The document discusses how geographic information systems (GIS) and location analytics can drive business value across various industries. It provides examples of companies like Esri, Arby's, Ascena Retail Group, and Werner Enterprises that have used GIS solutions to improve site selection, optimize supply chains, and enhance marketing and decision making. The document advocates that location is fundamental to business and GIS allows organizations to gain new insights into their data by understanding geographic context.
Atlas CEO Ben Wright's presentation about Marketing Specific Sites at the International Economic Development Council's 2011 Marketing and Attraction Conference. Topics include commercial real estate, Geographic Information Systems (GIS).
Using Spatial Analysis to Drive Post-Pandemic Site Selection in RetailCARTO
In this webinar, we explore how geospatial data & analysis can help retailers better understand market dynamics and consolidate opportunities. You can watch the recorded webinar at: https://go.carto.com/webinars/retail-site-selection
Webinar: Beyond KPIs: The People And Process Drivers In Location Analytics G3 Communications
Location analytics is not just about visualizing Key Performance Indicators (KPIs) or linking charts to maps.
In fact, business analytics that focuses on people, processes and places can deliver almost 3x the ROI of IT-focused investments, according to Ventana Research.
Wendy's has extracted real business value from many areas of improvement, including: creating new ways for managers and analysts to work, delivering new information products, empowering people in their roles, and delivering new business insights.
New Challenges, New Data: The Power of Location Data in UtilitiesCARTO
In this webinar, our experts discuss how leading energy companies are turning to innovative new location data streams and new location platforms. Watch it now at: https://go.carto.com/power-location-data-utilities-recorded
Atlas CEO Ben Wright's presentation about Marketing Specific Sites at the International Economic Development Council's 2011 Marketing and Attraction Conference. Topics include commercial real estate, Geographic Information Systems (GIS).
Using Spatial Analysis to Drive Post-Pandemic Site Selection in RetailCARTO
In this webinar, we explore how geospatial data & analysis can help retailers better understand market dynamics and consolidate opportunities. You can watch the recorded webinar at: https://go.carto.com/webinars/retail-site-selection
Webinar: Beyond KPIs: The People And Process Drivers In Location Analytics G3 Communications
Location analytics is not just about visualizing Key Performance Indicators (KPIs) or linking charts to maps.
In fact, business analytics that focuses on people, processes and places can deliver almost 3x the ROI of IT-focused investments, according to Ventana Research.
Wendy's has extracted real business value from many areas of improvement, including: creating new ways for managers and analysts to work, delivering new information products, empowering people in their roles, and delivering new business insights.
New Challenges, New Data: The Power of Location Data in UtilitiesCARTO
In this webinar, our experts discuss how leading energy companies are turning to innovative new location data streams and new location platforms. Watch it now at: https://go.carto.com/power-location-data-utilities-recorded
Unlock Data driven Insights in Databricks Using Location IntelligencePrecisely
Today’s data-driven organizations are turning to Databricks for a cloud-based, open, unified platform for data and AI. Yet many companies struggle to unlock the value of the data they have in Databricks. To capitalize on the promise of capturing a competitive edge through increased efficiency and insight, data scientists are turning to location to make sense of massive volumes of business data.
Location provides a consistent and common thread to connect data across an organization. Using location, companies can organize and manage data in a way that moves them to contextualized knowledge, automation, and better decision-making at all levels.
During this on-demand webinar, you'll learn how Precisely clients are leveraging our advanced location intelligence and enrichment solutions to:
- Simplify the complexity of location data and transform it into valuable insights
- Enrich data with thousands of attributes for better, more accurate analytics, AI, and ML models
- Leverage the power of Databricks to integrate geospatial data into business processes for real-time answers
- Create more meaningful and timely customer interactions by streamlining customer-facing and operational tasks
Community Systems - How Site Selectors Use Geographic Information SystemsBen Wright
Community Systems CEO Ben Wright and Cushman & Wakefield's Keith Gendreau present How Site Selectors Use Geographic Information Systems to over 160 economic development professionals. Topics include: What percentage of many EDO’s projects come from relationships with Site Selectors? What information do EDO’s typically get asked for from Site Selectors?
