This document provides 12 strategies for using social media to build customer relationships for retailers:
1) Add social bookmarking to all website pages to allow easy sharing.
2) Consider launching a community section on the website to encourage conversation.
3) Start blogging to add personality and drive search traffic.
4) Join Twitter to communicate with customers efficiently.
An article I co-authored focusing on the value of real communications and conversations -- no matter which social platform or site emerges, companies must be honest and smart in how they communicate.
Morley using social crm to build competitive advantageZeus of Marketing
Blog reference: At this point I invite you to read the attached white paper, which covers additional benefits and implementation stages for using SCRM to build a competitive advantage. FYI, I helped develop this whitepaper for my client Morley (www.morleynet.com), a great partner for managing contact centers as they do so for several Fortune 500 companies.
Red Bull, McDonald’s, Starbucks. These are just a few brands that fully take advantage of social media as part of their overall business strategy. In an age where voicing opinions and connecting online are second nature, social media has now become more essential than ever as a way to research, create relationships and shape brand perception.
However, what does it take to employ social media beyond a local business level, when there are dozens of markets, thousands of employees and millions of conversations to manage worldwide? What does it take to do it well? And even though all the other kids are doing it – is social media really worth investing in?
Mandy Poon, Digital Marketing Consultant @w.illi.am/ presents what enterprises need to consider before embarking on a social media journey, how that journey requires Social Media to become an integral part of a multinational’s business and marketing plans, what it means to create a truly global strategy, and some tools and guidelines to get there.
An article I co-authored focusing on the value of real communications and conversations -- no matter which social platform or site emerges, companies must be honest and smart in how they communicate.
Morley using social crm to build competitive advantageZeus of Marketing
Blog reference: At this point I invite you to read the attached white paper, which covers additional benefits and implementation stages for using SCRM to build a competitive advantage. FYI, I helped develop this whitepaper for my client Morley (www.morleynet.com), a great partner for managing contact centers as they do so for several Fortune 500 companies.
Red Bull, McDonald’s, Starbucks. These are just a few brands that fully take advantage of social media as part of their overall business strategy. In an age where voicing opinions and connecting online are second nature, social media has now become more essential than ever as a way to research, create relationships and shape brand perception.
However, what does it take to employ social media beyond a local business level, when there are dozens of markets, thousands of employees and millions of conversations to manage worldwide? What does it take to do it well? And even though all the other kids are doing it – is social media really worth investing in?
Mandy Poon, Digital Marketing Consultant @w.illi.am/ presents what enterprises need to consider before embarking on a social media journey, how that journey requires Social Media to become an integral part of a multinational’s business and marketing plans, what it means to create a truly global strategy, and some tools and guidelines to get there.
Presentation on the State of Social to seniors at DePaul University that expands beyond the idea that social is contained only to Facebook and Twitter.
Lotus Education presentation with Sandy CarterLotus Education
When marketing with social media, what sets you apart is how effectively you use the technology to complement and enhance your marketing activities to drive greater results. Using her experiences at IBM, with customers, and with industry leaders, Sandy Carter will show you the critical success factors in adding social media to your marketing mix. Examples will cover blogs and microblogs like Twitter, viral videos with YouTube, social networking, serious games, and more. You will come away with a step-by-step framework to develop a plan that you can act on today. This is a great opportunity for the Lotus Education community to see how they can work together towards building a highly skilled Lotus professionals base !
I presented this deck at a recent 'Asian Women in Business' workshop/ talk on social media.
I've tried to give small business owners a strategic framework to think about their approach in social media.
I'd love some feedback. This deck served mostly as talking points for me - if you need additional information or clarification, please let me know and I'll do my best to provide it.
1. The business value of community management.
2. The functions of a community manager from a business perspective.
3. Tips on identifying, hiring, training and managing community managers.
Presentation delivered at General Mills for MIMA on 16 November 2011
Social Squared presents 21 ideas that changed marketing forever.
These ideas have shaped not only changed the brand marketers's approach, they have transformed our culture too.
Please feel free to share.
Learn more at www.wdcep.com/business-in-dc/marketing-your-business/
Doing Business 2.0 is an education seminar that features content from the WDCEP's Doing Business in DC publication.
Social Media is a powerful way for organizations of every size and industry to interact with their customers, critics, fans, and partners. The introduction of Social Media has enabled users to post comments, thoughts and opinions about services and products. With the increased frequency of participation in these sites, users are quickly becoming co-contributors to your brand — making it difficult to control your own messaging. This complimentary webinar is great for marketers looking to quickly get up-to-speed on the elements of Social Media, and more importantly, how to leverage those elements to increase ROI and take control of brand positioning.
Tiêu đề gốc: 今話題の「Facebook Open Graphアプリ」とは何か
Tác giả: Naoto
Tiêu đề tiếng việt: Ứng dụng Facebook open graph là gì?
Dịch bởi: Nhóm biên dịch công ty CP AI&T
Presentation on the State of Social to seniors at DePaul University that expands beyond the idea that social is contained only to Facebook and Twitter.
