An introduction to social marketing, including an overview of the marketing mix in social marketing, and a case study on one of Australia's most influential social marketing campaigns - Freedom from Fear
The significance of brand and how to research it, drawing on the experiences of two national charities and nfpSynergy’s experience in tracking charity brands over time.
An introduction to social marketing, including an overview of the marketing mix in social marketing, and a case study on one of Australia's most influential social marketing campaigns - Freedom from Fear
The significance of brand and how to research it, drawing on the experiences of two national charities and nfpSynergy’s experience in tracking charity brands over time.
Today, we have with us Drishti Gupta from Now&Me. She, along with Bani Singh, started Now&Me, providing a free platform to encourage catharsis and break the associated taboos.
A presentation that walks a participant through the principles of marketing, the implementation of a social marketing campaign while gaining a better understanding.
The social marketing is being done to aware the customers about the products and services. Some of corporate or government policies, new tech in market.
Webinar: Finally, Brand Activism Is Driving More Meaningful Engagement!Falcon.io
Is brand activism good for business? The short answer is: it depends. Companies with a purpose are said to have a greater voice and more connectivity with buyers. But even though consumers expect brands to take up societal causes, your political stance or support for that very cause can attract but also alienate customers. Unlike previous decades, social media has maximized everything and anything that your brand puts out. So the question is – how can brands market well, to the generation equipped with the most sophisticated Bullshit Detector in the history of mankind?
In this webinar we discussed:
- The intersection of marketing and brand activism
- Should your company participate or maintain an apolitical brand?
- A framework for engaging in corporate social activism
Watch on-demand: https://www.falcon.io/webinars/brand-activism/
Jennifer Messenger Heilbronner, Metropolitan Group.
Presented at the 2011 Oregon Problem Gambling Services Spring Training. Please contact presenter directly for use of materials in this presentation. (jmessenger@metgroup.com)
Integrating Behavioural Science in Government CommunicationMike Kujawski
This is a deck I created for my presentation at the International Government Communicators Forum (Sharjah, UAE) with a goal of helping government communicators move beyond “awareness building” and into actual behaviour change using a social marketing framework.
Physical activity is an essential component of a healthy lifestyle. It helps control weight, builds lean muscle, reduces fat, promotes strong bone, muscle and joint development, and decreases the risk of obesity. Adult people need 4-5 hours with moderate to vigorous physical activity per week to improve they fit and maintain it further. The problem is that with every year more and more people start working in offices what usually is connected with spending a lot of working time in a sitting position that causes a lack of physical activity and has a harmful effect on their health. This campaign is encouraged to decide a problem of a ‘sitting life style’ among office workers and to create for them possibilities for amazing and bright spending their leisure time on weekend with benefits to their health and physical fit.
Today, we have with us Drishti Gupta from Now&Me. She, along with Bani Singh, started Now&Me, providing a free platform to encourage catharsis and break the associated taboos.
A presentation that walks a participant through the principles of marketing, the implementation of a social marketing campaign while gaining a better understanding.
The social marketing is being done to aware the customers about the products and services. Some of corporate or government policies, new tech in market.
Webinar: Finally, Brand Activism Is Driving More Meaningful Engagement!Falcon.io
Is brand activism good for business? The short answer is: it depends. Companies with a purpose are said to have a greater voice and more connectivity with buyers. But even though consumers expect brands to take up societal causes, your political stance or support for that very cause can attract but also alienate customers. Unlike previous decades, social media has maximized everything and anything that your brand puts out. So the question is – how can brands market well, to the generation equipped with the most sophisticated Bullshit Detector in the history of mankind?
In this webinar we discussed:
- The intersection of marketing and brand activism
- Should your company participate or maintain an apolitical brand?
- A framework for engaging in corporate social activism
Watch on-demand: https://www.falcon.io/webinars/brand-activism/
Jennifer Messenger Heilbronner, Metropolitan Group.
Presented at the 2011 Oregon Problem Gambling Services Spring Training. Please contact presenter directly for use of materials in this presentation. (jmessenger@metgroup.com)
Integrating Behavioural Science in Government CommunicationMike Kujawski
This is a deck I created for my presentation at the International Government Communicators Forum (Sharjah, UAE) with a goal of helping government communicators move beyond “awareness building” and into actual behaviour change using a social marketing framework.
