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Getting LinkedIn - Megan Fitzgerald - Career By Choice

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Megan Fitzgerald, Expat and International Career Coach of Career By Choice, discusses Linked In and how you can use it to accelerate your career and build your personal brand and network.

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Getting LinkedIn - Megan Fitzgerald - Career By Choice

  1. 1. ®LinkedGetting in Megan Fitzgerald Expat Career & Personal Branding Coach Career By Choice www.careerbychoice.com
  2. 2. ®LinkedGetting in
  3. 3. W hat? • Online professional network • Database of connected people and resources • Collection of tools to help you connect, access & share resources & expertise
  4. 4. Who? 238m
  5. 5. Who? 200+ countries 65% outside US
  6. 6. Who? Fortune 500 60% Decision Makers $110K+ USD Average Income
  7. 7. Why? • Grow & strengthen your network • Build your personal brand online • Increase your visibility & connectability • Share & access expertise • Find jobs, clients, partners & employees
  8. 8. Grow & Strengthen
  9. 9. Build your personal brand online
  10. 10. Online Identity Me Google Search
  11. 11. Visibility & Connectability
  12. 12. Share & Access Expertise
  13. 13. ow does it work?H • Create your profile • Build your network • Seek out people, opportunities, resources • Share your expertise • Goals & strategy drive network activity
  14. 14. rofileP • IMPORTANT for Google Page Rank • Settings Public Profile, Full View • Public Profile URL: www.linkedin.com/in/meganfitzgerald • Use keywords throughout profile
  15. 15. rofileP • Full Name ONLY • Professional photo • Headline – important 120 character soundbite!
  16. 16. rofileP • SUMMARY • Short branded professional bio, 2000 characters • Be engaging, build credibility, inspire someone to connect
  17. 17. rofileP • EXPERIENCE • Your online resume/CV – results and target audience oriented • 2000 Characters per position • Include all experience
  18. 18. rofileP • Education • Websites • Interests & Honors • Groups & Associations • Contact Settings
  19. 19. rofileP • RECOMMENDATIONS • Support message of value • Give to get, etiquette • Results oriented, specific • Only ask from/give to those you know
  20. 20. rofileP • RECOMMENDATION
  21. 21. uild Your NetworkB • Import your address book • Search out old colleagues/classmates • Invite people directly with email address • Get introduced through 1st degree contact • Send direct message to fellow group members
  22. 22. uild Your NetworkB • THE APPROACH: Quality vs. Quantity • Linkedin Open Networker(LION) = more is better • Your network = access to others • Danger of inviting people you don’t know • Set clear goals, create profile of target connections & follow strategy
  23. 23. uild Your NetworkB • 1st degree – direct connection • 2nd degree – connected to 1st degree contacts • 3rd degree – connected to 2nd degree contacts • Real power in 2nd degree – network of network • Elminates “cold calls” – leverages trust
  24. 24. eekS • SEEK OUT people, resources & opportunities • Search • Groups • Jobs & Companies
  25. 25. eekS •GROUPS •Connect, Learn, Share •Discussions, News, Jobs •Member List & their updates
  26. 26. eekS • JOBS • General & Advanced Search • Email alerts
  27. 27. eekS • COMPANY PROFILES • How you’re connected • Jobs, top skills & expertise • Employees you may know • Recent Updates
  28. 28. hare Your ExpertiseS • BE RECOGNIZED AS EXPERT • Status Updates – Provide valuable info/resources • Groups – Start Discussions, Post News, Comment
  29. 29. oals & StrategyG •STRATEGIC APPROACH = more results/less time •What do I want & who can help me get it? •How do I connect with & support them? •What regular action will I take to reach my goals? •Use metrics to evaluate progress
  30. 30. ips for Job SeekersT • Insure profile is 100% complete • Leverage all associations to build network • Explore jobs & company profiles • Engage & communicate with network & groups • Jobs Toolbar – if viewing job listing on external website, shows your connections there
  31. 31. Megan Fitzgerald Expat Career & Personal Branding Coach Career By Choice www.careerbychoice.com Questions? connectingonline@careerbychoice.com

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