The document discusses the rise of social commerce, including commerce on Facebook and through mobile devices. It notes that Booz & Co estimates the social commerce market will reach $30 billion by 2015. Examples are given of brands using Facebook for commerce experiences and campaigns. Data shows social sharing and recommendations influence many consumer purchases. The future potential of mobile commerce is large as most internet users will soon be mobile. Challenges in implementing social commerce are also discussed.
Online Discussion: Ways to Address Online Privacy and SecurityJonathan Bacon
By default, you encounter privacy concerns every time you use your smartphone, surf the web or use a new app. Whether banking online, engaging with social media outlets or browsing online in a coffee shop, your privacy and security are at risk. You’re constantly receiving notices about new privacy policies that are too long to read let alone digest.
This online session will be an open discussion about how to address specific privacy concerns and how to reduce your exposure to hacking, identity theft and over-exposure on social media. The session was moderated by Jonathan Bacon
Secretele unui magazin online de succes - 20 de criterii gpec - usabilityLiviu Taloi
Secretele unui magazin online de succes - 20 de criterii gpec - usability - prezentare sustinuta de Liviu TALOI (ECOMpedia) impreuna cu Andrei Radu (GPeC), in cadrul GPeC Summit 2015 - editia de primavara, 11-12-13 mai 2015, Bucuresti, Romania
Prietenul meu, Clientul - Conferintele Nationale de E-Commerce, editia a II-aLiviu Taloi
Prietenul meu, Clientul - despre retentie si loializare, un dialog cu clientul, followup - prezentare sustinuta in cadrul Conferintelor Nationale de E-Commerce, editia a II-a, 5 noiembrie 2013, organizate de GPeC - Gala Premiilor E-Commerce.
Online Discussion: Ways to Address Online Privacy and SecurityJonathan Bacon
By default, you encounter privacy concerns every time you use your smartphone, surf the web or use a new app. Whether banking online, engaging with social media outlets or browsing online in a coffee shop, your privacy and security are at risk. You’re constantly receiving notices about new privacy policies that are too long to read let alone digest.
This online session will be an open discussion about how to address specific privacy concerns and how to reduce your exposure to hacking, identity theft and over-exposure on social media. The session was moderated by Jonathan Bacon
Secretele unui magazin online de succes - 20 de criterii gpec - usabilityLiviu Taloi
Secretele unui magazin online de succes - 20 de criterii gpec - usability - prezentare sustinuta de Liviu TALOI (ECOMpedia) impreuna cu Andrei Radu (GPeC), in cadrul GPeC Summit 2015 - editia de primavara, 11-12-13 mai 2015, Bucuresti, Romania
Prietenul meu, Clientul - Conferintele Nationale de E-Commerce, editia a II-aLiviu Taloi
Prietenul meu, Clientul - despre retentie si loializare, un dialog cu clientul, followup - prezentare sustinuta in cadrul Conferintelor Nationale de E-Commerce, editia a II-a, 5 noiembrie 2013, organizate de GPeC - Gala Premiilor E-Commerce.
3 approaches to personalization (case studies) using google analytics, vibetr...Liviu Taloi
GUERRILLA MARKETING TECHNIQUES FOR E-COMMERCE USING GOOGLE ANALYTICS - presentation held on 23.01.2014 #SPWK - SuperWeek.hu, Galyateto, Hungary.
- some case studies about showing the right message to the right audience in the right moment -
Web 2.0 blogs for backlinks - Rank first page in googleSeo 4 you 2
Web 2.0 blogs for backlinks - We picked the best web 2.0 blogs with high domain autority, good trustscore and low spamscore to boost rankings in a short amount of time.
Can People Hear Your Brand? An Intro to Voice Marketing - By Leo MorejonLeo Morejon
Get your brand or agency started with voice marketing!
"Now’s the time to learn [voice marketing]. Now is the time to experiment with it. Now is the time to start using it" - Mark Cuban
Here's the presentation I gave last week at American Advertising Federation and American Advertising Federation National Speaker Series Luncheon to get you started.
---
Presentation for the AAF-Louisville and AAF District National Speaker Series Luncheon: An overview of audio’s resurgence and how your brand can adapt to the future.
*Gifs don't work on SlideShare, the slides were meant to be presented
Tumblr Acquisition - Reactions across Social MediaBrand24
David Karp’s decision of selling Tumblr did not meet with the positive public opinion. Some people cannot understand why he would want to get rid of such a promising business, but he had his reasons. First of all, Tumblr needs a COO and cash to keep running and growing. Moreover, the blogging portal does not generate sufficient revenues. Selling it to Mayer solves all those problems and of course makes David Karp rich enough to live off the interest.
