Socially responsible marketing aims to encourage brand loyalty by connecting with consumers' social values while avoiding antagonizing others. However, this can be difficult as consumer values differ and companies must balance short-term gains with long-term impacts. Effective socially responsible marketing requires companies to consider society's changing beliefs, forecast decisions' long-term effects, and merge ethics with marketing practices by doing good rather than just looking good.
This is the deck for a PRSA webinar on November 5th. You can access the actual webinar here: http://www.prsa.org/Learning/Archive/FreeWebinars/#.VkJzMWSrTUY
This presentation will give you a brief yet thorough understanding of IMC, an overview of the most effective multi-channel strategies, and clever ways to link traditional tactics with word of mouth marketing and social media. (Presented as a webinar for WOMMA, 8.19.15)
Under the Influence: Your fool-proof guide to influencer marketingExperticity
Word of mouth (WOM) marketing has always mattered more when influencers are the ones doing the talking. Learn how to create an effective influencer strategy in this step-by-step guide.
Influencer Marketing: The Honeymoon is OverExperticity
Marketers are realizing that getting the most out of influencer marketing takes more than just a paid social post. It’s time to rethink who your best influencers are and how much they’re worth.
This is the deck for a PRSA webinar on November 5th. You can access the actual webinar here: http://www.prsa.org/Learning/Archive/FreeWebinars/#.VkJzMWSrTUY
This presentation will give you a brief yet thorough understanding of IMC, an overview of the most effective multi-channel strategies, and clever ways to link traditional tactics with word of mouth marketing and social media. (Presented as a webinar for WOMMA, 8.19.15)
Under the Influence: Your fool-proof guide to influencer marketingExperticity
Word of mouth (WOM) marketing has always mattered more when influencers are the ones doing the talking. Learn how to create an effective influencer strategy in this step-by-step guide.
Influencer Marketing: The Honeymoon is OverExperticity
Marketers are realizing that getting the most out of influencer marketing takes more than just a paid social post. It’s time to rethink who your best influencers are and how much they’re worth.
Look at a great list of capstone project topics for MBA marketing or visit site for a full list of them http://www.mbacapstoneproject.com/capstone-project-topics-for-mba-marketing/
Creativity is not a talent. It's a way of operating.Discover how to get creative and brainstorm with creative ideas crucial for advertising. Also discover how a powerful Source defines your brand power.
Despite the some dose of uncertaintanty, sales and marketing teams make forecasts, talk to current customers, recalibrate budgets and change the marketing mix. What is the objective for that? Increasing favorability, improving conversion rates, ensuring profitability. Therefore, in addition to the plans and scenarios prepared by managers, the essential elements for success are given by the ability to observe new trends and agility in adapting to them. Here are the tactics we recommend.
Jennifer Messenger Heilbronner, Metropolitan Group.
Presented at the 2011 Oregon Problem Gambling Services Spring Training. Please contact presenter directly for use of materials in this presentation. (jmessenger@metgroup.com)
Customer Value seems old hat and so un-marketing like in this day of Social Media, Analytics, Inbound-Outbound, Trending and Buzz. However, the successful companies are not necessarily writing about marketing they are doing it and relying on a simple term, Customer Value.
Increasing marketing spending can help incumbent firms respond effectively and achieve strong financial performance when their markets are liberalized to foreign competition.
Twyla has been named one of Cleveland Magazine’s Most Interesting People, a Cleveland Living Legend in 2010 and received the Divine Divas Award by the University of Texas and Pursuit of Dreams Foundation.
Look at a great list of capstone project topics for MBA marketing or visit site for a full list of them http://www.mbacapstoneproject.com/capstone-project-topics-for-mba-marketing/
Creativity is not a talent. It's a way of operating.Discover how to get creative and brainstorm with creative ideas crucial for advertising. Also discover how a powerful Source defines your brand power.
Despite the some dose of uncertaintanty, sales and marketing teams make forecasts, talk to current customers, recalibrate budgets and change the marketing mix. What is the objective for that? Increasing favorability, improving conversion rates, ensuring profitability. Therefore, in addition to the plans and scenarios prepared by managers, the essential elements for success are given by the ability to observe new trends and agility in adapting to them. Here are the tactics we recommend.
Jennifer Messenger Heilbronner, Metropolitan Group.
