importance on religion, following traditional family values and having adverse attitudes toward pornography and violence in the media.
Declaración. Consecuencias de la exclusión social causada por las rupturas f...InterMedia Consulting
Declaración presentada por la Federación Internacional de Desarrollo de la Familia (IFFD), organización no gubernamental reconocida como entidad de carácter consultivo general por el Consejo Económico y Social.
Statement. Effects of social exclusion as the result of family breakups on th...InterMedia Consulting
Statement submitted by International Federation for Family
Development, a non-governmental organization in general
consultative status with the Economic and Social Council.
Sustain Demographic Dividend. Presentation in Italy_Dr. Wilcox. University of...InterMedia Consulting
In 2012, the World Family Map Project (WFMP) will launch a research initiative to track central indicators of family strength—i.e., indicators of family structure, family economic well-being, family processes, and family culture—around the globe, and to explore the associations between these strengths and the well-being of children.
The WFMP is designed to cast a spotlight on the welfare of children and families around the world, and to be a resource for governments, NGOs, policy makers, journalists, and others interested in the welfare of children and families.
The WFMP will be sponsored by Child Trends, a nonpartisan research organization in Washington, D.C., the National Marriage Project at the University of Virginia, and a range of universities and research institutes around the globe. W. Bradford Wilcox, associate professor of sociology and Director of the National Marriage Project at the University of Virginia, and Laura Lippman, senior research scientist at Child Trends, will co-direct the project, with advice from 12 other scholars from around the globe. Reynaldo Rivera at InterMedia Consulting is advising the project.
In the fall of 2012, the WFMP will release an international report featuring three pieces of new research:
1) An original article exploring the relationship between family structure, family economics, and children’s educational attainment in the developed world;
2) An original article exploring the relationship between family structure, family economics, and children’s educational attainment in the developing world; and,
3) A global map highlighting twenty of the latest trends in family structure, family economics, family process, and family culture in every major region of the world.
Safe Social Media - www.safesocialmedia.eu -pretende disminuir el consumo e impacto de la violencia de los adolescentes a través los medios interactivos-, se han realizado diversos pasos que exponemos a continuación.
Safe Social Media. Integrando teoria y evaluacion de impacto para la prevenci...InterMedia Consulting
El proyecto Safe Social Media,
financiado con el apoyo de la
Comisión Europea, reducirá (a
través de un curso destinado a
padres, educadores y
adolescentes) la exposición y el impacto
de la violencia (cyberbullying, racismo, etc.) que los
adolescentes encuentran en los medios interactivos (redes
sociales y videojuegos). El diseño de la intervención integrará la evidencia
científica reciente y las principales experiencias Europeas en el área, e incluirá el
desarrollo de un set de indicadores que permitan evaluar el impacto del programa.
El objetivo de la comunicación es presentar una síntesis de las principales
recomendaciones científicas utilizadas en el diseño del intervento educativo y la
metodología a aplicar en la evaluación de impacto.
The Overall Goal of Safe Social Media is:
Reduce exposure to violence for children and adolescents through Social Media.
In order to solve some of these problems we have created Safe Social Media an educational project “to navigate without drowning”.
Our efforts will be oriented to create an online network of youth organizations, educational institutions, parents associations, media companies and other stakeholders, in order to establish a multidirectional and intergenerational dialogue on these issues.
Análisis crítico de la Educación de la Sexualidad en los libros de texto de s...InterMedia Consulting
El presente informe tiene por objeto explicar algunas imprecisiones, y
omisiones de carácter científico, relacionadas a la biomedicina de la sexualidad
humana, aspecto básico de la educación de la sexualidad.
Esta investigación obedece a fines estrictamente académicos y pretende
enriquecer el contenido de los libros de textos utilizados por la mayoría de estudiantes
peruanos.
Con mucho entusiasmo y no menos esfuerzo estamos cerrando el primer año de Familias de Hoy. De distintos puntos del país, incluso de países vecinos, nos han escrito para adherir a este desafío de transmitir esperanza. Esperamos seguir creciendo en el 2011.