What is going on in the world of Site Selection? What is changing? What is the specific process of site selection?
What information do site selectors really need from you, and what will they get on their own? When will they involve you in the process? What can you do to improve your website and GIS content to serve site selectors better?
Location analytics: A New Dimension for your ApplicationsEsri India
Presentation by Agendra Kumar, President, Esri India at India Geospatial Forum 2014, Hyderabad (5-7th Feb) on Location Analytics - A New Dimension for your Applications
Location Intelligence for All: Enabling Individuals to Use Spatial Analysis [...CARTO
In this webinar, we show how CARTO empowers individuals and organizations to solve spatial problems with the best data and analysis, making Location Intelligence available for everyone - from Developers in small startups, to Data Scientists in large enterprise. Watch it now at: https://go.carto.com/location-intelligence-enabling-individuals-use-spatial-analysis-recorded
Sentiment, Popularity & Potentiality: 3 Unique KPIs to add to your Site Selec...CARTO
In this webinar, we focus on how to enhance POI datasets with Sentiment, Popularity, and Potentiality KPIs to improve Site Selection and Site Performance use cases. You can watch the recorded webinar at: https://go.carto.com/webinars/data-appeal-site-selection
7 Reasons Why CPG Marketers Are Turning To Location AnalyticsCARTO
In this webinar, you will discover 7 reasons why CPG Marketers & Analysts are evolving their analytics by turning to location to drive category growth.
How retail analytics help monitor big box stores performanceCARTO
In this webinar, we show how Retail Analytics is helping stores identify best business practices through geospatial to strengthen performance.
Watch the recorded webinar at https://go.carto.com/webinars/retail-analytics-recorded
What Spatial Analytics Tells Us About the Future of the UK High StreetCARTO
In this panel webinar, we'll explore different types of spatial analysis and data and how they can be used across the industry with real-life examples. You can watch the recorded webinar at: https://go.carto.com/webinars/spatial-analytics-uk-retail
How to Use Geospatial Data to Identify CPG Demnd HotspotsCARTO
The combination of new location data streams and spatial data science techniques opens up a new array of opportunities for CPG data and marketing professionals seeking where to prioritize in terms of ramping up distribution and identifying POS (points of sale).
Understanding Retail Catchment Areas with Human Mobility DataCARTO
In this webinar in partnership with Databricks, you learn how to build more accurate catchment area analysis using human mobility location data. You can watch the recorded webinar at: https://go.carto.com/webinars/databricks-spatial-data-science
Understanding short term rental & tourism trends through geospatial data [CAR...CARTO
In this webinar, Transparent's and CARTO's teams discuss how leaders in Real Estate and Travel are leveraging Location Intelligence to drive investment analysis and geomarketing decisions.
Stepping up your Spatial Analysis with Mastercard Retail Location insights 3.0CARTO
In this webinar in partnership with Mastercard, you learn how the Mastercard Retail Location insights solution can help you get more granular insights. You can watch the recorded webinar at: https://go.carto.com/webinars/mastercard-spatial-analysis-recorded
Market analysis through Consumer Behavior Pattern InsightsCARTO
In this webinar in partnership with Safegraph, you learn how to use spatial analysis and leading POI data to drive superior market analysis workflows.
Watch the recorded webinar at: https://go.carto.com/webinars/safegraph-market-analysis-recorded
Can Kanye West Save Gap? Real-Time Consumer Social Media Segmentation On CARTOCARTO
In this webinar, we use Location Intelligence to learn how Kanye West’s collaboration with the retail giant Gap impacted their in-store customer base. You can watch the recorded webinar at: https://go.carto.com/webinars/spatialai-can-kanye-west-save-gap
Applying Spatial Analysis to Real Estate Decision-MakingCARTO
In this webinar you learn the role of spatial data and analysis in Real Estate decision-making, as well as seeing some use cases and how to put it into practice with CARTOframes. You can watch the recorded webinar at: https://go.carto.com/en/webinars/cartoframes-real-estate-recorded
Mapping for Advanced Business Analytics - ArcGIS Business AnalystEsri Ireland
The Esri Ireland 'Do One Thing Well' webinar series is back with episode #7 - Mapping for Advanced Business Analytics.