Physical activity is an essential component of a healthy lifestyle. It helps control weight, builds lean muscle, reduces fat, promotes strong bone, muscle and joint development, and decreases the risk of obesity. Adult people need 4-5 hours with moderate to vigorous physical activity per week to improve they fit and maintain it further. The problem is that with every year more and more people start working in offices what usually is connected with spending a lot of working time in a sitting position that causes a lack of physical activity and has a harmful effect on their health. This campaign is encouraged to decide a problem of a ‘sitting life style’ among office workers and to create for them possibilities for amazing and bright spending their leisure time on weekend with benefits to their health and physical fit.
How the public sector can better communicate change and technology disruption...Mike Kujawski
This is a talk I delivered at the 2018 FWD50 conference.
I wanted to introduce government attendees to the role social marketing (not to be confused with social media marketing) can play in communicating tech disruption. The official description was as follows:
"Your role as communications and policy professionals in the public sector is growing with the need to improve transparency and accessibility, promote new and expanded digital services, safeguard reputation, and maintain public confidence. This session will explore the current state of global trust in technology and provide participants with possible approaches towards better communicating the value and importance of change and technology disruption, especially if it can lead to improved service delivery. Participants will be introduced to a social marketing / behaviour change framework, which aims to move beyond “awareness building” and into attitude and behaviour change".
Social marketing is the use of commercial marketing principles and techniques to improve the welfare of people and the physical, social and economic environment in which they live.
Social Media Vs. Social Marketing For SlideshareMike Newton-Ward
Addresses the confusion between social media, communication and social marketing--especially as it pertains to positive behavior change. Original audience was public health, human service and environmental agency staffs with some exposure to social marketing, but little exposure to social media.
The Australian Social Marketing SituationStephen Dann
A presentation of the state of play for Australian Social Marketing featuring the new definition, the Preventative Health Task Force, and some key issues for debate in the social change social marketing sector, as part of the Social Marketing Benchmark Project
The project made possible by funding from the ANU College of Business and Economics
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
4. “ Jaago re” mainly focus on one billion
Indian people to aware about people power, women
rights, child rights, terrorism, health related issues
and to cleanse the political system, corruption ;
living in urban and rural areas. Several corporate,
NGOs, media organizations have today come
forward to create this kind of a movement among
the young, urban middle class youth.
one such network is of JANAAGRAHA,
TATA GROUP andYAHOO! INDIA that is trying to
create a mass movement to awaken the urban
Indian voters on their voting rights and also on
responsibilities.
Introduction
5. 1. SOCIAL MARKETING FOR BEHAVIOR CHANGE
Fasten your seat belt.
Eat more fruit.
Pull over to talk on your cell phone.
Don’t litter.
Get a mammogram.
All these actions require an individual, or a community, to change a behavior in order to
improve the quality of life for that individual, or for the community as a whole.This is what
social marketing is all about.
Social change happens when you change internal attitudes, external structures, and/or
work to make behavior unnecessary. Let’s use the example of highway traffic safety.You can
try to change internal attitudes about seat belt use by convincing people through education
and persuasion.You can try to change external structures, those outside the individual’s
control, by using public policy to mandate seat belt use. Or, you can move all the way upstream
and create cars and highways that are so safe you don’t need to convince or mandate that
people use seat belts; thus, making the individual behavior unnecessary.
6. THINKING OF PUBLIC HEALTH
PROFESSIONALS
Public health professionals understand that people don’t
change behaviors easily. In fact , people are more likely to adopt a
new idea quickly if it exhibits these characteristics:
It has a relative advantage over what exists
It’s compatible with social norms
It’s not too complex
It can be “tried out”
You can see someone either doing or using it
So, if we can figure out how to make behavior change EASY,
FUN, and PULAROP it becomes easier for us to encourage it.
7. SOCIAL MARKETING:
DEFINITION AND BASIC ELEMENTS
social marketing by non profitable or organization
further a cause , such as "say no to drugs” or “exercise
more n eat better”
Social marketing is the use of marketing principles to influence human
behavior in order to improve health or benefit society.
goes back many years in 1950s , India started family planning
campaigns. In 1970s Sweden ran social marketing campaigns to turn
country into a nation of non smokers and non drinkers.The
Australian government ‘s campaigns to “wear your seat belts” and
Canadian campaigns to “ say no to drugs” , “stop smoking” and
“exercise for health”
Now in India start “ aware to people” campaigns .