Se acerca fin de año… época de balances, y qué mejor oportunidad que las vacaciones para replantear el rumbo del negocio más importante de la vida: nuestra familia. Invertir los mejores recursos en la convivencia con nuestros seres queridos. Lo más importante es lo que viene después del trabajo, escuché por ahí hace un tiempo. Qué gran cosa que cada miembro quiera volver al hogar… porque en casa cada uno es quién es, es querido así y puede dar lo mejor de sí.
Como todo cambio, las vacaciones ofrecen una oportunidad para recomenzar… es importante aprovecharla y compartirla desde su preparación: dialogar, aunar expectativas, proyectar juntos, sortear los obstáculos con creatividad… Porque la meta es clara: descansar, sí, pero sobre todo volver a elegir nuestra familia.
Recetas mágicas no existen, los mejores caminos son los que descubrimos y construimos cada uno. En las próximas páginas le ofrecemos algunas experiencias e ideas de personas que ya lo intentaron, que le pueden servir para encontrar el suyo.
ESEP Paris. Presentación "Los Emprendedores Sociales, origen y futuro"InterMedia Consulting
ESEP. European Social Entrepreneur Program
Los emprendedores sociales son personas que poseen la visión, la creatividad y la determinación tradicionalmente asociada a los emprendedores de negocios pero su motivación es la de generar un cambio social profundo y duradero y no el beneficio económico.
Conocer y comprender a los adolescentes exige profundizar en sus motivaciones, anhelos e inquietudes. No basta la experiencia directa o la observación simple. ¿Quiénes son y qué caracteriza a estas nuevas generaciones? ¿Qué valores o carencias influyen sobre sus decisiones?
¿Cómo les afecta el entorno familiar y externo? Éstas son algunas de las interrogantes que han suscitado la presente investigación, basada en
la aplicación de 3,379 encuestas a estudiantes del 3°, 4° y 5° año de secundaria de todo el país.
Las experiencias de estudios similares aplicados en El Salvador y Filipinas
nos impulsaron a trabajar de forma conjunta con la Universidad de Navarra (España) e Intermedia Consulting (Italia), para desarrollar la investigación en el Perú.
“Estilos de vida de los adolescentes peruanos” es el resultado de un trabajo arduo, en el que ha participado un valioso equipo de profesionales de las tres instituciones.
Más información: info@intermediaconsulting.org
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
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UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
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Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
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Welocme to ViralQR, your best QR code generator.ViralQR
Welcome to ViralQR, your best QR code generator available on the market!
At ViralQR, we design static and dynamic QR codes. Our mission is to make business operations easier and customer engagement more powerful through the use of QR technology. Be it a small-scale business or a huge enterprise, our easy-to-use platform provides multiple choices that can be tailored according to your company's branding and marketing strategies.
Our Vision
We are here to make the process of creating QR codes easy and smooth, thus enhancing customer interaction and making business more fluid. We very strongly believe in the ability of QR codes to change the world for businesses in their interaction with customers and are set on making that technology accessible and usable far and wide.
Our Achievements
Ever since its inception, we have successfully served many clients by offering QR codes in their marketing, service delivery, and collection of feedback across various industries. Our platform has been recognized for its ease of use and amazing features, which helped a business to make QR codes.
Our Services
At ViralQR, here is a comprehensive suite of services that caters to your very needs:
Static QR Codes: Create free static QR codes. These QR codes are able to store significant information such as URLs, vCards, plain text, emails and SMS, Wi-Fi credentials, and Bitcoin addresses.
Dynamic QR codes: These also have all the advanced features but are subscription-based. They can directly link to PDF files, images, micro-landing pages, social accounts, review forms, business pages, and applications. In addition, they can be branded with CTAs, frames, patterns, colors, and logos to enhance your branding.
Pricing and Packages
Additionally, there is a 14-day free offer to ViralQR, which is an exceptional opportunity for new users to take a feel of this platform. One can easily subscribe from there and experience the full dynamic of using QR codes. The subscription plans are not only meant for business; they are priced very flexibly so that literally every business could afford to benefit from our service.
Why choose us?