Yahoo! has also broad perspectives after the transaction. Tumblr would allow it to reach huge young audience and reinvigorate the image of the company. It is expected that Tumblr will expand Yahoo!’s audience by 50% and to grow traffic by approximately 20%. What is more, Yahoo! has limited mobile reach and mobile usage and nowadays the trend of accesing the Internet via mobile rather that computer is growing. Having Tumblr gives Yahoo! huge opporunities on that field, because more than half of Tumblr’s mobile users use the mobile app on an average of 7 sessions per day.
Both Marissa Mayer and David Karp want to reasure Tumblr’s users that joining to Yahoo! will give the blogging portal more resources to develop and provide its community the product they love.
A presentation about my personal experience on building my startup from scratch: a mix about passion, perseverance and continuous learning that's still ongoing.
As a brand, how do you earn consumer respect and loyalty via your digital brand presence? This presentation delves into key mobile and online trust indicators that you need to pay attention to when constructing and maintaining a healthy digital brand presence.
Lecture presentation to social media class at Loyola University, Chicago School of Communication. Presentation focusing nuances of brand identity and how to craft and maintain a consistent and meaningful brand identity.
Ten Mobile Experience Issues Affecting Your BrandEric Bryn
This lecture on mobile user experience and branding considerations discusses latest research on consumer norms and expectations regarding mobile technology and functionality. This lecture points out the top five considerations and top five implications for brands when looking to develop a mobile-only ethos.
Digital Marketing Analytics Lecture 1 Loyola University ChicagoEric Bryn
Digital marketing analytics discussion focusing on core concepts and constructs of digital analytics. Includes discussion of Zero Moment of Trust (obviously related to Google's ZMOT).
3 approaches to personalization (case studies) using google analytics, vibetr...Liviu Taloi
GUERRILLA MARKETING TECHNIQUES FOR E-COMMERCE USING GOOGLE ANALYTICS - presentation held on 23.01.2014 #SPWK - SuperWeek.hu, Galyateto, Hungary.
- some case studies about showing the right message to the right audience in the right moment -
Web 2.0 blogs for backlinks - Rank first page in googleSeo 4 you 2
Web 2.0 blogs for backlinks - We picked the best web 2.0 blogs with high domain autority, good trustscore and low spamscore to boost rankings in a short amount of time.
Can People Hear Your Brand? An Intro to Voice Marketing - By Leo MorejonLeo Morejon
Get your brand or agency started with voice marketing!
"Now’s the time to learn [voice marketing]. Now is the time to experiment with it. Now is the time to start using it" - Mark Cuban
Here's the presentation I gave last week at American Advertising Federation and American Advertising Federation National Speaker Series Luncheon to get you started.
---
Presentation for the AAF-Louisville and AAF District National Speaker Series Luncheon: An overview of audio’s resurgence and how your brand can adapt to the future.
*Gifs don't work on SlideShare, the slides were meant to be presented
Tumblr Acquisition - Reactions across Social MediaBrand24
David Karp’s decision of selling Tumblr did not meet with the positive public opinion. Some people cannot understand why he would want to get rid of such a promising business, but he had his reasons. First of all, Tumblr needs a COO and cash to keep running and growing. Moreover, the blogging portal does not generate sufficient revenues. Selling it to Mayer solves all those problems and of course makes David Karp rich enough to live off the interest.
Yahoo! has also broad perspectives after the transaction. Tumblr would allow it to reach huge young audience and reinvigorate the image of the company. It is expected that Tumblr will expand Yahoo!’s audience by 50% and to grow traffic by approximately 20%. What is more, Yahoo! has limited mobile reach and mobile usage and nowadays the trend of accesing the Internet via mobile rather that computer is growing. Having Tumblr gives Yahoo! huge opporunities on that field, because more than half of Tumblr’s mobile users use the mobile app on an average of 7 sessions per day.
Both Marissa Mayer and David Karp want to reasure Tumblr’s users that joining to Yahoo! will give the blogging portal more resources to develop and provide its community the product they love.
A presentation about my personal experience on building my startup from scratch: a mix about passion, perseverance and continuous learning that's still ongoing.
As a brand, how do you earn consumer respect and loyalty via your digital brand presence? This presentation delves into key mobile and online trust indicators that you need to pay attention to when constructing and maintaining a healthy digital brand presence.
Lecture presentation to social media class at Loyola University, Chicago School of Communication. Presentation focusing nuances of brand identity and how to craft and maintain a consistent and meaningful brand identity.
