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How to leverage linked in in your sales & marketing plans for ellevate

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Jam Session for Ellevate membership that describes how to use LinkedIn for sales and marketing and why women are particularly suited to using this tool.

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How to leverage linked in in your sales & marketing plans for ellevate

  1. 1. How to Leverage LinkedIn in Your Sales & Marketing Plans A Presentation for the Ellevate Membership
  2. 2. LinkedIn Member Stats • 400 Million members worldwide – 30% in U.S. • 46% have a 4 year college degree or higher • 21% have a household income of $75,000 or higher • 41% of those U.S. internet users with incomes in excess of $75,000 say they use LinkedIn • 41% of people worth at least $1M say they use LinkedIn • 48% of LinkedIn members have some form of a decision-making position. 9% of people in a decision-making role list themselves as the owner of their own business. • People aged 30-49 are the most likely to use LinkedIn, with 32% of internet users being active. Next is the 50-64 age demographic, with 26% of internet users being active on LinkedIn.
  3. 3. A Disconcerting Stat The average number of connections for US women on LinkedIn: 101 Women = 40-45% of membership
  4. 4. Foundation of LinkedIn
  5. 5. Men and LinkedIn
  6. 6. Women Do Relationships Better
  7. 7. Hunting AND Farming
  8. 8. Hunting Features and Tactics to Make you Money Tomorrow
  9. 9. Network
  10. 10. Advanced Search
  11. 11. Advanced Search Uses • Finding new Prospects • Finding hiring manager at potential Employers • Finding connections into a potential Employer • Finding new vendors or suppliers of services for business • Finding service providers for personal • Finding potential sponsors for nonprofits • Finding how you’re connected to potential major donors • FINDING ANY TYPE OF PERSON YOU WANT FOR ANY REASON!
  12. 12. Sophisticated Search Variables • IN TITLE: training OR sales OR marketing OR recruitment OR development OR CEO OR CFO OR CMO OR CIO OR "social media" OR Chief OR advisory • RELATIONSHIP: 2nd Connections • LOCATION: United States or Canada • INDUSTRY: Financial Services OR Investment Management • SENIORITY: Director or VP or Manager OR CXO • CURRENT COMPANY: “Ameriprise Financial Services” OR “Northwestern Mutual” OR MassMutual OR LPL OR “Lincoln Financial Group” OR Voya OR “Raymond James” OR “Securities America” OR “Cambridge Investment Research” OR “Waddell & Reed” OR NFP OR AXA OR “SagePoint Financial” OR “HD Vest Financial Services” OR “PRINCOR FINANCIAL SERVICES” OR “Royal Alliance Financial Services” OR Commonwealth
  13. 13. Search Results
  14. 14. Automate!
  15. 15. LinkedIn Ninja Lead Generation System • Respond to every invitation to connect – Not target market, ask why; Target market accept and follow up with thank you • Develop Advanced Search for target market. View profiles of target market every day. If they look back, invite them to connect. • Focus Search Results on 2nd Degree. Invite target market to connect. • Identify Connections who are COIs to target market. Look for their Connections who are target market and invite to connect. • Follow up, follow up, follow up thank you to every new connection. • Regularly send “check up” messages to target market connections.
  16. 16. Farming Branding and Marketing to Grow Business that is Harvested Later
  17. 17. Profile • Don’t just follow LinkedIn • Think strategically about what each section could be used for • Use Media • Your Headline is not your Title! • It’s never “finished”
  18. 18. Profile
  19. 19. Profile
  20. 20. Status Updates
  21. 21. Status Updates - Comments
  22. 22. Pulse Articles
  23. 23. Pulse Articles • Complete article publishing platform for articles that any member can write • Includes ability to format text, add images, add videos, and most of what you could do on a blog • Articles have sharing capabilities beyond LinkedIn • Articles can be elevated by LinkedIn editors to increase visibility • Articles can be found by those you don’t know through an independent mobile app • Readers can comment • Readers can follow your content WITHOUT connecting with you • AND….
  24. 24. Pulse Articles
  25. 25. Pulse Articles
  26. 26. Company Pages
  27. 27. Sponsored Status Updates
  28. 28. Sponsored Status Updates
  29. 29. Personal Messaging

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