Whether you are new to ArcGIS Business Analyst or looking to expand your expertise, these slides will take you through the benefits and value of using Business Analytic Web & Desktop (Pro) tools & functionality.
You can view the accompanying tutorial on our YouTube channel here: https://bit.ly/2VAJQzR
Unlock Data driven Insights in Databricks Using Location IntelligencePrecisely
Today’s data-driven organizations are turning to Databricks for a cloud-based, open, unified platform for data and AI. Yet many companies struggle to unlock the value of the data they have in Databricks. To capitalize on the promise of capturing a competitive edge through increased efficiency and insight, data scientists are turning to location to make sense of massive volumes of business data.
Location provides a consistent and common thread to connect data across an organization. Using location, companies can organize and manage data in a way that moves them to contextualized knowledge, automation, and better decision-making at all levels.
During this on-demand webinar, you'll learn how Precisely clients are leveraging our advanced location intelligence and enrichment solutions to:
- Simplify the complexity of location data and transform it into valuable insights
- Enrich data with thousands of attributes for better, more accurate analytics, AI, and ML models
- Leverage the power of Databricks to integrate geospatial data into business processes for real-time answers
- Create more meaningful and timely customer interactions by streamlining customer-facing and operational tasks
Community Systems - How Site Selectors Use Geographic Information SystemsBen Wright
Community Systems CEO Ben Wright and Cushman & Wakefield's Keith Gendreau present How Site Selectors Use Geographic Information Systems to over 160 economic development professionals. Topics include: What percentage of many EDO’s projects come from relationships with Site Selectors? What information do EDO’s typically get asked for from Site Selectors?
What is going on in the world of Site Selection? What is changing? What is the specific process of site selection?
What information do site selectors really need from you, and what will they get on their own? When will they involve you in the process? What can you do to improve your website and GIS content to serve site selectors better?
Location analytics: A New Dimension for your ApplicationsEsri India
Presentation by Agendra Kumar, President, Esri India at India Geospatial Forum 2014, Hyderabad (5-7th Feb) on Location Analytics - A New Dimension for your Applications
Location Intelligence for All: Enabling Individuals to Use Spatial Analysis [...CARTO
In this webinar, we show how CARTO empowers individuals and organizations to solve spatial problems with the best data and analysis, making Location Intelligence available for everyone - from Developers in small startups, to Data Scientists in large enterprise. Watch it now at: https://go.carto.com/location-intelligence-enabling-individuals-use-spatial-analysis-recorded
Sentiment, Popularity & Potentiality: 3 Unique KPIs to add to your Site Selec...CARTO
In this webinar, we focus on how to enhance POI datasets with Sentiment, Popularity, and Potentiality KPIs to improve Site Selection and Site Performance use cases. You can watch the recorded webinar at: https://go.carto.com/webinars/data-appeal-site-selection
7 Reasons Why CPG Marketers Are Turning To Location AnalyticsCARTO
In this webinar, you will discover 7 reasons why CPG Marketers & Analysts are evolving their analytics by turning to location to drive category growth.
How retail analytics help monitor big box stores performanceCARTO
In this webinar, we show how Retail Analytics is helping stores identify best business practices through geospatial to strengthen performance.
Watch the recorded webinar at https://go.carto.com/webinars/retail-analytics-recorded
What Spatial Analytics Tells Us About the Future of the UK High StreetCARTO
In this panel webinar, we'll explore different types of spatial analysis and data and how they can be used across the industry with real-life examples. You can watch the recorded webinar at: https://go.carto.com/webinars/spatial-analytics-uk-retail
How to Use Geospatial Data to Identify CPG Demnd HotspotsCARTO
The combination of new location data streams and spatial data science techniques opens up a new array of opportunities for CPG data and marketing professionals seeking where to prioritize in terms of ramping up distribution and identifying POS (points of sale).
Understanding Retail Catchment Areas with Human Mobility DataCARTO
In this webinar in partnership with Databricks, you learn how to build more accurate catchment area analysis using human mobility location data. You can watch the recorded webinar at: https://go.carto.com/webinars/databricks-spatial-data-science
Understanding short term rental & tourism trends through geospatial data [CAR...CARTO
In this webinar, Transparent's and CARTO's teams discuss how leaders in Real Estate and Travel are leveraging Location Intelligence to drive investment analysis and geomarketing decisions.
