Watch the full episode at: http://app.socialjack.com/resource-items/march-18th-recording-social-jack-tv-episode02-how-to-rock-social-selling-on-linkedin-with-mike-oneil/ Slide Topic: Using LinkedIn to build your network and hit your sales goals: -Generate high value refferrals from your network- -Build relationships with high value decision makers- -Hit your sales goals with new and repeat business-

1. Mike O’Neil
@LinkedInTrainer
Take a Campaign
Approach to Lead
Generation with

2. Mike O’Neil, The LinkedIn Rockstar

3. Identify
Your Targets

4. Low Hanging Fruit
People You Already Know

5. New Targets

7. Customer (Target) Personas
Business Personal

8. 1 - Location of your targets
• Prior Lake, Minnesota
• Greater Minneapolis-St. Paul Area
• United States
• The World

10. 2 - Target Industries
• Pick one
• Or a “set”
2

11. 3 - Size of their firm
Small Medium Very Large

12. 4 - Job titles
CEO OR President OR VP OR “Vice President”

13. 5 - Keywords
Transportation OR Logistics OR Shipping

14. Find Your Targets
On LinkedIn

15. Map Targets into LinkedIn

16. 1
2
3
4
5

17. Craft
Your Text

18. Optimized Text

19. Send Invites
And Messages

20. Go To Their Profile
From an Advanced Search

21. • Assistant
• Virtual Assistant
• Son, daughter, friend…
• Outside service (like IA)
Sent “on their behalf” by…

22. From an External List
• ID Targets outside LinkedIn
• Find and engage then on LinkedIn

23. Monitor
Your Inbox

24. Monitoring
• Inbox
• Look for Leads
• Respond

25. Track And
Manage

26. • A LinkedIn CRM function
• Used with Tier 1 connections only (new)
LinkedIn Tagging…

27. Tracking within LinkedIn

28. External Management

29. Make Things
A Little Easier

30. www.AutoTextExpander.com

31. Wrapping
Up

32. www.LinkedInCampaignInfoGuide.com
FREE LinkedIn Campaign InfoGuide

33. Getting Help…
• LinkedIn Strategy/Consulting for Businesses
• LinkedIn Campaigns - Consulting, Implementation
• Conference Speaking on Campaigns, The Future
• LinkedIn Coaching Programs for Business Owners, CEO’s

34. Mike O’Neil
720-897-8254
moneil@IntegratedAlliances.com
www.IntegratedAlliances.com
LinkedInTrainer