This presentation was given to an audience of small businesses at the MarketingBitz Bootcamp in Atlanta 4/26/17 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx

2. LSA stands for “local search association”
Not-for-profit with 300 members, multiple countries.
• Education
• Research
• Advocacy
• Events
What/Who Is LSA?
http://www.thelsa.org

3. Co-Op Advertising

4. Past Cities
• LA
• Charlotte
• Atlanta
• Portland
• Austin
• San Francisco
• Denver
• Detroit
• Chicago
• Phoenix

5. Bootcamps 2017

6. Partners

7. What Is This All About?
• Access to
information,
companies
• Practical advice
• No-pressure
environment

8. Our Agenda
1. The Customer Journey: What You Need to Know
2. Boosting Your Online Visibility
3. Paid and Organic Social Media Strategies
4. Managing Your Online Reputation
5. Email Marketing & Your Customer List
6. Paid Search: What You Can Do, When You Should
Hire Someone

9. Who’s Exhibiting?
• LSA
• MailChimp
• Sage
• SBDC
• SCORE
• TrustWorkz
• Yelp
• Yext
• YP

10. Giveaway
Google Home
virtual assistant
powered speaker
“ok Google”

11. Free Report

12. MarketingBitz.com

13. • Engage: ask questions
• Network: talk to each other
• Get contact info: follow up
• Stay for full day . . . and giveaway
• Keep in Touch: we’re here to help
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