Lotus Education presentation with Sandy CarterLotus Education
When marketing with social media, what sets you apart is how effectively you use the technology to complement and enhance your marketing activities to drive greater results. Using her experiences at IBM, with customers, and with industry leaders, Sandy Carter will show you the critical success factors in adding social media to your marketing mix. Examples will cover blogs and microblogs like Twitter, viral videos with YouTube, social networking, serious games, and more. You will come away with a step-by-step framework to develop a plan that you can act on today. This is a great opportunity for the Lotus Education community to see how they can work together towards building a highly skilled Lotus professionals base !
I presented this deck at a recent 'Asian Women in Business' workshop/ talk on social media.
I've tried to give small business owners a strategic framework to think about their approach in social media.
I'd love some feedback. This deck served mostly as talking points for me - if you need additional information or clarification, please let me know and I'll do my best to provide it.
1. The business value of community management.
2. The functions of a community manager from a business perspective.
3. Tips on identifying, hiring, training and managing community managers.
Presentation delivered at General Mills for MIMA on 16 November 2011
Social Squared presents 21 ideas that changed marketing forever.
These ideas have shaped not only changed the brand marketers's approach, they have transformed our culture too.
Please feel free to share.
Learn more at www.wdcep.com/business-in-dc/marketing-your-business/
Doing Business 2.0 is an education seminar that features content from the WDCEP's Doing Business in DC publication.
Social Media is a powerful way for organizations of every size and industry to interact with their customers, critics, fans, and partners. The introduction of Social Media has enabled users to post comments, thoughts and opinions about services and products. With the increased frequency of participation in these sites, users are quickly becoming co-contributors to your brand — making it difficult to control your own messaging. This complimentary webinar is great for marketers looking to quickly get up-to-speed on the elements of Social Media, and more importantly, how to leverage those elements to increase ROI and take control of brand positioning.
Tiêu đề gốc: 今話題の「Facebook Open Graphアプリ」とは何か
Tác giả: Naoto
Tiêu đề tiếng việt: Ứng dụng Facebook open graph là gì?
Dịch bởi: Nhóm biên dịch công ty CP AI&T
Social Conversations and Digital Review Q1 2011David Knockton
Now that Q1 2011 is all wrapped up, what are we learning about social media so far this year?
What are the early trends and where are the social conversations happening?
How to Become a Thought Leader in Your NicheLeslie Samuel
Are bloggers thought leaders? Here are some tips on how you can become one. Provide great value, put awesome content out there on a regular basis, and help others.
Another social media framework, this time from the 1-to-1 customer management experts Peppers & Rogers. Good insights with focus on business applications & customer experiences.
Presented for Montreal Girl Geeks, January 2013
http://montrealgirlgeeks.com
Red Bull, McDonald’s, Starbucks. These are just a few brands that fully take advantage of social media as part of their overall business strategy. In an age where voicing opinions and connecting online are second nature, social media has now become more essential than ever as a way to research, create relationships and shape brand perception.
However, what does it take to employ social media beyond a local business level, when there are dozens of markets, thousands of employees and millions of conversations to manage worldwide? What does it take to do it well? And even though all the other kids are doing it – is social media really worth investing in?
Together we’ll discuss what enterprises need to consider before embarking on a social media journey, how that journey requires Social Media to become an integral part of a multinational’s business and marketing plans, what it means to create a truly global strategy, and some tools and guidelines to get there.
Social media in particular has democratized marketing and communication, providing real-time feedback on your brand and the effectiveness of your latest marketing efforts. Transparency and personality are applauded in the social realm, and corporate speak and PR spin are harshly punished.
It’s a whole new world out there. This white paper will offer a practical guide to get you started with social media, blogs and email campaigns – the new communication tools for economic developers.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
1. SEARCH MARKET ANALYSIS
SOCIAL MEDIA
….CAN RETAILERS MAKE IT PAY?
SOCIAL MEDIA
Will social media traffic sources ever achieve good ROI?
Some retailers have recently begun using the phrase ‘SocialCRM’.
What do they mean by this?
Well, emailing your customer and member of an eCRM database As with all other channels, it is
prospects database is referred to has a value to the owner of the important to set the goals of your
as eCRM. The principles are database for example, you might strategy before beginning : traffic,
simple: you segment your hear a head of eCommerce say; sales or other conversions are
database, you offer the different “every member of our database central. Messaging, views and
segments something and has an annual value of £5 in re-posts will seem less critical to
optimise the channel to produce revenue”, so retailers are starting the average ecommerce organisa-
the best ROI. to think of social media tion, but brand building will be
These retailers are taking the audiences as having a residual, valuable to some.
view that social media are to be measurable value. There are
viewed as ‘just another channel’ triggers for entering the
the same as email marketing or database, ways to map the
search marketing. For some community and ways to
retailers, these channels produce persuade the audience to part
acceptable ROI, for some they with their hard earned cash.
do not. In the same way that a
INTERNET SEARCH METRICS FEBRUARY 2010
2. SOCIAL NETWORKING STRATEGY
How to ensure your social networking strategy isn’t just window dressing.
12 things you can do.
With over 350m users on savvy retailers are getting in on viral potential of your brand.
