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LinkedIn: The Ultimate All in One Power Tool

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Presentation made at the 2016 University of Cincinnati Social Media Week Business Summit

Published in: Social Media
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LinkedIn: The Ultimate All in One Power Tool

  1. 1. LinkedIn: The Ultimate All-in-One Power Tool For Your Business and Career
  2. 2. Branding It’s not just for businesses
  3. 3. Profile • Don’t just follow LinkedIn • Think strategically about what each section could be used for • Use Media • Your Headline is not your Title! • It’s never “finished”
  4. 4. Profile
  5. 5. Profile
  6. 6. Status Updates
  7. 7. Status Updates - Comments
  8. 8. Pulse Articles
  9. 9. Pulse Articles • Complete article publishing platform for articles that any member can write • Includes ability to format text, add images, add videos, and most of what you could do on a blog • Articles have sharing capabilities beyond LinkedIn • Articles can be elevated by LinkedIn editors to increase visibility • Articles can be found by those you don’t know through an independent mobile app • Readers can comment • Readers can follow your content WITHOUT connecting with you • AND….
  10. 10. Pulse Articles
  11. 11. Pulse Articles
  12. 12. Pulse Articles
  13. 13. Sales Sales and Job Seeking
  14. 14. Network
  15. 15. Advanced Search
  16. 16. Advanced Search Uses • Finding new Prospects • Finding hiring manager at potential Employers • Finding connections into a potential Employer • Finding new vendors or suppliers of services for business • Finding service providers for personal • Finding potential sponsors for nonprofits • Finding how you’re connected to potential major donors • FINDING ANY TYPE OF PERSON YOU WANT FOR ANY REASON!
  17. 17. Sophisticated Search Variables • IN TITLE: training OR sales OR marketing OR recruitment OR development OR CEO OR CFO OR CMO OR CIO OR "social media" OR Chief OR advisory • RELATIONSHIP: 2nd Connections • LOCATION: United States or Canada • INDUSTRY: Financial Services OR Investment Management • SENIORITY: Director or VP or Manager OR CXO • CURRENT COMPANY: Ameriprise Financial Services, Inc. OR Northwestern Mutual OR MassMutual Financial Group OR LPL Financial OR Lincoln Financial Group OR Voya Financial OR Raymond James Financial OR Securities America Inc. OR Voya Investment Management OR Cambridge Investment Research, Inc. OR Waddell & Reed OR NFP OR AXA OR SagePoint Financial OR HD Vest Financial Services OR PRINCOR FINANCIAL SERVICES Corp OR Royal Alliance Financial Services OR Commonwealth
  18. 18. Search Results
  19. 19. Automate!
  20. 20. Premium – Sales Navigator
  21. 21. Marketing Network-wide – LinkedIn-wide – One to One
  22. 22. Status Updates
  23. 23. Status Updates
  24. 24. Company Pages
  25. 25. Sponsored Status Updates
  26. 26. Sponsored Status Updates
  27. 27. Personal Messaging
  28. 28. Recruiting Find your next, best employee even if they aren’t looking
  29. 29. Recruiting = Sales
  30. 30. Premium - Recruiter
  31. 31. Post and Search for Jobs
  32. 32. Post Jobs
  33. 33. Career Pages
  34. 34. Job Postings on Company Page
  35. 35. Community LinkedIn Groups
  36. 36. LinkedIn Groups - Engagement
  37. 37. LinkedIn Groups - Engagement • Join groups for professional development, special interests, prospecting • Join the groups where your target market is at • Review Group Rules – Posting the wrong things can get you kicked out. • Review activity history of groups to find those that actually have active conversations. • You can send 15 Group Member to Group Member messages per month even if you are not connected (similar to InMail)
  38. 38. LinkedIn Groups - Creating
  39. 39. LinkedIn Groups - Creating • Develop a “concept” that your target market would be attracted to with minimal branding. • Groups are very time intensive; you may need other managers. • Takes a lot of work to get them going – recruit other key influencers who will be committed to sharing and engaging with the content to get others to join and engage. • You can send one announcement to entire membership every 7 days – forward via email

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