In this webinar, we focus on how to enhance POI datasets with Sentiment, Popularity, and Potentiality KPIs to improve Site Selection and Site Performance use cases. You can watch the recorded webinar at: https://go.carto.com/webinars/data-appeal-site-selection

1. Sentiment, Popularity & Potentiality: 3
Unique KPIs to add to your Site Selection
& Performance Strategies
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2. CARTO — Unlock the power of spatial analysis
Introductions
Alejandra Aranzadi
Data Partnerships Manager at
CARTO
Leonardo Piras
Chief of International Business
Development / CMO at The Data
Appeal Company

3. CARTO — Unlock the power of spatial analysis
Agenda
● About The Data Appeal Company
● Qualitative Data & Insights for smarter Location Intelligence
● 3 Key Insights: Sentiment, Popularity, Potentiality
● Demo
● Q&A

4. CARTO — Unlock the power of spatial analysis
POLL 1
Option 1 • Data Scientist/Data Analyst
Option 2 • Sales/Marketing
Option 3 • Strategy/Business Development
What option would describe best your actual role?

5. CARTO — Unlock the power of spatial analysis
Online word of mouth content, from
social posts to reviews, from pictures to
videos, impacts 91% of all our
purchasing decisions.

6. CARTO — Unlock the power of spatial analysis
About The Data Appeal Company
Our goal is democratizing and simplifying online data.
We use Artificial intelligence to create unique insights from the
combination of Location data, Customer Feedback and Market
information.
We crunch 5 million pieces of online content at every given hour, turning
complex, unstructured, multi-language information from more than 130
different sources into applicable insights.

7. CARTO — Unlock the power of spatial analysis
Places + Sentiment + Market Intelligence
25M

8. CARTO — Unlock the power of spatial analysis
4 Key Competitive Advantages

9. CARTO — Unlock the power of spatial analysis
3 Key Insights
1. Sentiment Score
Monitor consumer satisfaction with the Sentiment Score – in real time
and overtime. Available for individual Places and Locations.
2. Popularity Score
Easily see whether the “traffic” of Places matches the footfall &
popularity of any Location.
3. Potentiality Score
This index measures the investment potential of any location over
time.

10. CARTO — Unlock the power of spatial analysis
It’s Demo Time!

11. CARTO — Unlock the power of spatial analysis
POLL 2
Option 1 • Yes! Absolutely. I can clearly see how it could fit my
needs
Option 2 • It depends on the business need/decision, but I’d
like to learn more
Option 3 • Looks like “nice to have” data, not something I’d
consider immediately applicable
After this demo, do you think Places & Sentiment can leverage
business decisions ?

12. CARTO — Unlock the power of spatial analysis
Business Cases
These insights are inherently versatile and
can be applied to multiple industries and
business cases.
● Retail Site Selection
● Commercial Real Estate
● Investment Planning
● B2B Lead Qualification
● Territorial Footprint Expansion
● Competitive Market Intelligence
● Customer & Visitor Profiling
● Financial Alternative Data for
richer Smart Lending and Credit
Scoring

13. Thanks for listening!
Any questions?
Request a demo at CARTO.COM
Leonardo Piras
Chief of International Business Development / CMO at The
Data Appeal Company // leonardo.piras@datappeal.io
Alejandra Aranzadi
Data Partnerships Manager at CARTO // aaranzadi@cartodb.com