ViralQR will provide services for marketing, advertising, catering, retail, and the like. The QR codes can be posted on fliers, packaging, merchandise, and banners, as well as to substitute for cash and cards in a restaurant or coffee shop. With QR codes integrated into your business, improve customer engagement and streamline operations.
Comprehensive Analytics
Subscribers of ViralQR receive detailed analytics and tracking tools in light of having a view of the core values of QR code performance. Our analytics dashboard shows aggregate views and unique views, as well as detailed information about each impression, including time, device, browser, and estimated location by city and country.
So, thank you for choosing ViralQR; we have an offer of nothing but the best in terms of QR code services to meet business diversity!
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
Social marketing summary
1. SOCIAL MARKETING is a process for influencing human
behavior on a large scale, using marketing principles for the
purpose of societal benefit rather than commercial profit…
W.Smith. Academy for Educational Development.
Factors that determine behavior:
External: policies, access, skills, actual consequences, cultural beliefs and values.
Internal: knowledge and beliefs, attitudes, perceived risk, perceived consequences, self efficacy.
Social Marketing is BASED on research to understand point of view of the target audience.
Developing interventions that integrate audience needs with needs of sponsors.
The KEY CONCEPT is EXCHANGE (tit-for-tat):
• increase or highlight the BENEFITS
• decrease or de-emphasize the BARRIERS
• change the product, price, place or promotion to meet the exchange
2. People go through a cost/benefit analysis at some level when they decide to act. The benefits
should be those for the audience.
The S.M.Process
a) Define the problem. Set goals. Review data. Identify behavior to change. Identify target.
b) Target audience analysis and segmentation.
c) Develop project and interventions.
d) APPLY the Marketing Ps
PRODUCT
Behavior, service, product being exchanged with the target audience for a price and benefit.
Behavior, service, product must compete successfully against the benefit of the current behavior.
It can be tangible, like a service or a behavior or a condom or low fat food. It can be intangible
like a youthful feeling, peace of mind, or the hope to do something you want to do (like being able
to wear your prom dress if you don’t become pregnant).
3. Focus on benefits that are important to our audience.
PRICE
Cost to the target audience of changing behavior. It can be financial, or more often related to
time, effort, lifestyle, psychological cost.
PLACE
Channels through which products or programs are available (access).
Where/when might people think or decide about our issue/problem? Where does our audience
already gather?
PROMOTION
Communicating to the audience about product/program, price, and place variables. It should be
memorable—connect it with something that is important to your audience.
Repeat it, Repeat it, Repeat it. (Communications research tells us people need to hear new
information approximately 11 times before it starts to sink in!).
The new P: POLITICS
Stimulate policy/rules that influences voluntary behavior change: systems and environmental
change factors. NOT policies that punish “bad” behaviors.
e) Deliver and monitor program:
• train and motivate front line staff
• build products and programs and execute
• distribute materials
• refine product/program and materials as mid-course monitoring data suggests.
f) Conduct evaluation: did you reach target? Did program have an impact? Did desired
outcome occur, why/why not? Begin thinking about how to evaluate your program from the
beginning. What data do you need to look at that is meaningful for your particular intervention?:
number of phone calls or appointments, where or how people got information about your service,
change in policy, improved indicators of health status. What information is important for you to
have? How will you gather it?
A Case study:
In order to measure the impact/outcome, the project needs contacts and information from
hospitals, public organizations, emergency rooms, etc.
Social Marketing Planning Outline
Consider the following as you plan your social marketing program:
Audience: Supplied for you today. Describe your audience in as much detail as possible; consider
demographics, geographic factors, behaviors, and other factors that influence the desired
behavior.
Behavior Goal: Describe the target behavior as specifically as you can. Write a measurable
objective. Be sure that the behavior is linked to your public health goal.
Key Influencing Factors: Describe the factors that the research and literature show are either
ausal or related to the behavior. State them in reference to the target audience.
Exchange: Describe a value that the audience holds (time, money, popularity, love, personal
ethics, respect, etc.) that could potentially be met by the new behavior.
Competition: Describe any competing behaviors and the values they fulfill.
Potential Intervention Elements: Review and explore any interventions that have influenced these
specific factors or this specific audience in the past.
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