Retail and Real Estate professionals around the world are turning to human migration and location data to evolve their strategy and adapt to the new normal. You can watch the recorded webinar at: https://go.carto.com/webinars/unacast-human-migration-location-data

1. Using Location Data to adapt
to the New Normal
Follow @CARTO on Twitter

2. CARTO — Unlock the power of spatial analysis
Agenda
1. About the Data Observatory
2. Some industry context
3. About Unacast
a. Company
b. Unacast data sources/methodology
4. Top Use case/s to adapt to the new normal
5. Q&A

3. CARTO — Unlock the power of spatial analysis
Introductions
Alejandra Aranzadi
Data Partnerships Manager
at CARTO
Frode Bjerke
CTO at Unacast

4. Welcome to the
new Webinar
Series

5. CARTO — Unlock the power of spatial analysis
POLL 1
Very much
I know some stuff
Don’t know / neutral
How much of a data savvy are you?
Not much
Nothing at all

6. CARTO — Unlock the power of spatial analysis
“The global data monetization
market is projected to reach over
$370 billion by 2023, a compounded
annual growth rate of 35.4%.”
Allied Market Research

7. CARTO — Unlock the power of spatial analysis
Not only a marketplace, a data hub,
straight in your CARTO account and
ready to be analyzed.
About CARTO’s
Data
Observatory
Replace this image

8. CARTO — Unlock the power of spatial analysis
POLL 2
Yes!
Not yet but probably in the near future
Nope
Does your company use Location Data?

9. Welcome

10. Unacast is a location data & analytics company
WHO WE ARE
10
ESTABLISHED: 2015 FUNDED: Telia, Openocean, Whitestar Capital, Investinor. $35m raised so far
TRUSTED BY
FEATURED BY

11. CARTO — Unlock the power of spatial analysis
Meanwhile in
Manhattan

12. CARTO — Unlock the power of spatial analysis
Our Data
Mobility at specific
Locations / Areas
How many people went to
Whole Foods in Boulder,
CO in November?
How does traffic and vitality
to SoHo develop?
Relations between various
locations/areas-of-interest
Which other stores does
visitors to Whole Foods in
Boulder, CO frequent?
Where did the migration from
New York flock to?
Behavioural indicators
for population segments
How does brand preference
for Park Slope residents
change versus Williamsburg?
What is the income profile of
people currently migrating into
the Upper East Side?

13. CARTO — Unlock the power of spatial analysis
When to Use
When you have an
business decision where
human mobility is a factor
EXAMPLE:
Verify an area is seeing
continuous positive growth
whether in terms of
Migration, Vitality or
Commercial Performance
Measure the impact of
past investments to
perfect your formula and
debunk myths
EXAMPLE:
Did your new tenant mix at
one of your locations actually
increase the vitality of its
community?
To stay in the know of
developments in your
surroundings
EXAMPLE:
Know instead of assume the
rate of which people return
to their offices and at what
rate people will socialise
after work to recoup ALL
OF 2020.

14. CARTO — Unlock the power of spatial analysis
Our Datasets
by Topic
Altogether we today produce 50+
metrics describing different
phenomenon of how populations and
cities interact.
- Venue Package
- Traffic
- Trade Area
- Cross Visitation
- Return Rate
- Neighborhood Package
- Traffic
- Catchment Area
- Return Rate
- Migration Patterns
- Migration Status
- Migration Flow
- Migration Flux
- COVID-19
- Social Distancing Grade
- Retail Impact by Category
TalkToUs@Unacast.com

15. CARTO — Unlock the power of spatial analysis
This dataset allow you to get early
measures of Migration and
indications to its effect on the area.
Migration
Patterns Flow
Temporal Resolution: Monthly
Spatial Resolution: County & Census
Tract
Variables:
net_flow,
inflow,
outflow,
income_inflow,
area_income_median,
income_diff,
long_term_classification,
short_term_classification
TalkToUs@Unacast.com

16. CARTO — Unlock the power of spatial analysis
It’s time for a real world example!

17. CARTO — Unlock the power of spatial analysis
Understand the macro trends
of population migrations.
Bay Area in general saw
shrinking population
Bay Area 2020
Migration

18. CARTO — Unlock the power of spatial analysis
Understand the local
differences.
Identify the pockets within
San Francisco that are
experiencing positive
developments.
Bay Area 2020
Migration

19. Thanks for listening!
Any questions?
Request a demo at CARTO.COM
Frode Bjerke
CTO at Unacast // frode.bjerke@unacast.com
TalkToUs@Unacast.com
Alejandra Aranzadi
Data Partnerships Manager at CARTO // aaranzadi@carto.com