Facebook, 20 hours of new Topshop has its own podcast 10/ BRING THE CONVERSATION
the act too. Starbucks has over
OFFLINE
content uploaded onto YouTube 700,000 followers on Twitter and channel on YouTube and in the
every minute and virtual goods Top Shop has 42,000. Best Buy same way, ASOS encourages
sales on social networks nearing its customers to share photos of Use social networking to keep
has created a Twitter page
$5bn in Asia and $620m in the its products via Flickr. your fans in the loop of local
called Twelpforce where
US, there’s no question that events that are coming up. Social
consumers can get tech advice,
social media has fundamentally 8/ USE SOCIAL MEDIA TO GENERATE media can enable you to meet
make complaints and get ideas
changed the relationship CONSUMER RESEARCH more customers in person. Start
on what products to buy.
between consumers and creating more links between the
Tweeting is a speedy, efficient
brands. Social media channels provide online and offline world of your
way of communicating with
We believe that social media an excellent opportunity for you brand.
customers, especially when
offers a rich opportunity for they’re on the move. Think of it to poll customers about what
they really think. This could be 11/ USE SOCIAL MEDIA TO SAY THANK
retailers to nurture their relation- as a form of highly targeted YOU TO YOUR LOYAL CUSTOMERS
ships with consumers. This permission marketing. framed like a competition within
paper will outline 12 ways you your Facebook pages, blog or
twitter and will help to create Give your fans an appropriate
can use social networking to 5/ CREATE PLATFORM ON
user-generated content, as well incentive to associate their social
build a modern customer FACEBOOK FOR FANS
as offer fascinating customer identity with your brand. Levi’s in
partnership fit for modern times.
insights. Starbucks recently the US does a good job of alerting
With over 350m users, it makes
1/ ADD SOCIAL BOOKMARKING asked fans, “what’s your usual fans about deals. Reward their
sense to tap into Facebook’s
TO ALL WEBSITE PAGES order?” for example. loyalty and interest with coupons,
vast and broad audience,
special offers and promotions.
because there’s no doubt that
This is a quick win and very 9/ ENHANCE YOUR CUSTOMER’S Some new apps use global
many of your customers will be
simple to implement. It allows SOCIAL MEDIA STATUS WITH positioning systems to tell when a
there too. Again Starbucks has
customers to share products WIDGETS AND APPLICATIONS customer is in one of their stores
over 5m fans on Facebook,
quickly. Alongside popular so the retailer can immediately
while TopShop has 350,000,
bookmarking sites like Delicious It’s not enough to build a send a coupon.
Wal-mart 400,000 and Zappos
and Stumbleupon there are has 22,000. Create a vibrant Facebook page and expect
your community to grow from 12/ KEEP TALKING
shopping sites like ThisNext and community around your pages
Kaboodle. with competitions, bespoke nothing. Add social apps and
ads that point fans back to your Once you start a conversation
content, photos and product
2/ CONSIDER LAUNCHING A page. For example, in the US, with your consumers, you need to
launches. US flower retailer,
COMMUNITY SECTION ON American Eagle uses a virtual maintain the momentum. This is a
1-800-FLOWERS has taken it a
YOUR WEBSITE gifts ‘aerie kiss & tell’, that lets two-way dialogue so be prepared
step further by directly setting
users send virtual kisses – from to respond and react to customer
up a shop within Facebook.
ASOS has a community section birthday, flirty, friendly and good questions, queries and
on its site that asks users where 6/ ALLOW CUSTOMERS TO ADD luck – to their Facebook friends. comments. For example,
they went out on Saturday night PRODUCT REVIEWS Successful pages are comple- Sainsbury’s has over 67,000
and what they wore - users post mented with applications, social members in its online community
pictures of themselves and Be brave, embrace the transpar- ads, etc. that can point fans and yet it rarely responds to
discuss their fashion choices. ency of today’s world by their friends (your potential fans) customer’s questions on products
It’s a great way to encourage enabling and encouraging your back to your page. and availability.
conversation. customers to add product
reviews onto your website. This
3/ GET BLOGGING
was a major driver behind the
early success of Amazon, so
Zappos, the US online footwear don’t underestimate the power Contact Craig Rumsey at ISM now, on
retailer has 13 different corpo- of reviews. As well as providing 020 7060 7010 or c.rumsey@isearchm.com
rate blogs, it’s the perfect way to genuinely useful and trustworthy
add personality and provide a information for your customers, it and ask about how you can advance and benefit
fresher perspective on your will help boost your natural from SearchMonitor.
brand away from the filter of the search engine ratings.
media. A well-written blog can
quickly build up loyal readership 7. BECOME A VIDEO STAR
and establish you as an expert.
Crucially, it’s a powerful tool for Online video is hugely popular –
driving natural search engine 20 hours of new content are
results. It’s an effective way of uploaded onto YouTube every
communicating special offers minute. Video offers a perfect
too. opportunity to showcase your
products and retail experience
4/ JOIN THE TWITTERATI and rather than confine this on
your website, launch a YouTube
It’s not just Stephen Fry and channel too, so they can easily
Demi Moore tweeting, some be shared. This will boost the
INTERNET SEARCH METRICS FEBRUARY 2010