Stepping up your Spatial Analysis with Mastercard Retail Location insights 3.0CARTO
In this webinar in partnership with Mastercard, you learn how the Mastercard Retail Location insights solution can help you get more granular insights. You can watch the recorded webinar at: https://go.carto.com/webinars/mastercard-spatial-analysis-recorded
Market analysis through Consumer Behavior Pattern InsightsCARTO
In this webinar in partnership with Safegraph, you learn how to use spatial analysis and leading POI data to drive superior market analysis workflows.
Watch the recorded webinar at: https://go.carto.com/webinars/safegraph-market-analysis-recorded
Can Kanye West Save Gap? Real-Time Consumer Social Media Segmentation On CARTOCARTO
In this webinar, we use Location Intelligence to learn how Kanye West’s collaboration with the retail giant Gap impacted their in-store customer base. You can watch the recorded webinar at: https://go.carto.com/webinars/spatialai-can-kanye-west-save-gap
Applying Spatial Analysis to Real Estate Decision-MakingCARTO
In this webinar you learn the role of spatial data and analysis in Real Estate decision-making, as well as seeing some use cases and how to put it into practice with CARTOframes. You can watch the recorded webinar at: https://go.carto.com/en/webinars/cartoframes-real-estate-recorded
Mapping for Advanced Business Analytics - ArcGIS Business AnalystEsri Ireland
The Esri Ireland 'Do One Thing Well' webinar series is back with episode #7 - Mapping for Advanced Business Analytics.
Whether you are new to ArcGIS Business Analyst or looking to expand your expertise, these slides will take you through the benefits and value of using Business Analytic Web & Desktop (Pro) tools & functionality.
You can view the accompanying tutorial on our YouTube channel here: https://bit.ly/2VAJQzR
More and more companies are leveraging geolocation for business. The outcome? Improved productivity and better results!
Learn more about geolocation and how it can fit into your own business strategy? Check out our Geolocation for Business slideShare to learn more.
Thousands of organizations in both the public and private sectors have incorporated geographic information system (GIS) technology into their daily operations. As the ten case studies in this e-book illustrate, the uses for this technology continue to evolve at a rapid rate.
Location Intelligence - The where factorThomas Lejars
Taking the location context into account when analyzing business data allows for revealing spatial relationships, trends, dependencies, and patterns that would have been undetectable in a traditional enterprise applications or BI. Location is a central factor in business. Almost all business data have a location; a customer’s address, a store’s location, the competitor stores, a sales territory, a delivery route or an administrative boundary etc. Location awareness has a high importance for performance management.
INIA- CISA: Análisis de las amenazas en la fauna silvestreEsri
El Centro de Investigación en Sanidad Animal del Instituto Nacional de Investigación y Tecnología Agraria y Alimentaria utiliza la tecnología SIG para una mejor comprensión de las amenazas a las especies silvestres y su asociación con las actividades humanas
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Welocme to ViralQR, your best QR code generator.ViralQR
Welcome to ViralQR, your best QR code generator available on the market!
At ViralQR, we design static and dynamic QR codes. Our mission is to make business operations easier and customer engagement more powerful through the use of QR technology. Be it a small-scale business or a huge enterprise, our easy-to-use platform provides multiple choices that can be tailored according to your company's branding and marketing strategies.
Our Vision
We are here to make the process of creating QR codes easy and smooth, thus enhancing customer interaction and making business more fluid. We very strongly believe in the ability of QR codes to change the world for businesses in their interaction with customers and are set on making that technology accessible and usable far and wide.
Our Achievements
Ever since its inception, we have successfully served many clients by offering QR codes in their marketing, service delivery, and collection of feedback across various industries. Our platform has been recognized for its ease of use and amazing features, which helped a business to make QR codes.
Our Services
At ViralQR, here is a comprehensive suite of services that caters to your very needs:
Static QR Codes: Create free static QR codes. These QR codes are able to store significant information such as URLs, vCards, plain text, emails and SMS, Wi-Fi credentials, and Bitcoin addresses.
