Social Media Best Practices, Part 2

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Do you know how to write for the modern, mobile, and interactive web? Our expert, King, discusses how to create a content strategy, how to write for the mobile web, and how to write content that makes customers respond. Blakiston talks about how to write more effectively for the digital user experience without jargon, overcomplicated instructions, and walls of unnecessary text. She highlights why good web writing matters, how users read online, how to define your audience and primary messages, and how to create good web writing by focusing on essential messages, creating a logical structure and format, using active voice, and cutting out what isn't necessary. Meyer discusses strategies to help make your library's website content easier for patrons to get the information they need faster, and easier for library staff to manage.

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Go to www.cfnps.org for information about upcoming events. Videos are not only a valuable way to showcase your organization. They also can be used to direct traffic to your website, thanks to YouTube features such as commenting, rating, and sharing. In addition, you can use YouTube to track and shape your message as your outreach campaign develops. In this way, your YouTube videos become an integral part of your social marketing strategy. In this session we will cover the following: • Incorporating Insight Statistics and other YouTube ratings and user comments to shape your communications strategy • Linking your YouTube video to other networking sites like Facebook • Adding keyword tags to your YouTube channel • Using Call-to-action overlays on your videos to drive campaigns • Including the Google Checkout “Donate” button in your video.

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We’ve heard Seth Godin’s famous assertion, “Content marketing is the only marketing left.” But “content marketing” now means a world of interactivity, immersive experiences, user-generated content, technological innovation and more. How are you balancing your consumers' needs with your need to stand out? Join these content marketing experts as they share their secrets and content marketing strategies for successful content marketing today and tomorrow.

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Want to make the most out of your content marketing investment? Then consider repurposing your old content. Maximizing your existing content can make a lasting impact – all while streamlining your content creation, gathering audience data, and saving resources. Learn how repurposing content can help your marketing team maximize demand generation results while saving time and money. In this presentation, we’ll walk you through: - Top suggestions for creating premium content that will fuel your demand gen cycle and deliver the conversions you’re looking for. - Best practices – drawing from ScribbleLive’s own engagement strategies – that effectively scaled their content and drove stellar results without draining resources.

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With more and more companies becoming "content producers," it is becoming increasingly difficult to keep up. During this Master Class, you will learn how to repurpose your existing content for your social media channels such as Facebook, Instagram, WhatsApp, along with your blog and more. This will allow you to continue generating leads for your business, while helping you work smarter, not harder.

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Presented to the Seattle Search Network - July 2014. Walks through a couple of key tactics and ideas related to driving awareness for your content to earn links/coverage: 1. set a foundation for social sharing of your content 2. do a better job of using your "owned media" to promote content 3. leveraging paid media to promote content You can see a walk-through of these basic concepts in our Moz Whiteboard Friday on the topic. http://www.add3.com/insights/add3-moz-whiteboard-friday/

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Technology has changed the face of libraries and is continuing to change how we work and how we deliver services to customers. This workshop introduces emerging technology trends and shows how those trends are reshaping library services. Examples are provided of how to incorporate these evolving trends into libraries. Attendees learn what trends to look for, find out the difference between a technology trend and a fad, and get ideas on how their library can respond to technology as it emerges.

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A modern library is all about making and maintaining connections. Connections to library customers, connections to community partners, and even helping some customers connect to the library and the web for the first time. All are important in today’s library. King shares examples of how libraries can use data to better connect with customers, innovative ways to create new community partnerships, and how some libraries and other organizations are using technology tools to help all customers connect to the library and to the world.

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You have made video and dumped it to YouTube. But have you “gone live”? This presentation explores the emerging and easy-to-use live streaming tools available to today’s librarian. We examine Facebook Live, YouTube Live, live streaming on Instagram, and Periscope, which allows you to go live on Twitter. Introductions to each will be given, and suggestions for use in a library setting will be provided. We might even “go live”!

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A modern library is all about making and maintaining connections: connections to library customers, connections to community partners, and even helping some customers connect to the library and the web for the first time. All are important in today’s library. In this presentation, King shares examples of how libraries can use data to better connect with customers; innovative ways to create new community partnerships; and how some libraries and other organizations are using technology tools to help all customers connect to the library and to the world.

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Video on the web is one of today’s hottest social networking trends. But what can online videos do for your library? Why use video on your library’s website and social media channels? King explores the reasons behind making videos to promote your library, to engage with your customers, for outreach and learning through a variety of case studies. Get tips on what types of content works best, and learn what to consider when planning for and implementing a video presence at your library.

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Customer experience is a strange brew of structure, community, and customers. Today’s savvy librarians need to focus on creating digital and physical experiences for customers so that they can quickly find information, make decisions, or participate. Librarians need to create experiences that visitors not only remember, but share with their friends. David Lee King breaks down the customer experience in a way that will help you remain an indispensable focal point of your community. People don’t want just goods or services from a business anymore – they want unique, engaging experiences built around those goods and services. It’s the same for your library. Our patrons are looking for more than a book – they can find that at Walmart and via their favorite mobile device. They want a unique, engaging experience built around “your stuff.”

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