8. SMC’s OBJECTIVES TO CHANGE PEOPLE
Cognitive
campaigns
Action
campaigns
Behavioral
campaigns
Value
campaigns
* Explain the
nutritional value
of different foods.
* Explain the
importance of
conversation.
* Attract people
for mass
immunization.
* Motivate
people to vote
“yes” on a certain
issues.
* motivate
people to donate
blood
* De motivate
cigarette
smoking, usage of
hard drugs
,excessive
consumption of
alcohol, change
attitude towards
the girl child.
* Alter ideas
about abortion.
* Change
attitudes of
bigoted people.
9. BASIC MARKETING PRINCIPLES
You don’t have to be a marketing expert to practice
social marketing. It does, however, help to understand
a few basic marketing principles :
a) AUDIENCE – Know yourAUDIENCE (really!) and put them at
the center of every decision you make. Social marketing begins and
ends with your target audience. In order to understand why your
audience isn’t doing what you want them to do, you must
understand what barriers are getting in their way. Understand also
that you are not the target audience!
b) ACTION - It’s aboutACTION.The process of heightening
awareness, shifting attitudes, and strengthening knowledge is
valuable if, and only if, it leads to action. Be clear in what you want
your audience to do.
10. c) EXCHANGE - There must be an EXCHANGE. If you want someone
to give up, or modify, an old behavior or accept a new one, you must offer
that person something very appealing in return. In commercial marketing,
there are tangible exchanges (give me a $1 and I’ll give you a Pepsi) and
intangible exchanges (by drinking Pepsi, you’re also receiving everything
that goes with the image of the brand).
In social marketing, you must know your audience well enough to
understand what will motivate them to make changes in their lives. What
benefits can you offer to help them over the hump? How can you make it
easier for them?
a) COMPETITION -Competition always exists.Your audience can
always choose to do something else.
b)THE FOUR P’s of Marketing and policy –
1. PRODUCT : it represents the desired behavior you are asking
your audience to do, and the associated benefits, tangible objects,
and/or services that support behavior change.
2. PRICE : it is the cost (financial, emotional, psychological, or
time-related) or barriers the audience faces in making the desired
behavior change.
11. 3. PLACE : it is where the audience will perform the desired behavior, where they
will access the program products and services, or where they are thinking
about your issue.
4. PROMOTION : it stands for communication messages, materials, channels,
and activities that will effectively reach your audience.
POLICY refers to the laws and regulations that influence the desired
behavior, such as requiring sidewalks to make communities more walk able,
or prohibiting smoking in shared public spaces.
It is important to understand that change mostly happens on the
“installment plan.” Most of us move through predictable stages as we change
behavior.We start by not being aware that a change is necessary. At this first
stage, we say, “show me.” Here, education and awareness are necessary. In
the second stage, we become aware but still don’t shift behavior, possibly
because barriers are in the way. At this stage, we say “let’s negotiate.” Here, it
is necessary to reduce the barriers.
Social marketing is particularly useful in removing barriers that
prevent behavior change. At any given time, only a percentage of your target
audience will be ready to take action. It’s important to understand this when
setting realistic expectations of what a campaign can accomplish or what an
audience will accept.
12. What is social marketing is
and
what's not
SOCIAL MARKETING IS:
* A social or behavior change
strategy
* Most effective when it
activates people
* Targeted to those who
have a reason to care and
who are ready for change
* Strategic, and requires
efficient use of resources
* Integrated, and works on
the “installment plan”
SOCIAL MARKETING IS NOT:
* Just advertising
* A clever slogan or
messaging strategy
* Reaching everyone
through a media blitz
* An image campaign
* Done in a vacuum
* A quick process
13. TEN STRATEGIC QUESTIONS TO HELP YOU WORK
TOWARD YOUR INITIAL SOCIAL MARKETING PLAN
1. What is the social [or health] problem I want to address?
2. What actions do I believe will best address that problem?
3. Who is being asked to take that action? (audience)
4 What does the audience want in exchange for adopting this new
behavior?
5. Why will the audience believe that anything we offer is real and true?
6. What is the competition offering? Are we offering something the
audience wants more?
7. What is the best time and place to reach members of our audience so that
they are the most disposed to receiving the intervention?
8. How often, and from whom, does the intervention need to be received if
it is to work?
9. How can I integrate a variety of interventions to act, over time, in a
coordinated manner, to influence the behavior?
10. Do I have the resources to carry out this strategy alone; and if not, where
can I find useful partners?
