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The LinkedIn All-in-One Power Tool

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Learn how LinkedIn can help leverage your branding, sales, marketing and lead generation.

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The LinkedIn All-in-One Power Tool

  1. 1. LinkedIn: The Ultimate All-in-One Power Tool For Your Business
  2. 2. Branding It’s not just for businesses
  3. 3. Profile • Don’t just follow LinkedIn • Think strategically about what each section could be used for • Use Media • Your Headline is not your Title! • It’s never “finished”
  4. 4. Profile
  5. 5. Profile
  6. 6. Status Updates
  7. 7. Pulse Articles
  8. 8. Pulse Articles • Complete article publishing platform for articles that any member can write • Includes ability to format text, add images, add videos, and most of what you could do on a blog • Articles have sharing capabilities beyond LinkedIn • Articles can be elevated by LinkedIn editors to increase visibility • Articles can be found by those you don’t know through an independent mobile app • Readers can comment • Readers can follow your content WITHOUT connecting with you • AND….
  9. 9. Pulse Articles
  10. 10. Pulse Articles
  11. 11. Sales Sales and Job Seeking
  12. 12. Network
  13. 13. Advanced Search
  14. 14. Advanced Search Uses • Finding new Prospects • Finding hiring manager at potential Employers • Finding connections into a potential Employer • Finding new vendors or suppliers of services for business • Finding service providers for personal • Finding potential sponsors for nonprofits • Finding how you’re connected to potential major donors • FINDING ANY TYPE OF PERSON YOU WANT FOR ANY REASON!
  15. 15. Sophisticated Search Variables • IN TITLE: training OR sales OR marketing OR recruitment OR development OR CEO OR CFO OR CMO OR CIO OR "social media" OR Chief OR advisory • RELATIONSHIP: 2nd Connections • LOCATION: United States or Canada • INDUSTRY: Financial Services OR Investment Management • SENIORITY: Director or VP or Manager OR CXO • CURRENT COMPANY: Ameriprise Financial Services, Inc. OR Northwestern Mutual OR MassMutual Financial Group OR LPL Financial OR Lincoln Financial Group OR Voya Financial OR Raymond James Financial OR Securities America Inc. OR Voya Investment Management OR Cambridge Investment Research, Inc. OR Waddell & Reed OR NFP OR AXA OR SagePoint Financial OR HD Vest Financial Services OR PRINCOR FINANCIAL SERVICES Corp OR Royal Alliance Financial Services OR Commonwealth
  16. 16. Search Results
  17. 17. Automate!
  18. 18. Premium – Sales Navigator
  19. 19. Marketing Network-wide – LinkedIn-wide – One to One
  20. 20. Status Updates
  21. 21. Status Updates
  22. 22. Status Updates - Comments
  23. 23. Company Pages
  24. 24. Sponsored Status Updates
  25. 25. Sponsored Status Updates
  26. 26. Personal Messaging
  27. 27. Lead Generation The 1:1 tactics to fill your sales funnel
  28. 28. Strategic Tactics – Profile Views
  29. 29. Strategic Tactics – Invites Received
  30. 30. Strategic Tactics – Invites Received
  31. 31. Strategic Tactics - WVP
  32. 32. Strategic Tactics – 2nd Cold Invites
  33. 33. Strategic Tactics - FOLLOW-UP
  34. 34. Announcing… The LinkedIn Ninja Lead Generation SERVICE! Get these tactics and more, done for you on a daily basis getting you connected to 40-80 target prospects per month. Currently in beta testing with special low prices. Lock in as a beta tester and keep your low prices for a year. Must be under contract by 8/31/16. By invitation only. Schedule a phone call to discuss your qualifications today.

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