Group project on using social media for societal betterment. Members include Shazia Najeeb, Sehrish Khalid, Tayyaba Bibi and Nosheen Sarwar under supervision of Madam Mehmoona Ahsan. The document outlines objectives of encouraging positive social media use and spreading awareness. It discusses what social media is, includes, its history and role in Pakistan. Some topics covered are social media usage rates, popularity, power for education, awareness, business, tourism, values and addressing social issues. The conclusion emphasizes the benefits of positive social media use.

2. Group members:
1.Shazia najeeb
2.Sehrish khalid
3.Tayyaba bibi
4.Nosheen sarwar
Supervision
Madam mehmoona ahsan

3. Use of social media for betterment
of society

4. 1. Objectives of campaign
2. What is Social media?
3. Social media includes
4. History of social media
5. Role of social media in Pakistan
6. survey
7. Social media usage rate in Pakistan and other countries
8. Popularity causes of social media
9. The power of social media (video)
10.Use of Social media for betterment of society
11.conclusion
Content

5. Objectives :
•To encourage students for the positive use of social media
•Motivating students for spreading the message of positive use
of social media to their friends and fellows

6. What is social media?
Social media is combination of two words:
•Social : refers to interacting with other people by sharing
information with them and receiving information from them.
•Media: refers to an instrument of communication, like the
internet (while TV, radio and newspapers are examples of
more traditional forms of media)
•Social media are web-based communication tools that enable
people to interact with each other by both sharing and
consuming information

7.  not limited to: Twitter, Face book, MySpace, YouTube,
Instagram, Instant Messaging, texting, and postings on
video or picture-sharing sites and elsewhere on the
Internet.
What social media includes?

8. blogs, personal websites, RSS feeds, postings on wikis and
other interactive sites

9. History of social media:
- 1978. Bulletin Board Systems.
- 1979. News groups.
-1989. World Wide Web Introduced.
-1994. First Blog Created Links.net.
- 1997. Google.com was the first modern social network. It
allowed users to create a profile and to become friends with
other users.
-1999. Blog Platform, Blogger, launched.
- 2002. Friendster launched. Friendster is still a very active
social network, with over 90 million registered users and 60+
million unique visitors each month.

10. -2003. LinkedIn launched - the first mainstream social network devoted to business.
-2004. Face book launched.
-2006. Twitter launched.
-2007. Mobile Apps Revolutionize Communication.
-2011. Social Media Becomes Social Business

11. Role of social media in Pakistan
According to NOREF (Norwegian peace building resource
centre) Report (2012) It identifies five ways in which Pakistan’s
social media act as communication tools:
1. break or give greater attention to stories ignored by
traditional media.
2. play a mobilization role by disseminating information
about protests and other social campaigns.
3. promote humanitarian efforts by co-coordinating and
advertising initiatives
4. serve as advocates for social causes
5. stimulate communication between politicians and their
constituents

12. Survey:

13. Social media usage rate in Pakistan and other
countries:

16. Popularity causes of social media :
1. Free:
2. Internet facility is available on every device
3.Easy to use:

18. 1.Providing a lot of Information
2. Because of the great amount of identity-relevant information, its
makes it easier to destroy someone's reputation on these social
networking websites.
Over-Sharing & Loss of Privacy

19. Health issues
• Their excessive time spent on these sites has an effect on their
health as well because they are not getting enough physical
activity due to their addiction on these sites.
• They don't eat proper meals and don't get proper rest.

20. Reduction in real life contact
Student’s ability to communicate face to face has also been
affected.
• Forget how to communicate with each other in person.
• They are not able to collaborate in discussions and this
reduces their communication skills

29. The power of social media:

30. Use of social media for betterment of
society:
1.Education and learning:
Advantage: to encourage interaction between students
•Video presentation platforms

31. •Host live lectures
• Hash tags

35. Gathering and Sharing Information
•sharing information about ourselves or things we find
interesting
•educational institutions use social media to highlight their
experts
•tweeting and posting news releases to Face book
•Showcasing Student and Faculty Work
•Emergency Notification

36. Awareness about human rights
Human rights include:
•Peace, Justice, Equality, Freedom, Dignity, Trust.

37. Why it is important to create awareness of human rights?
•Human rights help us build the kind of society that we want to
live in.
•human right promote
justice
•human rights are
important because
every life deserves to
be well lived.
•Human right day-Dec 10

38. Role of social media in promoting human rights:
•Social media acts like a big antenna broadcasting information
across the globe
•Social media gives voice to those that may be unable to speak
•Social media like face book, twitter, YouTube etc play important
role for this purpose.
•Social media posts can go viral and reach millions of people.
•Social media allows us too quickly and easily share imagery.
Social media allows us to quickly and easily share video.