Dynamic QR codes: These also have all the advanced features but are subscription-based. They can directly link to PDF files, images, micro-landing pages, social accounts, review forms, business pages, and applications. In addition, they can be branded with CTAs, frames, patterns, colors, and logos to enhance your branding.
Pricing and Packages
Additionally, there is a 14-day free offer to ViralQR, which is an exceptional opportunity for new users to take a feel of this platform. One can easily subscribe from there and experience the full dynamic of using QR codes. The subscription plans are not only meant for business; they are priced very flexibly so that literally every business could afford to benefit from our service.
Why choose us?
ViralQR will provide services for marketing, advertising, catering, retail, and the like. The QR codes can be posted on fliers, packaging, merchandise, and banners, as well as to substitute for cash and cards in a restaurant or coffee shop. With QR codes integrated into your business, improve customer engagement and streamline operations.
Comprehensive Analytics
Subscribers of ViralQR receive detailed analytics and tracking tools in light of having a view of the core values of QR code performance. Our analytics dashboard shows aggregate views and unique views, as well as detailed information about each impression, including time, device, browser, and estimated location by city and country.
So, thank you for choosing ViralQR; we have an offer of nothing but the best in terms of QR code services to meet business diversity!
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
2. Dear Colleagues:
Place matters. It fundamentally influences and connects our ways of doing
business. In this brochure, you will learn about the important contribution the
Esri®
platform is making in every aspect of business, from maximizing return on
investment and improving profitability to supporting more analytical decision
making anywhere, on any device.
Esri works with hundreds of partners worldwide to bring you the most advanced
solutions to address your business needs, maximize your opportunities, and fulfill
your potential. With the ArcGIS®
system, businesses go from being average to
excellent, from being islands of individual analysis to a collaborative enterprise that
maximizes its information and the expertise of all its employees. The possibilities are
truly endless.
We trust this information will help you see how GIS and location analytics could
make a difference in your organization, and we look forward to hearing about
your success.
Warm regards,
The Esri Business Team
3. Location is fundamental to all aspects of business, from
deciding where to locate a new store to optimizing a supply
chain or creating more engaged marketing campaigns
that resonate with your best customers. Business has used
geographic information systems for decades to analyze,
visualize, and understand location information and make
more informed business decisions. Now, organizations can
use the Esri Location Analytics solution to add new insight
by unlocking the geographic context of their business
systems including customer relationship management,
business intelligence, and office productivity tools.
Why Location?
Location matters, and not just because of the mass
adoption of smartphones, location-aware applications,
or the explosion of location-based big data. Location
matters because it ties many business units together and
makes it possible to solve problems that had no solutions
before. It enables us to ask new questions and gain insight
and understanding by looking at traditional data such as
Understanding geography and using location information are among humanity’s
most ancient arts. Today, location analytics is the intersection of business analytics
and information technology. Maps help people make better decisions by providing
compelling insight and understanding. Whether in a single department or across an
entire organization, location analytics and GIS offer boundless possibilities.
sales, costs, profit drivers, and customer characteristics
or desires in new ways. Location comes embedded with
many of the new types of information that are core to
twenty-first century businesses—social media, check-ins,
mobile searches, online shares, and more. Every offer and
marketing contact has a location, too. It’s time the fog lifted
and you saw your business opportunities with clarity.
Retail Performance
Want to know where and why stock is turning over quickly
and might lead to out-of-stock events? Just add location.
Want a better reading of your competitive climate? Just
add location. Using GIS and location analytics lets retailers
explore, model, evaluate, investigate, and understand the
localized market. It keeps stock at the right level so you
don’t sell short or discount value and drive profits down.
“Every single new twenty-first century data
source contains location.”
Simon Thompson
Director, Esri Commercial Industry
4. Brand Distinction
The ArcGIS platform enables more in-depth analysis, assessment, and understanding of the most suitable store locations
based on market potential so you can optimize your store network and maximize sales from every outlet. This is a key
element in the successful development, evolution, and growth of a business’s brand and store footprint.