Presented at the 2011 Oregon Problem Gambling Services Spring Training. Please contact presenter directly for use of materials in this presentation. (jmessenger@metgroup.com)
Customer Value seems old hat and so un-marketing like in this day of Social Media, Analytics, Inbound-Outbound, Trending and Buzz. However, the successful companies are not necessarily writing about marketing they are doing it and relying on a simple term, Customer Value.
Increasing marketing spending can help incumbent firms respond effectively and achieve strong financial performance when their markets are liberalized to foreign competition.
Twyla has been named one of Cleveland Magazine’s Most Interesting People, a Cleveland Living Legend in 2010 and received the Divine Divas Award by the University of Texas and Pursuit of Dreams Foundation.
What are firms often criticised of?
Understand the link between those criticisms and the subject of ethics.
How should firms respond to those criticism?
Through ethics?
Understanding the challenges to ethical decision-making.
What is Green Marketing?
Is green marketing a fad?
What is Corporate Social Responsibility (CSR)?.
Understand the drivers of CSR.
Do firms benefit from engaging in CSR activities?
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
Are you looking for different ways to market to your consumers? In this new series we cover different strategies that marketers can use. Covered in this first part is: affinity, behavioral and ethical marketing.
Marketing Social Media
For companies of all sizes, social media marketing has emerged as a crucial part of any effective marketing strategy. Social media is a potent tool for raising brand exposure, boosting website traffic, and interacting with customers because the majority of people use it. This thorough book will cover a variety of topics, including the advantages of social media marketing, creating a social media marketing strategy, best practices for social media marketing, typical blunders to avoid, and more.
Higher website traffic and search engine rankings: Social networking sites can direct traffic to a company's website, which increases the possibility of conversions and sales. Furthermore, social media signals are now taken into account by search engine rankings, so companies with a vibrant social media presence are more likely to appear higher in search results.
Increased consumer engagement and loyalty: Social media gives businesses the opportunity to interact with their clients in real-time, responding to inquiries and comments and developing relationships. Increased client loyalty and advocacy may result from this involvement.
Marketing that is cost-effective: When compared to traditional advertising, social media is a more affordable marketing strategy. Small businesses with tight budgets might consider this option because it allows them to reach a huge audience for less money.
Creating a Social Media Marketing Plan:
Goals and target audience definition: Establishing the target market and goals is crucial before starting a social media marketing campaign. Businesses may generate content that resonates and engages with their audiences by taking into account the audience's interests and preferences. Setting specific KPIs and objectives can also aid in determining success and ROI.
Choosing the right social media sites: Not all social media sites are made equal. Each platform has a distinct audience, a set of capabilities, and an assortment of materials. Platforms should be chosen by businesses based on how well they fit with their target market and marketing objectives.
Making interesting content: In social media marketing, content reigns supreme. Companies should produce content that is interesting, educational, and beneficial to the audience. This might incorporate a combination of text, images, and multimedia.
Results evaluation: Evaluation of a social media marketing campaign's outcomes is essential for determining what is effective and what is not. Engagement, reach, and conversion metrics can shed light on the campaign's success and guide future strategy.
QuickMetrix is a powerful social listening tool that helps businesses and organizations to monitor their brand reputation, track relevant conversations, and gather insights on their audience. Social listening is the process of monitoring social media channels and other online platforms for mentions of a brand, product, or topic. QuickMetrix makes this process easier by providing a comprehensive dashboard that allows users to track and analyze social media conversations in real-time.
One of the key features of QuickMetrix is its ability to gather data from a wide range of sources, including social media platforms like Facebook, Twitter, Instagram, LinkedIn, and YouTube, as well as blogs, forums, and news sites. This allows users to get a complete picture of what people are saying about their brand, products, or industry, and identify trends and patterns that can inform their marketing and communication strategies.
QuickMetrix also allows users to create custom reports and dashboards, making it easy to share insights with team members or stakeholders. Users can set up alerts to notify them when specific keywords or topics are mentioned, allowing them to respond quickly to emerging trends or issues. This is particularly important for businesses that need to respond to customer feedback or address negative comments in a timely manner.
Overall, QuickMetrix is a powerful tool for businesses and organizations that want to monitor their brand reputation, track relevant conversations, and gather insights on their audience. Its comprehensive dashboard, sentiment analysis capabilities, and custom reporting features make it easy to stay on top of social media conversations and make data-driven decisions about marketing and communication strategies.
HGS Interactive is a partner agency for Subrat Bisht and specializes in Digital CRM. In this presentation HGSI has debunked the myths around social crm and shared valuable Insights. For more case studies like this, visit www.hgsinteractive.com
Q1 Why have ethics and social responsibility become so important .docxmakdul
Q1: Why have ethics and social responsibility become so important in recent years? Why is it important that marketing ethics be incorporated into the firm’s strategic plan?