39. Create a sense of responsibility
Sense of responsibility is a mental state.
•When we feel we own something, we feel responsible for
protecting it and defending our rights.
•When we protect our possessions, we tend to make
improvements, control or limit access by others.
•When we feel responsible for a target, we invest ourselves into
it through energy, time and concern.
• 3 ways
1.Religious point of view
2.Emotionally
3.Logically

40. Discuss problems online and try to solve them:
Problems may be
•Social
•Educational
•Health
•Technology related problems etc

41. Condemn hatred material
•Hate material includes speech, written , pictures etc. hate
material, which attacks a person or group on the basis of attributes
such as gender, ethnic origin, religion, race, disability, or sexual
orientation.
Examples:
1. In 2016, Hatred material
published in two different
textbooks against baloch
people and minorities.
People condemned it on
all media including social
media.

42. 3. The videos of an American pastor arrangement to burn
Copies of the Quran in 2010 and the anti-Islam clip
“Innocence of Muslims”. These videos have triggered a global
recruitment of Muslims protests on social media platforms.

43. Political awareness
With the growth of social media being used for different
platforms, it wasn’t long before it was used for political campaigns.
Using social media to promote a candidate is one of the ways to
attract another audience, more specifically a younger audience.
Using social media can allow the candidates campaign managers
or whomever to post something to do with their candidate, to
inform voters in a different way. It doesn’t have to be through the
television or in a flyer.
Potential voters will see the posts, or tweets, or ads and then may
learn more about this person.

44. They can also find out specific information regarding this candidate much easy
than perhaps watching a long speech to find out basic information, especially since
a twitter will be easier to stay up to date with and be more likely to receive more
traffic than the candidates actual website

45. Promote democracy:
“Government of the people, by the people, for the people”
Importance of democracy:
•Guarantee of basic Human Rights
•Separation of Powers between the institutions of the state:
Government [Executive Power]
Parliament [Legislative Power] und
Courts of Law [Judicative Power]
•Freedom of opinion, speech, press and mass media

46. •Religious liberty
•General and equal right to vote (one person, one vote)
•Good Governance (focus on public interest and absence of
corruption)
•International democracy day-15 sep

47. Advertise your own business:
Social media is an inexpensive way to promote your website and to
keep new and existing customers chatting about your business.
•using some of the most popular social networking sites
face book- Set up a business page on Face book and post
special offers
Twitter
Use Twitter to tweet interesting or unusual facts about
your business or products and provide a link to that
product page on your site

48. •Create a YouTube channel for your online business, regularly
add fun and useful videos, and then encourage customers to
view and share your videos with others.
Create a LinkedIn profile and add links to your website:
Update your profile with new links, product reviews, books or
articles that you are reading, or other information so that this
information appears to all the people in your network.

49. Promote tourism:
Pakistan is blessed with beautiful landscapes and has a lot to offer
for the tourists. But from the past two decades, we lost this tourism
industry due to the war on terror, and so many beautiful places and
buildings have been destroyed.

50. Benefits of promoting
tourism:
•Sustainable
income
•Improved local
services
•Cultural
empowerment
and cultural
exchange

51. Promote Islamic values:
Social media presents a huge
opportunity for us to reach out
to people who may not know
about Islam or Muslims.
Social media increases
learning opportunities in
Muslim world. They can take
lectures given by Islamic
scholars online and also
contact with them through
social media.

52. On YouTube, for instance, you can pay attention to a lecture in
any speech you want, every time you want.
In the history, seeking information about Islam was generally
controlled to the Masajids, instructive institutions, and knowledge
from imams

53. War against social evil:
•Social evils refer to harmful things that are practiced by people
causing harm to society.
•Social evils includes
 Child labour
 Corruption
Adulteration
Drugs
Women inequality and dowry system
 Injustice and lawlessness
Bribery
 unemployment
Poverty
 Smuggling

54. Reason:
•the absence or weak adherence of rules
and regulations.
•To control social evils, punishment is
considered as one of the most effective
ways.
•Through the social media you can
change the minds of people and
condemn against these evils.

56. Promote talent:
Use social media as a tool for promote talent
•Make a short video and share it to different social
sites like
•Face book
•YouTube
•Watsapp
•Instagram And different other sites

57. Examples:
•Two Pakistani sisters name Saania and Muqqadas got
fame due to social media video

58. •Fruit seller Tahir zaman

59. Awareness about obsolete customs and
traditions

60. Role of social media
 change people’s behaviors and thoughts through social media
 spread Quranic verses
 involve people who belong to those areas where these customs
and traditions are practicing
 involve ulma karam

61. Role of social media in social welfare
When natural disaster strikes and causes devastating
destruction, social media is the ideal vehicle to deliver
messages asking for support.
Hash tags are created to help Internet users locate related
stories and show their support for those affected by the
disaster.
This helps stories that begin locally to gain national or global
attention.

62. Conclusion
Although there are many disadvantages of negative use
of social media, but its positive use is beneficial for
citizens and society.