Challenges For Social Marketing

•Download as PPT, PDF•

2 likes•1,681 views

A basic set of slides describing some of the issues I see as challenges for the future development of the social marketing discipline

Dr Stephen Dann Senior Lecturer, ANU International Marketing Mailing List Agitator

Social Marketing: The Big Issues ,[object Object],[object Object],[object Object],[object Object]

The Amateurisation of Social Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]

The Great Schism ,[object Object],[object Object],[object Object]

Remember what we do? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

One Line Way Forward: We need to keep the marketing in social marketing

Bandwagonistic ,[object Object],[object Object]

Social change marketing in the age of direct benefit marketing – where to from here? A paper exploring the impact of the changes to the social marketing discipline as a result of the AMA (2004) marketing definition shifting significantly away from the previous frameworks established by the AMA (1985) definition. Reference: Dann, S (2005) "Social change marketing in the age of direct benefit marketing – where to from here?" Social Change in the 21st Century, QUT Carseldine 28 October 2005. Available:

Social marketing:Improving Policy Implementation

Stephen Dann

Social marketing:Improving Policy Implementation This is the powerpoint presentation to accompany the launch of the coauthored Dann and Dann monograph on social marketing. The powerpoint covers basics of social marketing, introduces a couple of models, and explains how social marketing can be used to improve government performance in delivering changes promised by policy, and delivered by changing individual behaviours Monograph: Dann and Dann (2005) Social Marketing and Behavioural Change Strategies. Queensland Department of Premier and Cabinet, Available at: http://stephendann.net/articles/thematic/socialmarketing.htm

Insight And Overview Of Social Marketing

Stephen Dann

Internet Marketing (1999)

Stephen Dann

Lifestyle Sponsorship 2005

Stephen Dann

The first presentation of the lifestyle sponsorship breach as market opportunity concept. The audience was not impressed that we wanted to treat football players as humans. Reference: Dann, S & Dann, S (2005) "Lifestyle Sponsorship and Player Lifestyle Breach: Opportunity, Not Loss?" Second Australasian Nonprofit and Social Marketing Conference, Melbourne, 25 September 2005. Available at http://stephendann.net/articles/thematic/sportsmarketing.htm

Social marketing communications

Stephen Dann

The study of this thesis highlights the direct importance of Sustainable Development in businesses. Sustainability presented here is concerned about the future based on three dimensions: Society, Economy and Environment. For this reason it employs the Societal Marketing Concept instead of the traditionally used Selling Concept as a marketing strategy. Selling products is not the only concern of companies anymore. They need to understand the needs of consumers and of society in order to satisfy them. It also utilizes the Corporate Social Responsibility model as one of the fundamental tools for the company to develop its business. Furthermore, this study exposes the essential meaning of Business Ethics when dealing with Sustainability. It is extremely significant for a company to practice Business Ethics otherwise it will have negative results resulting from its behavior. This thesis not only emphasizes Societal Marketing and Sustainability as two disconnected scopes; it also highlights the synergy between them. Synergy is defined as the sum of two and two equaling to five - Yes, five. This means that synergy is a method of combining different business sectors in a way that delivers unexpected results, innovation, and a competitive advantage that all companies seek. Understanding the essential need of synergy and the application with Sustainability and Societal Marketing this study forges a Sustainability Sweet Spot. This synergy between Sustainability and Societal Marketing works in real companies by achieving new products and management methods, as shown in a case study of Natura Cosmetics, a successful Brazilian Company that a leads its industry.

How to understand social marketing ?: By Uttam Raj Regmiuttamrregmi

Social marketing

Amany El-seoud

Social marketing lecture module3

Chowdhury Kibria

Social marketing

Dr. Nazar Jaf

Social marketing09717080910ajay

ITSMa / ACS Presentation

Stephen Dann

The Antipodean Agenda

Stephen Dann

What's hot

Social marketing Eglė M

Social marketing lecture module 1

Chowdhury Kibria

Social Marketing

Azad Khan

Social Marketing Definition

Stephen Dann

Social marketing lecture module2

Chowdhury Kibria

Social Marketing

ginavergara

508 social marketing step 4 set behavior objectives and t

AASTHA76

Social marketing planning process

Samir Al-Alfy

Social marketing

DrPEPPER4

Social marketing 1 2 3 mod

POOJA UDAYAN

Social marketing in health

Amandeep Kaur

Social marketing

PhaneenDra Mallekaavu

Marketing ethics and societal marketing concept

Mohit Shukla

Social marketing in health and family welfare

ADESH MEDICAL COLLEGE

The Synergy of Sustainability and Societal Marketing

Liliana Chin Lau

How to understand social marketing ?: By Uttam Raj Regmiuttamrregmi

Social marketing

Amany El-seoud

Social marketing lecture module3

Chowdhury Kibria

Social marketing

Dr. Nazar Jaf

Social marketing09717080910ajay

What's hot (20)