Marketing ethics and social responsibility are considered to be very important and critical in the implementation of strategic planning in any organization. Frequently issues related to ethics and social responsibility arise in organizations and depending on the weight of such issues some firms have developed a negative public reputation that eventually affected their profitability with some being destroyed completely. Hence firms are laying more emphasis on ethical conduct as an important pillar within their strategic market planning with an intention of enhancing the customer relationships through enhanced trust. A firm’s ethics and social responsibility closely relate to changes in government laws and stakeholder demands. Overall established ethics and social responsibility is a plus for any firm because it improves profits and the company’s marketing performance. Notably marketing ethics are not attained by employing ethical people but rely on a well-defined and compliance program that must be initiated and implemented by the firm’s managers.
Hence customer demands and growing regulations in business have necessitated that firms have marketing ethics and social responsibility framework from where they can operate. This is most suitably integrated into the strategic market planning process. History reveals organizations that were adversely affected because they engaged in ethical misconduct. Comparatively recovering from poor performance is far easier for any firm than recovering from ethical misconduct. Ethical misconduct has far reaching consequences that touch on the reputation of the organization. This directly affects the activities of a firm and has adverse effect on its profitability. Apart from losing out on the direct customers, a firm may also lose out on indirect partners who get a negative perception of the organization through the media and public opinion. There have been known cases where such issues resulted in aggressive campaigns and product boycotts leading to low sales and earnings.
Q2: Draw, label, and explain the pyramid of social responsibility. What are the requirements for a firm if it truly wants to be ethical and socially responsible?
The social responsibility pyramid consists of four dimensions that include the legal, ethical, economic and philanthropic. The economic dimension suggests that organizations have a responsibility to their shareholders. These shareholders are particular about the organization’s relationship with its stakeholders and this affects the firm’s reputation. This is associated with the organization’s earnings that are related to the shareholders investment. Economic responsibility will also enhance the organization’s environment in terms of increased income and employment whenever the organization operates ...
It tells about the Marketing Ethics, why and how company follow the ethics in marketing. It is well concluded and you get much knowledge by this presentation.
In the final section of Marketing Strategies, we cover three new strategies. These include: geo-marketing, influencer marketing and neuromarketing. Take a look at the SlideShare for definitions, facts, how-to and more.
Similar to How Social is Your Brand part 2 of 3 (20)
A vertical marketing system is one in which the main members of a distribution channel—producer, wholesaler, and retailer—work together as a unified group to meet consumer needs.
The Marketing Communication RelationshipLori Fisher
Understanding the difference between marketing and communications will help you create effective sales strategies and tactics that boost your bottom line.
Marketing & Behavioral Science Part 2 or 3Lori Fisher
Behavioral science research can be extremely powerful, as it creates evidence-based models for explaining and predicting the decisions that people make.
Emotions to Tell Your Brand Story Part 1 of 2Lori Fisher
There’s no better way to get your content into new feeds than through social engagement. Having built that relationship, it becomes ever-easier to drive the audience to your brand.
Various methods of marketing such as slogans and other media activities are used by non-profit organizations to promote the message as well as to ask for volunteers to help out with the organization's mission.
The 1990’s is the age of choice and consumption. It focused on newly popular methods such as motivational research, demographic targeting, and generational marketing.
Predictive marketing extracts information from existing datasets allowing marketers to predict which actions are more likely to succeed and lets marketers determine future outcomes and trends.
Advertising becomes easier with the emergence of desktop publishing leading to an explosion in print advertising.Hail the beginning of relationship marketing.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
2. Socially Responsible Marketing:
Encourage Brand Loyalty-
75% of Americans think
brands should implement
better strategies in order to
encourage brand loyalty
So what is it that encourages
them to stick by a product,
and what lessons can we
learn from them?
