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How to Run a LinkedIn Search
Like a Pro
Zack Andresen
Customer Education Consultant
zandresen@linkedin.com
Kristen Widman
...
What is advanced search?
3
It’s more than just a long search string
(sales OR "business development" OR "account executive" OR "account manager" OR...
4
3 cornerstone searches for each requisition
Ideal candidate (highly specific search, lower
volume, high quality)
Concept...
Social InMail techniques
Do’s & Don’ts
6
Don’t: Include too much information
7
Don’t: Make it feel like a template
8
Don’t: Put the job title in the subject line
9
Don’t: Focus on the job
10
Do: Use our Social InMail framework
Social
Who & Why
WOW Factor
Call to Action
• School
• Relationship
• Function
• Groups
• When joined
11
Do: Use our top five InMail filters
12
Thanks for joining!
The webinar will begin shortly
Follow us on social media:
talent.linkedin.com/blog
#hiretowin
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How to Run LinkedIn Searches Like a Pro [Webcast]

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Published on

Finding the perfect candidate isn't easy. Neither is drafting a message that gets you that all-important response.

We’ll cover how to run the most productive searches on LinkedIn and how to craft an InMail that merits a response.

You'll come away with:
• Advanced search techniques: Search smarter with our top three search combinations.
• Insider InMail tips: Improve your response rates by using our social InMail framework.
• A simple, repeatable process: Pipeline, manage, and reach candidates with a process you can't beat.

Published in: Recruiting & HR

How to Run LinkedIn Searches Like a Pro [Webcast]

  1. 1. How to Run a LinkedIn Search Like a Pro Zack Andresen Customer Education Consultant zandresen@linkedin.com Kristen Widman Customer Education Consultant kwidman@linkedin.com
  2. 2. What is advanced search?
  3. 3. 3 It’s more than just a long search string (sales OR "business development" OR "account executive" OR "account manager" OR "district manager" OR "sales manager" OR "district sales manager" OR "sales rep" OR "sales representative" OR "territory rep" OR "territory representative" OR "sales consultant" OR "business development consultant") AND (paychex OR insperity OR kronos OR intuit OR Oracle OR salesforce.com OR ADP OR “Automatic Data Processing”) AND (seeking OR seeker OR “looking for” OR “in search of” OR “open to” OR “new job” OR “actively pursuing” OR “pursuing new” OR “searching for” OR “new opportunity” OR “new opportunities” OR “available for” OR 1099 OR “temp to temp” OR consultant OR contractor OR “on assignment” OR “on-assignment”) NOT (VP NOT director NOT engineer NOT coordinator NOT auditor NOT student NOT buyer NOT procurement) This is advanced search Search Sort Save Send • Keywords, high performance indicators, action words. • Strategically apply refinement filters. • Account for human error. • Search by what’s NOT on their profile. • Save your searches to a project. • Set search alerts to be notified of new potential candidates.• Review profiles for relevancy. • Utilize the clipboard. • Add to projects.• Personalize messages based on commonalities.
  4. 4. 4 3 cornerstone searches for each requisition Ideal candidate (highly specific search, lower volume, high quality) Conceptual search (targeted search that is more broad, higher volume, requires focused review for relevancy) Smart exclusion search (highly specific, takes out terms from ideal & conceptual search using “NOT,” lower volume but potentially high quality)
  5. 5. Social InMail techniques Do’s & Don’ts
  6. 6. 6 Don’t: Include too much information
  7. 7. 7 Don’t: Make it feel like a template
  8. 8. 8 Don’t: Put the job title in the subject line
  9. 9. 9 Don’t: Focus on the job
  10. 10. 10 Do: Use our Social InMail framework Social Who & Why WOW Factor Call to Action
  11. 11. • School • Relationship • Function • Groups • When joined 11 Do: Use our top five InMail filters
  12. 12. 12 Thanks for joining! The webinar will begin shortly Follow us on social media: talent.linkedin.com/blog #hiretowin

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