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Social - the hype may be over
but the potential value is
greater than ever!
Stuart McIntyre & Femke Goedhart
Introductions: Who are we
and why are we talking about
this?
Stuart McIntyre
Community Strategist
Fostering Community / American Express / Social Edge /
Aurea
Enterprise Social
Community Management
Measurement
Advocacy and Evangelism
@StuartMcIntyre
Femke Goedhart
Business Consultant panagenda
Enterprise Social Networking,
Data analytics & Data
visualization
Explaining how nerds tick to users and
how users quirk to nerds! @FemkeGoedhart
The
hype
is overBut the principle is more alive than ever…
JUST IN TIME
ECONOMYTask specialisation -> Outcome agility
SKILL
MOBILITYCONNECTEDNESS
ANALOG
SKILL
MOBILITYCONNECTEDNESS
DIGITAL
Think 2019 / February 14th, 2019 / © 2019 Femke Goedhart
What are employers looking for in new employees?
1. Communication
2. Honesty
3. Technical skills
4. …
https://employmentnorth.com/top-10-qualities-and-skills-employers-are-looking-for/
AGILITY REQUIRES A NEW WAY OF
THINKING, WORKING AND
COLLABORATING...
Social Enterprise
SO....
COLLABORATE!
FORMALITY /
RELATIONSHIP
PERSISTENCE
AD HOCONGOING
INFORMAL
FORMAL
Question
driven
Relation
driven
Content
driven
Conversation
driven
Question
driven
Relation
driven
Content
driven
Conversation
driven
AD HOC
FORMAL
GROUPCOLLABORATION
INDIVIDUALCOLLABORATION
ONGOING
INFORMAL
PHONE
FACE-TO-FACE
MAIL
GROUP CHAT
PERSISTANT CHAT
INSTANT MESSAGING
VIDEO CALLING
TEXT
COLLABORATION
PLATFORMS
FILE SHARING
Question
driven
Relation
driven
Content
driven
Conversation
driven
AD HOC
FORMAL
GROUPCOLLABORATION
INDIVIDUALCOLLABORATION
ONGOING
INFORMAL
PHONE
FACE-TO-FACE
MAIL
GROUP CHAT
PERSISTANT CHAT
INSTANT MESSAGING
VIDEO CALLING
TEXT
COLLABORATION
PLATFORMS
FILE SHARING
IBM
CONNECTIONS
HCL
* Subject to the acquisition
closing as expected…
Take yourself back to…
January 2007
Lotusphere 2007
HYPE?
What Hype?
Web2.0… Enterprise2.0…
ESN…
2013
2009
2009 2009
201020112011
2009
The vendors came running…
Connections is still here…
And still the market
The Hype Cycle
This brings us to today…
Statista 2019: Revenue from enterprise social networks worldwide
from 2011 to 2019, by region (in million U.S. dollars)
So let's make
it social…
Communities or
team/group
chat?
A. We use communities
B. We use group chat
C. We use both
Has persistent
team/group
chats replaced
the need for
communities?
How long is
collaborative
information
relevant?
A. Duration of the project
B. 0-6 months
C. 6-12 months
D. 1-5 years
E. Indefinite
Persistant
versus
ephemeral
collaboration
“Who is responsible for the clean-up in your
organisation?”
Is the intranet
dead?
A. Dead as can be
B. Wish it was dead
C. Yeah, done and dusted
D. No intranet definitely
still plays a big role!
Is the intranet
dead,
…does it live on in
online community
platforms,
…or do we need
both?
Adoption and
engagement:
Top-down versus
bottom-up?
A. Top-down
B. Bottom-up
C. Both
D. I have no clue
Top-down
versus bottom-
up approach
“But companies will only
reap the rewards when
change occurs at the
level of the individual
employee”
So is Enterprise
Social still
relevant?
Any questions?

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