14. THE SIX PHASES OF SOCIAL MARKETING:
KEY POINTS AND CONSIDERATIONS
PHASES
DESCRIBE THE PROBLEM
CONDUCT THE MARKET RESEARCH
CREATETHE MARKETING STRATEGY
PLAN THE INTERVENTION
PLAN PROGRAM MONITORING AND
EVALUATION
IMPLEMENT INTERVENTIONS AND
EVALUATION
15. Ask or consider:
DESCRIPTION OF PHASES
PHASE 1: DESCRIBETHE PROBLEM
Review the problem description and
rationale.
* does it fit with current department priorities?
* are the relevant data presented?
Do the data support the problem analysis ?
Review the composition of the strategy
team.
* Does the team fit well together?
Does it fit with your department?
* Are there any political sensitivities ?
Is anyone missing?
Review the SWOT (Strengths,Weaknesses,
Opportunities andThreats) analysis.
* Are there any red flags?
* Are there any serious omissions?
Points in the process
16. PHASE 2: CONDUCT THE MARKET RESEARCH
Points in the Process: Ask or Consider:
Review the research plan. * Are the available resources confirmed?
* Are the roles and responsibilities clear?
* Do the timelines and budgets appear
reasonable, and do they fit your
departmental schedules?
* Are necessary review/clearance and
procurement mechanisms clear and in
place?
Review the research report. Can you answer the following questions:
-What most distinguishes between key
audience segments?
-Which target audiences appear most
ready to change?Why?
-What benefits and barriers do target
audiences ascribe to the desired and
competing behaviors?
-What appear to be attractive exchanges
for the respective audience segments?
17. PHASE 3: CREATE THE MARKETING STRATEGY
Points in the Process: Ask or Consider:
Review the identified target audience
and behavior.
Is the rationale (research and logic) behind
the selections clear and sound?
Review the behavioral goal
(this is what your social marketing
program aims to achieve).
Will achieving this goal have a sufficient
impact on the original problem described?
* Does the goal seem feasible?
Allocate the available budget and other
resources for the program
Is the effort sufficiently well-funded to
reach enough of the target audience to
achieve your behavioral goal?
18. PHASE 4: PLAN THE INTERVENTION
Points in the Process: Ask or Consider:
Review the selection of new
or
improved services or product.
* Is the rationale behind the modifications/improvements
clearly and convincingly presented? Is it clear how/why the
target audience will respond better?
* Is the plan for pre-testing the new or improved products
or services clear and feasible?
Review the proposed staff
training plan.
* Is the rationale and approach for staff training clear and
feasible?
* Confirm budget and managerial approval for the staff
training.
Review the proposed policies
to be
enacted or changed.
* Is the rationale clearly and convincingly presented? Does it
support the overall strategy?
* Is there a clear approach for achieving the policy change?
* Are there red flags to be aware of?
Review the communication
plan.
Are respective audiences, benefits, and messages clear and
supported by prior research?
* Does each of the activities support the overall strategy?
* Are the respective materials, delivery channels, and
partner roles clear and feasible?
* Is the plan for pre-testing the messages and materials
19. PHASE 5: PLAN PROGRAM MONITORING AND
EVALUATION
Points in the Process: Ask or Consider:
Review the identified program indicators. * Are the program indicators clearly linked
to intervention objectives?
* Will they satisfy your departmental
reporting and/or accountability requirements?
Review the monitoring and evaluation plan. * Are roles and responsibilities clear?
* Do the timelines and budgets appear
reasonable and fit your departmental
schedules?
20. PHASE 6: IMPLEMENT INTERVENTIONS AND
EVALUATION
Points in the Process: Ask or Consider:
Establish the schedule of project
updates—
both technical and financial.
Has the overall strategy changed at all?
If so, why?
* Are there any external (policy or environmental)
or internal factors or issues that may adversely
affect the strategy or its implementation?
* Are audience exposure and/or service delivery
levels in line with projections?
* Is spending in line with projections?
Are there any issues to be addressed?
Monitor the perspectives of partners
and stakeholders
Are partners pleased with direction
and progress?
* Are key stakeholders (particularly those who
approve ongoing budget allocations) apprised
and supportive of the project and its
accomplishments?
21. SUBMITED BY :
(GROUP Name : JAAGO RE)
ESHA
SHIVANGI
KAMLESH
AJAY KUMAR
INDERJEET SINGH