Today, consumers may be split on
aspirations
What makes a strong connection
with one mind-set about social
values may antagonize the other
and simply fail to resonate
Compiled by author from source: convinceandconvert.com- ama.org
3. Socially Responsible Marketing:
Impact on Society-
Socially responsible practice means
companies should base policies on
a consumer perspective
Not only will the marketer discover
the customers’ needs, they will
look at their plans as if they were
the users
Providing goods
consumers want
Gaining feedback for
improvement
Giving back to their
communities
Compiled by author from source: cleverism.com
4. Socially Responsible Marketing:
Main Benefits-
Moral Marketing Compass
Win-Win Marketing
Keeps Marketing Legal
Goodwill
Improved Quality of Recruits &
Increased Retention
Compiled by author from source: cleverism.com Image Source: Google Images
5. Socially Responsible Marketing:
Sustainability Issues-
For a variety of
reasons, it’s
not easy to
know what kind
of impact
companies are
really having
Corporate
sustainability is
a business
approach that
creates long-
term consumer
and employee
value
Companies invest heavily in
creating a positive public image,
which may or may not be
accurate
There is no universal agreement
on what “positive impact” really
means
Many companies do “good” in
some areas, while causing harm
in others
Companies self-report on
sustainability, and are not always
transparent
Compiled by author from source: ssir.org
6. Socially Responsible Marketing:
Corporate Sustainability-
Getting educated, adopting standards,
and building more of a sustainability
mindset into their practices and
company cultures
Leaders should set aggressive goals—
and enact policies that will achieve
those goals
Compiled by author from source: ssir.org
Consumers want
support between a
sustainability goal,
and business
behaviors
How can boards and
executives increase
the velocity and
depth at which they
engage these issues?
7. Socially Responsible Marketing:
Issues Faced-
Irresponsible Market Research
Selecting Specific Market
Audience
Unethical Advertising and
Promotion
Dealing with competitors
Pricing strategies
Cold calling
Weeding out
consumers
considered less
than idealMaking false
claims
Bait pricing
Predatory pricing
Labeling that shapes
undesirable beliefs
and attitudes
Compiled by author from source: cleverism.com
8. Socially Responsible Marketing:
Unethical Marketing-
Exploitation
Spam
Bad mouthing Competition
Misleading Advertisement and
Information
Philanthropic gestures for PR
Using scare tactics and hard sell
Flooding a customer’s voicemail,
mailbox, email
Focus on the value and benefit of
your product
Exaggerated claims or dishonest
promises
Giving to charities solely for a tax
write off
Compiled by author from source: cleverism.com
9. Socially Responsible Marketing:
Brand Loyalty Hurdles-
Increasingly, brands face a tough environment for making
relevant connections
Most
consumer
values
differ; the
marketing
strategies
will have
to differ
Consumers are bringing social values with
them to the marketplace
Respecting diversity as a way of
accommodating consumers will be difficult
whose social values lean toward conformity
and respect for authority and rules
Compiled by author from source: ama.org
10. Socially Responsible Marketing:
Creating an Ethical Plan-
Monitor Trends
and Shifts in
Society’s Values
and Beliefs
Forecast the
Long-term Effects
of Your Decisions
Focus the Most
Costly Efforts on
Your Target
Market
Define what is ethical marketing for your
firm
Decide which branch of ethics you will
apply
Determine how the approach will be
implemented
Discuss areas that will be included as part
of the program
Analyze and assess the cost to the company
and compare this against the benefits
Compiled by author from source: cleverism.com
11. Socially Responsible Marketing:
Merging Ethics & Marketing-
Your customers, the press, and all
those watching will be impressed
Don’t undervalue the impact of
responsible marketing for instantly
gratifying increase
Marketers should voice their
concerns when there is an
unethical practice
Do Good-
Not Just
Look Good
Consider long
term effects,
not short term
gains
Speak up
about policies
that do not
reflect your
ethics
Compiled by author from source: cleverism.com
12. Contact Us for the Full Presentation:
Mediacontact USA Inc.
13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112
E: contact@mcusa.co
www.mediacontactusa.com
13. Sources Cited:
"How Values Affect the Voting Process and Customer Brand Loyalty." How Values
Affect the Voting Process and Customer Brand Loyalty. N.p., n.d. Web. 28 July
2016. https://www.ama.org/publications/MarketingNews/Pages/voter-values-
customer-brand-loyalty-.aspx
"Social Responsibility & Ethics in Marketing." Cleverism. N.p., 2015. Web. 09 Aug.
2016. https://www.cleverism.com/social-responsibility-ethics-marketing/
What Makes Customers Loyal to Brands?
http://www.convinceandconvert.com/customer-experience/what-makes-
customers-loyal/
"The Wild West of Measuring Corporate Sustainability (SSIR)." The Wild West of
Measuring Corporate Sustainability. N.p., n.d. Web. 16 Aug. 2016.
http://ssir.org/articles/entry/the_wild_west_of_measuring_corporate_sustainabili
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