Social marketing

Social marketing lecture module 1

Social Marketing

Social Marketing Definition

Social marketing lecture module2

Social Marketing

508 social marketing step 4 set behavior objectives and t

Social marketing planning process

Social marketing

Social marketing 1 2 3 mod

Social marketing in health

Social marketing

Marketing ethics and societal marketing concept

Social marketing in health and family welfare

The Synergy of Sustainability and Societal Marketing

How to understand social marketing ?: By Uttam Raj Regmi

Social marketing

Social marketing lecture module3

Social marketing

Viewers also liked

ITSMa / ACS Presentation

Stephen Dann

The Antipodean Agenda

Stephen Dann

Lightning Gtd with Gavin Jackson

Stephen Dann

Mktg2023 assessment lit review

Stephen Dann

E Marketing Week05

Stephen Dann

Twitter Users Guide 2010 Upload

Stephen Dann

E Marketing Week10

Stephen Dann

Fear and lathering in las vegas

Stephen Dann

Brand on the Run: Political affiliations and Twitter social media presence

Stephen Dann

English to legolish

Stephen Dann

Mktg2023 assessment exam

Stephen Dann

Learning environment optimisation: Doing less with more for better outcomes

Stephen Dann

A maxi-edition of my guide to Learning Management Environment optimisation, whereby we hack the workload model to our favour, make marking easier (and more fun) for the lecturer, and put the students second in the pursuit of "How can we use this teaching technology to deliver something superior to our own work days?". Because quite often, the better systems for improving academic workplace effectiveness never get sold on the basis of "Want to do less work with more resources for better personal outcomes?"

AMSRS instagram Presentation (words on a screen mix)

Stephen Dann

Instagram is a straightforward image, video and story sharing platform that provides a sufficiently robust framework to create a diverse range of outcomes for individual, group and corporation alike. In this presentation, we outline a process to examine how a single timeline (preferably the one you run or control) can be extracted, examined, and measured against a consistent set of five image measures. Whilst the method can inform competitor analysis, environment scans and a range of other techniques, it is presented here as an internal marketing metric system – a measurement of the “telling” as the corporate Instagram attempts to support and enable the selling of a product. A more wordy version of the Instagram analysis framework paper.

MMIB PresentationStephen Dann

Learning Environment Optimisation

Stephen Dann

Measuring social media: Benchmarking an individual Twitter timeline.

Stephen Dann

Brand PersonalitiesStephen Dann

Viewers also liked (17)

ITSMa / ACS Presentation

The Antipodean Agenda

Lightning Gtd with Gavin Jackson

Mktg2023 assessment lit review

E Marketing Week05

Twitter Users Guide 2010 Upload

E Marketing Week10

Fear and lathering in las vegas

Brand on the Run: Political affiliations and Twitter social media presence

English to legolish

Mktg2023 assessment exam

Learning environment optimisation: Doing less with more for better outcomes

AMSRS instagram Presentation (words on a screen mix)

MMIB Presentation

Learning Environment Optimisation

Measuring social media: Benchmarking an individual Twitter timeline.

Brand Personalities

Similar to Challenges For Social Marketing

How Propaganda Works For Businesses

Stephen Taylor Propaganda

Ignite - Social Marketing - by j.h.wise

jakehwise

Marketing research

ANIKET SINHA

Voluntary Choice And Dangerous Consumption

Stephen Dann

Developing more effective social marketing strategies

mehmood123456

Commercial Marketing Thinking for Government Marketing

Stephen Dann

Social marketing

Daniel Jefferson

Marketing Defense PaperChelsea Combe

2018.05.24 SMC Alan_Tapp_presentation

NUI Galway

Social issues in marketingSidvin Shetty

Social Marketing for Problem Gambling Prevention

Oregon Problem Gambling Services

IntroductionStephan Dahl

Adding commercial marketing thinking to Social Marketing

Stephen Dann

Business Ethic Chap 8: Ethics and Marketing

Shandy Aditya

Reignite The Fire IV

Stephen Dann

A study of Planning and developing strategies for effective social marketing....

