Social Commerce webinar featuring Alvenda, Hallmark, and Social Commerce Today. Learn How Hallmark and Alvenda Launched a Social Commerce Channel on Facebook.

1. Social Commerce Webinar Series July 28, 2010 1

2. 2 SOCIAL COMMERCE WEBINAR Agenda photo Alvenda Introduction Wade Gerten, CEO & Founder Alvenda Inc. photo Hallmark Case Study David Saville, Product Manager Hallmark Psychology of Social Shopping Dr. Paul Marsden, Social Commerce Today photo 2

3. 3 SOCIAL COMMERCE WEBINAR Who is Alvenda “Alvenda opens first store on Facebook” “Through our collaboration with Alvenda, we have now opened millions of stores.” Jim McCann CEO, 1-800-Flowers “With this revolutionary social selling tool, we have transformed social network selling from door-to-door to wall-to-wall.” Claudia Poccia Global President, Mark Cosmetics “Future of ecommerce” “Let your fans shop without leaving Facebook.” “Seamless shopping” “Social shopping takes on new meaning with Alvenda’s News Feed purchasing.” “Alvenda is opening stores in Facebook’s most valuable real estate - the News Feed.” “First to launch a full service storefront on Facebook” 3

4. 4 SOCIAL COMMERCE WEBINAR Customers Customers Facebook & Other Websites Your Store 4

5. 5 SOCIAL COMMERCE WEBINAR Customers Your Store Facebook & Other Websites 5

6. 6 SOCIAL COMMERCE WEBINAR Customers Customers Open Stores on Brand Facebook Pages 6

7. 7 SOCIAL COMMERCE WEBINAR Open Stores on Facebook Home Pages via the News Feed 7

8. 8 SOCIAL COMMERCE WEBINAR Open Stores on Facebook Home Pages via the News Feed 8

9. 9 SOCIAL COMMERCE WEBINAR Share Entertaining Content - Commerce Enabled 9

10. 10 SOCIAL COMMERCE WEBINAR Open Stores on Facebook Home Pages via the News Feed 10

11. 11 SOCIAL COMMERCE WEBINAR Customers Can Share your Store 11

12. 12 SOCIAL COMMERCE WEBINAR Customers Can Share your Store 12

13. 13 SOCIAL COMMERCE WEBINAR Open stores thousands of other websites 13

14. 14 SOCIAL COMMERCE WEBINAR Open stores thousands of other websites 14

15. 15 SOCIAL COMMERCE WEBINAR Create an Advocate Marketing Network Customers Customers Your Store Your Store Facebook & Other Websites Facebook & Other Websites 15

16. 16 Welcome back, Amanda Modi $475 SHOEBUCKS SOCIAL COMMERCE WEBINAR Create an Advocate Marketing Network 16

17. 17 SOCIAL COMMERCE WEBINAR Create an Advocate Marketing Network 17

18. 18 SOCIAL COMMERCE WEBINAR Amanda Jean Modi Create an Advocate Marketing Network 18

19. 19 SOCIAL COMMERCE WEBINAR Create an Advocate Marketing Network Amanda Jean Modi 19

20. 20 SOCIAL COMMERCE WEBINAR Create an Advocate Marketing Network Amanda Jean Modi Amanda Jean Modi 20

22. Empower Advocacy

23. Grow Revenue & Engagement

24. Leverage Existing ITYour Store 21

25. 22 SOCIAL COMMERCE WEBINAR Agenda photo Alvenda Introduction Wade Gerten, CEO & Founder Alvenda Inc. photo Hallmark Case Study David Saville, Product Manager Hallmark Psychology of Social Shopping Dr. Paul Marsden, Social Commerce Today photo 22

26. July 28, 2010 Hallmark Social Commerce Channel David Saville dsavil1@hallmark.com 23

27. 24 SOCIAL COMMERCE WEBINAR Hallmark Store on Facebook Facebook’s 400+ million users can now create and send personalized Hallmark Cards to their friends and family without leaving Facebook Hallmark partnered with Alvenda, a Facebook-preferred application developer, to develop the store. 24

28. 25 SOCIAL COMMERCE WEBINAR Hallmark Store on Facebook Consumer Needs: -Help make sending a card easier (because it IS a more thoughtful option, I just don’t have the time or energy) -Help me find the right card for my needs anytime -Help me add my personal touch to greeting cards to make them ‘just right’ 25

29. 26 SOCIAL COMMERCE WEBINAR Hallmark Store on Facebook From the Shop Tab on the Hallmark Fan Page (www.facebook.com/Hallmark) 26

30. 27 SOCIAL COMMERCE WEBINAR Hallmark Store on Facebook Full featured WYSIWYG Personalization for text and photos 27

