In this webinar, you learn how to use location data on commercial POIs & hygiene ratings for predictive analytics to support public health decision-making. You can watch the recorded webinar at: https://go.carto.com/webinars/doorda-staycation-covid19

1. Analyzing the Rise of the
Staycation during COVID-19
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2. CARTO — Unlock the power of spatial analysis
Introductions
Alejandra Aranzadi
Data Partnerships at CARTO
Clifford McDowell
CEO & Founder of Doorda

3. CARTO — Unlock the power of spatial analysis
New CARTO Spatial Data Catalogue

4. CARTO — Unlock the power of spatial analysis
POLL 1
Absolutely, nothing will be the same
It will affect us until we have a vaccine
It will affect us somehow but we will continue travelling the
way we used to
Do you think COVID-19 will affect the way we travel and the
way we plan our holidays forever ?
No, it won’t really affect us at all

5. CARTO — Unlock the power of spatial analysis
Doorda - Trusted Data On Demand
We track 968 public data publishers and partner with third party suppliers
Uncover Harvest Process Serve
Extract
Cleanse
Match
Validate
Archive/Refresh
Query Extract
Connect API

6. CARTO — Unlock the power of spatial analysis
Why Doorda?
● Finding, acquiring and preparing relevant data
○ From about 1,000 public data publishers in the UK
● Validated against official sources with integrity checks
● Faster, where critical we provide daily refreshes
● Large data spectrum, from Property to Biz to Geo-Demographics
● Adaptive, Resilient Platform, Query, Integrate, Extract, you decide
● Superior Matching technology
● Data Ledgers, historical records with complete audit trail

7. CARTO — Unlock the power of spatial analysis
Doorda on CARTO
Package Content
Sociodemographics Information on people and benefit claimants
Household Spend Average amount spent on goods at OA by Decile
Household Income Average income before and after housing costs
Households Number of members, marital status etc
Crime Reports Over 50 Million individual crimes at postcode level
Occupations Occupation type
Real Estate Market Property prices and rental values at local level
Spatial Postcodes into OA, LSOA polygons
Health Mortality, Obesity, Smoking, COVID-19
Property Addresses, Property Prices, EPC inspections
Commercial Locations Occupant name, Hygiene Inspections, Gambling

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POLL 2
Travelling as far as possible
Staying at home
Travelling somewhere near in my own country
What are you planning for your holidays?
Absolutely no idea yet

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Staycation
Stay-Vacation
“A holiday spent in one's home country rather than abroad, or one
spent at home and involving day trips to local attractions.”

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Staycation on
the rise
13.68 million trips that could contribute to
UK staycation market
£8.246 billion is the worth of the UK
staycation market post COVID-19
+103% increase in UK travel searches
August 2020 predicted to be the busiest
month for staycation travel
* Staycation market report 2020

11. CARTO — Unlock the power of spatial analysis
Insights on Commercial
Locations
● Modelled data providing insights on:
○ Owner
○ Internals
○ Occupant
○ Parking Space
○ Hygiene ranking for food retailers locations
○ Gambling licence if applies
● Supplied at Property Address level

12. CARTO — Unlock the power of spatial analysis
Hygiene in
Staycation
Overall, schools, health facilities and
supermarkets have the best rating
scores.
Restaurants, some retailers and
takeaways and sandwich shops have
the worst rating scores.
Ranking by average rating score

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Insights on Health
● Modelled data providing insights on:
○ Propensity to Smoke
○ Obesity Levels
○ Life Expectancy
○ COVID Infection rate
○ Biological Age
● Supplied at OA level to allow for easy joining and comparison

14. Social Distancing measures are
more difficult to follow in
densely-populated areas.
Countryside areas or less
populated cities have lower rates.
Can we see other interesting
correlations?
CoVID-19
infection rate

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It’s time for a real world example!

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On the news - Bristol

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On the news - Northampton

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On the news - Cornwall

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POLL 3
Only on the business/professional aspects
I would use it in my day-to-day life if it were available
I would use it on specific/special occasions
How do you think data can help you in the future?
For, absolutely, nothing

20. Thanks for listening!
Any questions?
Request a demo at CARTO.COM
Clifford McDowell
CEO and Founder of Doorda // cmcdowell@doorda.com
Alejandra Aranzadi
Data Partnerships Manager // aaranzadi@carto.com