Prof. Ambar Beharay

Hashtags ! Likes ! Tweets ! are no more just slang language. They are the official buzz-words used in marketing of business giants today. In this 21st century, social media has proved to be the most powerful tool to promote and make your business sustainable. The social media craze's recent rise in prominence has inspired many advertisers to consider practical as well as conventional media. Primarily dependent on Internet and cellular phone applications and tools the number of social media users is more than the population of some of the countries today. The significance of social media is measured by measuring the change in sales both before and after the technology has been implemented. Though traditional methods or strategies are used by marketers to promote their products and services, immense use of social media has forced the marketers to adapt online social platforms to advertise products and services over a bigger mass. Social media platforms are extensively used through internet connected devices like computers, mobile / cellular phones, tablets. Impact of social media on marketing can be judged by comparing marketing before social media and marketing after the introduction of social media and the type of technologies used in social media. While many books are interesting and insightful, an ideal writer may not have to be familiar with science, history, or philosophy in order to create a great work of art, he or she must be familiar with those areas in order to paint meaningful and complex images for the lay reader.

Pol Comm 4 Marketing

Darren Lilleker

Drew WestenLeonard Davis Institute of Health Economics

Beyond social: Transformative social marketing

craig lefebvre

Capitalists And Activists (bilpil2009)

Tyler Willis

Similar to Challenges For Social Marketing (20)

How Propaganda Works For Businesses

Ignite - Social Marketing - by j.h.wise

Marketing research

Voluntary Choice And Dangerous Consumption

Developing more effective social marketing strategies

Commercial Marketing Thinking for Government Marketing

Social marketing

Marketing Defense Paper

2018.05.24 SMC Alan_Tapp_presentation

Social issues in marketing

Social Marketing for Problem Gambling Prevention

Introduction

Adding commercial marketing thinking to Social Marketing

Business Ethic Chap 8: Ethics and Marketing

Reignite The Fire IV

A study of Planning and developing strategies for effective social marketing....

Pol Comm 4 Marketing

Drew Westen

Beyond social: Transformative social marketing

Capitalists And Activists (bilpil2009)

More from Stephen Dann

Thursday Session Play for Today.pptx

Stephen Dann

Lego Serious Play and Cocreation

Stephen Dann

Questioning the lego cocreation talisman

Stephen Dann

What happens when one of the fastest moving innovators in cocreation in business gets timecapsuled into a 2004 paper citation? This presentation discusses three research agenda items as a "Where to next?" for marketing researchers interested in taking a critical eye to how Lego is used as a talismanic invocation of cocreation, and what more there is to learn from the complexity of the Lego consumption experience.

Cat herding or collaborative learning?

Stephen Dann

Measuring the “Telling” in the Selling of the Story presentation version

Stephen Dann

Measuring the “Telling” in the Selling of the Story. Classifying Instagram Imagery for Internal Benchmarks Instagram is a straightforward image, video and story sharing platform that provides a sufficiently robust framework to create a diverse range of outcomes for individual, group and corporation alike. In this presentation, we outline a process to examine how a single timeline (preferably the one you run or control) can be extracted, examined, and measured against a consistent set of five image measures. Whilst the method can inform competitor analysis, environment scans and a range of other techniques, it is presented here as an internal marketing metric system – a measurement of the “telling” as the corporate Instagram attempts to support and enable the selling of a product.

Bricks, Clicks and Order:

Stephen Dann

The Antipodean Agenda

Stephen Dann

Audio: https://soundcloud.com/drstephendann/social-marketing-research-agenda Research agenda papers have been a staple of marketing discipline areas approaching intellectual turbulence – for example, stakeholder theory during the Service Dominant Logic era (Hult et al. 2011). This paper contributes to the process of research as an intersection of opportunity and demand – topics are acquired through interest, and agendas driven through identified need. The focus of this work is the assessment and cataloguing research demands – areas and agendas as yet unresolved, and as such, open as an invitation to scholars to pursue. Previously, Dann et al. (2007) outlined a series of research agendas for social, political, non-profit and sustainable marketing. The Social Marketing Agenda identified four items – the need for adapting contemporary marketing; visible boundaries to the social marketing discipline; social marketing specific theory; and, consumer-centric research on the understanding of benefits and value. As part of the contemporary study, the question of whether prior agenda items, have retained currency, proven intractable or met with relative resolution.

Social media, politics and elections

Stephen Dann

#ANZMAC2014 Twitter Content Analysis Framework: Classification and Coding of ...

Stephen Dann

Australian Political Parties and social media: uses and attitudes

Stephen Dann

Insights into the Twitterverse: Benchmarking and analysis twitter content

Stephen Dann

Education Showcase

Stephen Dann

Mapping, planning, measuring

Stephen Dann

Social Media Content Categories

Stephen Dann

50th anniversary ducks

Stephen Dann

The grading rubric

Stephen Dann

What can we say when the consumer isn't just listening? (Sydney Edition)

Stephen Dann

What can we say when the consumer isn't just listening? (Canberra edition)

Stephen Dann

Influences and impacts of personal brand and political brand bi-directional e...