Ten Mobile Experience Issues Affecting Your BrandEric Bryn
This lecture on mobile user experience and branding considerations discusses latest research on consumer norms and expectations regarding mobile technology and functionality. This lecture points out the top five considerations and top five implications for brands when looking to develop a mobile-only ethos.
Digital Marketing Analytics Lecture 1 Loyola University ChicagoEric Bryn
Digital marketing analytics discussion focusing on core concepts and constructs of digital analytics. Includes discussion of Zero Moment of Trust (obviously related to Google's ZMOT).
Times are changing. Or have they changed already beyond recognition?
Man’s innate need to weave and tell stories remains the same. Only this time, the pigeon of yesteryears has transformed into Twitter’s blue-hued bird. ‘Liking’ and ‘sharing’ are no longer biblical virtues.
The change is here. It has metamorphosed and it is going to further change the landscape of business environment.
Find out how the top 3 brands in US have evolved through the years, their current presence on social media landscape and how they are building an emotional connection with their customers.
Why are brands leveraging social media during these economic times? And what tactics are leading the pack?
In this webinar, we talk about the affordable and effective way to connect with consumers, and how to start a dialogue with your most active brand advocates. Klay Huddleston will teach you how to leverage the voice of the consumer to get messages carried further than ad impressions.
Are you ready to network?
everyone talks about how the major brands are using social media - but what about the rest of us? What does it all mean to someone who only has a couple of employees and a marketing budget smaller than the coffee bill?
E-Commerce is becoming more and more pervasive, multi-channel, multi-device and must be able to maintain contact with consumers on different media. Blomming is a solution that allows everybody, people and companies, to become a social retailer
Social networks are well-established, as is e-commerce, but it’s only now that we’re seeing the meshing of the two and a great deal of hype around the possibilities. This report charts how retailers and other brands are using the social graph to engage consumers wherever they may be—creating more personal, accessible experiences—and to amplify word-of-mouth.
“Social Commerce” examines three key trends: the rise of Facebook commerce (retailers selling directly on Facebook), overlaying the social graph on e-commerce sites and introducing that social graph to the brick-and-mortar world. It looks at what innovative retailers and others are doing in these areas, as well as what’s driving each trend and the significance and potential for marketers. It also spotlights things to watch in this space, from apps that enable sharing while shopping to Facebook Credits.
In addition to desk research, we interviewed experts and influencers in research, technology and business, and conducted a quantitative survey in the U.S. and the U.K. The survey used SONAR™, JWT’s proprietary online research tool, to poll 971 adults aged 20-plus from May 20–June 1, 2011.
Top reasons to choose mobile e commerce nowmob.is.it
More and more purchases are made online via mobile. Discover here 3 reasons for convincing your customers to build their mobile e-commerce solution - with you.
I recently had the chance to give a very short talk on social media in eCommerce. Very high level, nothing too specific as that would have required TONS of time. Showed some good examples of eCommerce companies sort of getting things right.
Overview:
Choosing which of the hundreds of social media platforms and tools to use as part of your eCommerce marketing strategy is very difficult.
Be remarkable in how you approach your relationship building. Build a network that really makes a difference to you and others. More than collecting connections, Networlding provides a proven methodology and support system to enable you to develop mutually beneficial relationships, connect globally and create incredible opportunities. This slideshow provides you with insight into Networlding and the methodology guaranteed to make a difference to your career and personal success.
http://www.connectcreate.co.uk/
Slides created by Kwai Yu http://www.leaderscafe.co.uk
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Essentials of Automations: The Art of Triggers and Actions in FME
Social Commerce & the new ways for E-commerce
1. Social Commerce & the new ways for E-Commerce
Nicola Junior Vitto - @njvitto @blomming
2 April 2012 - Digital Magics - Milan, Italy
martedì 3 aprile 12
5. Facebook Commerce
Almost 40% of small businesses that sell on
Facebook say it is their sole sales channel
More info on: http://www.emarketer.com/Article.aspx?R=1008936&ecid=a6506033675d47f881651943c21c5ed4
martedì 3 aprile 12
6. F-Commerce: 2 Strategies
Social Media on E-Commerce on
E-Commerce platforms Social Media platforms
Helping people connect where they buy Helping people buy where they connect
martedì 3 aprile 12
14. Facebook Commerce
Between the end of 2010 and the end of 2011,
Internet Retailer Top 200 retailers
saw a 203% increase in traffic
from Facebook to their sites.
(source: Facebook)
More info on: https://www.facebook.com/commerce
martedì 3 aprile 12
16. Social Commerce
Social Commerce is all about
people and their social power
martedì 3 aprile 12
17. Social Sharing
62% of online shoppers have read
product-related comments
from their friends on Facebook
The #1 value to shoppers in reading social sharing is that it “helps them discover a
product they might want to buy”.
