Social communication refers to the sharing of information, ideas, and personal viewpoints between individuals. It can be formal in organizational settings where people discuss work-related topics, or informal where people freely share views on any subject of interest. The advantages of social communication include enjoying conversation, sharing viewpoints, learning new things, and getting fresh information by reaching a wide audience. However, disadvantages include possible debates, leakage of personal information, fraud, confusion of viewpoints, and reputation damage. Social media platforms that enable social communication include meetings, social networks, email, phone, blogs, group discussions, and get-togethers.

1. Social Communication
Prepared by :-
Jatin Garg
B.PLAN (2011-15)
Amity University, Uttar Pradesh
Amity School Of Architecture & Planning

2. Overview
• Introduction
• Types
• Advantages
• Disadvantages
• Media

3. Introduction
• Social communication refers to the way information, ideas &
personal viewpoints are shared between two or more
individuals.
• It is defined as the field of study that primarily explores the
ways through which information can be perceived, transmitted
and understood, and the impact those ways will have on a
society.

4. Types
Social communication is of two types :-
• Formal social communication:
– Plans or ideas are conveyed in an organization/firm or institution.
– Here people talk about same subject as a part of their
profession.
• Informal social communication:
– People pour their views about any subject which they might like
or be interested in share their views about.
– Here people enjoy their participation and are not forced to
communicate with others.

5. Advantages
• Enjoying the conversation
itself.
• Sharing one's viewpoints &
information.
• Learning new things
• Getting fresh information
• Targets a wide audience

6. Disadvantages
• May lead to debate.
• Leakage of personal
information
• Opens up the possibility to
commit fraud or crime.
• May confuse a person or
change personal viewpoint.
• Damage of reputation

7. Media
Social communication basically takes place by means of social
media in the form of :-
• Meeting
• Social Networking
• Email and Phone
• Blogging
• Group Discussion
• Get Together

8. Thank You !
Any Query ?