31. 28 SOCIAL COMMERCE WEBINAR Hallmark Store on Facebook Address and Pay without leaving Facebook! 28

32. 29 SOCIAL COMMERCE WEBINAR Hallmark Store on Facebook: Beyond the Fanpage News Feed Shopping – Consumers will have the ability to shop for Hallmark personalized greeting cards without leaving their news feeds Partnership opportunities – Work with other fan pages to sell Hallmark products to their fan bases Existing Retail relationships Existing Licensor relationships Complementary fan bases 29

33. 30 SOCIAL COMMERCE WEBINAR Hallmark Store Across the Web Shop-able ads placed across the web in banner spaces. Shops expand on the page offering the ability to browse, personalize and ship without leaving the original web page. 30

34. 31 SOCIAL COMMERCE WEBINAR Hallmark Store Across the Web: Next- Distributed Card Departments Like the Facebook store, Alvenda also potentially gives us the ability to open ‘permanent’ stores on other appropriate websites – picture the expanded shoplet framed with partner site’s header, footer, and left nav 31

35. 32 SOCIAL COMMERCE WEBINAR Hallmark Social Calendar: Application Overview Consumer Insights Be where I am Help me never miss a moment Help me stand out from the clutter Application Overview Facebook Application Free calendar & reminders Point/Coin based virtual gifts/cards Earn points the more you connect See what type of connecter you are 32

36. 33 SOCIAL COMMERCE WEBINAR Hallmark Social Calendar: Application Overview 33

37. 34 SOCIAL COMMERCE WEBINAR Hallmark Social Calendar: Wall Wishes, 5 Coins Wall Wishes Overview Stand-out from clutter insight Designed to work best within Facebook environment Bite-sized flash 5-8 seconds Editorial driven visual concept Plays in space Message/personalization in comment box 34

38. 35 SOCIAL COMMERCE WEBINAR Hallmark Social Calendar: Dual Currency Dual Currency -Points -Coins Payment Options -Facebook Credits -Paypal -Credit Cards -Earn Coins via Offers – potential tie to incent Alvenda card purchases 35

39. 36 SOCIAL COMMERCE WEBINAR Agenda photo Alvenda Introduction Wade Gerten, CEO & Founder Alvenda Inc. photo Hallmark Case Study David Saville, Product Manager Hallmark Psychology of Social Shopping Dr. Paul Marsden, Social Commerce Today photo 36

40. 37 SOCIAL COMMERCE WEBINAR How Social Commerce Works A 15 Minute Primer on Social Psychology of Social Shopping 37

41. 38 SOCIAL COMMERCE WEBINAR Social Intelligence | The ability to understand and learn from each other and profit from social situations 38

42. 39 SOCIAL COMMERCE WEBINAR Humans use social intelligence to inform all sorts of decisions, including shopping decisions... 39

43. 40 SOCIAL COMMERCE WEBINAR Social Commerce | Helping people connect where they buy, and buy where they connect 40

44. 41 SOCIAL COMMERCE WEBINAR Social Commerce | Helping people connect where they buy, and buy where they connect 41

45. 42 SOCIAL COMMERCE WEBINAR Social Commerce | Helping people connect where they buy, and buy where they connect 42

46. 43 SOCIAL COMMERCE WEBINAR Social Commerce | Helping people connect where they buy, and buy where they connect 43

47. 44 SOCIAL COMMERCE WEBINAR Why on Earth would you want to help customers make smarter decisions? 44

48. 45 SOCIAL COMMERCE WEBINAR 1. Happy Customers buy more and refer more 45

49. 46 SOCIAL COMMERCE WEBINAR Returns Reduced by 48% 2. Happy customers cost less to serve and are less price sensitive... 46

50. 47 SOCIAL COMMERCE WEBINAR Six Social Intelligence Biases 3. We can load the dice in our favor! 47

51. 48 SOCIAL COMMERCE WEBINAR Social Proof | If other people “like me” use and like something, then I’ll try it 48

52. 49 SOCIAL COMMERCE WEBINAR Liking | If other people “I like” use and like something, then I’ll try it 49

53. 50 SOCIAL COMMERCE WEBINAR Authority | If an expert, whether I know them or not uses and likes something, then I’ll try it 50

54. 51 SOCIAL COMMERCE WEBINAR Scarcity | If access to something is limited for others, then I’ll try it 51

55. 52 SOCIAL COMMERCE WEBINAR Consistency | If I’ve made a public commitment that suggests I like something, then I’ll try it 52

56. 53 SOCIAL COMMERCE WEBINAR Reciprocity - If someone does me a favor, then I’ll reciprocate 53

57. 54 SOCIAL COMMERCE WEBINAR Thanks! http://socialcommercetoday.com 54