Arby’s Restaurant Group, Inc.
Arby’s Restaurant Group, Inc., the second-largest quick-
service sandwich chain in the United States, uses geospatial
technology and data from Esri to guide business decisions.
The restaurant chain uses Esri Business Analyst, which
merges Esri’s vast demographic and business data with
detailed maps and allows organizations like Arby’s to perform
spatial analysis. Using the solution, Arby’s can now update the
locations of its restaurants and business development activity
on designated market area (DMA) maps, which describe the
activity taking place in individual markets.
Since Business Analyst can be easily deployed across the
enterprise as a web-based solution, on desktops, and even
from the iPhone®
and iPad®
, Arby’s can make these maps
accessible to its staff. Development teams working in the
field are able to quickly access the maps and easily discover
the information they need through Arby’s intranet.
Using one platform instead of several different solutions,
as Arby’s has done in the past, helps the company better
manage and analyze business data. With an enterprise
system, Arby’s can scale to meet the changing business
landscape with tools that make it competitive in
the marketplace.
Ascena Retail Group, Inc.
Ascena Retail Group, Inc., is a leading specialty retailer of
apparel for both women and tween girls in the United States,
Canada, and Puerto Rico. Ascena’s dressbarn, maurices,
and Justice brands are focused on meeting the needs and
preferences of three distinct audiences. Ascena integrated
Esri GIS analysis tools, demographic data, and map
visualization services into its business processes to better
analyze, manage, and view information about retail sites.
Ascena Retail Group’s character and success express
the same values that its founder, Roslyn Jaffe, and her
husband defined in the 1960s—quality, style, value, and
customer service. In a world where society and its priorities
continually change, GIS is a powerful tool to help Ascena
respond to these evolutionary trends.
The adoption of Esri Business Analyst™
technology and
demographic data helps Ascena follow a customer-centric
approach for store development and market planning. It
enables the company to identify key market segments and
store profiles, ensuring that each store achieves maximum
market potential. Ascena uses GIS to quickly assess the
suitability of sites, streamlining the development process
and reducing the cost and time needed to bring projects
to completion.
“Esri Business Analyst has saved our GIS analyst countless
hours and has had a positive impact on the Business
Development department.”
Dave Conklin
Senior Vice President
Business Development, Arby’s
5. S Group
S Group is the largest retailer in Finland, with business
sectors that include grocery stores, service stations, utility
goods, hotels, restaurants, tourism, car dealerships, and
agricultural trade stores. The corporation has more than
1,600 locations throughout its home country, the Baltic
countries, and Russia.
S Group’s development and support organization, SOK
Corporation, has adopted Esri ArcGIS and Business Analyst
to automate profiling reports for each of its 1,600 business
locations. These reports are generated automatically by
combining reports from IBM®
Cognos with the store’s area
of influence, then analyzed using the ArcGIS system. SOK
can assess the area of influence of any business location;
forecast annual sales volumes; and improve network
planning, including both opening and closing stores.
ArcGIS also helps SOK’s marketing division understand its
customer base and better target its distribution of catalogs.
A More Profitable Supply Chain
Today’s supply chains are truly global and interconnected. A typhoon in Asia can impact your business in Europe while
North American demands drive your global manufacturing performance. GIS, location analysis, and data integration
services enable you to improve supply chain visibility, reduce risk, and better balance production to demand.
Werner Enterprises
GIS technology from Esri helps Werner Enterprises keep
track of its fleet of more than 9,000 trucks. Using ArcGIS
and a tractor tracking device traditionally used by long-
haul trucking companies, Werner can now bill mileage to
customers more accurately and route its fleet more efficiently.
Werner implemented Esri ArcGIS for Server, which
integrates geographic location into business data to
better manage information. Werner uses the software
to keep track of its very large fleet and outfits its trucks
with transmitters that provide two-way text and data
communications between the vehicles and Werner’s
headquarters in Omaha, Nebraska.
Today, data is readily available by clicking a truck icon on
the map to quickly access information, including where
the truck is heading, the driver’s name and the hours of
road time, and what type of freight is being carried. This is
crucial for scheduling trucks and drivers. It is also important
for ensuring that drivers are not given too many drive
hours, trucks are on time for scheduled maintenance, and
routes are optimized. Consolidating all aspects of on-road
operations into the visual and intuitive GIS environment has
significantly streamlined Werner’s workflows.
