In this webinar, our experts discuss how leading energy companies are turning to innovative new location data streams and new location platforms. Watch it now at: https://go.carto.com/power-location-data-utilities-recorded

1. New Challenges, New Data:
The Power of Location Data
in Utilities
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2. CARTO — Turn Location Data into Business Outcomes
Introductions
Virginia Diego
Product Marketing Manager
Ben Terrett
Customer Success Manager

3. Multi-billion dollar industries are being
built on location data
80%Of all data collected has a
location element on it
10%Is actually used to Power
Business Decisions

4. CARTO — Turn Location Data into Business Outcomes
..and Utilities
players are
most likely to
use spatial
analysis:
PLANNED USE OF GEOSPATIAL CAPABILITIES BY INDUSTRY, 2017

5. CARTO — Turn Location Data into Business Outcomes
Sales & Service
Territory
Management
Customer
Segmentation &
Coverage Analysis
Supply &
Demand Analysis
Utilities players find value in location
data in multiple use cases
Incident
Prediction
EV Infrastructure
Rollout

6. EV Infrastructure Rollout

7. CARTO — Turn Location Data into Business Outcomes
Pain points?
● “I need to know if my grid is strong enough in
areas where people are more likely to buy EVs”
● “We don’t have access to data on the type of
people who buy EVs.”
● “Our customers don’t just want to use only one
brand’s EV charging points.”
● “Occupancy at our existing charging points isn’t
high enough.”
● “Rolling out EV charging infrastructure is
expensive and we to maximize ROI.”

8. CARTO — Turn Location Data into Business Outcomes
Who buys an EV?
● Environmentally conscious
● Technology / car driven
● Frugal travelers
● 93% men
● 70% have at least a four-year degree
Sources: Reliable Plant, CarMax

9. CARTO — Turn Location Data into Business Outcomes
How can LI help with EV Infra Rollout?
● Identify where people who are more likely
to buy an EV live and work
● Visualize existing and competitor charging
points
● Use spatial models with more location
data streams to prioritize rollout

10. CARTO — Turn Location Data into Business Outcomes
Key outcomes
for Utilities
provider:
➔ Improved delivery of energy positive districts
in cities
➔ Street-level insights on citizen mobility
preferences
➔ Reduced risk of underused charging points
➔ Increased profitability of charging
infrastructure

11. Churn Reduction

12. CARTO — Turn Location Data into Business Outcomes
Pain points?
● “Annual churn rates are at around 15% in the
domestic utilities industry.”
● “Customer preferences and expectations are
shifting due to next-generation providers of
other services.”
● “New competitors, with new business models.”
● “Smartification of utilities services increasing
options for customers.”

13. CARTO — Turn Location Data into Business Outcomes
Churn is often inherently spatial:

14. CARTO — Turn Location Data into Business Outcomes
LI allows marketers in
Utilities to:
Geocode your CRM data, turning
customer addresses into points on a map.
Visualize patterns to see how spatial data
affects churn propensity.
1.
2.
3.
4.
Identify clusters of customers who are
likely to churn with added spatial context.
Action spatial insights by geo-targeting marketing
campaigns and customer visits to prevent churn.

15. CARTO — Turn Location Data into Business Outcomes
Churn Reduction
Business Outcomes:
➔ Increased client satisfaction rate
➔ Higher conversion in targeted campaigns
➔ Reduced risk of churn
Challenges:
● Growing market share against competitors
● Powering geomarketing strategies and
identifying high value client segments
● Optimizing customer service centres
coverage (new openings or consolidation)

16. CARTO — Turn Location Data into Business Outcomes
It’s time for a real world example!

17. Thanks for listening!
Any questions?
Request a demo at CARTO.COM
Ben Terrett
Customer Success Manager // bterrett@carto.com
Virginia Diego
Product Marketing Manager // vdiego@carto.com