Stephen Dann

More from Stephen Dann (19)

Thursday Session Play for Today.pptx

Lego Serious Play and Cocreation

Questioning the lego cocreation talisman

Cat herding or collaborative learning?

Measuring the “Telling” in the Selling of the Story presentation version

Bricks, Clicks and Order:

The Antipodean Agenda

Social media, politics and elections

#ANZMAC2014 Twitter Content Analysis Framework: Classification and Coding of ...

Australian Political Parties and social media: uses and attitudes

Insights into the Twitterverse: Benchmarking and analysis twitter content

Education Showcase

Mapping, planning, measuring

Social Media Content Categories

50th anniversary ducks

The grading rubric

What can we say when the consumer isn't just listening? (Sydney Edition)

What can we say when the consumer isn't just listening? (Canberra edition)

Influences and impacts of personal brand and political brand bi-directional e...

Recently uploaded

Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf

dylandmeas

Observation Lab PowerPoint Assignment for TEM 431

ecamare2

Buy Verified PayPal Account | Buy Google 5 Star Reviews

usawebmarket

Buy Verified PayPal Account Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions. PayPal Services Features- 🟢 Email Access 🟢 Bank Added 🟢 Card Verified 🟢 Full SSN Provided 🟢 Phone Number Access 🟢 Driving License Copy 🟢 Fasted Delivery Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram. 24/7 Hours Reply/Please Contact usawebmarketEmail: support@usawebmarket.com Skype: usawebmarket Telegram: @usawebmarket WhatsApp: +1‪(218) 203-5951‬ USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.

Organizational Change Leadership Agile Tour Geneve 2024

Kirill Klimov

Maksym Vyshnivetskyi: PMO Quality Management (UA)

Lviv Startup Club

Project File Report BBA 6th semester.pdf

RajPriye

ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf

fisherameliaisabella

Training my puppy and implementation in this story

WilliamRodrigues148

ikea_woodgreen_petscharity_dog-alogue_digital.pdf

agatadrynko

Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...

Lviv Startup Club

Authentically Social Presented by Corey Perlman

Corey Perlman, Social Media Speaker and Consultant

LA HUG - Video Testimonials with Chynna Morgan - June 2024

Lital Barkan

Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯 We will dig deeper into: 1. How to capture video testimonials that convert from your audience 🎥 2. How to leverage your testimonials to boost your sales 💲 3. How you can capture more CRM data to understand your audience better through video testimonials. 📊

Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc.pdf

daothibichhang1

一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理

taqyed

一模一样【q/微:1954292140】【加拿大渥太华大学毕业证（uottawa毕业证书）成绩单Offer】【q/微:1954292140】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。【业务选择办理准则】一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【q/微:1954292140】文凭即可二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【q/微:1954292140】即可三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才 → 【关于价格问题（保证一手价格）我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子我给客户的都是第一手的代理价格，因为我想坦诚对待大家不想跟大家在价格方面浪费时间对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！

Helen Lubchak: Тренди в управлінні проєктами та miltech (UA)

Lviv Startup Club

Exploring Patterns of Connection with Social Dreaming

Nicola Wreford-Howard

The effects of customers service quality and online reviews on customer loyal...

balatucanapplelovely

Authentically Social by Corey Perlman - EO Puerto Rico

Corey Perlman, Social Media Speaker and Consultant

In the Adani-Hindenburg case, what is SEBI investigating.pptx

Adani case

Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.

The Influence of Marketing Strategy and Market Competition on Business Perfor...

Adam Smith

Recently uploaded (20)

Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf

Observation Lab PowerPoint Assignment for TEM 431

Buy Verified PayPal Account | Buy Google 5 Star Reviews

Organizational Change Leadership Agile Tour Geneve 2024

Maksym Vyshnivetskyi: PMO Quality Management (UA)

Project File Report BBA 6th semester.pdf

ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf

Training my puppy and implementation in this story

ikea_woodgreen_petscharity_dog-alogue_digital.pdf

Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...

Authentically Social Presented by Corey Perlman

LA HUG - Video Testimonials with Chynna Morgan - June 2024

Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc.pdf

一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理

Helen Lubchak: Тренди в управлінні проєктами та miltech (UA)

Exploring Patterns of Connection with Social Dreaming

The effects of customers service quality and online reviews on customer loyal...

Authentically Social by Corey Perlman - EO Puerto Rico

In the Adani-Hindenburg case, what is SEBI investigating.pptx

The Influence of Marketing Strategy and Market Competition on Business Perfor...