More info on: http://www.sociablelabs.com/blog/bid/121436/Social-Impact-Study-2012-Influence-of-Social-Sharing-on-Consumer-Purchase
martedì 3 aprile 12
18. Social Sharing
75% of shoppers who read social sharing
comments have clicked on the product link
in their friends’ Facebook posts, taking them
to the product page on a retailer’s website
More info on: http://www.sociablelabs.com/blog/bid/121436/Social-Impact-Study-2012-Influence-of-Social-Sharing-on-Consumer-Purchase
martedì 3 aprile 12
19. Social Sharing
53% of the shoppers who have clicked
through to the retailer’s site
have made a purchase.
More info on: http://www.sociablelabs.com/blog/bid/121436/Social-Impact-Study-2012-Influence-of-Social-Sharing-on-Consumer-Purchase
martedì 3 aprile 12
20. Social Sharing
81% of consumers who purchase products
they learn about through social sharing are
valuable social sharers themselves, thus
creating a cycle of sharing and buying.
More info on: http://www.sociablelabs.com/blog/bid/121436/Social-Impact-Study-2012-Influence-of-Social-Sharing-on-Consumer-Purchase
martedì 3 aprile 12
30. Mobile Commerce
More info on: http://www.businessinsider.com/the-future-of-mobile-deck-2012-3
martedì 3 aprile 12
31. Mobile Commerce
More info on: http://www.businessinsider.com/the-future-of-mobile-deck-2012-3
martedì 3 aprile 12
32. Mobile Commerce
More info on: http://www.businessinsider.com/the-future-of-mobile-deck-2012-3
martedì 3 aprile 12
33. Mobile Commerce - Forecast
Global Internet users will double in the next
few years and most will be mobile
More info on: http://www.businessinsider.com/the-future-of-mobile-deck-2012-3
martedì 3 aprile 12
34. Mobile Commerce - Case History
Vente Privee
15M registered users
45M visitors / month (6,7M from iPhone)
More info on: http://www.businessinsider.com/the-future-of-mobile-deck-2012-3
martedì 3 aprile 12
35. Mobile Commerce - Case History
Vente Privee
145k downloads on Android /
1,6M downloads on iOS
16% of total revenues are from mobile
iPhone sales peak: 7-9 AM
iPad sales peak: 9-10 PM
More info on: http://www.businessinsider.com/the-future-of-mobile-deck-2012-3
martedì 3 aprile 12
36. Social Commerce
Experiences
for (some) Retailers
martedì 3 aprile 12
37. Is F-Commerce good for everyone?
Some brands opened and then shutted down
a Facebook shop during 2011
"We just didn’t get the return on investment
we needed from the Facebook market, so
we shut it down pretty quickly” -
Ashley Sheetz, Gamestop VP Marketing
More info on: http://articles.businessinsider.com/2012-02-19/tech/31076370_1_zynga-facebook-market-e-commerce
martedì 3 aprile 12
38. Is F-Commerce good for everyone?
“It sounds like the big problem is that
companies were just replicating what
they had on their websites inside of
Facebook”
“There's still a chance someone will figure out a way to
make an e-commerce experience that works in
Facebook by tailoring it to Facebook's strengths”
More info on: http://articles.businessinsider.com/2012-02-19/tech/31076370_1_zynga-facebook-market-e-commerce
martedì 3 aprile 12
39. Social Audience of retailers
More info on: http://socialcommercetoday.com/does-social-commerce-work-fact-or-fiction-infographic/
martedì 3 aprile 12
40. Retailers: F-Commerce Integration
Do you remember the 2 Strategies?
More info on: http://socialcommercetoday.com/does-social-commerce-work-fact-or-fiction-infographic/
martedì 3 aprile 12
42. On your Blomming pages
Creating
a Shop
on Blomming
you can
immediately
sell...
martedì 3 aprile 12
43. On your Blomming pages
On websites and/or blogs
Creating
a Shop
on Blomming
you can
immediately
sell...
martedì 3 aprile 12
44. On your Blomming pages
On websites and/or blogs
Creating
a Shop
on Blomming
On your Facebook page
you can
immediately
sell...
martedì 3 aprile 12
45. On your Blomming pages
On websites and/or blogs
Creating
a Shop
on Blomming
On your Facebook page
you can
immediately
On Blomming’s Storefront
sell...
martedì 3 aprile 12
46. On your Blomming pages
On websites and/or blogs
Creating
a Shop
on Blomming
On your Facebook page
you can
immediately
On Blomming’s Storefront
sell...
On other sites
and mobile
API devices
martedì 3 aprile 12