In this webinar in partnership with Focal Point, you learn about the future of Indoor Mapping & the role that next-generation GPS technology can play in a range of indoor use cases. You can watch the recorded webinar at: https://go.carto.com/webinars/focalpoint-indoor-mapping

1. Indoor Mapping:
Why Precision Matters
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2. CARTO — Unlock the power of spatial analysis
Introductions
Florence Broderick
VP Marketing
at CARTO
Ramsey Faragher
Founder & CEO
of Focal Point Positioning

3. CARTO — Unlock the power of spatial analysis
Meet FocalPoint
Founded in 2015, Series A funded
Team from Universities of Cambridge, Oxford,
Imperial, UCL, and from ESA, CSR
5 granted patents, 9 patent families in progress
Award-winning new technologies focussed
around GNSS and inertial sensors, solving
previously ‘impossible’ positioning problems
focalpointpositioning.com

4. CARTO — Unlock the power of spatial analysis
Our mission:
To improve the quality and
accuracy of location data on
smartphones, wearables and
devices, especially in urban areas

5. CARTO — Unlock the power of spatial analysis
Consumer
expectations
are changing...

6. CARTO — Unlock the power of spatial analysis
Precision has
never mattered
more...

7. CARTO — Unlock the power of spatial analysis
Measuring
mobility
matters
more than
ever...

8. CARTO — Unlock the power of spatial analysis
POLL 1
Yes, back to my normal routine
No, I’m an online shopping convert
Not sure
Once lockdown restrictions have been lifted, and it's safe to do
so, will you be hitting the shops?

9. CARTO — Unlock the power of spatial analysis
Ubiquitous
indoor/
outdoor gives
richer context

10. CARTO — Unlock the power of spatial analysis
Visualizing
data helps to
understand
the relevance
of precision

11. CARTO — Unlock the power of spatial analysis
Exploring 3D
provides a
deeper level
of insight

12. CARTO — Unlock the power of spatial analysis
Which industries have
most to gain?

13. CARTO — Unlock the power of spatial analysis
Which industries have most to gain from
investing in indoor analytics?
POLL 2
Retail
Transportation
Entertainment
Hospitality
Healthcare

14. CARTO — Unlock the power of spatial analysis
● How should we price retail units using
foot traffic data?
● Where should we place outdoor
advertising within my mall?
● How should we adapt our opening hours
according to foot traffic?
● How should we change layouts to drive
more traffic to food courts?
● Where should we push promotions to lift
campaign ROI?
Retail

15. CARTO — Unlock the power of spatial analysis
Industry
● How can I keep my workers safe across
complex facilities?
● What are the right paths and processes
to automate?
● Where have visitors been, who have
they met?
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POLL 3
Radio based (WiFi/RFID/BLE/UWB)
Light based (LiFi, IR, cctv, cameras)
Acoustic based (ultrasound)
Inertial based
A fusion of different types
What type of indoor positioning system do you currently use?

17. CARTO — Unlock the power of spatial analysis
Key Business Outcomes
16%
increase in food
court visits
29%
increase in app offer
redemptions
6%
reduction in cleaning
costs
3%
decrease in H&S
breaches
7%
increase in length of
stay in mall
3%
reduction in utility costs due
to optimized opening hours

18. CARTO — Unlock the power of spatial analysis
Let’s see a demo….

19. Thanks for listening!
Any questions?
Request a demo at CARTO.COM
Ramsey Faragher
CEO & Founder of FocalPoint Positioning // ramsey@fppnt.com
Florence Broderick
VP Marketing at CARTO // flo@carto.com