“When we better target each customer group, we have more
satisfied member-owners and achieve clear savings and more sales.”
Vesa Honkonen
GIS Manager, S Group
SOK’s Internet map application makes it easy for staff to discover and
analyze information for its best stores.
“By knowing exactly where our assets are at a given time and
comparing that to the origins and destinations of loads we have
in our pipeline, we can better allocate our resources and truly
understand the costs of doing business.”
Scott Andersen
Manager of Logistics Analysis and GIS, Werner Enterprises
6. Better Business Analytics through Location
Expanding any business requires long-term planning and often significant capital expenditure. Minimize costly mistakes and
maximize the performance of your store with more accurate site selection and market planning.
Petco
Petco is a leading national pet specialty retailer, with more
than 1,200 Petco and Unleashed by Petco store
locations nationwide.
Petco staff members began using an Esri GIS-based site
selection solution to mitigate the risks associated with
expanding its network of stores. As the number of stores
has grown, so have the risks of selecting inappropriate or
marginal locations or new stores that have the potential
to cannibalize the sales of existing stores. Petco sought
to improve its ability to assess both the sales potential for
new locations and any risks. Investing in the Esri solution
provided scientific analysis that gave Petco leaders more
confidence in their decisions.
Carrefour Group
With a presence in 33 countries, more
than 475,000 employees, and a turnover of €107 billion,
Carrefour Group is a world leader in distribution and retail
through more than 15,000 company-operated or franchised
stores. It currently runs four main grocery store formats:
hypermarkets, supermarkets, hard-discount stores, and
convenience stores.
With Esri partner Galigeo’s assistance, Carrefour has
implemented a worldwide platform for geomarketing
using the Esri ArcGIS platform together with Galigeo’s
location intelligence software. The combined solution joins
key business data with spatial location to improve store
performance that’s driven by better marketing decisions.
The application is used by staff throughout the world,
covering every store operated by the group. Staff members
use the solution to guide expansion and development
strategy; optimize direct-marketing actions, including
distribution of weekly circulars; monitor store performance;
and better understand the sales territory.
“With the Esri solution, we have successfully avoided the downside
risk associated with several locations, which more than pays for
the investment.”
Shawn Hanna
Director of Financial Analysis, Petco
“Carrefour Group selected Galigeo because of its ease of
implementation and its ability to meet technical requirements of
Carrefour’s data centers.”
Francis Rivière
Carrefour Group
esri.com/business
7. Planet Fitness
Founded in 1992 in Dover, New
Hampshire, Planet Fitness is the fastest-growing gym
franchise in the United States. Nationally, Planet Fitness
has opened more than 600 locations, including 100 in 2012
alone. With this rapid growth, the company was added to
Inc. magazine’s Top 500 list. Franchise Planet Fitness of
Maryland has mirrored this tremendous success by opening
20 locations already in the first quarter of 2013.
In partnership with MacKenzie Retail and Datastory
Consulting, Planet Fitness of Maryland staff use the ArcGIS
platform to analyze the location and makeup of the current
membership. Gym members’ addresses are color-coded
based on club affiliation, and the patterns that emerge give
insight into when and where to grow to meet demand and
market opportunity. Using this information, Planet Fitness
of Maryland can serve its existing members better and find
the right locations based on projected membership.
Grow Strategically
Finding good real estate can be daunting, and mistakes are costly. The process requires interaction, collaboration, and
communication across many different departments, clients groups, and domain experts. Using GIS and location analytics,
real estate companies can best apply their experience, instinct, and intuition with quantified analysis and validated
performance predictions. This reduces development costs and risks while streamlining and improving the site selection
process so the entire real estate team makes more educated decisions, faster.
“The maps help a lot of our franchisees calibrate their intuition
about each specific market. They confirm what’s working and where.
And sometimes, they discover opportunities that would have been
missed if they hadn’t seen all the data on the same page.”
Brian Kunkel
Director of Real Estate, Planet Fitness Corporate