In this webinar, you learn how human mobility data has been used to show how social distancing behavior varies by state during the COVID-19 crisis. You can watch the recorded webinar at: https://go.carto.com/webinars/unacast-retail

1. Social Distancing:
The Return to Retail in 2020
Follow @CARTO on Twitter

2. Introductions
Content Marketing Manager
at CARTO
Mathias Schläffer
Data Scientist
at Unacast

3. Agenda
● What’s happening in Retail?
● Unacast’s Retail Impact Scoreboard
● Mastercard Spend Insights
● Recovery planning post COVID-19

4. Note: Seasonally adjusted - Source: U.S. Department of Commerce - By The New York Times

5. What’s happening in Retail?
expected spend on
online retail sales by
2023
Statista
$6.5tn
decline in US retail sales
US Department of Commerce
8.7%
drop in foot traffic for retail
in the US compared to
same time last year
Unacast
Up to 95%

6. Some retail product categories
are booming

8. POLL 1
Mobility Data
Financial Data
Demographics
What types of data do you intend to use to drive your recovery
planning? (Multiple-choice poll)
POIs

9. Human
Mobility Data
● Mobile data insights available in 50
countries
● Anonymized, aggregated location
data from GPS enabled devices
● Detailed population, movement,
location visits, travel modes, and
dwell times

10. Retail Impact Scoreboard

11. POLL 2
Auto Dealerships & Car Rentals
Wellness & Fitness
Pets
Which segment of retail do you think had the biggest drop in
foot traffic in the US?
Restaurants

12. Mastercard
Spend Insights
● Insights on sales-based performance
of retail locations in US, Canada, UK
and Australia.
● Anonymous and aggregated
transaction data converted into five
component scores.

13. Mastercard Spend Insights Scores
Sales
Ranking of total
monthly sales by
location
Ticket Size
Ranking of monthly
average ticket size
Transactions
Ranking of no. of
monthly
transactions by
location
Stability
Variance in retailers
versus the prior
year
Growth
Increase in sales
year over year
2.3bn cards globally 160mm transactions / hour.

14. Mastercard Spend in Manhattan
Week commencing 6th April Week commencing 13th April

16. Return to Retail - What's next?
● Consumer confidence drives recovery
● From measuring impact to detecting recovery trends
● Recovery planning based on observed human behavior
58%
Of Americans are worried
the U.S. will move too quickly
in loosening restrictions
NBC/WSJ
Of Survey respondents expect
to avoid shopping centers after
the lockdown ends
CNBC/Coresight Research
45%

17. Trend analysis - Example Atlanta Georgia
1st of March 2020 1st of April 25th of April

18. Thanks for listening!
Any questions?
Request a demo at CARTO.COM
Mathias Schläffer
Data Scientist at Unacast // mathias.schlaeffer@unacast.com
Dan Rushton
Content Marketing Manager at CARTO // dan@carto.com